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Interactive Services Agreement - America Online Inc. and iVillage Inc.

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                                  CONFIDENTIAL
                         INTERACTIVE SERVICES AGREEMENT
                         ------------------------------

         This Interactive Services Agreement (this "Agreement"), effective as
of December 31, 1998 (the "Effective Date"), is made and entered into by and
between America Online, Inc. ("AOL"), a Delaware corporation, with its
principal offices at 22000 AOL Way, Dulles, Virginia 20166, and iVillage, Inc.
("Interactive Content Provider" or "ICP"), a Delaware corporation, with its
principal offices at 170 Fifth Avenue, 4th Floor, New York, NY 10010 (each a
"Party" and collectively the "Parties").

                                  INTRODUCTION
                                  ------------

         AOL and ICP each desires that ICP provide the ICP Sites through the
AOL Network, subject to the terms and conditions set forth in this Agreement.
Defined terms used but not defined in the body of the Agreement or in Exhibit C
shall be as defined on Exhibit B attached hereto.

                                     TERMS
                                     -----

1.       DISTRIBUTION; PROGRAMMING
         -------------------------

         1.1      Anchor Tenancy. Beginning on the Launch Date (or upon the
                  launch of the new version of the applicable screen or
                  channel, as the case may be), ICP shall receive anchor tenant
                  distribution within the AOL Service as follows:

                  (a) Within the Families channel (or any specific successor
                  thereof), AOL shall continuously and prominently place an
                  agreed-upon ICP logo or banner (an "Anchor Tenant Button") on
                  each of (i) the Families channel main screen, (ii) the
                  Parenting subscreen and (iii) the Babies subscreen, or any
                  specific successor(s) of such screens, which Anchor Tenant
                  Buttons shall each link to the "Parent Soup" Online Area.

                  (b) Within the Health channel (or any specific successor
                  thereof), AOL shall continuously and prominently place an
                  Anchor Tenant Button on each of (i) the Health channel main
                  screen and (ii) the Illnesses and Treatments subscreen, or
                  any specific successor(s) of such screens, which Anchor
                  Tenant Buttons shall link to the "Better Health" Online Area.

                  (c) AOL shall continuously and prominently place an Anchor
                  Tenant Button on the Women's subchannel main screen (or any
                  specific successor thereof), which Anchor Tenant Button shall
                  link to the "iVillage Women's Network" Online Area.

                  (d) Until March 31, 1999, AOL shall continuously and
                  prominently place an Anchor Tenant Button on the Lifestyles
                  channel main screen (or any specific successor thereof), which
                  Anchor Tenant Button shall link to the "iVillage Women's
                  Network" Online Area. Beginning on March 1, 1999, AOL shall
                  have the option to remove the Anchor Tenant Button set forth
                  in this Section 1.1(d), so long as all Anchor Tenant Buttons
                  for any and all entities reasonably deemed by AOL to be
                  competitive with the iVillage Women's Network are removed 
                  from the Lifestyles channel main screen, in which case the
                  carriage payments and Impressions Guarantees shall be
                  adjusted as set forth in  Section 1.5.1.1 and

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                  Section 1.6.1. ICP may request that AOL remove the Anchor
                  Tenant Button set forth in this Section 1.1(d) on March 31,
                  1999 by providing AOL with written notice thereof no later
                  than March 1, 1999, in which case the carriage payments and
                  Impression Guarantees shall be adjusted as set forth in
                  Section 1.5.1.1 and Section 1.6.1.

                  (e) AOL shall provide ICP with the keywords specified on
                  Exhibit A.2 hereto provided, however, that (i) AOL shall have
                  the right to discontinue provision to ICP of any keywords
                  that are not registered trademarks of ICP upon thirty (30)
                  days notice and (ii) ICP may submit for AOL's approval (not
                  to be unreasonably withheld) any other trademarks or trade
                  names of ICP as potential additional keywords.

                  (f) list the ICP Sites in AOL's "Find" feature.

                  Except to the extent expressly described herein, the exact
                  form, placement and nature of the Anchor Tenant Buttons shall
                  be determined by AOL in its reasonable editorial discretion.

