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Endorsement Agreement - Greg Norman and Ritz Interactive Inc.

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                              ENDORSEMENT AGREEMENT

      THIS ENDORSEMENT AGREEMENT ("Agreement") is effective as of this 1st day
of December 2003, by and between GREG NORMAN, of 501 North A1A, Jupiter, FL
33477 ("Norman") AND RITZ INTERACTIVE, a Delaware Corporation with offices at
2010 Main Street, Suite 400, Irvine, California 92614 ("RII"). (Each or both of
which shall hereinafter be referred to as the "PARTY" or "PARTIES,"
respectively).

                                    RECITALS:

      RII desires to obtain the right to use the name, likeness, and endorsement
services of Norman in connection with the advertisement and promotion of RII's
e-commerce website.

      The endorsement by Norman of RII's e-commerce website and business is of
commercial value.

      RII and Norman wish to enter into an agreement to cooperate and coordinate
the marketing of Norman's endorsement with RII's e-commerce website and
business.

      NOW, THEREFORE for and in consideration of the foregoing, and the mutual
covenants and agreements set forth herein, the Parties hereby agree as follows:

1. DEFINITIONS.

      The following terms shall be defined in the Agreement as follows:

      a)    "CONTRACT PERIOD" means that period of time commencing on December
            1, 2003 and terminating on November 30, 2008 unless sooner
            terminated or extended under this Agreement.

      b)    "CONTRACT YEAR" means a 365 (or 366 if applicable) day period,
            commencing on December 1, 2003.

      c)    "CONTRACT TERRITORY" shall be worldwide.

      d)    "E-COMMERCE PORTAL" shall mean, any e-commerce websites owned and/or
            operated by RII during the Contract Period, including, but not
            limited to, those websites ("Existing Websites") listed in Schedule
            A attached hereto; provided, however, except for the Existing
            Websites (which will always be deemed included within the E-commerce
            Portal), the E-commerce Portal shall not include any non Existing
            Websites of RII ("Future Websites") to the extent such Future
            Websites are competitive with any websites owned or operated by
            parties with whom, after the date of this Agreement, Norman enters
            into a business relationship as to the sale of goods, products or
            services competitive with goods, products or services offered for
            sale on the Future Websites.

      e)    "NORMAN IDENTIFICATION" shall mean any words, symbols, photographic
            or graphic representations, and Norman's signature, statements by
            Norman or combination thereof which identify Norman such as, for
            example, Norman's name, voice, nickname, likeness, and anything else
            that identifies Norman. Subject to the terms of Paragraph 2 hereof,
            the Norman Identification shall not include the Shark Logo owned by
            Great

<PAGE>

            White Shark Enterprises, Inc, and exclusively licensed to Reebok
            International Ltd.

      f)    "RIGHTS" shall mean all of the endorsement rights, services and
            other rights and benefits granted to RII in this Agreement
            (including the right of personal and advertising services as stated
            in Paragraph 7 of this Agreement).

      g)    "RII COMPETITOR" is any person or entity that in any way competes
            with the RII E-commerce Portal.

      h)    "RII PARTIES" is RII, Ritz Camera Centers, Inc., and any Affiliates
            of RII. For purposes of this Agreement, "AFFILIATES" means any other
            person or entity that directly or indirectly through one or more
            intermediaries, controls, is controlled by or is under common
            control with, RII.

      i)    "$" shall mean the lawful currency of the United States of America
            unless otherwise specified.

2. ENDORSEMENT AND GRANT OF RIGHTS. During the Contract Period:

      a)    Subject to the terms of Paragraph 7 below, Norman will provide and
            make available to RII the services, initiatives and programs
            described in Schedule B attached hereto (the "Endorsement
            Services"); and

      b)    Norman grants to RII the exclusive right and license (the "License
            Rights") to use the Norman Identification during the Contract Period
            and throughout the Contract Territory in connection with the
            advertisement and promotion of RII and the E-commerce Portal;

            RII acknowledges that those companies whose products RII sells
            through its E-commerce Portal, i.e., Nikon, Shimano, (or private
            label), are not permitted to utilize the Norman Identification, in
            either a direct or implied fashion, to suggest that Norman endorses
            their products or services. The License Rights are exclusive to RII
            and the E-commerce Portal.

