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Executive Employment Agreement - NetRatings Inc. and William Hodgman

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     This Executive Employment Agreement ("Agreement") is by and between
NetRatings, Inc. ("Company") and William Hodgman ("Executive") and is contingent
upon and made effective ("Effective Date") as of the Closing Date as defined in
that certain Asset Purchase Agreement by and among NetRatings, Inc., Jupiter
Media Metrix, Inc., and AdRelevance, Inc. ("Asset Purchase Agreement").
Capitalized terms that are not otherwise defined in this Agreement shall have
the meaning ascribed to them in the Merger Agreement.

     The parties agree as follows:

     1. Employment. Company hereby employs Executive, and Executive hereby
accepts such employment, upon the terms and conditions set forth herein.

     2.   Duties.

          2.1 Position. Executive is to be employed as an Executive Vice
President of Measurement Services and shall have the additional duties and
responsibilities assigned by the Company's Chief Executive Officer, both upon
initial hire and as may be reasonably assigned from time to time. Executive
shall perform faithfully and diligently all duties assigned to Executive.
Company reserves the right to modify Executive's position and duties at any time
in its sole and absolute discretion.

          2.2 Best Efforts/Full-time. Executive will expend Executive's best
efforts on behalf of Company, and will abide by all policies and decisions made
by Company, as well as all applicable federal, state and local laws, regulations
or ordinances. Executive will act in the best interest of Company at all times.
Executive shall devote Executive's full business time and efforts to the
performance of Executive's assigned duties for Company, unless Executive
notifies the Board of Directors in advance of Executive's intent to engage in
other paid work and receives the Board of Directors' express written consent to
do so.

     3.   Term.

          3.1 Initial Term. The employment relationship pursuant to this
Agreement shall be for an initial term commencing on the Effective Date set
forth above and continuing until two years thereafter ("Initial Term"), unless
sooner terminated in accordance with section 7 below.

          3.2 Renewal. Upon completion of the Initial Term specified in
subsection 3.1 above, Executive's employment, should it continue, shall be
renewed automatically for successive periods of one year (a "Renewal Period") as
long as the Executive is employed by the Company, unless either party shall have
given the other party notice of termination not less than forty-five (45) days
prior to and effective on the next following renewal date; provided, however,
that notwithstanding any of the foregoing provisions to the contrary, the
Executive's employment hereunder and this Agreement may be terminated at any
time as provided in Section 7.


     4. Compensation.

          4.1 Base Salary. As compensation for Executive's performance of
Executive's duties hereunder, Company shall pay to Executive an initial Base
Salary of $18,750 per month ($225,000 annualized), payable in accordance with
the normal payroll practices of Company, less required deductions for state and
federal withholding tax, social security and all other employment taxes and
payroll deductions. Executive's base salary shall be subject to increases on an
annual basis on the same basis as other members of the Company's senior
management and as approved by the Board of Directors of Company or its
Compensation Committee.

          4.2 Incentive Compensation. Executive shall have the opportunity to
earn a Performance Bonus based upon the achievement of certain fiscal and
performance-based objectives as those objectives and other terms are mutually
determined in good faith by Executive and CEO prior to the applicable bonus
period. The Target Bonus for Calendar Year 2002 shall be 45 percent of
Executive's Base Salary prorated to the date of hire (of which 22.5 percent will
be guaranteed). Further, the agreed to fiscal and performance-based objectives
shall be determined on a semi-annual basis. Payment of the Target Bonus will be
made to Executive no later than forty-five days following the last day of the
semi-annual period. The Target Bonus each calendar year thereafter shall be 45
percent of the Executive's Base Salary, none of which will be guaranteed.

          4.3 Stock Options. Subject to the Board of Directors' approval,
Executive will be granted a non-qualified stock option to purchase 150,000
shares of Company's Common Stock under Company's Stock Option Plan (the "Plan")
at an exercise price equal to the fair market value of that stock on the
Effective Date (the "Option"). The Option shall vest at the rate of 25% on the
first anniversary of the grant date and 1/48 of the shares subject to the Option
shall vest each month thereafter, in each case as long as the Executive is
employed by the Company on such vesting date. The Option will be subject to the
terms and conditions of the Plan and the standard stock option agreement
provided pursuant to the Plan, which Executive will be required to sign as a
condition of receiving the Option.

