Master Advertising Agreement [Schedule No. 2] - Microsoft Corp. and eDiets.com Inc.
SCHEDULE 2
MICROSOFT NETWORK OF INTERNET SERVICES ADVERTISING
This Schedule 2 (the "Schedule") is made pursuant to that certain Master
Advertising Agreement (the "Agreement") dated April 5, 2001 by and between
Microsoft Corporation ("Microsoft Corporation") and eDiets.com, Inc. ("Company")
and is entered into by and among the Company and Microsoft. This Schedule
confirms the terms pursuant to which Company will purchase advertising
placements on the web sites set forth in this Schedule (collectively "MSN"),
effective July 1, 2002 (the "Effective Date"). This Schedule is entered into
between Microsoft Online, L.P. ("Microsoft Online"), MSNBC Interactive News,
L.L.C ("MSNBC") and together with Microsoft Online, ("Microsoft") and Company.
1. AD PLACEMENTS:
1.1 During the Term, Microsoft will provide a total of [***] to Company as
set forth in Exhibit 2-A attached hereto, unless the parties agree
upon alternate placements and fees in writing. "Ad Requests" means the
request of an advertising element as a direct result of a user's
action, as recorded by the advertisement's server software.
1.2 Company agrees to refresh its creative as mutually agreed during the
Term, but no less frequently than once every seven (7) days.
1.3 Microsoft may, in its sole discretion, deliver Ad Requests in excess
of the total set forth above, however, Company will not be obligated
to pay Microsoft for such over-delivery, unless the parties agree on
payment terms in a written amendment to this Schedule.
1.4 Make Goods:
1.4.1 If Microsoft fails to deliver the agreed upon aggregate number
of Ad Requests during the Term, Company's sole remedy for such
failure will be the extension of the Term for (i) a period of
sixty (60) days, or (ii) until the agreed upon number of Ad
Requests (or other Ad Requests as the parties mutually agree)
are provided, whichever is longer.
1.4.2 The delivery of Ad Requests will be measured [***] as set forth
in Exhibit 2-A, attached hereto, or otherwise as agreed upon by
the parties in writing in advance of each [***]. If Microsoft,
at the end of any given [***] during the Term, has failed to
deliver at least [***] of the Ad Requests committed for such
quarter, Company reserves the right to withhold payment due for
such Ad Requests until such shortfall is delivered by Microsoft,
at which time the funds withheld will be released; provided,
however, that if such Ad Requests are not delivered within (60)
days following the end of the applicable [***], Company shall
not pay for such undelivered Ad Requests. Further, in the case
where a particular placement is contained in the media plan for
more than one [***] and the CPM rate for that placement
increases from one [***] to the next, it is understood that the
entire Ad Request commitment at the lower CPM must be met before
the higher CPM is applied, regardless of the [***] in which the
delivery is made or completed.
1.5 On a monthly basis, the parties will discuss additions, changes and
deletions to the placements set forth in this Section 1 and Company's
advertising creative in an effort to optimize campaign performance of
the Ad Requests. Subject to mutual written agreement and inventory
availability, Microsoft will make all reasonable efforts to implement
such revisions.
1.6 Microsoft will make commercially reasonable efforts to maintain
aggregate click-through rates for the Ad Requests purchased pursuant
to this Schedule which are substantially similar to those aggregate
click-through rates historically provided by Microsoft under the
Agreement. Company shall make commercially reasonable efforts to
optimize the creative selections given to Microsoft for fulfillment of
this Schedule. Failure by Microsoft to meet or exceed such historical
aggregate click-through rates will not be deemed a breach of this
Schedule. Microsoft makes no warranty about the click-through rate to
be provided through each Exhibit 2-A ad placement.
2. EXCLUSIVE PROVISION OF CONTENT: During the Term, Microsoft will not accept
advertising from or license products or services owned or distributed by
[***] on the following MSN sites or any successor sites (collectively the
"Sites") (including without limitation, pages contained within the Sites or
linked to the Sites): [***]
[***] Confidential Information
Microsoft Confidential
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[***]. Except as provided herein, nothing in this Schedule will be
construed as restricting Microsoft's ability accept advertising from or
license products or services owned or distributed by other entities focused
on dieting and weight loss
3. WOMENCENTRAL MINI-SITE:
3.1 Microsoft will create a site within WomenCentral for use by
WomansCentral and MSN users, which site will allow such users review
diet, fitness and nutrition information (the "Mini-Site"). The
Mini-Site will:
3.1.1 Be at least five (5) to six (6) pages in length; and
3.1.2 Be created and hosted by Microsoft within WomenCentral using
Content. Such Content will include, without limitation Company's
tools such as a body mass indicator or calorie calculator; and
3.1.3 Be available for WomenCentral users through a persistent link (a
text link or graphical link to be mutually agreed to by the
parties) on the WomenCentral home page; and
3.1.4 Include the following on navigation structure of the Mini-Site:
(a) the logos of Microsoft and Company; (b) hyperlink to
WomenCentral, MSN or any page therein as mutually agreed to by
Microsoft and Company; (c) be located at the top of each page of
the Mini-Site 3.1.5 Include graphic and text links, which links
will be placed on the Mini-Site as mutually agreed to by the
Microsoft and Company, to Company's site, with a goal of
increasing new membership in Company's site and diet programs;
and
3.1.6 Include an attribution to Company as approved by the Company
such as "Sponsored by eDiets."
3.2 Company will refresh the Mini-Site creative as mutually agreed upon
during the Term, but no less frequently than once each month of the
Term.
3.3 Company will be solely responsible for customer service for products
and services offered by Company on the Mini-Site.
3.4 Microsoft and Company shall mutually agree on the design and content
of the Mini-Site, but Microsoft will have ultimate editorial control
over the Mini-Site. Microsoft will approve the Mini-Site no later than
ten (10) days prior to launch of the Mini-Site (tentatively scheduled
for July 1, 2002). Company will comply with the WomenCentral
specifications set forth in Exhibit 2-B attached hereto, and will
reasonably cooperate with Microsoft to test the operation and
functionality of the Mini-Site prior to its launch by Microsoft.
4. MSNBC PLACEMENTS: MSNBC will provide Company with the following placements
on the MSNBC Web Site (as defined below): (a) advertorial integration, as
set forth in Section 4.1; (b) placement in the Resource Guide, as set forth
in Section 4.2; and (c) placement on the MSNBC home page, as set forth in
Section 4.3:
4.1 Advertorial Integration:
4.1.1 MSNBC will create and develop a fly-out menu from the "Health"
or "Living" Navigation Bar Menu on the MSNBC Web Site as such
Section is mutually determined by MSNBC and Company) titled
"Special Advertiser Features". Users who activate the "Special
Advertiser Features" fly-out menu will have the option to link
to the Jump Page. "Navigation Bar Menu" means the navigation
elements appearing on the left side of web pages within the
MSNBC Web Site, which shall consist of the MSNBC logo and
internal graphic or text links to web pages within the MSNBC Web
Site, as may be modified by MSNBC in its discretion. "MSNBC Web
Site" means the MSNBC Web Site currently located at URL:
http://www.msnbc.com or any successor site and modified from
time to time by MSNBC, in its sole discretion, that may include,
but is not limited to, any and all other web sites created,
registered, owned and/or controlled by MSNBC. "Jump Page" means
the co-branded web page within the MSNBC Web Site hosted and
maintained by MSNBC, which shall contain Content and links to
Company's Site. "Section" means a specific designated
information area within the MSNBC Web Site. Examples of Sections
include, without limitation, Sports, Business, Health,
Classifieds and Living.
4.1.2 MSNBC will maintain one or more links from the "Health" or
"Living" Section of the MSNBC Web Site to the Jump Page. The
number, size, placement and other characteristics of such links
as well as the Section shall be mutually determined by MSNBC and
Company.
[***] Confidential Information
Microsoft Confidential
Page 2 of 20
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4.1.3 The content, design, functionality, and appearance of the Jump
Page will be mutually determined by MSNBC and Company. MSNBC
shall provide a mock-up of the Jump Page to Company for its
review and comment prior to publication. The Jump Page shall:
(a) include Content provided by Company; (b) include Company
branding in a manner mutually agreed upon by the parties; and
(c) provide multiple links to the Company's site, the number,
size, placement and other characteristics of such links to be
mutually determined by MSNBC and Company.
4.2 Resource Guide Placement: Company will receive either a text link or
logo in each of the relevant story pages within either the "Health" or
"Living" Section as mutually determined by Company and MSNBC. If
Company receives a text link, it will be a non-branded reference
substantially in the form of "diet", "diet plan" or "nutrition."
Microsoft and MSNBC make no warranty regarding the number of Ad
Requests that will be delivered to Company from the Resource Guide
placement.
4.3 MSNBC Home Page Placement: From time to time, Company will receive a
text link in the Section entitled "MSNBC Partner Feature." Exhibition
of such text link will be mutually determined by MSNBC and Company.
MSNBC makes no warranty regarding the number of Ad Requests which will
be delivered to Company from the MSNBC Home Page placement.