3. EXCLUSIVITY. Norman expressly agrees and undertakes that:

      a)    The right to use the Norman Identification has not been previously
            granted nor will it be granted to anyone other than RII for use
            during the Contract Period within the Contract Territory in
            connection with the advertisement, promotion and sale of products
            and services which are the same as or similar to any of the
            E-commerce website listed in Schedule A;

      b)    Norman will not enter into any arrangement or agreement, which
            enables any RII Competitor to sponsor or in any way to be seen to
            support or be endorsed by Norman (whether by using the Norman
            Identification, Norman providing services similar to the Norman
            Services, or otherwise) during the Contract Period within the
            Contract Territory. Notwithstanding the foregoing, it is understood
            that Norman will be free to enter into an affiliation with
            interactive groups/entities which are predominantly content based,
            i.e., Sportsline, AOL, and further that Norman shall be free to
            enter into an affiliation with companies whose products RII sells
            through its E-commerce Portal;

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Anything herein to the contrary notwithstanding, RII shall not have the right to
utilize the Norman Identification except to the extent specifically authorized
by this Agreement.

4. GRANT OF RII STOCK OPTIONS. Concurrent with the execution of this Agreement,
RII will grant to Norman an option (the "Stock Option Agreement") entitling
Norman, upon Norman's full vesting under the terms and conditions described
therein, to purchase one million five hundred thousand (1,500,000) shares of the
common stock of RII, which amount represents approximately five percent (5%) of
the issued and outstanding shares of the capital stock of RII determined on a
fully diluted basis as of the date of this Agreement.

5. FURTHER ENDORSEMENT RELATIONSHIPS.

Without limiting any aspects of this Agreement, the Parties agree to discuss in
good faith Norman's involvement in additional activities not covered by this
Agreement, which could be of mutual benefit.

6. PAYMENTS.

Norman may elect to have payments due Norman hereunder made by check, wire
transfer, or bank transfer. Unless such election is made in writing, all
payments shall be made by check, drawn to the order of Norman or its designated
entities and delivered to Bessemer Trust Company of Florida, 222 Royal Palm Way,
West Palm Beach, FL 33480. Past due payments (i.e., payments due more than
thirty (30) days after RII's receipt of the applicable invoice) shall bear
interest at the rate of one (1%) percent per month.

7. NORMAN'S ENDORSEMENT SERVICES AND OUTSIDE PERSONAL APPEARANCES.

(a)   Subject to Norman's schedule (taking into account his professional golfing
      and other business and personal activities) and Paragraphs 7 (b) and (c)
      below, Norman shall make himself and Norman's Personnel (as defined below)
      available from time to time during the Contract Period at his Principal
      Place of Business (as defined below) in connection with the performance of
      Endorsement Services.

(b)   To the extent that RII requests that Norman appear at a location other
      than his Principal Place of Business (an "Outside Personal Appearance") in
      connection with the performance of Endorsement Services other than those
      specified in Paragraphs 1 and 2 of Schedule B, Norman will make himself
      available to RII for one (1) full day each Contract Year. The timing and
      place of such Outside Personal Appearance(s), and any personal and service
      days in addition to those stated herein shall be at the discretion of
      Norman and subject to further compensation as agreed between Norman and
      RII.

(c)   To the extent that RII requests that Norman make an Outside Personal
      Appearance in connection with the performance of the Endorsement Services
      specified in Paragraph 2 of Schedule B, Norman will make himself available
      to RII for up to five (5) full days during the term of this Agreement. Any
      personal and service days in addition to those stated herein shall be at
      the discretion of Norman and subject to further compensation as agreed
      between Norman and RII.

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(d)   For each Outside Personal Appearance to be made by Norman under Paragraphs
      (b) and (c) of this Paragraph 7:

      i)    RII shall reimburse Norman for all reasonable first class
            out-of-pocket expenses incurred by Norman. Without limitation to the
            foregoing, RII will reimburse Norman for his air travel expenses (A)
            which for purposes of Outside Personal Appearances made by Norman
            under Paragraph (b) of this Paragraph 7, shall be calculated at a
            rate of either (1) four thousand ($4,000) dollars per hour for
            operation of Norman's private aircraft or (2) one thousand five
            hundred ($1,500) dollars per hour for operation of Norman's private
            helicopter and (B) which for purposes of Outside Personal
            Appearances made by Norman under Paragraph (c) of this Paragraph 7,
            shall (unless otherwise agreed) be calculated at a first class
            ticket rate. Norman shall be provided with superior hotel suite
            accommodation and standard rooms for four (4) members of Norman's
            staff.

      ii)   RII shall give Norman not less than thirty (30) days' nor more than
            sixty (60) days notice of the time and place RII desires Norman to
            appear at an Outside Personal Appearance.

      iii)  No such Outside Personal Appearance day shall exceed a total of
            twelve (12) hours including travel time.

