Advertising Insertion Order - Yahoo! Inc. and Bolt.com
YAHOO!. ADVERTISING INSERTION ORDER
HTTP://WWW.YAHOO.COM
ORDER# 51042 SALES CONTACT Beth Walter
CUSTOMER PHONE 212-508-0276
ORDER EMAIL bethw@yahoo-inc.com
REVISION
DATE 05-AUG-1999 FAX 212-750-5917
ADVERTISER BOLT.COM AGENCY CONCRETE MEDIA
CAMPAIGN ADDRESS 304 Hudson Ave
URL 7th Floor North
ADDRESS New York, NY 10013
CONTACT CONTACT Justin Nesci FAX 212.620.4315
PHONE FAX PHONE 212.620.3800 x250
EMAIL EMAIL Justin@boltmediainc.com
START DATE 01-SEP-1999 END DATE 31-MAY-2000 CONTRACT LENGTH 274 days BILL TO Agency
------------------------------------------------------------------------------------------------------------------------------------
ORDER TOTALS: TOTAL IMPRESSIONS TOTAL AMOUNT
[*] $[*]
AGENCY DISCOUNT [*]: $[*]
SUB-TOTAL: $[*]
-----------------
NET COST $[*]
-----------------
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TERMS Net 30 Days
BILLING MONTHLY
MATERIALS: Banners: Banner requirements are posted at
http://www.yahoo.com/docs/advertising. DELIVERY: ALL MATERIALS AND ANY CHANGES
MUST BE DELIVERED AT LEAST 4 BUSINESS DAYS IN ADVANCE TO THE EMAIL ADDRESS
SPECIFIED FOR YOUR REGION AT HTTP: //WWW.YAHOO.COM/DOCS/ADVERTISING.
A Yahoo! Insertion order number and flight dates must be referenced in all
correspondence. Yahoo! will not issue any credit or makegood due to late or
incorrectly submitted banners and/or late or incomplete information.
TERMS AND CONDITIONS: The insertion order is subject to the terms and
conditions ("Standard Terms") attached hereto as Exhibit A of this Insertion
Order, and such Standard Terms are made a part of this insertion order by
reference. The signatory of this Insertion Order represents that he has read
and agrees to such Standard Terms.
This Insertion Order is valid for three (3) business days from the date of this
order. This agreement is non-cancelable.
Authorized By: /s/ Justin Nesci Phone: 212-620-3900x701 Date: 9/1/99
-------------------------- ------------------ ---------------
Production Contact: Justin Nesci Phone: 212-620-3800 x250 Email: justin@boltmediainc.com
------------ ----------------- -----------------------
YAHOO! INC. SANTA CLARA (PC)
3400 CENTRAL EXPRESSWAY
SUITE 201
PLEASE RETURN TO YAHOO SALES OPERATIONS DEPT. FAX # 408-530-5130 SANTA CLARA, CA 95051
----------------------------------------------------------------
<PAGE> 2
YAHOO!. ADVERTISING INSERTION ORDER
HTTP://WWW.YAHOO.COM
<CAPTION>
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LINE# LINE TYPE START DATE END DATE PAGE VIEWS AMOUNT
-----------------------------------------------------------------------------------------------------------------------------------
1 CPI 01-SEP-1999 31-MAY-2000 [ * ]
Run Of
/room/teen (N)
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2 CPI 01-SEP-1999 31-MAY-2000 [ * ]
Categories
/channels/Teen (WP)
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3 CPI 01-SEP-1999 31-MAY-2000 [ * ]
Categories
/channels/Teen (NN)
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TOTAL FOR CHAT PROPERTY: [ * ] $[ * ]
-----------------------------------------------------------------------------------------------------------------------------------
4 CPI 01-SEP-1999 30-SEP-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
5 CPI 01-OCT-1999 31-OCT-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
6 CPI 01-JAN-2000 31-JAN-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
7 CPI 01-FEB-2000 29-FEB-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
8 CPI 01-MAR-2000 31-MAR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
9 CPI 01-APR-2000 30-APR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
10 CPI 01-MAY-2000 31-MAY-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
11 CPI 01-SEP-2000 30-SEP-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
12 CPI 01-OCT-2000 31-OCT-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
13 CPI 01-JAN-2000 31-JAN-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
14 CPI 01-FEB-2000 29-FEB-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
15 CPI 01-MAR-2000 31-MAR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
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YAHOO!. ADVERTISING INSERTION ORDER
HTTP://WWW.YAHOO.COM
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------------------
LINE# LINE TYPE START DATE END DATE PAGE VIEWS AMOUNT
-----------------------------------------------------------------------------------------------------------------------------------
16 CPI 01-APR-2000 30-APR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
17 CPI 01-MAY-2000 30-MAY-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
TOTAL FOR ENTERTAINMENT PROPERTY: [ * ] $[ * ]
-----------------------------------------------------------------------------------------------------------------------------------
18 CPI 01-NOV-1999 30-NOV-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
19 CPI 01-DEC-1999 31-DEC-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
TOTAL FOR FINANCE PROPERTY: [ * ] $[ * ]
-----------------------------------------------------------------------------------------------------------------------------------
20 CPI 01-SEP-1999 30-SEP-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