5. MINI-SITE AND JUMP PAGE REQUIREMENTS:
5.1 Rights and Obligations of Company:
5.1.1 Company shall deliver Content for the Mini-Site and Jump Page to
Microsoft and MSNBC respectively in accordance with the delivery
specifications set forth on Exhibit 2-B. Company shall deliver
Content that is complete, acceptable in style and quality, and
free of errors including, without limitation, errors in facts,
grammar, punctuation and spelling. In the event that Microsoft
or MSNBC require additions, deletions or other changes to the
Content, Microsoft or MSNBC as applicable shall notify Company
in writing and Company shall alter the Content to accommodate
such changes.
5.1.2 Company agrees to regularly consult in good faith with Microsoft
on the topics, editorial quality and timeliness of Content, and
Company will be responsible for ensuring that the Content is
reflective of the overall commercial quality of Microsoft
products and services. Company shall make thirty (30) day
editorial calendars available to Microsoft and MSNBC so the
parties may work together on programming and promotion of the
Mini-Site and the Jump Page. The thirty (30) day editorial
calendar will identify the specific articles and Content,
including run dates, which Company will supply to Microsoft and
MSNBC under the terms of this Schedule.
5.2 Proprietary Rights:
5.2.1 Subject to the license granted to Company under Section 5.3 of
this Schedule, Microsoft and MSNBC hereby reserve all of its
right, title and interest in its respective intellectual
property rights including, without limitation, all right, title
and interest in and to all trademarks, trade dress, logos,
insignia and copyrightable materials supplied by Microsoft or
MSNBC to Company hereunder. Subject to the foregoing and the
license granted to Microsoft and MSNBC under Section 5.3 of this
Schedule, Company reserves all of its right, title and interest
in its intellectual property rights, including, without
limitation, all right, title and interest in and to all
trademarks, trade dress, logos, insignia and copyrightable
materials supplied by Company to Microsoft or MSNBC.
5.2.2 Microsoft and MSNBC License: Microsoft and MSNBC each hereby
grant to Company, during the Term, a non-exclusive,
non-transferable license to use the trade names, trademarks,
service names and other proprietary marks supplied by Microsoft
or MSNBC as is reasonably necessary to perform its obligations
under this Agreement; provided, however, that any advertising
and/or other materials containing any of Microsoft's or MSNBC's
marks will be subject to Microsoft's or MSNBC's prior written
approval, which approval will not be unreasonably withheld or
delayed. All goodwill arising out of any use of any of
Microsoft's or MSNBC's marks by, through or under Company will
inure solely to the respective benefit of Microsoft or MSNBC.
Microsoft Confidential
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<PAGE>
5.3 Company License:
5.3.1 In addition to the license granted to Microsoft pursuant to
Section 3 of the Agreement, Company hereby grants to MSNBC,
during the Term, a non-exclusive, non-transferable license to
use the trade names, trademarks, service names and other
proprietary marks supplied by Company as is reasonably necessary
to perform its obligations under this Agreement; provided,
however, that any advertising and/or other materials containing
any of Company's marks will be subject to Company's prior
written approval, which approval shall not be unreasonably
withheld or delayed. All goodwill arising out of any use of any
of Company's marks by, through or under MSNBC will inure solely
to the benefit of Company.
5.3.2 Company hereby grants to MSNBC, during the Term, a
non-exclusive, non-transferable license to use, reproduce,
distribute and display the Content on the MSNBC Web Site in
accordance with the terms and conditions of this Schedule and
the Agreement.
5.4 Non-Disparagement: No party to this Schedule will use any other
party's trade names, trademarks, service names and other proprietary
marks in a manner that disparages any other party or its products or
services, and/or portrays the any other party or its products or
services in a false, competitively adverse or poor light. Each party
will comply with any other party's reasonable requests as to the use
of the other party's proprietary marks and will avoid knowingly taking
any action that diminishes the value of such marks. Any party's use of
the any other party's proprietary marks except as expressly permitted
in this Schedule is strictly prohibited.
5.5 Advertising Revenue: Microsoft and MSNBC shall retain all revenues
(including all advertising revenues) generated from the Mini-Site and
Jump Page and on all pages within MSN and the MSNBC Web Site, which
contain Content, excluding revenue generated by Company through
Company's web site or the sale of its products and services.
5.6 End User Data: All end user individual and aggregate information
acquired through the Mini-Site or Jump Page ("End User Data") shall be
owned by Company. Company may provide aggregate demographic and end
user profile information to MSNBC, provided such information does not
identify any individual end users. The parties agree to conform with
each other's data privacy standards covering End User Data.
6. REPORTING:
6.1 Company shall develop, implement and maintain the technology required
to track usage of Company's site by users linking to such site from
Company's placements on MSN, and will provide Microsoft with weekly
reports ("Reports"). Subject to mutual agreement by the parties, such
Reports shall be delivered in a template designated by Microsoft, and
shall include click-throughs designated by MSN page groups,
click-through rates, conversion by ad element and page group, and any
other field mutually agreed to by Microsoft and Company.
Notwithstanding the foregoing, Company acknowledges that Microsoft's
reports will the basis for total ad requests and click-throughs
delivered by Microsoft. In the event of a discrepancy of more than
thirty percent (30%) between Microsoft and Company's reporting, the
parties agree to work together to find a mutually agreeable resolution
such as, but not limited to, the averaging together of the two
reports.
6.2 Company will provide Microsoft Reports according to the following
frequency: (a) daily access to its on-line reporting tool; and (b)
weekly printed Reports no later than 5:00 pm each Monday of the Term,
unless the parties agree to an alternate delivery schedule.
6.3 Microsoft and Company agree to review the Reports on a weekly basis in
person or via teleconference (at Microsoft's discretion) or an
alternate time agreed upon by the parties.
7. FEES:
7.1 Subject to the terms and conditions of this Schedule including without
limitation, the terms of Section 1.4 of this Schedule, Company will
pay Microsoft an aggregate advertising fee ("Fee") of nine million one
hundred twenty-nine thousand nine hundred twelve dollars
($9,129,912USD) during the Term. Subject to the terms of Section 1.4
of this Schedule, Company will be obligated to pay Microsoft
twenty-four (24) equal installments of three hundred eighty thousand
four hundred thirteen dollars ($380,413). Such payments will be
rendered by Company on the fifteenth (15/th/) and thirtieth (30/th/)
days of each month of the Term, or the business day prior to each such
date.]
Microsoft Confidential
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7.2 Subject to Section 1.4.2, Company will render the Fee via wire
transfer to the account set forth below and Microsoft must receive
each installment in full prior to exhibition of the advertisements:
Bank of America, Dallas
1401 Elm Street, 5th Floor
Dallas, TX 75202
MSN Online, #847543
Account # 3751736507
ABA#: 111000012
7.3 Company will establish and maintain an irrevocable standby letter of
credit (the "Standby Letter") in the amount of five hundred thousand
dollars ($500,000). The Standby Letter shall remain in effect during
the Term and for a period of (i) one (1) month after the lapse of the
Term; or (ii) the conclusion of Company's payment obligations, under
this Schedule, whichever occurs first. Company or Company's designated
bank will provide the Standby Letter to Microsoft immediately upon
execution of this Schedule 2. Microsoft shall not draw upon the
Standby Letter unless the following conditions precedent have been met
(i) the delivery of notice to the Company that it has failed to make
timely payment and the lapsing of a 30 day period after service of
such notice in which Company has to cure; (ii) the complete resolution
of any advertisement delivery dispute within 45 days following
Microsoft's written notice thereof, the subject of which gives rise to
Company's withholding of payment. In no event shall Microsoft, draw
upon the Standby Letter as an alternative to payment as set forth in
Section 7.1 above.
8. TERM: The tem of this Schedule shall commence on July 1, 2002 and end on
June 30, 2003, unless extended pursuant to Section 1.4.
9. TERMINATION: Either party may immediately terminate this Schedule upon
written notice if the other party breaches the Schedule in any material
respect, and such breach remains uncured for a period of fifteen (15) days
following the breaching party's receipt of written notice of the breach
from the non-breaching party. If this Schedule is terminated pursuant to
this Section 9, the parties will have no further obligations to each other,
however, (a) if Microsoft terminates this Schedule due to Company's breach,
Company will pay Microsoft a penalty of fees in the amount of three hundred
eighty thousand four hundred thirteen dollars ($380,413); or (b) if Company
terminates this Schedule due to Microsoft's breach, Microsoft will provide
Company Ad Requests for the fifteen (15) day period following the effective
date of termination at no charge to Company.
10. AMENDMENT TO THE AGREEMENT
10.1 The fifth sentence of Section 14 of the Agreement is deleted in its
entirety and replaced with the following:
Neither party may assign, sub-license transfer, encumber or
otherwise dispose of this Agreement without the other party's
prior written approval, which approval shall not be unreasonably
withheld or delayed.