(e)   To the extent that RII requests that Norman make an Outside Personal
      Appearance in connection with the performance of the Endorsement Services
      specified in Paragraph 1 of Schedule B, Norman will make himself available
      so as to be able to properly discharge (in accordance with good corporate
      practices) his duties as a member of RII's Board of Director. RII
      represents that prior to the effective date of this Agreement, whenever
      possible and subject to legal requirements, it has attempted to schedule
      its Board of Directors' meetings at times and places which take into
      consideration the availability and outside business demands of its
      directors. For each Outside Personal Appearance to be made by Norman under
      Paragraph 1 of Schedule B, RII shall reimburse Norman for all reasonable
      out-of-pocket expenses incurred by Norman consistent with the
      reimbursement policy applicable to the other members of its Board of
      Directors.

(f)   For purposes of this Agreement, Norman's Principal Place of Business,
      shall mean any location within twenty (20) miles of 501 North A1A,
      Jupiter, FL 33477.

8. NORMAN'S COOPERATION.

In addition to the Endorsement Services, to the extent agreed upon in advance by
both RII and Norman (i) Norman will cause his personnel and the personnel of
Great White Shark Enterprises and it Affiliates (collectively, "Norman
Personnel") to assist RII in furthering business-to-business related
opportunities and (ii) the expenses of the Norman Personnel will be reimbursed
and shared with other client activities that may be visited at the same time.

9. GENERAL OBLIGATIONS.

During the contract period, RII/Norman:

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      a)    Shall not be involved in any conduct or activity that brings
            Norman/RII into disrepute;

      b)    Shall not be involved in any conduct or activity that may harm
            RII/Norman or its name or reputation;

      c)    Will perform obligations under this Agreement to the best of
            Norman's/RII's ability and in accordance with RII's/Norman's
            reasonable discretion.

10. NORMAN'S TITLE.

Norman's title to the Norman Identification shall at no time suffer by any act
of RII or thing that will in anyway impair the rights of Norman in and to the
Norman Identification. It is understood that RII shall not acquire and shall not
claim title to the Norman Identification adverse to Norman: by virtue of
Norman's performance of the Endorsement Services or the License Rights granted
to RII; or through RII's use of the Norman Identification by RII at common law;
or under any provision of law in which a claim would accrue to Norman. RII shall
undertake all actions that may be necessary or appropriate to ensure that such
accrual shall be duly recognized.

11. NORMAN'S APPROVAL.

RII shall use the Norman Identification only in such a form and manner as is
specifically approved by Norman and, upon the reasonable request by Norman,
shall use any reasonable legends, markings, and notices of trademark rights or
registration reasonably specified by Norman, or any other notice of Norman's
ownership, including copyright. RII agrees that all use of the Norman
Identification in connection with advertising, displays, and other materials and
all advertising shall not be made unless and until finished samples of such
proposed use have been provided to Norman and such use has been approved by
Norman or Norman's authorized representative. Norman agrees that any material
advertising or other, submitted for approval as provided herein will be deemed
to have been approved by Norman if the same is not disapproved in writing within
ten (10) business days after receipt thereof. Norman agrees that any material
submitted would only be disapproved if such material breached any law or is
likely to bring Norman into disrepute or ridicule or damages Norman's name and
image and, if disapproved, RII shall be advised of the specific grounds for
disapproval. Subject to this Agreement, RII agrees to follow Norman's reasonable
instructions and guidelines regarding proper usage of the Norman Identification
in all respects as may have been reasonable notified to RII by the Norman.

12. QUALITY AND COOPERATION.

In addition to the objectives listed above, all Parties acknowledge that Norman
is of legendary status in the game of golf. RII shall ensure that the
presentation and operation of its E-commerce Portal is consistent with the high
quality and image associated with Norman and reflect a quality brand of products
and services.

13. CONFIDENTIALITY.

Each party agrees: (i) that it will not disclose to any third party or use any
Confidential Information disclosed to it by the other party except as expressly

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permitted in this Agreement; and (ii) that it will take all reasonable measures
to maintain the confidentiality of all Confidential Information of the other
party in its possession or control, which will in no event be less than the
measures it uses to maintain the confidentiality of its own information of
similar importance.

