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Severance and Consulting Agreement - Hansen Beverage Co., Hansen Natural Corp. and Harold C. Taber Jr.

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                       SEVERANCE AND CONSULTING AGREEMENT

                  AGREEMENT dated as of June 20, 1997 (this  "Agreement") by and
among Hansen Beverage Company,  a Delaware  corporation (the "Company"),  Hansen
Natural  Corporation,  a  Delaware  corporation  and the  parent of the  Company
("HNC"),  and Harold C. Taber,  Jr.,  an  individual  residing at 1421  Brighton
Street, La Habra, California 90631 ("Taber").

                              W I T N E S S E T H:

                  WHEREAS, Taber is the President and Chief Executive Officer of
the Company and is employed pursuant to that certain Employment  Agreement dated
July 27, 1992 between the Company and Taber (the "Employment Agreement");

                  WHEREAS, HNC has granted to Taber an incentive stock option to
purchase  shares of HNC's common  stock  pursuant to HNC's Stock Option Plan and
that certain  Stock Option  Agreement  between HNC and Taber dated June 30, 1995
(the "Option Agreement");

                  WHEREAS,  Taber desires to retire from his employment with the
Company and the Company  desires to assure itself of the continued  availability
of the  consulting  services  of Taber,  and to that end desires to enter into a
severance  and  consulting  agreement  with him,  upon the terms and  conditions
herein set forth; and

                  WHEREAS, Taber is desirous of entering into such a severance
and consulting agreement; NOW, THEREFORE, in consideration of the mutual
covenants herein contained and for other good and valuable consideration,
the  receipt and  sufficiency  of which is hereby acknowledged, the parties
hereby agree as follows:

                  1.     Termination of Employment.

                         (a)  Taber's  employment  with  the  Company  shall  be
                    terminated effective as of the close of business on June 30,
                    1997 and the Employment  Agreement and the Option  Agreement
                    will  each be  deemed  to be  terminated  as of  such  date.
                    Simultaneously with the execution of this Agreement, HNC and
                    Taber shall enter into a Stock Option  Agreement in the form
                    of Exhibit A hereto.

                         (b) Taber  hereby fully and forever  releases,  acquits
                    and  discharges  the  Company  and HNC and their  respective
                    employees,   agents,   attorneys,    officers,    directors,
                    successors   and   assigns    (collectively   the   "Company
                    Releasees"), from all manner of action and causes of action,
                    suits, choses in action, contacts, covenants, claims, bonds,
                    bills,  debts,  dues, sums of money,  rentals,  commissions,
                    compensation  for  purported   personal  services  rendered,
                    judgments,   executions,   damages,   demands   and   rights
                    whatsoever,  in law or in equity,  now existing or which may
                    hereafter   accrue  in  favor  of  Taber   pursuant  to  the
                    Employment Agreement and the Option Agreement other than the
                    Company's  obligations under the Employment  Agreement which
                    by the terms of the  Employment  Agreement  the  Company  is
                    required  to fulfill  between  the date  hereof and June 30,
                    1997, which  obligations are specified on Schedule A hereto.
                    Taber  covenants  that he will refrain from  commencing  any
                    action or suit or  participating  or assisting in any manner
                    in the commencement or prosecution of any action or suit, in
                    law or equity, against the Company Releasees, or any of them
                    jointly or  severally,  on account of any action or cause of
                    action released  hereby.  In addition to any other liability
                    which shall accrue upon the breach of this  covenant,  Taber
                    shall indemnify the Company Releasees and hold them harmless
                    from any such action or suit, and shall be liable to pay all
                    reasonable attorney's fees and costs incurred by the Company
                    Releasees in defense of such action or suit.