10.2 Assignment of Agreement. Company and Microsoft Corporation hereby
approve the assignment of the Agreement and the rights and obligations
under the Agreement and this Schedule to Microsoft Online, an
affiliate of Microsoft Corporation.
This Schedule shall be attached to and incorporated into the Agreement, and is
subject to all the terms and conditions of the Agreement. This Schedule amends
the Agreement as set forth herein and supercedes the terms set forth in Schedule
1 in its entirety. Any capitalized but undefined terms contained in this
Schedule shall have the meaning ascribed to them in the Agreement. The terms and
conditions of this Schedule shall control over any inconsistent terms set forth
in the Agreement.
(Signature page follows)
Microsoft Confidential
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<PAGE>
IN WITNESS WHEREOF, the parties have entered into this Schedule as of the
Effective Date.
Microsoft Online Company
MICROSOFT ONLINE, LP EDIETS.COM Inc.
6100 Neil Road 3801 W Hillsboro Blvd
Reno, NV 89570 Deerfield Beach, FL 33442
By /s/ Gary Larkin /s/ David R. Humble
---------------------------------- ------------------------------------
(Sign) (Sign)
Gary Larkin David R. Humble
------------------------------------- ------------------------------------
Name (Print) Name (Print)
Regional Manager - MSN CEO, Founder
------------------------------------- ------------------------------------
Title Title
7/2/02 7/1/02
------------------------------------- ------------------------------------
Date Date
Program Contact: Mike Haines
MSNBC
MSNBC INTERACTIVE NEWS, L.L.C.
One Microsoft Way
Redmond, WA 98052
By /s/ Qkyoo Kim
-------------------------------------
(Sign)
Qkyoo Kim
-------------------------------------
Name (Print)
Manager Advertising - MSNBC
-------------------------------------
Title
7/15/02
-------------------------------------
Date
Program Contact: Mike Haines
Microsoft Confidential
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<PAGE>
EXHIBIT 2-A
<TABLE>
<CAPTION>
--------------------------------------------------------------------------------------------------
eDiets Media Plan
7/1/2002 - 9/30/2002
--------------------------------------------------------------------------------------------------
Total Ad Total Ad Reqs Per
Placement Code Reqs/Month Yr
--------------------------------------------------------------------------------------------------
<S> <C> <C> <C>
CC01i Careers ROS 468x60 (A) CCHGEN [***] [***]
--------------------------------------------------------------------------------------------------
CC07i Careers ROS 120x240 (A) CCHMO1 [***] [***]
--------------------------------------------------------------------------------------------------
CC17i Careers ROS 120x60 (A) CCHMO2 [***] [***]
--------------------------------------------------------------------------------------------------
CC20i Careers ROS 120x30 (A) CCHHRL [***] [***]
--------------------------------------------------------------------------------------------------
HE90i Health PopUp (A) 250x250 HEAPOP [***] [***]
--------------------------------------------------------------------------------------------------
HM01i Hotmail English Banners (d) HOTBOS [***] [***]
--------------------------------------------------------------------------------------------------
HM90i Hotmail English 250x250 Home (d) HOTENG [***] [***]
--------------------------------------------------------------------------------------------------
HM90i Hotmail English 250x250 Compose (d) HOTENG [***] [***]
--------------------------------------------------------------------------------------------------
HM90i Hotmail English Lang.PopUp HOTPOP [***] [***]
--------------------------------------------------------------------------------------------------
HM99i Hotmail PopUnder (NoGif) 720x300 HOTLBA [***] [***]
--------------------------------------------------------------------------------------------------
MS27i MSN Front Page Small Banner MSNBFP [***] [***]
--------------------------------------------------------------------------------------------------
MS27i MSN Merchant Text Ad MSNMER [***] [***]
--------------------------------------------------------------------------------------------------
NB01i *Business NBCCOM [***] [***]
--------------------------------------------------------------------------------------------------
NB01i *Frontpage NBCFPG [***] [***]
--------------------------------------------------------------------------------------------------
NB01i *Health NBCHEA [***] [***]
--------------------------------------------------------------------------------------------------
NB01i *Sports NBCSPT [***] [***]
--------------------------------------------------------------------------------------------------
NB01i *TV News NBCONA [***] [***]
--------------------------------------------------------------------------------------------------
NB01i *Weather NBCWEA [***] [***]
--------------------------------------------------------------------------------------------------
NB10i Business A-Column Button (A)125x125 NBCABS [***] [***]
--------------------------------------------------------------------------------------------------
NB10i Health A-Column Button (A) 125x125 NBCAHH [***] [***]
--------------------------------------------------------------------------------------------------
NB10i News A-Column Button (A) 125x125 NBCANS [***] [***]
--------------------------------------------------------------------------------------------------
NB10i Sports A-Column Button (A) 125x125 NBCASS [***] [***]
--------------------------------------------------------------------------------------------------
NB10i Travel A-Column Button (A) 125x125 NBCATL [***] [***]
--------------------------------------------------------------------------------------------------
NB10i TV news A-Column Button (A) 125x125 NBCATV [***] [***]
--------------------------------------------------------------------------------------------------
NB45i Showcase Ad - Med. Sports 300x250 NBCSMS [***] [***]
--------------------------------------------------------------------------------------------------
NB45i Showcase Ad - Med. Travel 300x250 NBCSMT [***] [***]
--------------------------------------------------------------------------------------------------
NB99i MSNBC PopUnder (NoGif) 720x300 NBCLBA [***] [***]
--------------------------------------------------------------------------------------------------
</TABLE>
[***] Confidential Information
Microsoft Confidential
Page 7 of 20
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<TABLE>
<S> <C> <C> <C>
SL01i Slate Standard Banner SLAGEN [***] [***]
-------------------------------------------------------------------------------------------------
SL07i Business Section (A-Col) 120x240 SLABUV [***] [***]
-------------------------------------------------------------------------------------------------
SL07i Home Page Vertical Button (A-Col) 120x240 SLAVAR [***] [***]
-------------------------------------------------------------------------------------------------
SL07i News-Politics Section (A-Col) 120x240 SLANPV [***] [***]
-------------------------------------------------------------------------------------------------
SL90i Slate PopUp 250x250 SLAPOP [***] [***]
-------------------------------------------------------------------------------------------------
WC01i WomenCentral ROS 468x60 MSNUND [***] [***]
-------------------------------------------------------------------------------------------------
WC07i WomenCentral Beauty-Style 120x240 WMCBSV [***] [***]
-------------------------------------------------------------------------------------------------
WC07i WomenCentral First Person 120x240 WMCFPV [***] [***]
-------------------------------------------------------------------------------------------------
WC07i WomenCentral Fitness-Health 120x240 WMCFHV [***] [***]
-------------------------------------------------------------------------------------------------
WC07i WomenCentral Home-Food 120x240 WMCHFV [***] [***]
-------------------------------------------------------------------------------------------------
WC07i WomenCentral HomePage 120x240 WMCHPV [***] [***]
-------------------------------------------------------------------------------------------------
WC07i WomenCentral Relationships 120x240 WMCRVB [***] [***]
-------------------------------------------------------------------------------------------------
WC07i WomenCentral Weddings 120x240 WMCWVB [***] [***]
-------------------------------------------------------------------------------------------------
WC17i WomenCentral Beauty-Style 120x60 WMCBSS [***] [***]
-------------------------------------------------------------------------------------------------
WC17i WomenCentral First Person 120x60 WMCHES [***] [***]
-------------------------------------------------------------------------------------------------
WC17i WomenCentral Fitness-Health 120x60 WMCFTS [***] [***]
-------------------------------------------------------------------------------------------------
WC17i WomenCentral Home-Food 120x60 WMCHLS [***] [***]
-------------------------------------------------------------------------------------------------
WC17i WomenCentral HomePage 120x60 WMCFPS [***] [***]
-------------------------------------------------------------------------------------------------
WC17i WomenCentral Relationships 120x60 WMCRES [***] [***]
-------------------------------------------------------------------------------------------------
WC17i WomenCentral Weddings 120x60 WMCWDB [***] [***]
-------------------------------------------------------------------------------------------------
WC20i WomenCentral Beauty-Style 120x30 WMCSYH [***] [***]
-------------------------------------------------------------------------------------------------
WC20i WomenCentral First Person 120x30 WMCHLH [***] [***]
-------------------------------------------------------------------------------------------------
WC20i WomenCentral Fitness-Health 120x30 WMCFTH [***] [***]
-------------------------------------------------------------------------------------------------
WC20i WomenCentral Home-Food 120x30 WMCHMH [***] [***]
-------------------------------------------------------------------------------------------------
WC20i WomenCentral HomePage 120x30 WMCHPH [***] [***]
-------------------------------------------------------------------------------------------------
WC20i WomenCentral Relationships 120x30 WMCRLH [***] [***]
-------------------------------------------------------------------------------------------------
WC20i WomenCentral Weddings 120x30 WMCWHB [***] [***]
-------------------------------------------------------------------------------------------------
WC90i WomenCentral Pop-Up 250x250 WMCPOP [***] [***]
-------------------------------------------------------------------------------------------------
Subtotal of MSN Inventory [***] [***]
-------------------------------------------------------------------------------------------------
Content Integration within MSN
-------------------------------------------------------------------------------------------------
Search Featured Site
-------------------------------------------------------------------------------------------------
</TABLE>
[***] Confidential Information
Microsoft Confidential
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<TABLE>
<S> <C> <C> <C>
Hotmail Web Courier [***] [***]
-------------------------------------------------------------------------------------------------
MSN Headline Module [***] [***]
-------------------------------------------------------------------------------------------------
Subtotal of premium inventory [***] [***]
-------------------------------------------------------------------------------------------------
Content Integration within MSN [***] [***]
-------------------------------------------------------------------------------------------------
Women Central Minisite [***] [***]
-------------------------------------------------------------------------------------------------
MSNBC Advertorial (individual placements below) [***] [***]
-------------------------------------------------------------------------------------------------
1) Co-Branded Banners promoting Advertorial
MSNBC ROS [***] [***]
-------------------------------------------------------------------------------------------------
2) Banners MSNBC ROS [***] [***]
-------------------------------------------------------------------------------------------------
3) A-Column Ad- WebCourier Newsletters [***] [***]
