Advertising Agreement - Women.com Networks Inc. and eDiets.com Inc.
Women.com networks
March 2001 through Dec 2001 Terms
o Flight Dates: March 1st 2001 to Dec 31st 2001
o Women.com Cost Per Click (CPC) Compensation: eDiets to pay Women.com
[______] per click, applied to 80% of clicks as reported by NetGravity
(factored clicks). CPC payment not to exceed [________] per month. CPC
compensation to apply to any and all clicks up to 200,000 factored clicks
per month.
o Women.com Cost Per Acquisition (CPA) Compensation: [_____] per sale for all
sales up to and including 1500 sales per month, and [______] per sale for
all sales above 1500 sales per month.
o eDiets Cost Per Acquisition Price Protection: Overall Women.com
compensation shall not exceed [_______] per unit sale within any given
month. If within any given month the combined Cost Per Click and Cost Per
Acquisition compensation exceeds [______], Women.com will reduce the Cost
Per Acquisition compensation rate accordingly (in order not to exceed the
agreed upon acquisition cost of [_____]).
o Advertising Elements: Women.com will maintain control over all advertising
placements on Women.com Networks, and will coordinate the exchange of
advertising and sales performance data for the purposes of program
optimization.
o Performance Reports: Women.com and eDiets will coordinate the exchange of
performance reports on a weekly basis, with a minimum requirement of 2
reports per month (mid-month and month-to-date summary) to be provided by
each party. Reports will detail all pertinent data, including click data
and sale data based on individual creative unit types and placements.
o Renewal / Cancellation: This agreement is Cancelable by either party with
30 days prior written notification provided the other party has breached
the terms of this agreement.
Client Signature: /s/ Christine Brown Title: VP Operations
----------------------------- -----------------------
Printed Name: Christine Brown Date: 2/28/01
----------------------------- -----------------------
Authorized By: /s/ Walt Cheruk Date: 2/23/01
----------------------------- -----------------------