14. PROTECTION OF THE NORMAN IDENTIFICATION.

      a)    REGISTRATION. Norman shall be solely responsible for obtaining and
            maintaining, to the extent possible, trademark registrations in his
            own name for the Norman Identification in Contract Territory. RII
            agrees that it will not file, during the Contract Period or
            thereafter, any application for trademark or otherwise obtain or
            attempt to obtain for trademark registration or otherwise obtain or
            attempt to obtain ownership of any trademark registration or
            otherwise obtain ownership of any trademark or trade name anywhere
            in the world which consists in whole or in part of any constituent
            element of the Norman Identification, including without limitation,
            Greg Norman, Great White Shark Enterprises, or any mark, design or
            logo intended to make reference to the Norman Identification,
            without the express written consent of Norman which may be within in
            Norman's sole and absolute discretion. In the event that such
            consent is given, all applications for registration shall be in the
            name of Norman and shall be at the cost of RII. RII shall cooperate
            with Norman in the registration of the Norman Identification and
            provide any necessary use, information, or specimens; provided,
            however, Norman shall reimburse RII for any reasonable out-of-pocket
            expenses incurred by RII in so providing such cooperation.

      b)    ENFORCEMENT. If either Party discovers that the registered trademark
            Rights set forth in Paragraph 14(a) are infringed, that Party shall
            communicate the details to the other Party. RII shall cooperate
            fully with Norman in the defense and protection of the Norman
            Identification (provided, however, RII shall not be obligated to
            incur any out-of-pocket expenses in so providing such cooperation),
            and agrees to notify Norman of any adverse use in the Contract
            Territory of marks identical with or confusingly similar to the
            Norman Identification which come to RII's attention, or any other
            activity which RII reasonably determines may implicate the rights
            included in the Norman Identification, including without limitation
            Norman's right to publicity and/or privacy. Decisions involving the
            protection and defense of the Norman Identification and Norman's
            right to publicity and/or privacy shall be solely in the discretion
            of Norman; RII shall take no actions in this regard without the
            express written permission of Norman, which approval shall not be
            unreasonably withheld (for example, if an RII Competitor falsely
            represents that it has an association with Norman in the Contract
            Territory within the Contract Period, RII may want to take action
            against the RII Competitor alleging, among other things, false and
            misleading conduct, in which case Norman will consent to such
            action). Norman reserves the right to prosecute, defend, and conduct
            at its own expense all proceedings involving the Norman
            Identification and Norman's right to publicity and

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            privacy, and to take any action or institute any proceedings that it
            may deem proper or necessary for the protection of the Norman
            Identification and Norman's right of publicity and/or privacy.
            Norman may, at Norman's sole option, conduct proceedings in his own
            name and RII agrees that it will not claim or reserve any rights
            against Norman as a result of any such action or proceeding. If
            Norman conducts such proceedings solely at his expense then any
            damages, which may be recovered as a result of any such proceeding,
            shall vest solely in Norman. However, if RII contributes to the cost
            of such proceedings, Norman agrees to pay to RII such proportion of
            those damages recovered by Norman as contributed by RII.
            Furthermore, RII shall not be entitled to grant permission to any
            other person or entity to apply the Norman Identification to any
            goods or services, otherwise than as permitted by this Agreement.

15. TERMINATION AND DEFAULT.

      a)    TERMINATION FOR BREACH. Either Party shall have the right, without
            prejudice to any other rights it may have, to terminate this
            Agreement if the other Party materially breaches its obligations
            hereunder and such breach remains uncured.

            A material breach occurs if either Party (i) fails to make any
            payment, or (ii) fails to observe or perform any of the covenants,
            agreements, or obligations (other than payments of money). Upon the
            breach of either of the above conditions, the non-defaulting party
            may terminate this Agreement as follows: (A) as to a default under
            clause (i) above, if payment is not made within ten (10) days after
            the defaulting party shall have received written notice of such
            failure to make payment; or (B) as to a default under clause (ii)
            above, if such default is not cured within thirty (30) days after
            the defaulting party shall have received written notice specifying
            in reasonable detail the nature of such default and such action the
            defaulting party must take in order to cure each such item of
            default.

      b)    TERMINATION DUE TO INSOLVENCY. If either Party (the "Bankrupt
            Party"), (i) commences or becomes the subject of any case or
            proceeding under the bankruptcy or insolvency laws; (ii) has
            appointed for it or for any substantial part of its property a
            court-appointed receiver, liquidator, assignee, trustee, custodian,
            sequestrator or other similar official; (iii) makes an assignment
            for the benefit of its credits; (iv) fails generally to pay its
            debts as they become due; or (v) takes corporate action in
            furtherance of any of the foregoing (collectively, herein referred
            to as "Events of Insolvency"), then, in each case, the Bankrupt
            Party shall immediately give notice of such event to the other
            Party. Whether or not such notice is given, the other Party shall
            have the right, to the fullest extent permitted under applicable
            law, following the occurrence of any Event of Insolvency and without
            prejudice to any other rights it may have, at any time thereafter to
            terminate this Agreement, effective immediately upon giving notice
            to the Bankrupt Party.