-------------------------------------------------------------------------------------------------
4) MSNBC Front Cover Banner (Lower Right) [***] [***]
-------------------------------------------------------------------------------------------------
Subtotal of content integration [***] [***]
-------------------------------------------------------------------------------------------------
Grand Total: [***] [***]
-------------------------------------------------------------------------------------------------
Net CPM
Package Price $ 850,742
-------------------------------------------------------------------------------------------------
</TABLE>
[***] Confidential Information
(Exhibit 2-A continued on next page)
Microsoft Confidential
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<TABLE>
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---------------------------------------------------------------------------------------------------------------------------
eDiets Media Plan
---------------------------------------------------------------------------------------------------------------------------
10/1/2002 - 12/31/2002
---------------------------------------------------------------------------------------------------------------------------
Total Ad Total Ad Reqs Per
Placement Code Reqs/Month Yr
---------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C>
CC01i Careers ROS 468x60 (A) CCHGEN [***] [***]
---------------------------------------------------------------------------------------------------------------------------
CC07i Careers ROS 120x240 (A) CCHMO1 [***] [***]
---------------------------------------------------------------------------------------------------------------------------
CC17i Careers ROS 120x60 (A) CCHMO2 [***] [***]
---------------------------------------------------------------------------------------------------------------------------
CC20i Careers ROS 120x30 (A) CCHHRL [***] [***]
---------------------------------------------------------------------------------------------------------------------------
HE90i Health PopUp (A) 250x250 HEAPOP [***] [***]
---------------------------------------------------------------------------------------------------------------------------
HM01i Hotmail English Banners (d) HOTBOS [***] [***]
---------------------------------------------------------------------------------------------------------------------------
HM90i Hotmail English 250x250 Home (d) HOTENG [***] [***]
---------------------------------------------------------------------------------------------------------------------------
HM90i Hotmail English 250x250 Compose (d) HOTENG [***] [***]
---------------------------------------------------------------------------------------------------------------------------
HM90i Hotmail English Lang.PopUp HOTPOP [***] [***]
---------------------------------------------------------------------------------------------------------------------------
HM99i Hotmail PopUnder (NoGif) 720x300 HOTLBA [***] [***]
---------------------------------------------------------------------------------------------------------------------------
MS27i MSN Front Page Small Banner MSNBFP [***] [***]
---------------------------------------------------------------------------------------------------------------------------
MS27i MSN Merchant Text Ad MSNMER [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB01i *Business NBCCOM [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB01i *Frontpage NBCFPG [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB01i *Health NBCHEA [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB01i *Sports NBCSPT [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB01i *TV News NBCONA [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB01i *Weather NBCWEA [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB10i Business A-Column Button (A)125x125 NBCABS [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB10i Health A-Column Button (A) 125x125 NBCAHH [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB10i News A-Column Button (A) 125x125 NBCANS [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB10i Sports A-Column Button (A) 125x125 NBCASS [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB10i Travel A-Column Button (A) 125x125 NBCATL [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB10i TV news A-Column Button (A) 125x125 NBCATV [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB45i Showcase Ad - Med. Sports 300x250 NBCSMS [***] [***]
---------------------------------------------------------------------------------------------------------------------------
NB45i Showcase Ad - Med. Travel 300x250 NBCSMT [***] [***]
</TABLE>
[***] Confidential Information
Microsoft Confidential
Page 10 of 20
<PAGE>
<TABLE>
<CAPTION>
---------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C>
NB99i MSNBC PopUnder (NoGif) 720x300 NBCLBA [***] [***]
---------------------------------------------------------------------------------------------------------------------------
SL01i Slate Standard Banner SLAGEN [***] [***]
---------------------------------------------------------------------------------------------------------------------------
SL07i Business Section (A-Col) 120x240 SLABUV [***] [***]
---------------------------------------------------------------------------------------------------------------------------
SL07i Home Page Vertical Button (A-Col) 120x240 SLAVAR [***] [***]
---------------------------------------------------------------------------------------------------------------------------
SL07i News-Politics Section (A-Col) 120x240 SLANPV [***] [***]
---------------------------------------------------------------------------------------------------------------------------
SL90i Slate PopUp 250x250 SLAPOP [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC01i WomenCentral ROS 468x60 MSNUND [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Beauty-Style 120x240 WMCBSV [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral First Person 120x240 WMCFPV [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Fitness-Health 120x240 WMCFHV [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Home-Food 120x240 WMCHFV [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral HomePage 120x240 WMCHPV [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Relationships 120x240 WMCRVB [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Weddings 120x240 WMCWVB [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Beauty-Style 120x60 WMCBSS [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral First Person 120x60 WMCHES [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Fitness-Health 120x60 WMCFTS [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Home-Food 120x60 WMCHLS [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral HomePage 120x60 WMCFPS [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Relationships 120x60 WMCRES [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Weddings 120x60 WMCWDB [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Beauty-Style 120x30 WMCSYH [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral First Person 120x30 WMCHLH [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Fitness-Health 120x30 WMCFTH [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Home-Food 120x30 WMCHMH [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral HomePage 120x30 WMCHPH [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Relationships 120x30 WMCRLH [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Weddings 120x30 WMCWHB [***] [***]
---------------------------------------------------------------------------------------------------------------------------
WC90i WomenCentral Pop-Up 250x250 WMCPOP [***] [***]
---------------------------------------------------------------------------------------------------------------------------
Subtotal of MSN Inventory [***]
</TABLE>
[***] Confidential Information
Microsoft Confidential
Page 11 of 20
<PAGE>
<TABLE>
--------------------------------------------------------------------------------------------------------------------------
<S> <C> <C>
[***]
--------------------------------------------------------------------------------------------------------------------------
Content Integration within MSN
--------------------------------------------------------------------------------------------------------------------------
Search Featured Site [***]
--------------------------------------------------------------------------------------------------------------------------
Hotmail Web Courier
--------------------------------------------------------------------------------------------------------------------------
MSN Headline Module
--------------------------------------------------------------------------------------------------------------------------
Subtotal of premium inventory [***]
--------------------------------------------------------------------------------------------------------------------------
Content Integration within MSN
--------------------------------------------------------------------------------------------------------------------------
Women Central Minisite [***]
--------------------------------------------------------------------------------------------------------------------------
MSNBC Advertorial (Individual Placements below) [***]
-------------------------------------------------------------------------------
1) Co-Branded Banners promoting Advertorial MSNBC ROS [***] [***]
--------------------------------------------------------------------------------------------------------------------------
2) Banners MSNBC ROS [***] [***]
--------------------------------------------------------------------------------------------------------------------------
3) A-Column Ad- WebCourier Newsletters [***] [***]
--------------------------------------------------------------------------------------------------------------------------
4) MSNBC Front Cover Banner (Lower Right) [***] [***]
--------------------------------------------------------------------------------------------------------------------------
Subtotal of content integration [***]
--------------------------------------------------------------------------------------------------------------------------
Grand Total: [***] [***]
--------------------------------------------------------------------------------------------------------------------------
Net CPM $ [***]
----------------------
Package Price $ 2,137,229
--------------------------------------------------------------------------------------------------------------------------
</TABLE>
(Exhibit 2-A continued on next page)
[***] Confidential Information
Microsoft Confidential
Page 12 of 20
<PAGE>
<TABLE>
<CAPTION>
---------------------------------------------------------------------------------------------------------------------
eDiets Media Plan
1/1/2003 - 3/31/2003
---------------------------------------------------------------------------------------------------------------------
Total Ad Total Ad Reqs
Placement Code Reqs/Month Per Yr
---------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C>
CC01i Careers ROS 468x60 (A) CCHGEN [***] [***]
---------------------------------------------------------------------------------------------------------------------
CC07i Careers ROS 120x240 (A) CCHMO1 [***] [***]
---------------------------------------------------------------------------------------------------------------------
CC17i Careers ROS 120x60 (A) CCHMO2 [***] [***]
---------------------------------------------------------------------------------------------------------------------
CC20i Careers ROS 120x30 (A) CCHHRL [***] [***]
---------------------------------------------------------------------------------------------------------------------
HE90i Health PopUp (A) 250x250 HEAPOP [***] [***]
---------------------------------------------------------------------------------------------------------------------
HM01i Hotmail English Banners (d) HOTBOS [***] [***]
---------------------------------------------------------------------------------------------------------------------
HM90i Hotmail English 250x250 Home (d) HOTENG [***] [***]
---------------------------------------------------------------------------------------------------------------------
HM90i Hotmail English 250x250 Compose (d) HOTENG [***] [***]
---------------------------------------------------------------------------------------------------------------------
HM90i Hotmail English Lang.PopUp HOTPOP [***] [***]