21 CPI 01-OCT-1999 31-OCT-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
22 CPI 01-JAN-2000 31-JAN-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
23 CPI 01-FEB-2000 29-FEB-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
24 CPI 01-MAR-2000 31-MAR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
25 CPI 01-APR-2000 30-APR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
26 CPI 01-MAY-2000 31-MAY-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
27 CPI 01-SEP-1999 30-SEP-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
28 CPI 01-OCT-1999 31-OCT-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
29 CPI 01-JAN-2000 31-JAN-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
30 CPI 01-FEB-1999 29-FEB-1999 [ * ]
Run of
-----------------------------------------------------------------------------------------------------------------------------------
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YAHOO!. ADVERTISING INSERTION ORDER
HTTP://WWW.YAHOO.COM
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------------------
LINE# LINE TYPE START DATE END DATE PAGE VIEWS AMOUNT
-----------------------------------------------------------------------------------------------------------------------------------
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
31 CPI 01-MAR-2000 31-MAR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
32 CPI 01-APR-2000 30-APR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
33 CPI 01-MAY-2000 31-MAY-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
34 CPI 01-NOV-1999 30-NOV-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
35 CPI 01-DEC-1999 31-DEC-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
36 CPI 01-NOV-1999 30-NOV-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
37 CPI 01-DEC-1999 31-DEC-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
38 CPI 01-NOV-1999 30-NOV-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
39 CPI 01-DEC-1999 31-DEC-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
40 CPI 01-NOV-1999 30-NOV-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
41 CPI 01-DEC-1999 31-DEC-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
TOTAL FOR MAIL PROPERTY: [ * ] $[ * ]
-----------------------------------------------------------------------------------------------------------------------------------
42 CPI 01-OCT-1999 31-OCT-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
43 CPI 01-JAN-2000 31-JAN-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
44 CPI 01-FEB-2000 29-FEB-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
45 CPI 01-MAR-2000 31-MAR-2000 [ * ]
Run of
-----------------------------------------------------------------------------------------------------------------------------------
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YAHOO!. ADVERTISING INSERTION ORDER
HTTP://WWW.YAHOO.COM
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------------------
LINE# LINE TYPE START DATE END DATE PAGE VIEWS AMOUNT
-----------------------------------------------------------------------------------------------------------------------------------
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
46 CPI 01-APR-2000 30-APR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
47 CPI 01-MAY-2000 31-MAY-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
48 CPI 01-SEP-1999 30-SEP-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
49 CPI 01-OCT-1999 31-OCT-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
50 CPI 01-JAN-2000 31-JAN-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
51 CPI 01-FEB-2000 29-FEB-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
52 CPI 01-MAR-2000 31-MAY-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
53 CPI 01-APR-2000 30-APR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
54 CPI 01-MAY-2000 31-MAY-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
55 CPI 01-SEP-1999 30-SEP-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
TOTAL FOR MOVIES PROPERTY: [ * ] $[ * ]
-----------------------------------------------------------------------------------------------------------------------------------
56 CPI 01-SEP-1999 30-SEP-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
57 CPI 01-OCT-1999 31-OCT-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
58 CPI 01-JAN-2000 31-JAN-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
59 CPI 01-FEB-2000 29-FEB-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
60 CPI 01-MAR-2000 31-MAR-2000 [ * ]
Run of
-----------------------------------------------------------------------------------------------------------------------------------
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YAHOO!. ADVERTISING INSERTION ORDER
HTTP://WWW.YAHOO.COM
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------------------
LINE# LINE TYPE START DATE END DATE PAGE VIEWS AMOUNT
-----------------------------------------------------------------------------------------------------------------------------------
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
61 CPI 01-APR-2000 30-APR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
62 CPI 01-MAY-2000 31-MAY-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
63 CPI 01-SEP-1999 30-SEP-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