                  1.1.1    Discontinuation of ICP properties. If ICP
                           discontinues provision of any property specified in
                           Section 1.1, ICP shall continue to be obligated to
                           pay AOL the full carriage fee specified in Section
                           1.5, provided that ICP and AOL shall negotiate in
                           good faith for a "make-good" provision to ICP for
                           the discontinued property, which may include
                           carriage for another ICP property or provision to
                           ICP of remnant AOL advertising inventory. Any such
                           "make-good" provision shall occur during the Term of
                           this Agreement.

         1.2      ICP Sites. ICP shall work diligently to develop and implement
                  the ICP Sites, consisting of, at a minimum, the specific
                  Content described on Exhibit A attached hereto. ICP shall
                  develop the design of the Online Areas in consultation with
                  AOL and in accordance with any standard design and content
                  publishing guidelines provided to ICP by AOL (including,
                  without limitation, any HTML publishing guidelines). ICP
                  shall not authorize or permit any third party to distribute
                  the Licensed Content or any other Content of ICP through the
                  AOL Network absent AOL's prior written approval which shall
                  not be unreasonably withheld. The inclusion of any additional
                  Content in the ICP Sites (including, without limitation, any
                  features, functionality or technology) not expressly
                  described on Exhibit A shall be subject to AOL's prior
                  written approval, which shall not be unreasonably withheld or
                  delayed.

         1.3      License. ICP hereby grants AOL a worldwide license to use,
                  market, license, store, distribute, display, communicate,
                  perform, transmit and promote the ICP Sites and the Licensed
                  Content (or any portion thereof) through such areas or
                  features of the AOL Network as AOL deems appropriate,
                  including without limitation the right to integrate Content
                  from the ICP Sites or another Linked Interactive Site by
                  linking to specific areas on the ICP Sites, provided that the
                  link to any such Content on the AOL Network shall conform
                  with the specifications set forth on Exhibit D. Without
                  limiting the generality of the foregoing, to the extent AOL
                  wishes to distribute the Licensed Content through an online
                  or Internet product or service separate and distinct from the
                  U.S. version of the America

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                  Online branded service (each an '"Additional AOL Product"):
                  (i) AOL shall provide ICP with prior written notice of the
                  Additional AOL Product through which the Licensed Content
                  will be made available; and (ii) any changes in the form or
                  presentation of the Licensed Content within the Additional
                  AOL Product shall be subject to ICP's approval, which shall
                  not be unreasonably withheld or delayed. AOL shall not be
                  required to pay any additional fees or other form of
                  compensation in connection with distribution of the Licensed
                  Content through any such Additional AOL Product.

         1.4      Links on Sites. The Parties will work together on mutually
                  acceptable links (including links back to AOL) within the ICP
                  Sites in order to create a robust and engaging AOL member
                  experience. ICP shall take reasonable efforts to insure that
                  AOL traffic is generally either kept within the ICP Sites or
                  channeled back into the AOL Network. Except for links to a
                  commerce area as specified in the Commerce Agreement and
                  except as set forth on Exhibit B hereto, subject to the last
                  sentence of this Section, ICP shall not be permitted to
                  establish any "pointers" or links between the ICP Sites and
                  any other area on or outside of the AOL Network, including,
                  without limitation, other ICP Sites or sites on the World Wide
                  Web portion of the Internet ("Linked Sites"), without the
                  prior written approval of AOL, which approval shall not be
                  unreasonably withheld and may be conditioned upon, among other
                  things, payment of certain linking fees and commitments
                  providing for promotion of the ICP Sites and AOL through the
                  Linked Site in question. In addition, AOL may restrict its
                  approval (at any time) to specific portions of Content or
                  functionality within a Linked Site (based on AOL's programming
                  objectives related to the ICP Sites). In such case,
                  establishment of the link from the ICP Site to the Linked Site
                  will be subject to mutual agreement of the Parties regarding
                  the means by which access will be restricted to the approved
                  portions of the Linked Site. Notwithstanding the foregoing,
                  ICP may establish links from an ICP Site to another ICP Site
                  provided that such links are editorial, content-specific
                  links, to relevant areas of the ICP Sites. In general, such
                  links shall be temporary (i.e., generally no more than 7 days
                  continuous duration, and in any event, for no more than 30
                  days continuous duration and no more than 7 days cumulatively
                  (including partial duration days) in any 12-month period).

