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Sample Business Contracts

Print Agreement [Amendment] - Playboy Enterprises Inc. and Quad/Graphics Inc.

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                         [LETTERHEAD OF QUAD/GRAPHICS]

April 11, 1990

Mr. John Mastro
PLAYBOY ENTERPRISES, INC.
680 North Lake Shore Drive
Chicago, IL 60611


Dear John:

The understanding reached between Quad/Graphics, Inc. and Playboy Enterprises,
Inc. relative to the printing of certain titles is as follows:

     "Quad/Graphics agrees that during the first two years of the Contract to
     print PLAYBOY it will not print the publication PENTHOUSE. During the
     remaining term of the contract, Quad/Graphics will not print PENTHOUSE
     without prior approval from Playboy Enterprises, Inc. Quad agrees that
     Playboy need not be reasonable in withholding such approval and that breach
     of this provision by Quad could have a material adverse effect on Playboy
     and its business. Quad understands that remedies at law may be inadequate
     to protect Playboy against such breach and Quad agrees to the granting of
     injunctive relief in Playboy's favor should Quad breach this provision."

If this accurately reflects our understanding, please sign and return.

ACCEPTED AND AGREED TO:                 ACCEPTED AND AGREED TO:
QUAD/GRAPHICS, INC.                     PLAYBOY ENTERPRISES, INC.

By /s/ Carl L. Bennett                  By     Howard Shapiro
   -------------------                    -----------------------
Its        VP                           Its      Exec. V.P.
   -------------------                     ----------------------
Date      4/11/90                       Date       4/12/90
    ------------------                      ---------------------


Sincerely,

/s/ Carl L. Bennett
----------------------
Carl L. Bennett
Vice President
QUAD/GRAPHICS, INC.