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      c)    TERMINATION UPON CHANGES OF BUSINESS. If either in a single
            transaction or in a series of related transactions, and either
            directly or indirectly: (i) RII sells, or otherwise disposes of, all
            or substantially all of its business or assets (except for "ordinary
            course" inventory sales); (ii) prior to the effective date of the
            first registration statement for a public offering of securities of
            the Company (other than a registration statement relating to either
            the sale of securities to employees of the Company pursuant to a
            stock option, stock purchase or similar plan or a SEC Rule 145
            transaction) (an "IPO"), the shareholders of RII as of the date of
            this Agreement (measured on a fully diluted basis) no longer own at
            least fifty percent (50%) of the shares of its capital stock
            entitled to vote in the election of directors, or (iii) after an
            IPO, the shareholders of RII as of the date of this Agreement
            (measured on a fully diluted basis) no longer own at least
            twenty-five percent (25%) of the shares of its capital stock
            entitled to vote in the election of directors, then Norman shall
            have the right, without prejudice to any other rights Norman may
            have, at any time thereafter to terminate this Agreement, effective
            immediately upon giving notice to RII, provided that Norman gives
            RII such notice not later than sixty (60) days following the date on
            which RII notifies it of such event.

      d)    EFFECT OF TERMINATION. Upon the expiration or termination of this
            Agreement for any reason (i) all payments that have accrued prior to
            the termination or expiration of this Agreement will be payable in
            full within thirty (30) days thereof; (ii) except as otherwise
            provided herein, each party shall promptly cease all use of any of
            the other party's displays, documents, artwork, symbols, logos,
            trademarks, trade names, photographic or graphic representations,
            depictions and/or other materials (including, but not limited to,
            advertising and/or promotional materials), which in any way or form
            (hard copy, electronic or otherwise) refer to or identify the other
            party or the other party's proprietary assets (collectively,
            "Materials"), except as otherwise set forth herein; (iii) except as
            otherwise provided herein, each party shall promptly remove all
            links and references to the other party's website and Materials from
            its own website; and (iv) each Party shall promptly deliver to the
            other Party all originals and copies of the other party's Materials
            then in its possession or control, and shall promptly take
            reasonable steps to erase all of the foregoing from all computer
            memories and storage devices within its possession or control, and
            certify in writing, signed by an officer of that party, that such
            reasonable steps have been taken. Notwithstanding the foregoing, if
            the Agreement is terminated for any reason other than RII's material
            breach, then for thirty (30) days following such termination, RII
            may continue to use any printed material already produced under this
            Agreement. At the conclusion of this period, RII's use of the
            printed material will cease. It is further agreed that, with respect
            to either party, any use of the other party's Materials after the
            termination or expiration of this Agreement by third parties shall
            not be deemed a breach by such party of this paragraph, as long as

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            such third parties received such materials in accordance with the
            terms hereof and such party takes reasonable steps to have such
            third parties discontinue use of the other party's materials after
            the termination or expiration of this Agreement.

16. TERMINATION BY RII.

RII may terminate this Agreement immediately by giving Norman notice if (i)
Norman dies or is prevented by injury or illness from satisfactorily performing
the obligations required by this Agreement; (ii) Norman is convicted of a
serious criminal offense or criminal offense involving dishonesty or fraud.

17. OTHER REMEDIES AND RIGHTS.

The termination rights set forth in Paragraphs 15 and 16 shall not constitute
the exclusive remedy of the non-defaulting party, however, if default is made by
either Party, the other may resort to such other remedies as such party would
have been entitled to if Paragraphs 15 and 16 were omitted from this Agreement.
Termination under the provisions of Paragraphs 15 and 16 shall be without
prejudice to any rights or claims, which the terminating party may otherwise
have against the defaulting party. In the event of any arbitration or
litigation, including breach, enforcement or interpretation, arising out of this
Agreement, the prevailing party of such litigation shall be entitled to recover
reasonable attorney's fees, costs, and expenses, including pre-litigation and
appellate attorneys' fees and costs.