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<PAGE>

                         (c)  each of the  Company  and HNC  fully  and  forever
                    releases,  acquits and  discharges  Taber and his successors
                    and assigns (collectively,  the "Taber Releasees"), from all
                    manner of action  and  causes of  action,  suits,  choses in
                    action, contracts,  covenants,  claims, bonds, bills, debts,
                    dues, sums of money, rentals, commissions,  compensation for
                    purported personal services rendered, judgments, executions,
                    damages, demands and rights whatsoever, in law or in equity,
                    now existing or which may  hereafter  accrue in favor of the
                    Company or HNC pursuant to the  Employment  Agreement  other
                    than Taber's obligations (i) under the Employment  Agreement
                    which by the  terms  of the  Employment  Agreement  Taber is
                    required  to fulfill  between  the date  hereof and June 30,
                    1997 and (ii)  arising  under  Sections 9, 10,  11.1,  11.2,
                    11.4(c) and 11.4(d) of the Employment  Agreement which Taber
                    and  the  Company   agree  shall  survive  until  the  fifth
                    anniversary  of the  date  of  this  Agreement.  Each of the
                    Company  and  HNC  covenants   that  it  will  refrain  from
                    commencing any action or suit or  participating or assisting
                    in any manner in the  commencement  of or prosecution of any
                    action  or suit,  in law or in  equity,  against  the  Taber
                    Releasees,  or any of them jointly or severally,  on account
                    of any  action  or  cause  of  action  released  hereby.  In
                    addition to any other  liability which shall accrue upon the
                    breach of this covenant, the Company and HNC shall indemnify
                    to Taber  Releasees  and hold  them  harmless  from any such
                    action or suit,  and  shall be liable to pay all  reasonable
                    attorney's fees and costs incurred by the Taber Releasees in
                    defense of such action or suit.

                         (d) It is  understood  that  Taber may  raise  with the
                    Company the issue of the  possible  payment of up to $20,000
                    to him in  connection  with the  voluntary  reduction of his
                    Base  Pay  (as  such  term  is  defined  in  the  Employment
                    Agreement) for the year ended December 31, 1996. The Company
                    agrees to consider  such a request,  but is not obligated to
                    pay any portion of that amount.

                  2.     Consulting Term

                         The  Company   hereby  agrees  to  retain  Taber  as  a
                    consultant to the management of the Company and Taber hereby
                    accepts and agrees to serve in such  capacity,  for a period
                    of two (2) years  commencing  on July 1, 1997 and  ending on
                    June 30, 1999 unless sooner  terminated  as herein  provided
                    (the "Consulting Term"). 

                  3.     Consulting Duties

                         Taber shall make himself  available for up to six hours
                    per month (i) for consultation  with the Company  concerning
                    the  manufacture,  distribution,  sale and  promotion of the
                    products   sold  by  the   Company  or  its   licensees   or
                    sublicensees,  together  with  consultation  and advice with
                    respect to such other matters as the Company may request and
                    (ii) to attend  meetings  with or to contact  customers  and
                    suppliers of the Company as  requested  by the  Company.  In
                    addition,  during  the  Consulting  Term,  Taber  agrees  to
                    continue  to  serve  without  additional  compensation,   if
                    elected, as a director of HNC.

                  4.     Consulting Compensation

                         (a)  For and in  consideration  of the  services  to be
                    rendered by Taber to the Company during the Consulting Term,
                    the Company  agrees to pay Taber a consulting  fee of $5,000
                    per month payable  monthly or in such other  installments as
                    the parties may mutually  agree upon.

                         (b) During the  period  commencing  on July 1, 1997 and
                    ending on  December  31,  1997,  the Company  shall  provide
                    medical  and  dental  benefits  to Taber  comparable  to the
                    medical  and  dental  benefits  provided  to him  under  the
                    Employment Agreement.