---------------------------------------------------------------------------------------------------------------------
HM99i Hotmail PopUnder (NoGif) 720x300 HOTLBA [***] [***]
---------------------------------------------------------------------------------------------------------------------
MS27i MSN Front Page Small Banner MSNBFP [***] [***]
---------------------------------------------------------------------------------------------------------------------
MS27i MSN Merchant Text Ad MSNMER [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB01i *Business NBCCOM [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB01i *Frontpage NBCFPG [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB01i *Health NBCHEA [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB01i *Sports NBCSPT [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB01i *TV News NBCONA [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB01i *Weather NBCWEA [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB10i Business A-Column Button (A)125x125 NBCABS [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB10i Health A-Column Button (A) 125x125 NBCAHH [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB10i News A-Column Button (A) 125x125 NBCANS [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB10i Sports A-Column Button (A) 125x125 NBCASS [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB10i Travel A-Column Button (A) 125x125 NBCATL [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB10i TV news A-Column Button (A) 125x125 NBCATV [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB45i Showcase Ad - Med. Sports 300x250 NBCSMS [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB45i Showcase Ad - Med. Travel 300x250 NBCSMT [***] [***]
---------------------------------------------------------------------------------------------------------------------
NB99i MSNBC PopUnder (NoGif) 720x300 NBCLBA [***] [***]
---------------------------------------------------------------------------------------------------------------------
</TABLE>
[***] Confidential Information
Microsoft Confidential
Page 13 of 20
<PAGE>
<TABLE>
<S> <C> <C> <C>
SL01i Slate Standard Banner SLAGEN [***] [***]
--------------------------------------------------------------------------------------------------------------------
SL07i Business Section (A-Col) 120x240 SLABUV [***] [***]
--------------------------------------------------------------------------------------------------------------------
SL07i Home Page Vertical Button (A-Col) 120x240 SLAVAR [***] [***]
--------------------------------------------------------------------------------------------------------------------
SL07i News-Politics Section (A-Col) 120x240 SLANPV [***] [***]
--------------------------------------------------------------------------------------------------------------------
SL90i Slate PopUp 250x250 SLAPOP [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC01i WomenCentral ROS 468x60 MSNUND [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Beauty-Style 120x240 WMCBSV [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral First Person 120x240 WMCFPV [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Fitness-Health 120x240 WMCFHV [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Home-Food 120x240 WMCHFV [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral HomePage 120x240 WMCHPV [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Relationships 120x240 WMCRVB [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Weddings 120x240 WMCWVB [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Beauty-Style 120x60 WMCBSS [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral First Person 120x60 WMCHES [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Fitness-Health 120x60 WMCFTS [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Home-Food 120x60 WMCHLS [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral HomePage 120x60 WMCFPS [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Relationships 120x60 WMCRES [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Weddings 120x60 WMCWDB [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Beauty-Style 120x30 WMCSYH [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral First Person 120x30 WMCHLH [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Fitness-Health 120x30 WMCFTH [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Home-Food 120x30 WMCHMH [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral HomePage 120x30 WMCHPH [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Relationships 120x30 WMCRLH [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Weddings 120x30 WMCWHB [***] [***]
--------------------------------------------------------------------------------------------------------------------
WC90i WomenCentral Pop-Up 250x250 WMCPOP [***] [***]
--------------------------------------------------------------------------------------------------------------------
Subtotal of MSN Inventory [***] [***]
--------------------------------------------------------------------------------------------------------------------
Content Integration within MSN [***] [***]
--------------------------------------------------------------------------------------------------------------------
Search Featured Site [***] [***]
--------------------------------------------------------------------------------------------------------------------
</TABLE>
[***] Confidential Information
Microsoft Confidential
Page 14 of 20
<PAGE>
<TABLE>
<S> <C> <C> <C>
Hotmail Web Courier
--------------------------------------------------------------------------------------------------------------------
MSN Headline Module
--------------------------------------------------------------------------------------------------------------------
Subtotal of premium inventory [***]
--------------------------------------------------------------------------------------------------------------------
Content Integration within MSN
--------------------------------------------------------------------------------------------------------------------
Women Central Minisite [***]
--------------------------------------------------------------------------------------------------------------------
MSNBC Advertorial (Individual Placements below) [***]
--------------------------------------------------------------------------------------------------------------------
1) Co-Branded Banners promoting Advertorial MSNBC ROS [***] [***]
--------------------------------------------------------------------------------------------------------------------
2) Banners MSNBC ROS [***] [***]
--------------------------------------------------------------------------------------------------------------------
3) A-Column Ad- WebCourier Newsletters [***] [***]
--------------------------------------------------------------------------------------------------------------------
4) MSNBC Front Cover Banner (Lower Right) [***] [***]
--------------------------------------------------------------------------------------------------------------------
Subtotal of content integration [***]
--------------------------------------------------------------------------------------------------------------------
Grand Total: [***] [***]
--------------------------------------------------------------------------------------------------------------------
Net CPM [***]
-----------------
Package Price $ 2,780,473
--------------------------------------------------------------------------------------------------------------------
</TABLE>
[***] Confidential Information
(Exhibit 2-A continued on next page)
Microsoft Confidential
Page 15 of 20
<PAGE>
<TABLE>
<CAPTION>
--------------------------------------------------------------------------------------------------------------------------
eDiets Media Plan
--------------------------------------------------------------------------------------------------------------------------
4/1/2003 - 6/30/2003
--------------------------------------------------------------------------------------------------------------------------
Total Ad Total Ad Reqs Per
Placement Code Reqs/Month Yr
--------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C>
CC01i Careers ROS 468x60 (A) CCHGEN [***] [***]
--------------------------------------------------------------------------------------------------------------------------
CC07i Careers ROS 120x240 (A) CCHMO1 [***] [***]
--------------------------------------------------------------------------------------------------------------------------
CC17i Careers ROS 120x60 (A) CCHMO2 [***] [***]
--------------------------------------------------------------------------------------------------------------------------
CC20i Careers ROS 120x30 (A) CCHHRL [***] [***]
--------------------------------------------------------------------------------------------------------------------------
HE90i Health PopUp (A) 250x250 HEAPOP [***] [***]
--------------------------------------------------------------------------------------------------------------------------
HM01i Hotmail English Banners (d) HOTBOS [***] [***]
--------------------------------------------------------------------------------------------------------------------------
HM90i Hotmail English 250x250 Home (d) HOTENG [***] [***]
--------------------------------------------------------------------------------------------------------------------------
HM90i Hotmail English 250x250 Compose (d) HOTENG [***] [***]
--------------------------------------------------------------------------------------------------------------------------
HM90i Hotmail English Lang.PopUp HOTPOP [***] [***]
--------------------------------------------------------------------------------------------------------------------------
HM99i Hotmail PopUnder (NoGif) 720x300 HOTLBA [***] [***]
--------------------------------------------------------------------------------------------------------------------------
MS27i MSN Front Page Small Banner MSNBFP [***] [***]
--------------------------------------------------------------------------------------------------------------------------
MS27i MSN Merchant Text Ad MSNMER [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB01i *Business NBCCOM [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB01i *Frontpage NBCFPG [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB01i *Health NBCHEA [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB01i *Sports NBCSPT [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB01i *TV News NBCONA [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB01i *Weather NBCWEA [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB10i Business A-Column Button (A)125x125 NBCABS [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB10i Health A-Column Button (A) 125x125 NBCAHH [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB10i News A-Column Button (A) 125x125 NBCANS [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB10i Sports A-Column Button (A) 125x125 NBCASS [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB10i Travel A-Column Button (A) 125x125 NBCATL [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB10i TV news A-Column Button (A) 125x125 NBCATV [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB45i Showcase Ad - Med. Sports 300x250 NBCSMS [***] [***]
--------------------------------------------------------------------------------------------------------------------------
NB45i Showcase Ad - Med. Travel 300x250 NBCSMT [***] [***]
</TABLE>
[***] Confidential Information
Microsoft Confidential
Page 16 of 20
<PAGE>
<TABLE>
<S> <C> <C> <C>
-------------------------------------------------------------------------------------------------------------------------
NB99i MSNBC PopUnder (NoGif) 720x300 NBCLBA [***] [***]
-------------------------------------------------------------------------------------------------------------------------
SL01i Slate Standard Banner SLAGEN [***] [***]
-------------------------------------------------------------------------------------------------------------------------
SL07i Business Section (A-Col) 120x240 SLABUV [***] [***]
-------------------------------------------------------------------------------------------------------------------------
SL07i Home Page Vertical Button (A-Col) 120x240 SLAVAR [***] [***]
-------------------------------------------------------------------------------------------------------------------------
SL07i News-Politics Section (A-Col) 120x240 SLANPV [***] [***]
