Sample Business Contracts

Severance Agreement - Cross Media Marketing Corp. and Ms. Bauer

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     (215) 569-5513
     (215) 832-5513

                                      February 14, 2001

Bradley M. Bole, Esquire
Law Office of Brad Bole
412 E. Madison Street
Suite 1111
Tampa, FL  33602

Dear Mr. Bole:

        I represent Cross Media Marketing Corporation ("Cross Media" or the
"Company"), which has asked me to respond to your letter of February 7, 2001.

        The Company confirms that the termination of Ms. Bauer's employment is
without cause and that she will receive all the benefits of a termination
without cause that are contained in her contract.

        As agreed, the termination is effective as of December 31, 2000 and
Polly will receive her salary and other benefits through September 20, 2001.

        With regard to the payment of office expenses incurred through the
balance of February 2001, the Company will reimburse Ms. Bauer, consistent with
past practice, for her cell phone, office phone, the salary of her office
support person, storage, copies and postage and any dues that come due in
February provided they relate to memberships on a retroactive (rather than a
prospective) basis; expenses relating to the repair or upgrade of her computer
would not be covered. Your attached list of prior office expenses currently
outstanding is approved, subject to review of supporting documentation.

        Travel expenses incurred prior to February 1, 2001 will be reimbursed in
accordance with the Company's practices and policies. In addition, the Company
will, in accordance with its practices and policies, reimburse her for her meals
and tips incurred while attending the Direct Response Forum in Nashville on
February 7, 2001.

<PAGE>   2

Bradley M. Bole, Esquire
February 14, 2001
Page 2

        In order to expedite this matter and permit Ms. Bauer to establish her
new business, we are suggesting that she not purchase the stock of SCS; in lieu
of her purchasing the SCS stock, SCS will transfer to her the furniture,
fixtures and equipment in her home office. You have confirmed to me, on behalf
of Ms. Bauer, that she has not incurred any ongoing liabilities or obligations
on behalf of Cross Media or SCS except for the Direct One and Premier Membership
LLC agreements previously disclosed to Cross Media and except for the expenses
being reimbursed to her.

        The referral agreement should be signed by your client on behalf of her
new entity, with the understanding that she will make it clear that she and that
entity are not involved in any way with SCS or Cross Media Marketing.

        Cross Media appreciates that she is willing to provide all services to
SCS clients through February 28, 2001 and to apply all revenue received for
these services as specified in our original letter; to offset expenses and then
to compensation to be paid to her in February. Except as provided in the
succeeding paragraph, any revenue received in the future for services provided
(or to be provided) after February 28, 2001 will be hers.

        The Company also appreciates and accepts her agreement to provide all
services to fulfill all contractual agreements of SCS entered into on or before
January 31, 2001. To the extent that money already has been paid and received
for those services, SCS will retain those payments and she will provide the
services at no additional charge (and without charging back against the Company
for providing services after termination of her employment).

        In exchange for the foregoing, including the fulfillment of the pre-paid
contracts at no charge to Cross Media, Cross Media agrees that she can start her
new business immediately, provided she fulfills all the remaining obligations
required in all existing contracts so that SCS and Cross Media will not be
disadvantaged by allowing her to commence her new business immediately.

        Ms. Bauer may deposit the FISI-Madison check in her bank account,
reimburse herself for the travel expenses, apply the $3,500 to the $3,005.24 in
outstanding expenses listed in the attachment to this letter, and then apply the
remaining balance to her other reimbursable expenses.

<PAGE>   3

Bradley M. Bole, Esquire
February 14, 2001
Page 3

         I look forward to receiving your agreement to the foregoing.

                                            Very truly yours,

                                            LAWRENCE FINKELSTEIN


cc:  Mr. Ronald Altbach
      Mr. Richard Kaufman

<PAGE>   4

Part time office help week ending 1/19/01        $  400.00
Part time office help week ending 1/26/01        $  400.00
Part time office help week ending 2/2/01         $  400.00

Office Phone/Fax Line
Statement ending date 1/25/01                    $  302.59

AT&T/DSL Line Computer Access
Statement ending date 1/16/01                    $   95.70

Cell Phone Bill 727-410-9813
Statement through 2/10/01                        $  210.00

Computer Repair Services                         $  240.00
Hardware repair/upgrade                          $  531.34

Direct Response Forum
Symposium Dues                                   $  300.00

Office Supplies purchased 1/16/01                $   18.61
Delta Ticket change fee
CES Meeting January 2001                         $   75.00

Storage Fee                                      $   32.00

TOTAL                                            $3,005.24