18. MISCELLANEOUS PROVISIONS.

If any provision(s) of this Agreement shall be determined to be void, ambiguous,
or unenforceable, the same shall be stricken from this Agreement and in no way
shall affect other provisions of, or the validity or enforceability of this
Agreement. The Parties understand that the contents of this Agreement are
confidential, and that disclosure of same to any third party could be
detrimental to the interests of one or both Parties. Therefore, the Parties
agree not to disclose the terms of this Agreement, without the prior written
permission of the other party, other than to business advisors, legal and
financial representatives.

19. NOTICES.

All notices required hereunder shall be sent by overnight mail or first class
mail, or by confirmed electronic mail to the parties at the following addresses,
or such other addresses as the parties may designate in writing to each other
from time to time:

If to Norman: Great White Shark Enterprises, Inc.
              501 North A1A
              Jupiter, FL 33477

If to RII:    Ritz Interactive
              2010 Main Street, Suite 400
              Irvine, CA 92614
              Attn.: Fred H. Lerner

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All notices and submission shall be delivered to Norman at no charge to Norman.
In the event that Norman pays for any such charges, for example customs or
shipping charges, RII agrees to reimburse Norman for such charges.

20. FORCE MAJEUR.

Notwithstanding anything else contained in this Agreement, neither Party will be
liable for any delay in the performance of any of its obligations if such delay
is caused by any reason wholly outside the control of the Party so delaying (a
"Force Majeur Event") subject to the obligation of the Party so delaying
promptly notifying the other Party in writing of the reasons for the delay and
the likely duration of the delay. The performance of such Party's obligations
will be suspended during the period that the Force Majeur Event persists and
such Party will be granted an extension of time for performance equal to the
period of the delay. If the delay referred to above exceeds sixty (60) days (or
such other reasonable period taking into consideration the nature and cause of
the delay), either Party may forthwith terminate this Agreement whereupon the
Parties shall cease to be bound by their respective obligations under this
Agreement in respect of the period after termination and the Parties rights
granted under this Agreement shall cease.

21. ENTIRE AGREEMENT.

This Agreement, along with the Technical Services Agreement and Stock Option
Agreement, constitute the entire agreement of the parties and cannot be altered
or modified except by an agreement in writing signed by both parties. Upon its
execution, this Agreement shall supersede all prior negotiations, understandings
and agreements, whether oral or written, and such prior agreements shall
thereupon be null and void and without further legal effect.

22. GOVERNING LAW.

This Agreement shall be governed by and construed in accordance with the laws of
the State of Florida, applicable to contracts entered into and to be wholly
performed within the State of Florida.

23. JOINT VENTURE.

Nothing contained in this Agreement shall be construed as establishing an
employer/employee relationship between Norman and RII. Accordingly, there shall
be no withholding for tax purposes from any payments due Norman hereunder and
Norman shall be responsible for any and all income and other tax payments
required by Norman. Nothing contained in this Agreement shall be construed to
place the parties in the relationship of legal representatives, partners or
joint ventures. Neither Party shall have any power to bind the other in any
manner whatsoever, other than as otherwise stated in this Agreement. This
paragraph shall survive termination of this Agreement.

24. REPRESENTATIONS AND WARRANTIES.

      a)    Norman represents and warrants to RII that:

            (i)   Norman is able to enter into and perform under this Agreement;

            (ii)  by entering into and performing under this Agreement Norman is
                  not, and shall not be in conflict with any prior obligations
                  to third parties;

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            (iii) that Norman will not assign or transfer any of the License
                  Rights described in Paragraph 2.

      b)    RII represents and warrants to Norman that:

            (i)   it is able to enter into and perform this Agreement;

            (ii)  by entering into and performing under this Agreement, it is
                  not, and shall not be in conflict with any prior obligations
                  to third parties.