-------------------------------------------------------------------------------------------------------------------------
SL90i Slate PopUp 250x250 SLAPOP [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC01i WomenCentral ROS 468x60 MSNUND [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Beauty-Style 120x240 WMCBSV [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral First Person 120x240 WMCFPV [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Fitness-Health 120x240 WMCFHV [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Home-Food 120x240 WMCHFV [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral HomePage 120x240 WMCHPV [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Relationships 120x240 WMCRVB [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC07i WomenCentral Weddings 120x240 WMCWVB [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Beauty-Style 120x60 WMCBSS [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral First Person 120x60 WMCHES [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Fitness-Health 120x60 WMCFTS [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Home-Food 120x60 WMCHLS [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral HomePage 120x60 WMCFPS [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Relationships 120x60 WMCRES [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC17i WomenCentral Weddings 120x60 WMCWDB [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Beauty-Style 120x30 WMCSYH [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral First Person 120x30 WMCHLH [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Fitness-Health 120x30 WMCFTH [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Home-Food 120x30 WMCHMH [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral HomePage 120x30 WMCHPH [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Relationships 120x30 WMCRLH [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC20i WomenCentral Weddings 120x30 WMCWHB [***] [***]
-------------------------------------------------------------------------------------------------------------------------
WC90i WomenCentral Pop-Up 250x250 WMCPOP [***] [***]
-------------------------------------------------------------------------------------------------------------------------
</TABLE>
[***] Confidential Information
Microsoft Confidential
Page 17 of 20
<PAGE>
<TABLE>
<S> <C> <C>
---------------------------------------------------------------------------------------------------------------------------
Subtotal of MSN Inventory [***] [***]
---------------------------------------------------------------------------------------------------------------------------
Content Integration within MSN
---------------------------------------------------------------------------------------------------------------------------
Search Featured Site [***]
---------------------------------------------------------------------------------------------------------------------------
Hotmail Web Courier
---------------------------------------------------------------------------------------------------------------------------
MSN Headline Module
---------------------------------------------------------------------------------------------------------------------------
Subtotal of premium inventory [***]
---------------------------------------------------------------------------------------------------------------------------
Content Integration within MSN
---------------------------------------------------------------------------------------------------------------------------
Women Central Minisite [***]
---------------------------------------------------------------------------------------------------------------------------
MSNBC Advertorial (Individual Placements below) [***]
---------------------------------------------------------------------------------------------------------------------------
1) Co-Branded Banners promoting Advertorial MSNBC ROS [***] [***]
---------------------------------------------------------------------------------------------------------------------------
2) Banners MSNBC ROS [***] [***]
---------------------------------------------------------------------------------------------------------------------------
3) A-Column Ad- WebCourier Newsletters [***] [***]
---------------------------------------------------------------------------------------------------------------------------
4) MSNBC Front Cover Banner (Lower Right) [***] [***]
---------------------------------------------------------------------------------------------------------------------------
Subtotal of content integration [***]
---------------------------------------------------------------------------------------------------------------------------
Grand Total: [***] [***]
---------------------------------------------------------------------------------------------------------------------------
Net CPM [***]
-----------------
Package Price $ 3,361,468
---------------------------------------------------------------------------------------------------------------------------
</TABLE>
[***] Confidential Information
Microsoft Confidential
Page 18 of 20
<PAGE>
EXHIBIT 2-B
WOMENCENTRAL SPECIFICATIONS
Microsoft Confidential
Page 19 of 20
<PAGE>
[LOGO](TM)
msn(TM)
MSN Channels
Partner Service Level Agreement
--------------------------------------------------------------------------------
Last Revised Date: Tuesday Jun. 04, 2002 at 10:13 AM
--------------------------------------------------------------------------------
Author: Deanna Herbert
--------------------------------------------------------------------------------
Document State: Stable
--------------------------------------------------------------------------------
MSN SERVICE LEVEL AGREEMENT -1-
<PAGE>
Table of Contents
<TABLE>
<CAPTION>
<S> <C>
1 Introduction.............................................................4
1.1 Objective.........................................................4
2 Service availability.....................................................4
2.1 Definition........................................................4
2.2 Availability goals................................................4
2.3 Measurement.......................................................4
2.3.1 Sites to be monitored..........................................4
2.4 Availability exceptions...........................................5
2.4.1 Uncontrollable events..........................................5
2.4.2 Planned downtime...............................................5
3 Operational standards....................................................5
3.1 System management / operational support...........................5
3.2 Platform compatibility............................................6
3.2.1 Operating systems and browsers supported.......................6
4 Technical support and problem escalation.................................6
4.1 Overview..........................................................6
4.2 Priorities and response times.....................................7
4.2.1 Priority level assignments and response time grid..............7
4.3 Escalation procedures.............................................8
4.3.1 Authorized personnel...........................................9
4.3.2 Required escalation information................................9
4.3.3 Escalation response............................................9
4.3.4 Issue tracking.................................................9
4.3.5 Actions upon closure...........................................9
</TABLE>
MSN SERVICE LEVEL AGREEMENT -2-
<PAGE>
4.3.6 Escalation process diagram................................. 9
5 Content availability................................................. 10
5.1 Content drops................................................. 10
5.2 Day-to-day activities......................................... 10
5.3 Escalation process............................................ 10
5.4 Scheduling.................................................... 10
5.4.1 Editorial calendars........................................ 10
5.4.2 Monthly Production Schedule................................ 12
6 Reporting............................................................ 12
6.1 Sample Media Metrix Report.................................... 12
7 Signatory page....................................................... 13
8 Appendix............................................................. 14
8.1 Contacts...................................................... 14
8.1.1 MSN Contacts............................................... 14
8.1.2 Partner Contacts........................................... 14
MSN SERVICE LEVEL AGREEMENT -3-
<PAGE>
1 Introduction
1.1 Objective
The purpose of this document is to detail the service availability requirements,
operational standards, required escalation path, and content availability for
MSN Channel Partner Properties and Services.
2 Service availability
2.1 Definition
Service availability is defined as the percentage of uptime (out of 100%) for a
particular property or service. Uptime is defined as a service or property
performing with adequate response times, being free of content defects, and
allowing services to be utilized per product specifications.
2.2 Availability goals
The objective for the Properties and Services is to establish a record of
service availability, averaged over a monthly basis, of 99.5% for calendar month
(the "service availability"), subject to the exceptions listed under
"Availability exceptions". This objective permits sites to be unavailable a
maximum of 7.2 minutes per day, 50.4 minutes per week, or ~ 216 minutes per
calendar month. The purpose of this metric is to establish a baseline objective
that meets the parties' expectations.
In the event of any material deviation from the service availability objective,
The Partner shall take the steps described below under "Technical support and
problem escalation" to restore the level of service for the Properties or
Services to a fully operational condition.
In the event the Partner is not able to maintain the service availability
objective of 99.5%, then Microsoft shall take the appropriate steps to remedy
the situation. If applicable, penalties may apply.
2.3 Measurement
Microsoft will monitor the availability of the Services using appropriate
measurement tools. Service availability will be measured through third party
systems as well as Microsoft proprietary systems.
Microsoft will use third-party, industry-standard systems, such as Keynote, as
well as internal Microsoft tools, such as Sitescope, developed by Freshwater
Software, to measure and monitor quality of service. Microsoft uses Sitescope to
measure availability of its own sites, including the MSN network. Measurements
taken at border routers of the MSN data center will be used for calculating
service levels. Availability data from the point of view of the end user is also
collected, but this is for informational purposes only and not to be used for
establishing service availability. MSN test teams may also perform verification
of service availability.
2.3.1 Sites to be monitored
The Partner Services listed below will be sampled at two (2) minute intervals.
The URLs listed should be a relative sampling of main domain and content feed
URLs that will reflect overall health of the service.
MSN SERVICE LEVEL AGREEMENT -4-
<PAGE>
Monitored Sites
--------------------------------------------------------------------------------
URL Site Description (including Monitoring Method
type--e.g., drop location or main
domain)
--------------------------------------------------------------------------------
www.ediets.com
-------------- Ediets core site Keynote
--------------------------------------------------------------------------------
2.4 Availability exceptions
2.4.1 Uncontrollable events
Unlike traditional service organizations that provide service level agreements,
Internet services like the Properties and Services are routinely impacted by
events that the Partner has no control over and which events may negatively
impact the service availability. Accordingly, the occurrence of any one of the
following events shall constitute an exception to the Partner's obligation to
meet the service availability objective specified above:
1. An outage of services that is due to the failure or non-performance of
any equipment, connections, or services that are not under the direct
control or supervision of the Partner; such services include
peer-to-peer Internet service provider routing, third-party datacenter
failure, etc.