64 CPI 01-OCT-1999 31-OCT-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
65 CPI 01-JAN-2000 31-JAN-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
66 CPI 01-FEB-2000 29-FEB-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
67 CPI 01-MAR-2000 31-MAR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
68 CPI 01-APR-2000 30-APR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
69 CPI 01-MAY-2000 31-MAY-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
70 CPI 01-SEP-1999 30-SEP-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
71 CPI 01-OCT-1999 31-OCT-1999 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
72 CPI 01-JAN-2000 31-JAN-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
73 CPI 01-FEB-2000 29-FEB-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
74 CPI 01-MAR-2000 31-MAR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
75 CPI 01-APR-2000 30-APR-2000 [ * ]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
<PAGE> 7
YAHOO!. ADVERTISING INSERTION ORDER
HTTP://WWW.YAHOO.COM
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------------------
LINE# LINE TYPE START DATE END DATE PAGE VIEWS AMOUNT
-----------------------------------------------------------------------------------------------------------------------------------
76 CPI 01-MAY-2000 31-MAY-2000 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
77 CPI 01-SEP-1999 30-SEP-1999 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
78 CPI 01-OCT-1999 31-OCT-1999 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
79 CPI 01-JAN-2000 31-JAN-2000 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
80 CPI 01-FEB-2000 29-FEB-2000 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
81 CPI 01-MAR-2000 31-MAR-2000 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
82 CPI 01-APR-2000 30-APR-2000 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
83 CPI 01-MAY-2000 31-MAY-2000 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
84 CPI 01-NOV-1999 30-NOV-1999 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
85 CPI 01-DEC-1999 31-DEC-1999 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
86 CPI 01-NOV-1999 30-NOV-1999 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
87 CPI 01-DEC-1999 31-DEC-1999 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
88 CPI 01-NOV-1999 30-NOV-1999 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
89 CPI 01-DEC-1999 31-DEC-1999 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
90 CPI 01-NOV-1999 30-NOV-1999 [*]
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
91 CPI 01-DEC-1999 31-DEC-1999 [*]
-----------------------------------------------------------------------------------------------------------------------------------
<PAGE> 8
YAHOO!. ADVERTISING INSERTION ORDER
HTTP://WWW.YAHOO.COM
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------------------
LINE# LINE TYPE START DATE END DATE PAGE VIEWS AMOUNT
-----------------------------------------------------------------------------------------------------------------------------------
Run of
/(N)
-----------------------------------------------------------------------------------------------------------------------------------
TOTAL FOR NETWORK PROPERTY: [*] $[*]
-----------------------------------------------------------------------------------------------------------------------------------
92 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
93 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
94 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
95 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
96 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
97 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
98 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
99 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
100 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
101 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
102 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
103 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
104 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
105 CPI 01-SEP-1999 31-MAY-2000 [*]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
<PAGE> 9
YAHOO!. ADVERTISING INSERTION ORDER
HTTP://WWW.YAHOO.COM
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------------------
LINE# LINE TYPE START DATE END DATE PAGE VIEWS AMOUNT
-----------------------------------------------------------------------------------------------------------------------------------
106 CPI 01-SEP-1999 31-MAY-2000 [ * ]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
107 CPI 01-SEP-1999 31-MAY-2000 [ * ]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
108 CPI 01-SEP-1999 31-MAY-2000 [ * ]
Search Words
[*] (N)
-----------------------------------------------------------------------------------------------------------------------------------
TOTAL FOR YAHOO PROPERTY: [ * ] $[*]
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TOTAL IMPRESSIONS TOTAL AMOUNT
ORDER TOTAL: [ * ] $[ * ]
AGENCY DISCOUNT [*]: $[ * ]
SUB TOTAL: $[ * ]
-------------------
NET COST: $[ * ]
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COMMENTS:
20-AUG-1999 Advertiser shall reserve the right to cancel the agreement
with 90 days written notice.