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<PAGE>

                  5.     Repayment of Note.

                         Taber and the Company  agree that Taber owes $62,246 in
                    principal  and  accrued  interest  as of June 30, 1997 under
                    Taber's  Amended and Restated  Promissory Note dated May 31,
                    1994  in the  original  principal  amount  of  $82,170  (the
                    "Note"),  and that the Note shall be repaid by  setting  off
                    (a) $4,000 in accrued  but unpaid  Base Pay (as such term is
                    defined in the Employment  Agreement)  through June 30, 1997
                    and (b) a portion  of the  consulting  fees  payable  by the
                    Company  to  Taber   pursuant  to   paragraph   4(a)  hereof
                    commencing  with the fees payable in respect of the month of
                    January,  1998 and  continuing  with each  successive  month
                    thereafter  until the entire  principal  amount of the Note,
                    together with all interest accrued thereon, has been paid in
                    full. The portion of the  consulting  fees to be set off for
                    payment of the Note shall be  calculated  to fully  amortize
                    the Note over eighteen  months,  in equal  monthly  amounts,
                    beginning   with   January,   1998.  In  the  event  of  the
                    termination  of this  Agreement  for any reason prior to the
                    repayment  in full of the Note,  then Taber shall pay to the
                    Company  on the date of  termination  the  entire  principal
                    balance due and payable  under the Note,  together  with all
                    interest   accrued   thereon   through   the  date  of  such
                    termination.

                6.       Independent Contractor

                         It is  understood  and agreed  that Taber  shall at all
                    times  during  the  Consulting  Term  be  deemed  to  be  an
                    independent contractor,  and nothing in this Agreement shall
                    in any way be deemed or construed to constitute  Taber as an
                    agent or  employee  of the  Company nor shall Taber have the
                    right or  authority to act as,  incur,  assume or create any
                    obligation, responsibility or liability, express or implied,
                    in the name of or on behalf of the Company or HNC or to bind
                    the  Company  or HNC in any  manner  whatsoever  or sign any
                    documents on their behalf.

                  7.     Withholding Tax

                         The Company shall not be  responsible  for  withholding
                    from any payments made to Taber hereunder any  contributions
                    levied by any state or federal  statutes  relating to social
                    security or similar benefits.

                  8.     Termination

                         Taber's consulting services hereunder may be terminated
                    by the Company only under the following  circumstances:

                         (a)  Death.   In  the  event   Taber  dies  during  the
                    Consulting  Term, the Consulting  Term shall  terminate upon
                    his  death.

                         (b) Cause. The Company may, at any time, terminate this
                    Agreement for Cause upon thirty (30) days' written notice of
                    termination  to Taber.  "Cause" shall mean the occurrence of
                    one or more of the following during the Consulting Term: (i)
                    the commission of embezzlement,  theft or other dishonest or
                    fraudulent acts, effecting the Company, (ii) conviction of a
                    felony involving moral turpitude (from which,  through lapse
                    of time or otherwise,  no successful  appeal shall have been
                    made) or (iii) material  breach by Taber of his  obligations
                    under Sections 9, 10, 11.1, 11.2,  11.4(c) or 11.4(d) of the
                    Employment Agreement or under paragraph 9 of this Agreement.

                         If the  Agreement  shall be terminated  for Cause,  the
                    Company shall have no further obligations to Taber as of the
                    date of termination.

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<PAGE>

                  9.     Restrictive Covenants

                         (a) Taber agrees that during the period  commencing  on
                    July 1, 1997 and  ending on June 30,  1999 that he shall not
                    directly or indirectly (i) own,  manage,  operate,  control,
                    participate  in,  or be  connected  in any  manner  with the
                    ownership,  management, operation or control of any business
                    engaged  in  the   manufacture,   marketing,   sale   and/or
                    distribution  of "New Age  Beverages" (as defined in Section
                    11.4(a) of the Employment  Agreement),  juices, juice drinks
                    or   Smoothies,   functional   beverages   or  apple   juice
                    (collectively,  "Competing  Beverages") which is competitive
                    with the business of the Company (except that mere ownership
                    as an  investor  of not more then 5% of the  publicly-traded
                    securities  of  a   corporation   shall  not  be  deemed  an
                    association with such corporation) or become employed by any
                    such business or (ii) provide or offer or attempt to provide
                    such  products  or  services  to any  business,  person,  or
                    enterprise (or  successor(s)  to any of the same),  wherever
                    located, who or which is or was a customer of the Company on
                    or within two years prior to the date of this Agreement,  as
                    conclusively evidenced by the accounts receivable,  invoices
                    and other  records of the  Company,  where such  products or
                    services are similar to or competitive  with any products or
                    services offered or provided by the Company on or within two
                    years prior to the date of this Agreement. In recognition of
                    the  geographic  extent  of the  Company's  operations,  the
                    restrictive  covenant contained in this paragraph 9(a) shall
                    apply throughout the mainland United States. For purposes of
                    this  paragraph  9(a)  and  paragraph  9(b)  only,  the term
                    "Competing Beverages" shall be deemed to exclude cold filled
                    teas and coffees in cans.

