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Employment Agreement [Amendment] - Cross Media Marketing Corp. and Richard Kaufman

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                                  AMENDMENT TO
                              EMPLOYMENT AGREEMENT

        AMENDMENT dated as of May 1, 2001 to EMPLOYMENT AGREEMENT dated as of
May 1, 2000 by and between Cross Media Marketing Corporation, a Delaware
corporation ("Employer") and RICHARD KAUFMAN ("Executive").


        Employer and Executive are parties to an Employment Agreement dated as
of May 1, 2000 (the "Employment Agreement") and desire to amend the Employment
Agreement in certain respects. All capitalized terms used and not defined herein
shall have the meanings given them in the Employment Agreement.

        NOW, THEREFORE, in consideration of the premises, the respective
covenants and commitments of the parties hereto set forth in this Amendment and
for other good and valuable consideration, the receipt and adequacy of which are
hereby acknowledged, the parties hereto agree as follows:

        1.     The following definitions are amended and restated as follows:

               "Term" means the period from May 1, 2000 through December 31,

               "Year" means Year 2001, 2002 and 2003.

               "Year 2001" means the eight months ending December 31, 2001.

               "Year 2002" means the twelve months ending December 31, 2002.

               "Year 2003" means the twelve months ending December 31, 2003.

        2.     Section 3 of the Employment Agreement is hereby amended and
restated to read in full as follows:

                      "3. Employment Term. Unless terminated at an earlier date
               in accordance with Section 8 below, the term of Executive's
               employment hereunder shall commence on May 1, 2000 and shall
               continue until December 31, 2003. If Employer chooses not to
               extend this Agreement beyond December 31, 2003, Employer shall
               pay Executive a severance payment of $330,000, to be paid in 12
               equal monthly installments beginning on January 1, 2004."

        3.     Sections 5.1 and 5.2 of the Employment Agreement are hereby
amended and restated to read in full as follows:

                      "5.1 Base Salary. Executive shall be entitled to a minimum
               annual base salary ("Salary") of $330,000. The Salary shall be
               paid in accordance with Employer's normal payment schedule for
               executive employees. The Salary shall be pro-rated for any Year
               which is less than twelve months.

                      5.2 Bonuses. (a) In each Year Executive shall be entitled
               to quarterly bonuses of a minimum of $25,000 and a maximum of
               $75,000. The actual amounts of the quarterly bonuses in Year 2001
               will be based upon the Employer' s EBITDA results and applicable
               bonus amounts for each quarter as set forth on Exhibit A hereto,
               and in Years 2002 and 2003 will be based upon Employer's
               achieving the applicable quarterly performance goals set by the
               Board of Directors from time to time during each of such Years.
               All minimum quarterly bonuses shall be paid on the last day of
               each fiscal quarter during each Year and any additional quarterly
               bonuses shall be paid


               by Employer to Executive quarterly in arrears within five (5)
               days after Employer' s filing of the SEC Form 10Q quarterly and
               SEC Form 10K annual periodic reports for each of such Years.

                      (b) Executive may be entitled to an annual bonus for each
               Year as follows: Executive's annual bonus for Year 2001 shall be
               $50,000 if Employer's consolidated revenues during its year
               ending December 31, 2001 are at least $100 million; Executive' s
               annual bonus for Years 2002 and 2003 shall be in amounts
               determined by the Board of Directors based upon Employer's
               achieving the annual performance goals set by the Board of
               Directors from time to time during each of such Years. The Year
               2001 annual bonus, if payable, shall be paid on or before January
               31, 2002, and the other annual bonuses will be paid by Employer
               to Executive within five (5) days after the Employer's filing of
               its SEC 10-K annual report required to be filed for each of such


        5. This Amendment (together with the Exhibit attached hereto, which
hereby is incorporated by reference) contains the entire agreement of the
parties hereto relating to the amendment of the terms of employment of Executive
by Employer and the other matters discussed herein and supersedes all prior
agreements and understandings with respect to such subject matter, and the
parties hereto have made no agreements, representations or warranties relating
to the subject matter of this Amendment which are not set forth herein.

        6. This Amendment may be executed in any number of counterparts and each
of such counterparts shall for all purposes be deemed to be an original, and all
such counterparts shall together constitute but one and the same instrument.

        7. This Amendment will be effective as of the date first set forth
above. Except as expressly amended hereby, the Employment Agreement remains
unmodified and in full force and effect.

        IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed, as of the day and year first above written.

                                            CROSS MEDIA MARKETING CORPORATION

                                            By: /s/ Ronald Altbach


-------------------------                   /s/ Richard Kaufman
                                                  RICHARD KAUFMAN


                                    EXHIBIT A

                                Quarterly        Quarterly Bonus
                              EBITDA (,000)

                          0 to $ 999           $25,000(1)
                          1,000 to 1,499         40,000
                          1,500 to 2,999         50,000
                          3,000 to 5,999         65,000
                          Over 6,000             75,000

     (1)       Guaranteed

     (2)       EBITDA calculation to be done on a consolidated basis and to
               exclude any charges associated with changes to XMM capital
               structure or dividends paid to preferred or common shareholders