[*]
Yahoo guarantees Bolt a minimum monthly impression figure of
[ * ] /month for its sponsorship of the teen chat channel
Please refer to Addendum A for targeting of Yahoo! Properties and Run of Yahoo
Network.
Note: New west module size 125 x 125
<PAGE> 10
YAHOO!. ADVERTISING INSERTION ORDER
HTTP://WWW.YAHOO.COM
BOLT ADDENDUM A
<CAPTION>
ROC DEMO 10 mos Sep-May Nov Dec
(excludes Nov & Dec)
10,000,000 1000000
Movies (18-20) 20% Email 35-49 40% 40%
Movies (21-24) 20% Email teen 30% 30%
Email (18-20) 10% Entertainment 35-49 10% 10%
Email (21-24) 10% Entertainment teen 10% 10%
Entertainment (18-20) 10% Finance 35-49 10% 10%
Entertainment (21-24) 10%
Astrology (18-20) 10%
Astrology (21-24) 10%
<CAPTION>
ROC DEMO 10 mos Sep-May Nov Dec
(excludes Nov & Dec)
13,000,000 1,300,000
ROS (18-20 Female) 25% ROS 35-49 men 25% 30%
ROS (18-20 male) 25% ROS 35-49 women 25% 30%
ROS (21-24 female) 25% Ros teen 25% 20%
ROS (21-24 male) 25% ROS 18-20 25% 20%
<PAGE> 11
YAHOO!. ADVERTISING INSERTION ORDER
HTTP://WWW.YAHOO.COM
Standard Terms and Conditions for Yahoo! Advertising
The following terms and conditions (the "Standard Terms") shall be deemed to be
incorporated into the attached insertion order (the "Insertion Order"):
1. Terms of Payment. Advertiser must submit completed credit application
to determine terms of payment. If no credit application is submitted or the
request for credits is denied by Yahoo! Inc. ("Yahoo") in its sole discretion,
the Insertion Order must be paid in advance of the advertisement start date.
Major credit cards 9VIA, M/C and American Express) are accepted. If Yahoo
approves credit, Advertiser will be involved on the first day of the contract
period set forth on the Insertion Order and payment shall be made to Yahoo
within thirty (30) days from the date of Invoice ("Due Date"). Amounts paid
after the Due Date shall be increased at the rate of one percent (1%) per month
(or the highest rate permitted by law, if less). In the event Advertiser fails
to make timely payment, Advertiser will be responsible for all reasonable
expenses (including attorneys' fee) incurred by Yahoo in collecting such
amounts. Yahoo reserves the right to suspend performance of its obligations
hereunder (or under any other agreement with Advertiser) in the event
Advertiser fails to make timely payment hereunder or under any other agreement
with Yahoo.
2. Positioning. Except as otherwise expressly provided in the Insertion
Order, positioning of advertisements within the Yahoo properties or on any page
is at the sole discretion of Yahoo. Yahoo may, at is sole discretion, remove
from the insertion order (and substitute with similar inventory) any keyword or
category page that it believes to be a trademark, trade name, company name,
product name or brand name belonging to or claimed by a third party.
3. Renewal. Except as expressly set forth in the Insertion Order, any
renewal of the Insertion Order and acceptance of any additional advertising
order shall be at Yahoo's sole discretion, pricing for any renewal period is
subject to change by Yahoo from time to time.
4. No Assignment or Resale of Ad Space. Advertiser may not resell, assign
or transfer any of its rights hereunder, and any attempt to resell, assign or
transfer such rights shall result in immediate termination of this contract,
without liability to Yahoo.
