Master Advertising Agreement [Schedule No. 1, Amendment No. 2] - Microsoft Corp. and eDiets.com Inc.
AMENDMENT 2 to the
MASTER ADVERTISING AGREEMENT
This AMENDMENT 2 (the "Amendment") to Schedule 1 ("Schedule 1") of that certain
MASTER ADVERTISING AGREEMENT (the "Agreement") dated April 5, 2001 is made by
and between Microsoft Corporation ("Microsoft") and eDiets.com ("Company").
Microsoft and Company hereby agree to modify Schedule 1 as follows, effective
immediately:
1. In addition to the ad placements set forth in Exhibit 1-A, Microsoft will
provide one (1) persistent Quick Link to Company commencing May 15, 2002
and ending May 31, 2002. A "Quick Link" means a text ad element in the
MSN.com home page left hand navigation bar which links to Company's site.
An example of the Quick Link is attached hereto as Exhibit A.
2. Section 4 shall be deemed deleted, and the following shall be deemed
inserted therein:
Company will pay Microsoft the following rates for Conversions and
Remarketed Conversions in the months of April, May and June, 2002,
regardless of the number of Conversions or Remarketed Conversions delivered
by Microsoft during such period:
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TIME PERIOD CONVERSION/
REMARKETED CONVERSION RATE
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April, 2002 [***]
-----------------------------------------------------------------------
May, 2002 [***]
-----------------------------------------------------------------------
May 15 - 31, 2002 (Quick Link ad placement) [***]
-----------------------------------------------------------------------
June 1 - 30, 2002 [***]
=======================================================================
3. In Section 5, the date "March 31, 2002" shall be deemed deleted, and the
date "June 30, 2002" shall be deemed inserted therein.
Except as specifically modified herein or in prior amendments, all other terms
and conditions of the Agreement shall remain in full force and effect.
WHEREBY the parties enter into this Amendment 2 as of the later of the two
signatures dates below.
MICROSOFT CORPORATION COMPANY - EDIETS.COM
One Microsoft Way 3801 West Hillsboro Boulevard, Suite Two
Redmond, WA 98052-6399 Deerfield Beach, FL 33442
By /s/ Gary Larkin /s/ Ron Caporale
----------------------------------- --------------------------------------
(Sign) (Sign)
Gary Larkin Ron Caporale
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Name(Print) Name(Print)
Regional Manager - MSN EVP, Business Development
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Title Title
6/3/02 6/3/02
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Date Date
Microsoft Confidential
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EXHIBIT A
QUICK LINK EXAMPLE
[PICTURE]
Microsoft Confidential
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