 25. INDEMNITY AND INSURANCE.

      a)    INDEMNIFICATION BY RII. RII shall indemnify and hold Norman and each
            of its directors, officers, employees, agents and Affiliates
            harmless from and against any and all claims, actions, suits,
            proceedings, losses, damages and expenses (including, without
            limitation, reasonable attorneys', consultants' and experts' fees)
            (collectively, "Claims") arising out of or relating to any
            inaccuracy or breach of RII's representations, warranties, covenants
            or any claim or action for products liability, personal injury,
            death or other cause of action arising out of or in connection with
            this Agreement, including actions based upon negligence of RII under
            this Agreement, provided that RII shall be given prompt notice of
            any such action or claim. RII shall provide and maintain at its own
            expense a comprehensive general and products liability insurance
            with aggregate limits no less than $2,000,000 and RII shall submit
            to Norman a copy of the said insurance policy which shall name
            Norman as an additional insured party.

      b)    INDEMNIFICATION BY NORMAN. Norman shall indemnify and hold RII and
            each of its directors, officers, employees, agents, distributors and
            Affiliates harmless from and against any and all Claims arising out
            of or relating to: (i) any inaccuracy or breach of Norman's
            representations, warranties, covenants or other obligations
            hereunder, and (ii) the use of the Norman Identification.

      c)    INDEMNIFICATION PROCEDURES. In the event that any Claim is made as a
            result of which a party or any of its directors, officers,
            employees, agents, distributors or affiliates (collectively, an
            "Indemnified Party") may become entitled to indemnification by the
            other party (an "Indemnifying Party) pursuant to clauses (a) or (b)
            above, the Indemnifying Party shall, at its expense, have the right
            to participate in, and, at its option, to assume the defense of such
            claim with counsel reasonably satisfactory to the Indemnified Party.
            Promptly upon becoming aware of such Claim, the Indemnified Party
            shall give the Indemnifying Party notice thereof; provided, however,
            that the omission to notify the Indemnifying Party shall not relieve
            the Indemnifying Party from any liability that it may have to the
            Indemnified Party, except to the extent that the Indemnifying Party
            is actually prejudiced by such omission. If the Indemnifying Party
            elects so to assume the defense of such Claim, following its notice
            of such election to the Indemnified Party, the Indemnifying Party
            shall not be liable to the Indemnified Party in connection with the
            cost of the defense of such Claim, except to the extent otherwise
            provided below. Any settlement of any Claim shall require the mutual
            consent of the

                                       11
<PAGE>

            Indemnifying Party and the Indemnified Party and shall include as an
            unconditional term thereof the giving by the claimant or plaintiff
            to the Indemnified Party of a release from all liability with
            respect to such Claim. Notwithstanding the right of the Indemnifying
            Party to assume the defense of any Claim to which the Indemnified
            Party may become a party or target, the Indemnified Party shall have
            the right to employ separate counsel and to participate in the
            defense of such action. The Indemnifying Party shall bear the
            reasonable fees, costs and expenses of such separate counsel, if:
            (i) the use of the counsel chosen by the Indemnifying Party to
            represent the Indemnified Party would present such counsel with a
            conflict of interest; (ii) in the Indemnified Party's reasonable
            judgment, the Indemnifying Party shall not have employed
            satisfactory counsel to represent the Indemnified Party within a
            reasonable time after notice of the institution of such Claim

26. WAIVER.

The failure of Norman or RII at any time or times to demand strict performance
by the other of any of the terms, covenants or conditions set forth herein shall
not be construed as a continuing waiver or relinquishment thereof and either may
at any time demand strict and complete performance by the other of said terms,
covenants and conditions.

27. ASSIGNMENT.

This Agreement shall bind and inure to the benefit of Norman and his successors
and permitted assigns. Nothing herein shall prevent Norman form assigning the
monetary benefits (but not the obligations) of this Agreement, as he may so
desire. RII may not assign this Agreement, in whole or in part, without Norman's
written consent. In the case of reorganization, merger, consolidation, or sale
of all or substantially all of its assets, any attempt to assign this Agreement
other than as permitted above will be null and void.

28. SIGNIFICANCE OF HEADING.

Paragraph headings contained in this Agreement are solely for the purpose of
aiding speedy location of subject matter and are not in any sense to be given
weight in the construction of this Agreement. Accordingly, in case of any
question with respect to the construction of this Agreement, it is to be
construed as though such paragraph headings had been omitted.

29. INVALIDITY.

If any term, covenant, condition or provision of this Agreement or the
application thereof to any person or circumstance, shall to any extent be held
to be invalid, illegal, or unenforceable in any respect, the remainder of this
Agreement, or application of such term or provision to a person or circumstance
other than to those as to which it is held invalid, illegal, or unenforceable,
shall not be affected thereby, and each term, covenant, condition or provision
of this Agreement shall be valid and shall be enforced to the fullest extent
provided by law.

30. COUNTERPARTS.

This Agreement may be executed in any number of counterparts, each of which
shall be deemed an original and all of which will constitute together a single
document.