2. An outage of services caused by a third party not under the direct
control or supervision of the Partner, including, but not limited to,
the Partner or its employees, contractors, or subcontractors.
3. An outage of services caused by an event that is beyond the reasonable
control of the Partner (e.g., acts of God, acts of any government in
its sovereign or contractual capacity, fires, floods, snowstorms,
earthquakes, epidemics, quarantine restrictions, wars, riots,
rebellions, insurrections or civil unrest, strikes or other work
stoppages, hacker attacks such as "denial of service").
2.4.2 Planned downtime
An outage caused by scheduled and agreed-upon routine or preventive maintenance,
unless such maintenance is performed outside of the specified time that has been
mutually agreed to by the Parties, shall constitute an exception to the
Partner's obligation to meet the service availability objective specified above.
Such incidences require written notification to Microsoft of no less than 10
working days prior to the outage. The outage notification should detail work to
be done, the date and time for maintenance to be performed, expected length of
downtime, and contingency plan details, along with trigger points for when the
contingency plan will be applied. Should the downtime exceed the length provided
in the notification, this will be counted as non-planned downtime and will be
deducted from site availability for the calendar month. The Partner shall
attempt to perform such routine or preventative maintenance during times that
will minimize impact to end-users.
3 Operational standards
3.1 System management/operational support
Partner operations will maintain a high degree of operational support. The
services that comprise operational support include monitoring the software that
provides the Properties and Services, managing the computers that run that
software, and managing the key infrastructure pieces such as the networking
architecture and internet connectivity that are required to allow customers to
reach and utilize the Properties and Services.
MSN SERVICE LEVEL AGREEMENT -5-
<PAGE>
3.2 Platform compatibility
Partner Properties and Services shall meet the operating system and browser
support requirements of MSN, detailed below. These requirements are subject to
change as new software becomes available.
3.2.1 Operating systems and browsers supported
<TABLE>
<CAPTION>
IE 3x IE 4x IE 5.01 IE 5.5 IE 6x MSN Nav 4x Nav 6x
Explorer
<S> <c> <c> <c> <c> <C> <c> <c> <c>
Windows XP Pro -- -- -- -- 1 -- -- --
Windows 2000 Pro sp2 -- 3 2 1 2 2 3 2
Windows NT sp6 3 2 2 2 3 -- 3 3
Windows 98 -- 2 3 -- -- -- 1 --
Windows 98 SE -- 3 1 -- -- 1 -- 2
Windows Millenium -- 3 3 3 3 -- -- --
Windows 95 2 2 2 -- -- -- 2 3
Windows 3x 3 3 3 -- -- -- -- --
Windows CE -- 3 -- -- -- -- -- --
Web TV 1 -- -- -- -- -- -- --
-----------------------------------------------------------------------------------------------------------------
Macintosh OS 8.5 -- -- 3 -- -- -- 3 --
Macintosh OS 9x 3 3 2 -- -- -- 2 3
</TABLE>
Notes:
Priority 1 - We will always test live site updates and project work on these
versions. These versions should be fully supported.
Priority 2 - We will always test project work on these versions prior to
release.
Priority 3 - We will test project work on these versions prior to release, if
time permits.
4 Technical support and problem escalation
4.1 Overview
This section describes the Partner's process for handling technical support
requests. The process is comprised of two key elements:
1. Priorities and response times (section 4.2), including level
definitions and assignment
2. Escalation procedures (section 4.3)
The Partner shall cooperate with Microsoft in order to facilitate the Partner's
provision of the Properties and Services on a continuous basis. For example (and
by way of illustration and not limitation), Microsoft shall:
1. Promptly notify the Partner (as described below) when it believes that
a problem requiring technical support has arisen.
2. Cooperate with the Partner with respect to troubleshooting and/or
resolution of the problem.
3. Furnish the Partner with such relevant information as the Partner may
reasonably require in order to provide technical support.
MSN SERVICE LEVEL AGREEMENT -6-
<PAGE>
4.2 Priorities and response times
With Microsoft's input, the Partner will assign each technical support request a
priority level based upon the criteria listed below.
If the Partner discovers problems of immediate or high priority, the Partner
will notify MSN Channel Alert (chanaler@microsoft.com, cc:
mspager@microsoft.com) as soon as possible using commercially reasonable
efforts. See the appendix for additional contact information.
4.2.1 Priority level assignments and response time grid
<TABLE>
<CAPTION>
--------------------------------------------------------------------------------------------------------------------------------
Priority Criteria and examples Initial Update Resolution
response interval goal
--------------------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C>
Immediate Criteria: 60 minutes or Every 2 4 hours
. Any Property or Service is unavailable less hours
. Service malfunction is causing serious disruption
to the normal operation capabilities as seen by
Microsoft MSN users and/or Microsoft's Operations
Team.
Examples:
. Web page is unavailable
. Significant functionality on one of the web sites
is unavailable due to broken links or otherwise
malformed web content.
-------------------------------------------------------------------------------------------------------------------------------
High Criteria: 60 minutes or Every 4 8 hours
. Obvious and significant flaw in quality of any less hours
Property or Service apparent to 50% or more of
Microsoft/MSN users.
. Obvious and significant flaw in quality of Property
or Service that produces errors or degrades
performance of Microsoft ad serving engine
Examples:
. Content feeds are frequently unavailable
. Content feeds are continually errant
. Partner URL is incorrectly coded for serving
Microsoft-served ads and results in scripting
errors that degrade the performance/availability of
ad servers.
-------------------------------------------------------------------------------------------------------------------------------
Normal Criterion: 1 business Weekly 1 week or
. Problem with any Property or Service that is day or less less
inconvenient but can be worked around or affects
less than 25% of Microsoft/MSN users.
Examples:
. A particular piece of content is unavailable.
-------------------------------------------------------------------------------------------------------------------------------
Project Criterion: 1 business Weekly Next product
. System enhancement or improvement requests that day or less release
can be planned into a normal release cycle.
These requests
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</TABLE>
MSN SERVICE LEVEL AGREEMENT -7-
<PAGE>
<TABLE>
--------------------------------------------------------------------------------------------------------------------------------
<S> <C>
are presented to program management for assessment and
prioritization into the release schedule.
. Partner system exhibits continual and persistent failure
that doesn't have a direct impact upon 25% or more of MSN
users; once identified, requires Partner to engineer a
solution and implement it within a mutually agreed-upon
timeframe.
Examples:
. Partner continually misses content feed deadlines.
. Request for new information service that is not part of a
current service.
. Request for a new report type or report format.
--------------------------------------------------------------------------------------------------------------------------------
</TABLE>
If a resolution goal is not met, an advisory will be provided to Microsoft's
contact point. In "Immediate" priority situations where resolution goals are not
met, the Partner will provide contact information to extend the escalation path
up through executive management.
4.2.1.1 Definitions
4.2.1.1.1 Initial response
Initial response is defined as the first contact provided to
Microsoft after the Authorized Microsoft Representative has submitted
a service request through the above-mentioned escalation procedure.
This response may be in the form of an email message, instant
message, phone call, or personal acknowledgement and will normally
contain the service request number for tracking purposes. Initial
response should be directed to MSN Channel Alert
(chanaler@microsoft.com, cc: mspager@microsoft.com). See appendix for
additional contact information.
4.2.1.1.2 Update interval
The update interval is defined as any communication between the
Partner support or product team and Microsoft where the status and
plan of action for the service request is communicated. The purpose
of these updates is to keep Microsoft informed of the progress being
made to resolve the problem reported through the service request, to
gather additional details for support or troubleshooting purposes, or
to communicate a resolution of the problem to Microsoft.
4.2.1.1.3 Resolution goal
The resolution goal is defined as the time period within which
problem resolution should be attained.
4.3 Escalation procedures
In the event that Microsoft discovers a problem with any of the Properties and
Services, the following procedures should be followed for problem resolution and
call escalation.
4.3.1 Authorized personnel
Microsoft shall provide Partner with a list of authorized personnel (the
"Authorized Microsoft Representative(s)") who are authorized to contact the
Partner, which person(s) shall have the technical capability and authority to
make appropriate decisions with respect to matters involving
MSN SERVICE LEVEL AGREEMENT -8-
<PAGE>
the Partner. Microsoft shall be responsible for providing the Partner with
updated information, as necessary, regarding such authorized personnel. The
Partner shall have no obligation to take any action based upon a report from any
person purporting to represent Microsoft unless such person is an Authorized
Microsoft Representative and can provide sufficient information (e.g., password)
to verify his or her identity. See appendix for additional contact information.