     5. Customary Fringe Benefits. Executive will be eligible for all customary
and usual fringe benefits generally available to executives of Company subject
to the terms and conditions of Company's benefit plan documents. Company
reserves the right to change or eliminate the fringe benefits on a prospective
basis, at any time, effective upon notice to Executive, provided, however, that
the Company agrees to pay for Executive contributions required for Executive and
dependants' participation in the Company's medical and dental insurance
benefits. Executive will specifically be eligible for four weeks of vacation
plus sick leave to be administered in accordance with the policies of Company in
effect during the term of this Agreement. Should the Company require the
Executive to relocate and the Executive agrees to relocate, the Company will pay
for all reasonably related moving expenses. Any amounts received by Executive
for relocation expense reimbursement will be reported as taxable income to
Executive in the year received as required by applicable tax law.

     6. Business Expenses. Executive will be reimbursed for all reasonable,
out-of-pocket business expenses incurred in the performance of Executive's
duties on behalf of Company. To obtain reimbursement, expenses must be submitted
promptly with appropriate supporting documentation in accordance with Company's


     7. Termination of Executive's Employment.

          7.1 Termination for Cause by Company. Although Company anticipates a
mutually rewarding employment relationship with Executive, Company may terminate
Executive's employment immediately at any time for Cause. For purposes of this
Agreement, "Cause" is defined as: (a) any act of personal dishonesty taken by
the Executive in connection with his responsibilities as an employee which is
intended to result in substantial personal enrichment of the Executive; (b) the
Executive's conviction of a felony which the Board reasonably believes has had
or will have a material detrimental effect on the Company's reputation or
business; (c) a willful act by the Executive which constitutes misconduct and is
injurious to the Company; (d) a willful breach by Executive of Employee
Nondisclosure and Invention Assignment Agreement referenced in Section 9 herein;
(e) continued willful violations by the Executive of the Executive's obligations
to the Company after there has been delivered to the Executive a written demand
for performance from the Company which describes the basis for the Company's
belief that the Executive has not substantially performed his duties; (f)
Executive's failure to perform the essential functions of Executive's position,
with or without reasonable accommodation, due to a mental or physical
disability; and (g) Executive's death. In the event Executive's employment is
terminated in accordance with this subsection 7.1, Executive shall be entitled
to receive only the Base Salary then in effect, prorated to the date of
termination and, if Executive is terminated in calendar year 2002, the
guaranteed portion of his Target Bonus, prorated to the date of termination. All
other Company obligations to Executive pursuant to this Agreement will become
automatically terminated and completely extinguished. Executive will not be
entitled to receive the Severance Payment described in subsection 7.2 below.

          7.2 Termination Without Cause by Company/Severance. Company may
terminate Executive's employment under this Agreement without Cause at any time
on thirty (30) days' advance written notice to Executive. In the event of such
termination, Executive shall be entitled to receive the Base Salary then in
effect, prorated to the date of termination and, if Executive is terminated in
calendar year 2002, the guaranteed portion of his Target Bonus (22.5% of base
salary), prorated to the date of termination. Executive will in addition receive
(a) continued payment consistent with the Company's normal payroll procedures of
Executive's salary at his Base Salary rate less applicable withholding, for 12
months following his termination ("Severance Period"); (b) continued payment of
a prorata share of Executive's Target Bonus, less applicable withholding, for
the Severance Period; (c) accelerated vesting of that number of shares of the
unvested portion of any stock option(s) held by the Executive that were granted
by the Company equal to either (x) if such termination occurs during the first
twelve months of this Agreement, that number of shares that would have vested if
Executive had remained employed by the Company from the termination date through
the end of the initial two year term of this Agreement and (y) if such
termination occurs after the first anniversary of this Agreement, twelve months
of vesting; with such accelerated vesting to be effective the day prior to his
termination; and (d) payment for the employee portion for the continuation of
health benefits as provided under COBRA, for the Severance Period, provided that
Executive: (i) complies with all surviving provisions of this Agreement as
specified in subsection 12.7 below; (ii) complies with the provisions of the
NonCompetition Agreement that Executive entered into concurrently with the Asset
Purchase Agreement; and (iii) executes a full general release, releasing all
claims, known or unknown, that Executive may have against Company arising out of
or any way related to Executive's employment or termination of employment with
Company. All other Company obligations to Executive will be automatically
terminated and completely extinguished.