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<PAGE>

31. CONSTRUCTION.

The Parties acknowledge that this Agreement was negotiated between them and
shall not be construed against either Party on the grounds of authorship.

32. ARBITRATION.

Any dispute or difference between the parties hereto arising out of or relating
to this Agreement shall be settled by arbitration in accordance with the
Commercial Rules of the American Arbitration Association by a panel of three
qualified arbitrators. RII and Norman shall each choose an arbitrator and the
two arbitrators so chosen shall choose the third. If either RII or Norman fails
to choose an arbitrator within 30 days after notice of commencement of
arbitration or if the two arbitrators fail to choose a third arbitrator within
30 days after their appointment, the American Arbitration Association shall,
upon the request of any party to the dispute or difference, appoint the
arbitrator or arbitrators to constitute or complete the panel as the case may
be. Arbitration proceedings hereunder may be initiated by either RII or Norman
making a written request to the American Arbitration Association, together with
any appropriate filing fee, at the office of the American Arbitration
Association in the county in which proceedings are to be held pursuant to the
terms of the following sentence. All arbitration proceedings or litigation (to
the extent the remedy requested is not, by law, available through arbitration
[e.g., injunctive relief]) relating to any claims or disputes arising under or
relating to this Agreement shall be brought in the county in which the principal
executive office of the party not initiating such action or proceeding (i.e. the
defendant or responding party) is located. The parties irrevocably submit and
consent to the exercise of subject matter jurisdiction and personal jurisdiction
over each of the parties by the federal and/or state courts in such jurisdiction
(the "Selected Jurisdiction"). The parties hereby irrevocably waive any and all
objections that any party may now or hereafter have to the exercise of personal
and subject matter jurisdiction in the Selected Jurisdiction and to the laying
of venue of any such proceeding or action brought in the Selected Jurisdiction.
Any order or determination of the arbitral tribunal shall be final and binding
upon the parties to the arbitration and may be entered in any court having
jurisdiction.

                                       13
<PAGE>

IN WITNESS WHEREOF, the Parties execute this Agreement intending to be legally
bound.

RITZ INTERACTIVE, INC                           GREG NORMAN

/s/ Fred H. Lerner                              /s/ Greg Norman
----------------------------------              --------------------------------
            Signature                                      Signature

/s/ Fred H. Lerner                              /s/ Greg Norman
----------------------------------              --------------------------------
       Print Name                                          Print Name

           12/1/03                                       1 - Dec - 2003
----------------------------------              --------------------------------
           Date                                             Date

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<PAGE>

                                   SCHEDULE A

RitzCamera.com

WolfCamera.com
Photography.com
CameraWorld.com
RitzPix.com
PhotoAlley.com

KitsCamera.com
CameraShopInc.com
Inkley'sCamera.com
BoatersWorld.com

OuterBanksOutfitters.com
FlshingOnly.com
BoatingOnly.com
RitzElectronics.com
RitzCameraAuctions.com
RitzCameraGSA.com
BigPrintGallery.com
BoatersWorldAuctions.com

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<PAGE>

                                   SCHEDULE B

1. If nominated and elected, Norman will serve on the Ritz Interactive, Inc.,
("RII") board of directors.

2. Norman will participate in "road show events" leading to the initial public
offering of the common stock of RII.

3. Advertising initiatives may include Norman's participation in consumer
promotion including print campaigns, on-line advertising or corporate videos.

4. RII may utilize Norman and the Norman Identification in collateral materials
and special merchandise offers to its vendors and/or database of consumers.

5. RII may utilize Norman's lifestyle branding activities as content for its E-
commerce Portal, including, but not limited to, BoatersWorld.com,
FishingOnly.com, BoatingOnly.com.

6. Norman will make available to RII syndicated articles that can be used in
newsletters to RII's database, including, but not limited to, articles regarding
Norman's travels, tips for travel, fishing tips, photography tips, restaurants,
hotels, updates on his activities throughout the year, golf instruction and
general musings, etc.

7. Norman will act as host to targeted events, which involve golf outings or
augmenting RII's existing customer/vendor entertainment program(s) or trade
shows.

8. RII or its designed (the "Sponsor") will have the option to become a sponsor
of Norman's flagship tournament, the Franklin Templeton Shootout (November
10-16) in Naples, Florida. As part of this package, the Sponsor would receive
certain entitlements including Pro-Am spots, which can be used for business
development/customer entertainment.

                                       16