                      (b)Subject to the  provisions  of  Section  11.4(c) of the
                    Employment  Agreement  and  to the  last  sentence  of  this
                    paragraph  9(b),  nothing  in  paragraph  9(a)  above  shall
                    prohibit or restrict Taber's right or ability to be employed
                    by any business  which is not  substantially  engaged in the
                    manufacture,    marketing,    sale    and/or    distribution
                    (collectively,   "sale")  of  Competing  Beverages,  and  to
                    fulfill  the   responsibilities  of  such  employment.   For
                    purposes of this  paragraph  9(b), a firm or entity shall be
                    deemed to be "substantially engaged in the sale of Competing
                    Beverages"  only if more than 25% of its gross revenues from
                    the sale of all types of beverages are  attributable  to the
                    sale of Competing  Beverages.  It is understood that, during
                    the period referred to in paragraph  9(a),  Taber may not be
                    employed  by any  business  in a  position  in  which he has
                    direct management responsibility,  on a regular,  continuing
                    and   day-to-day   basis  for  or  within  any  division  or
                    department  engaged  substantially  in the sale of Competing
                    Beverages,  regardless of whether or not the business, taken
                    as a whole is deemed  to be  "substantially  engaged  in the
                    sale of  Competing  Beverages"  pursuant  to this  paragraph
                    9(b).

                         (c) Notwithstanding  anything to the contrary contained
                    in this  Agreement,  Taber  agrees  that  during  the period
                    commencing  on July 1, 1997 and ending on June 30, 1999 that
                    under  no  circumstances  shall  he own,  operate,  control,
                    participate  in,  or be  connected  in any  manner  with the
                    ownership,  management, operation or control of any business
                    which supplies Competing  Beverages to Trader Joe's or which
                    procures  Competing  Beverages  for  Trader  Joe's.  Taber's
                    employment  by or acting as a  consultant  for any  business
                    which supplies Competing  Beverages to Trader Joe's or which
                    procures  Competing  Beverages  for Trader  Joe's  shall not
                    constitute a breach of this  paragraph  9(c) if Taber has no
                    involvement whatsoever,  directly or indirectly, in any such
                    activity.

                         (d) During the Consulting  Term (i) Taber agrees not to
                    make any public  announcement  concerning the Company or HNC
                    without the prior written  consent of the Company or HNC, as
                    the  case  may  be,  (ii)  Taber  agrees  not  to  make  any
                    derogatory  statements or comments of any nature  whatsoever
                    to any third party  concerning  the Company or HNC or any of
                    the  officers,   directors,   employees,   agents  or  other
                    representatives  of the Company or HNC and (iii) the Company
                    and HNC  agree  not to make  any  derogatory  statements  or
                    comments  of  any  nature  whatsoever  to  any  third  party
                    concerning Taber.

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<PAGE>

                  10.    Specific Performance

                         Taber  acknowledges  and agrees that the services to be
                    rendered under this  Agreement are of a special,  unique and
                    extraordinary   character,  and  by  reason  thereof,  Taber
                    consents  and agrees  that in the event of the breach of any
                    of the covenants  given in paragraph 9 hereof (or any of its
                    parts) by Taber,  the  Company,  in  addition,  to any other
                    rights  and  remedies  available  under  this  Agreement  or
                    otherwise,  shall be entitled to an  injunction to be issued
                    by any  tribunal  of  competent  jurisdiction,  which  shall
                    restrain and prohibit Taber from committing or continuing to
                    commit any such breach of this Agreement.