          7.3 Voluntary Resignation by Executive for Good Reason/Severance.
Executive may voluntarily resign Executive's position with Company for Good
Reason, at any time on sixty (60) days' advance written notice. In the event of
Executive's resignation for Good Reason, Executive will be entitled to receive
the payments and benefits described in subsection 7.2 above, provided Executive
complies with all of the conditions in subsection 7.2 above. All other Company
obligations to Executive pursuant to this Agreement will become automatically
terminated and completely extinguished. Executive will be deemed to have
resigned for Good Reason in the following circumstances: (a) without the
Executive's express written consent, the reduction of the Executive's duties
which results in a significant diminution of the Executive's position or
responsibilities with the Company, or the removal of the Executive from his
employment position in the Company other than for Cause; (b) without the
Executive's express written consent, a material reduction (defined as more than
a 10 percent reduction) by the Company in the Executive's total cash
compensation as in effect immediately prior to such reduction; (c) without the
Executive's express written consent, a material reduction by the Company in the
kind or level of employee benefits to which the Executive is entitled
immediately prior to such reduction with the result that the Executive's overall
benefits package is significantly reduced, or (d) any breach by the Company of
any material provision of this Agreement. Executive recognizes, however, that
under no circumstance will his own relocation within the first year following
the Closing Date (even if at the request of the Company) constitute an event of
Good Reason.

          7.4 Voluntary Resignation by Executive Without Good Reason. Executive
may voluntarily resign Executive's position with Company without Good Reason, at
any time on sixty (60) days advance written notice. In the event of Executive's
resignation without Good Reason, Executive will be entitled to receive
payment(s) for all prorated salary, unpaid vacation accrued as of the date of
Employee's termination of employment, and Executive's benefits will continue
under the Company's then existing benefit plans and policies during the sixty
(60) day notice period. All other Company obligations to Executive pursuant to
this Agreement will become automatically terminated and completely extinguished.
In addition, Executive will not be entitled to receive the Severance Payment
described in subsection 7.2 above.

          7.5 280G Compliance. In the event the Executive becomes entitled to
the payments and benefits provided under this Agreement and/or any other
payments or benefits with a Change of Control (as defined in Section 3(b)) of
the Company (collectively, the "Payments"), and such Payments would result in a
"parachute payment" as described in Section 280G of the Internal Revenue Code of
1986, as amended (the "Code"), the amount of such Payments shall be either:

               (i) the full amount of the Payments, or

               (ii) a reduced amount which would result in no portion of the
          Payments being subject to the excise tax imposed pursuant to Section
          4999 of the Code (the "Excise Tax"),

          whichever of the foregoing amounts, taking into account the applicable
          federal, state and local income taxes and the Excise Tax, results in
          the receipt by the Executive, on an after-tax basis, of the greatest
          amount of benefit. Unless the Company or the Executive otherwise agree
          in writing, any determination required under this Section shall be
          made in writing by independent public accountants appointed by the
          Company and reasonably acceptable to the Executive (the
          "Accountants"), whose determination shall be


          conclusive and binding upon the Executive and the Company for all
          purposes. The Company shall bear all costs the Accountants may
          reasonably incur.