4.3.2 Required escalation information
In order to minimize confusion, maintain security, and streamline the
communications between Microsoft and the Partner, when reporting a new problem
or following up on an existing problem, the Microsoft Authorized Representative
shall provide the Partner contact with the following information:
1. The company name and particular service(s) that is (are) experiencing a
problem
2. The name of Authorized Microsoft Representative who is making the report
3. The pre-arranged, mutually-greed-upon password (initially "xxxxxx") for
verification
4. An E-mail notification address or alias to facilitate communication
5. All relevant detail information regarding the problem
6. Other pertinent contact information, which shall include but not be
limited to, a telephone number and/or pager number for the Authorized
Microsoft Representative.
4.3.3 Escalation response
In response to a problem escalation, the Partner representative will:
1. Provide the Authorized Microsoft Representative with a problem tracking
number.
2. Work through the Partner-established escalation process to facilitate
timely resolution of the problem, per "Priority and response time" grid,
above.
3. Provide the Authorized Microsoft Representative with updated information
specific to the problem, per "Priority and response time" grid, above.
It should be understood that the Authorized Microsoft Representative does not
have the authority to instruct the Partner to perform any direct action
concerning any equipment, software or network that constitute the Partner
Service.
4.3.4 Issue tracking
The Partner should reference the problem tracking number in all related
communications.
4.3.5 Actions upon closure
Upon issue closure, the Partner shall submit the issue back to MSN Channel Alert
(chanaler@microsoft.com, cc:mspager@Microsoft.com) for verification. The problem
should not be considered closed until the fix has been verified.
4.3.6 Escalation process diagram
MSN SERVICE LEVEL AGREEMENT -9-
<PAGE>
5 Content availability
5.1 Content drops
Content drops will occur on a regular schedule as agreed to by MSN and the
Partner. Mail should be sent immediately after a drop is completed. If a drop is
going to be late, notification of the circumstances and estimated delay should
also be sent via mail to the same people. This drop will include all links and
correct URLs, graphics, and other appropriate information as listed in the
monthly editorial calendars. Please follow the image guidelines and test
guidelines appropriately.
5.2 Day-to-day activities
MSN Channels continually checks sites for appropriate updates and links. If
there is a problem with a partner site, the appropriate site will be notified
and the escalation path put into effect. Additional problems with content can
range from incorrect URL's, to graphics and layout issues, to missing pages. See
section 4.0 for Technical Support and Problem Escalation.
Daily promotions help drive traffic to partner sites. Each day the MSN.com home
page team asks for themes and links that have to do with current events or
popular topic areas. This requires links from partner sites to be turned around
in a short period of time. Mail is sent out a week in advance with themes, and
day-to-day new themes are introduced. In the case of advance theme mail, links
should be returned no later than a day ahead of the planned theme. In the case
of a last minute daily theme, links should be returned by noon PST.
5.3 Escalation process
See Technical Support and Problem Escalation section, above. Most
content-related issues will fall under "Normal" priority.
5.4 Scheduling
5.4.1 Editorial calendars
Editorial calendars are due on the 9/th/ of the month. This should reflect all
content that will be live, and any content that will be available for a limited
amount of time, for the following month. Promotional opportunities and special
events should be called out in red. URLs for all content should be available,
and in the case where something is not live, a live date should be included. All
URLs should be scrubbed and ready to go or should include live dates.
Each calendar should represent one month only. All editorial calendar URLs
should reflect the MSN address: for example: careers.msn.com. No changes to the
calendar will be accepted after the deadline 9/th/ of the month, due to the
dependencies of promotional submissions.
MSN SERVICE LEVEL AGREEMENT -10-
<PAGE>
5.4.1.1 Promotional Activities
<TABLE>
<CAPTION>
------------------------------------------------------------------------------------------------------------
Promotion Partner deliverables
------------------------------------------------------------------------------------------------------------
<S> <C>
Info Pane (IP) promotions: the IP is Editorial calendar URLs, daily theme URLs, event URLs,
the top panel of the MSN.com and any appropriate bulletin board URLs.
page. This area provides headlines
from around the MSN.com
network. It is the most trafficked
part of the MSN.com network.
------------------------------------------------------------------------------------------------------------
Editorial packages: periodically, Appropriate story, event, and bulletin board URLs.
special packages are created for
holidays, life events, etc. Packages
can run on a single page or part of
a page.
------------------------------------------------------------------------------------------------------------
In-house inventory: MSN runs Editorial calendars due on the 9/th/ of the month with all
banner ads and promotions within URLs in place and promotions highlighted.
the MSN network. Allocations vary
from month to month.
------------------------------------------------------------------------------------------------------------
Sidebar promotions: these editorial Appropriate story, event, and bulletin board URLs.
packages run in the right hand side
of the msn.com network pages.
They are seasonal or used for
special promotions.
------------------------------------------------------------------------------------------------------------
Personalization, odule: this area Editorial calendar URLs updated weekly to the
provides three headlines to MSN.com personalization team.
users who choose to personalize their
MSN.com page.
------------------------------------------------------------------------------------------------------------
MSN.com properties: these are the other Appropriate promotional and evergreen story URLs.
channels within the MSN.com network that
run promotions and use evergreen links
from around the network.
------------------------------------------------------------------------------------------------------------
Other Microsoft properties: these Appropriate evergreen story URLs, streaming content for
include Microsoft.com properties, live events.
Hotmail, MSN TV, MSNBC, Windows Media
------------------------------------------------------------------------------------------------------------
</TABLE>
MSN SERVICE LEVEL AGREEMENT -11-
<PAGE>
5.4.2 Monthly Production Schedule
<TABLE>
<CAPTION>
----------------------------------------------------------------------------------------------
Monthly Promotions schedule Content development
schedule
----------------------------------------------------------------------------------------------
<S> <C> <C>
Daily Info Pane headlines submitted for Review page for pages for
daily themes and current editorial. mistakes or errors, daily
Send themes to editorial teams for triage with tech/editorial
appropriate links teams if necessary.
----------------------------------------------------------------------------------------------
1/st/ week of Run numbers on users from Study numbers for
the Month previous month, send to sites correlations between hits and
Check house ad inventory from popular stories.
previous month Work with editorial teams to
find more links
----------------------------------------------------------------------------------------------
9/th/ of the Review editorial calendar for Rewrite headlines, choose
Month promos features, review live events
----------------------------------------------------------------------------------------------
10/th/ of the Submit promos to In-house Review editorial calendar,
month marketing team. make final pass on priorities
----------------------------------------------------------------------------------------------
3/rd/ Thursday Meet with editorial promo team to Select content for upcoming
of the Month select promos for next theme themes. Work with editorial
Send email to editorial teams for teams to fill out theme stories
input
----------------------------------------------------------------------------------------------
Last week of the Check links on vertical sites, update Check to see if all editorial
month Select links for editorial packages content links are live for
Send out reminders for editorial upcoming packages
calendars
----------------------------------------------------------------------------------------------
</TABLE>
6 Reporting
General reporting should include: MSN will provide unique users, page views, and
top ten IP headlines the first week of every month. These will come from our
internal IDSS tool. We expect partners to provide the same information by the
7/th/ of every month using internal tools and Media Metrix.
6.1 Sample Media Metrix Report
The attached spreadsheet is an example of Media Metrix reports currently
received.
[ ]
GreetingsMediaMetri
x.xls
MSN SERVICE LEVEL AGREEMENT -12-
<PAGE>
7 Signatory page
This signatory sheet acknowledges that the undersigned accept this Service Level
Agreement, effective on the service launch date.
Approval Signatures:
----------------------------------- -----------------------------------
Name Date Name Date
Title Title
Company Company
----------------------------------- -----------------------------------
Name Date Name Date
Title Title
Company Company
----------------------------------- -----------------------------------
Name Date Name Date
Title Title
Company Company
----------------------------------- -----------------------------------
Name Date Name Date
Title Title
Company Company
MSN SERVICE LEVEL AGREEMENT -13-
<PAGE>
8 Appendix
8.1 Contacts
8.1.1 MSN Contacts
<TABLE>
<CAPTION>
-------------------------------------------------------------------------------------------------------------
Contact Title Name Email Phone Pager
Type
-------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C>
Primary MSN Channel Alert Channel Alert chanaler@microsoft.com Use pager 1(800)759-8888
----------------------
(24 X 7) & cc: Pin# 1071444
mspager@microsoft.com
-------------------------------------------------------------------------------------------------------------
Additional Program Manager Deanna Herbert deannada@microsoft.com 425 706-0123
----------------------
-------------------------------------------------------------------------------------------------------------
Additional Channel Manager Kim Lowe klowe@microsoft.com 425 705-4744
-------------------
-------------------------------------------------------------------------------------------------------------
</TABLE>
8.1.2 Partner Contacts
<TABLE>
<CAPTION>
-------------------------------------------------------------------------------------------------------------
Contact Type Title Name Email Phone Pager
-------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C>
Primary
-------------------------------------------------------------------------------------------------------------
Additional
-------------------------------------------------------------------------------------------------------------
Additional
-------------------------------------------------------------------------------------------------------------
</TABLE>
MSN SERVICE LEVEL AGREEMENT -14-