                  11.    Entire Agreement

                         This Agreement  constitutes the entire  agreement among
                    the parties  with respect to the subject  matter  hereof and
                    there is no other agreement between the parties with respect
                    to the subject matter hereof, written or oral, other than as
                    provided   hereby.   This  Agreement  may  not  be  amended,
                    modified,  supplemented  or  discharged  except by a writing
                    duly executed by the parties hereto.

                  12.    Notices

                         Notices  required or  permitted  hereunder  shall be in
                    writing directed as follows: If to the Company or HNC:

                           Hansen Beverage Company
                           2401 East Katella Avenue, Suite 650
                           Anaheim, California  92806
                           Attention:  Mr. Rodney C. Sacks


                           If to Taber:

                           Mr. Harold C. Taber, Jr.
                           1421 Brighton Street
                           La Habra, California  90631


The above-named persons may designate by notice to each other any new address to
which notice may be made  pursuant to this  Agreement.  All  notices,  requests,
demands and other communications which are required or permitted hereunder shall
be in writing  and shall be deemed to have been duly given upon the  delivery or
making thereof, as the case may be, if delivered  personally or by registered or
certified mail,  postage prepaid,  return receipt  requested,  or by a reputable
overnight messenger service.

                  13.      Waiver

                         The  waiver  by any party  hereto of the  breach of any
                    provision  of this  Agreement  by the other party or parties
                    hereto  shall not operate or be construed as a waiver of any
                    other provision  hereof or of any subsequent  breach by such
                    other party.

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<PAGE>

                  14.      Severability

                         If any provision of this Agreement  shall be held to be
                    invalid  or  unenforceable,  the  other  provisions  of this
                    Agreement  shall not be affected  thereby and this Agreement
                    shall be construed as if the provision held to be invalid or
                    unenforceable  had  never  been  contained  herein  and such
                    provision  shall be reformed  and redrawn only to the extent
                    necessary so as to be valid and enforceable under applicable
                    law.

                  15.    Assignability

                         Taber  shall  not have the  right to  assign,  commute,
                    encumber  or  dispose  of  this  Agreement  or  any  rights,
                    interests,  benefits or payments  hereunder,  which contract
                    rights,  interests,   benefits  or  payments  are  expressly
                    declared   non-assignable  and   non-transferable   and  any
                    attempted  assignment or other disposition of this Agreement
                    or any rights,  interests,  benefits  or payments  hereunder
                    contrary  to  the  foregoing  provisions,  or  the  levy  or
                    attachment or similar process  thereupon,  shall be null and
                    void and without  effect.  This  Agreement  shall be binding
                    upon and shall  inure to the  benefit of the Company and HNC
                    and any  successor  of the  Company  and  HNC,  and any such
                    successor  shall be deemed  substituted  for the  Company or
                    HNC,  as the  case  may be,  under  the  provisions  of this
                    Agreement.  As used herein,  the term "successor" shall mean
                    any person, firm, corporation or other business entity which
                    at any time,  whether by merger,  purchase,  liquidation  or
                    otherwise,  acquires all or substantially  all of the assets
                    or business at the Company or HNC, as the case may be.

                  16.    Governing Law

                         This  Agreement  shall be governed by and  construed in
                    accordance  with the laws of the  State  of  California.  IN
                    WITNESS  WHEREOF,  the  parties  hereto have  executed  this
                    Agreement on the date first above written.

                                 HANSEN BEVERAGE COMPANY


                       By:________________________________



                                HANSEN NATURAL CORPORATION


                       By:_______________________________



                       ----------------------------------
                                 Harold C. Taber, Jr.


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