          7.6 Termination of Employment Upon Nonrenewal. In the event that
Executive gives notice of his election not to extend the Agreement for a Renewal
Period as proscribe in subsection 3.2, the Agreement will expire, Executive's
employment with Company will terminate and Executive will only be entitled to
the Base Salary and Target Bonus then in effect, prorated to the date of
termination, any accrued vacation benefits, and the Company releases any fully
vested options. All other Company obligations to Executive pursuant to this
Agreement will become automatically terminated and completely extinguished.
Executive will not be entitled to the Severance Payment described in subsection
7.2 above. In the event that the Company gives notice of its election not to
extent the Agreement for a Renewal Period as proscribed in section 3.2, such
non-renewal shall be considered an event of Good Reason and Executive will be
entitled to receive the payments and benefits described in subsection 7.2 above,
provided Executive complies with all of the conditions in subsection 7.2 above.
All other Company obligations to Executive pursuant to this Agreement will
become automatically terminated and completely extinguished.

     8. No Conflict of Interest. During the term of Executive's employment with
Company, Executive must not engage in any work, paid or unpaid, that creates an
actual or potential conflict of interest with Company. Such work shall include,
but is not limited to, directly or indirectly competing with Company in any way,
or acting as an officer, director, employee, consultant, stockholder, volunteer,
lender, or agent of any business enterprise of the same nature as, or which is
in direct competition with, the business in which Company is now engaged or in
which Company becomes engaged during the term of Executive's employment with
Company, as may be determined by the Board of Directors in its sole discretion.
If the Board of Directors believes such a conflict exists during the term of
this Agreement, the Board of Directors may ask Executive to choose to
discontinue the other work or resign employment with Company In addition,
Executive agrees not to refer any client or potential client of Company to
competitors of Company, without obtaining Company's prior written consent,
during the term of Executive's employment.

     9. Confidentiality and Proprietary Rights. Executive agrees to read, sign
and abide by Company's Employee Nondisclosure and Invention Assignment
Agreement, which is provided with this Agreement and incorporated herein by
reference. In the event of any conflict between this Agreement and the terms of
the Employee Nondisclosure and Invention Assignment Agreement, the terms of this
Agreement shall apply.

     10. Injunctive Relief. Executive acknowledges that Executive's breach of
the covenants contained in the Confidentiality and Proprietary Rights Agreement
referenced in paragraph 9 would cause irreparable injury to Company and agrees
that in the event of any such breach, Company shall be entitled to seek
temporary, preliminary and permanent injunctive relief without the necessity of
proving actual damages or posting any bond or other security.

     11. Agreement to Arbitrate. To the fullest extent permitted by law,
Executive and Company agree to arbitrate any controversy, claim or dispute
between them arising out of or in any way related to this Agreement, the
employment relationship between Company and Executive and any disputes upon
termination of employment, including but not limited to breach of contract,
tort, discrimination, harassment, wrongful termination, demotion, discipline,
failure to


accommodate, family and medical leave, compensation or benefits claims,
constitutional claims; and any claims for violation of any local, state or
federal law, statute, regulation or ordinance or common law. For the purpose of
this agreement to arbitrate, references to "Company" include all parent,
subsidiary or related entities and their employees, supervisors, officers,
directors, agents, pension or benefit plans, pension or benefit plan sponsors,
fiduciaries, administrators, affiliates and all successors and assigns of any of
them, and this agreement shall apply to them to the extent Executive's claims
arise out of or relate to their actions on behalf of Company.

          11.1 Consideration. The mutual promise by Company and Executive to
arbitrate any and all disputes between them (except for those referenced above)
rather than litigate them before the courts or other bodies, provides the
consideration for this agreement to arbitrate.

          11.2 Initiation of Arbitration. Either party may exercise the right to
arbitrate by providing the other party with written notice of any and all claims
forming the basis of such right in sufficient detail to inform the other party
of the substance of such claims. In no event shall the request for arbitration
be made after the date when institution of legal or equitable proceedings based
on such claims would be barred by the applicable statute of limitations.