5. Limitation of Liability. In the event (i) Yahoo fails to publish an
advertisement in accordance with the schedule provided in the Insertion Order,
(ii) Yahoo fails to deliver the number of total page views specified in the
Insertion Order (if any) by the end of the specified period, or (iii) of any
other failure, technical or otherwise, of such advertisement to appear as
provided in the Insertion Order, the sole liability of Yahoo to Advertiser
shall be limited to, at Yahoo's sole discretion, a pro rata refund of the
advertising fee representing undelivered page views, placement of the
advertisement at a later time in a comparable position, or extension of the
term of the Insertion Order until total page views are delivered. In no event
shall Yahoo be responsible for any consequential, special, punitive or other
damages, including without limitation, lost revenue or profits, in any way
arising out of or related to the Insertion Order/Standard Terms or publication
of the advertisement, even if Yahoo has been advised of the possibility of such
damages. Without limiting the foregoing, Yahoo shall have no liability for any
failure or transportation interruption of any kind, work slowdown or any other
condition beyond the control of Yahoo affecting production or delivery in any
manner.
6. Advertisers Representation; Indemnification. Advertisements are
accepted upon the representation that Advertiser has the right to publish the
contents of the advertisement without infringing the rights of any third party
and without violating any law. In consideration of such publication, Advertiser
agrees, at its own expense, to indemnify, defend and hold harmless Yahoo, and
its employees, representatives, agents and affiliates, against any and all
expenses and losses of any kind (including reasonable attorneys' fees and
costs) incurred by Yahoo in connection with any claims, administrative
proceedings or criminal investigations of any kind arising out of publication
of the advertisement and/or any material of Advertiser to which users can link
through the advertisement (including without limitation, any claim of trademark
or copyright infringement, defamation, breech of confidentiality, privacy
violation, false or deceptive advertising or sales practices).
7. Provision of Advertising Materials. Advertiser will provide all
materials for the advertisement in accordance with Yahoo's policies in effect
from time to time, including (without limitation) the manner of transmission to
Yahoo and the lead-time prior to publication of the advertisement. Yahoo shall
not be required to publish any advertisement that is not received in accordance
with such policies and reserves the right to charge Advertiser, at the rate
specified in the Insertion Order for inventory held by yahoo pending receipt of
acceptable materials from Advertiser which are past due. Advertiser hereby
grants to Yahoo non-exclusive, worldwide, fully paid license to use, reproduce
and display the advertisement (and the contents, trademarks and brand features
contained therein) in accordance herewith.
<PAGE> 12
YAHOO!. ADVERTISING INSERTION ORDER
HTTP://WWW.YAHOO.COM
8. Right to Reject Advertisement. All contents of advertisements are
subject to Yahoo's approval. Yahoo reserves the right to reject or cancel any
advertisement, insertion order, URL link, space reservation or position
commitment, at any time, for any reason whatsoever (including belief by Yahoo
that placement of advertisement, URL link, etc., may subject Yahoo to criminal
or civil liability).
9. Cancellations. Except as otherwise provided in the Insertion Order,
the Insertion Order is non-cancelable by Advertiser.
10. Construction. No conditions other than those set forth in the
Insertion Order on these Standard Terms shall be binding on Yahoo unless
expressly agreed to in writing by Yahoo. in the event of any inconsistency
between the Insertion Order and the Standard Terms, the Standard Terms shall
control.
11. Miscellaneous. These Standard Terms, together with the Insertion
Order, (i) shall be governed by and construed in accordance with, the laws of
the State of California, without giving effect to principles of conflicts of
laws; (ii) may be amended only by a written agreement executed by an authorized
representative of each party; and (ii) constitute the complete and entire
expression of the agreement between the parties, and shall supersede any and
all other agreements, whether written or oral, between the parties. Advertiser
shall make no public announcement regarding the existence or content of the
Insertion Order without Yahoo's written approval, which may be withheld at
Yahoo's sole discretion. Both parties consent to the jurisdiction of the courts
of the State of California with respect to any legal proceeding arising in
connection with the Insertion Order/Standard Terms.