          11.3 Arbitration Procedure. The arbitration will be conducted in Santa
Clara County, California by a single neutral arbitrator and in accordance with
the then current rules for resolution of employment disputes of the American
Arbitration Association ("AAA"). The parties are entitled to representation by
an attorney or other representative of their choosing. The arbitrator shall have
the power to enter any award that could be entered by a judge of the trial court
of the State of California, and only such power, and shall follow the law. The
parties agree to abide by and perform any award rendered by the arbitrator.
Judgment on the award may be entered in any court having jurisdiction thereof.

     12.  General Provisions.

          12.1 Successors and Assigns.

               (a) Company's Successors. Any successor to the Company (whether
direct or indirect and whether by purchase, lease, merger, consolidation,
liquidation or otherwise) to all or substantially all of the Company's business
and assets shall assume the Company's obligations under this Agreement.

               (b) Executive's Successors. Without the written consent of the
Company, the Executive shall not assign or transfer this Agreement or any right
or obligation under this Agreement to any other person or entity.
Notwithstanding the foregoing, the terms of this Agreement and all rights of the
Executive hereunder shall inure to the benefit of, and be enforceable by, the
Executive's personal or legal representatives, executors, administrators,
successors, heirs, distributees, devisees and legatees.

          12.2 Waiver. No provision of this Agreement shall be modified, waived
or discharged unless the modification, waiver or discharge is agreed to in
writing and signed by the party hereto adversely affected thereby. No waiver by
either party of any breach of, or of compliance with, any condition or provision
of this Agreement by the other party shall be considered a waiver of any other
condition or provision or of the same condition or provision at another time.


          12.3 Severability. The invalidity or unenforceability of any provision
or provisions of this Agreement shall not affect the validity or enforceability
of any other provision hereof, which shall remain in full force and effect.

          12.4 Interpretation; Construction. The headings set forth in this
Agreement are for convenience only and shall not be used in interpreting this
Agreement. This Agreement has been drafted by legal counsel representing
Company, but Executive has participated in the negotiation of its terms.
Furthermore, Executive acknowledges that Executive has had an opportunity to
review and revise the Agreement and have it reviewed by legal counsel, if
desired, and, therefore, the normal rule of construction to the effect that any
ambiguities are to be resolved against the drafting party shall not be employed
in the interpretation of this Agreement.

          12.5 Governing Law. The validity, interpretation, construction and
performance of this Agreement shall be governed by the laws of the State of

          12.6 Notices. Notices and all other communications contemplated by
this Agreement shall be in writing and shall be deemed to have been duly given
when personally delivered or when mailed by U.S. registered or certified mail,
return receipt requested and postage prepaid. In the case of the Executive,
mailed notices shall be addressed to him at the home address which he most
recently communicated to the Company in writing. In the case of the Company,
mailed notices shall be addressed to its corporate headquarters, and all notices
shall be directed to the attention of its Secretary.

          12.7 Survival. Sections 9 ("Confidentiality and Proprietary Rights"),
10 ("Injunctive Relief"), 11 ("Agreement to Arbitrate"), 12 ("General
Provisions") and 13 ("Entire Agreement") of this Agreement shall survive
Executive's employment by Company.

     13. Entire Agreement. This Agreement, including the Company Nondisclosure
and Inventions Assignment Agreement incorporated herein by reference and
Company's Stock Option Plan and related option documents described in subsection
4.3 of this Agreement, and the NonCompetition Agreement executed in connection
with the Asset Purchase Agreement constitute the entire agreement between the
parties relating to this subject matter and supersedes all prior or simultaneous
representations, discussions, negotiations, and agreements, whether written or
oral. This Agreement may be amended or modified only with the written consent of
Executive and the Board of Directors of Company. No oral waiver, amendment or
modification will be effective under any circumstances whatsoever.

     14. Counterparts. This Agreement may be executed in counterparts, each of
which shall be deemed an original, but all of which together will constitute one
and the same instrument.




                                           WILLIAM HODGMAN

Dated:   4/9/02                            /s/  William Hodgman
       -----------------------------       -------------------------------------

                                           NetRatings, Inc.

Dated:   4/9/02                            By:  /s/  Jack Lazar
       -----------------------------           ---------------------------------