                  1.4.1    Management. AOL shall have no obligations of any
                           kind with respect to the ICP Sites or any Linked
                           Interactive Site. ICP shall be responsible for any
                           hosting or communication costs associated with the
                           ICP Sites and any Linked Interactive Sites
                           (including, without limitation, the costs associated
                           with (i) any agreed-upon direct connections between
                           the AOL Network and an ICP Internet Site or a Linked
                           Interactive Site or (ii) a mirrored version of an
                           ICP Internet Site or a Linked Interactive Site). Any
                           Linked Interactive Sites shall be subject to the
                           license set forth in Section 1.3 above. ICP will
                           permit AOL Members to access and use any ICP
                           Interactive Site free of charge during the Term. AOL
                           Members shall not be

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                           required to go through a registration process (or
                           any similar process) in order to access and use the
                           ICP Sites, provided that if ICP elects to have all
                           users of ICP Internet Sites go through a
                           registration and subscription process (or other
                           similar process) in order to access and use the
                           sites, then ICP shall be permitted to require AOL
                           Members to go through the identical process,
                           provided, further, that (a) AOL Members shall not be
                           required to go through any such registration process
                           from a Welcome Mat, and (b) in any event the ICP
                           Internet Sites shall contain a material amount of
                           Content that is available without AOL Members having
                           to go through any such registration process.

         1.5      Carriage Fee.  ICP shall pay AOL during the Term as follows:

                  1.5.1    Cash Payments. ICP shall pay AOL Three Million Six
                           Hundred Eighty Four Thousand Six Hundred Fifteen
                           Dollars ($3,684,615) in equal quarterly installments
                           beginning on the date this Agreement is executed and
                           Four Million Eight Hundred Sixty Three Thousand Six
                           Hundred Ninety Two Dollars ($4,863,692) in equal
                           quarterly installments beginning on or before the
                           date which is one (1) year from the Effective Date.

                           1.5.1.1      Lifestyles Anchor Tenancy. In the event
                                        that AOL or ICP elects to remove the
                                        Lifestyles channel Anchor Tenant Button,
                                        as set forth in Section 1.1(d), AOL will
                                        refund (or deduct from future carriage
                                        payments) a pro rata portion of the
                                        carriage payment associated with such
                                        Anchor Tenancy, based on a monthly
                                        carriage payment of $103,333 for the
                                        first  year of the Term and a monthly
                                        carriage payment of $136,400 for the
                                        second year of the Term.

                  1.5.2    In-Kind Programming and Promotion. ICP shall provide
                           AOL with the equivalent of $2,746,666 during the
                           Term, made up of the in-kind commitments specified on
                           Exhibit E attached hereto in the amounts and with
                           the bona-fide values listed in such exhibit (the
                           "ICP In-kind Commitments"). Without limiting any
                           other rights or remedies available to AOL, AOL's
                           anchor tenant and impressions commitments specified
                           in Sections 1.1 and 1.6 herein are and will be
                           contingent upon provision by ICP of the ICP In-Kind
                           Commitments in accordance with Exhibit E.

                  1.5.3    NBC Television Advertisements. ICP will make best
                           efforts to obtain NBC's consent to provide AOL with
                           the following advertising on NBC Television ("NBC
                           TV") during the Term:

                           (a)      ICP will provide AOL with One Million
                                    Dollars ($1,000,000), (based on the best
                                    available preferred rate card as provided in
                                    any ICP agreement with NBC or its
                                    affiliates), in prime time advertising spots
                                    on NBC TV for the broadcast of co-branded
                                    ICP/AOL advertisements (each an "NBC Ad" and
                                    collectively, the "NBC Ads"). In the event
                                    that ICP is unable to secure every NBC Ad
                                    during prime time, the mix of prime
                                    time/non-prime time NBC Ads shall be at
                                    least equivalent to the mix of prime
                                    time/non-prime time advertising spots
                                    provided to ICP by NBC. No less than Fifty
                                    Percent (50%) of the creative for each NBC
                                    Ad shall promote AOL.

                           (b)      AOL, or its agents, shall produce at least
                                    one NBC Ad, subject to the following: AOL
                                    shall submit the NBC Ad for ICP's approval,
                                    which shall not be unreasonably withheld. If
                                    ICP does not approve

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                                    the NBC Ad, AOL will make one round of
                                    revisions and resubmit the NBC Ad for ICP's
                                    approval, which shall not be unreasonably
                                    withheld. If ICP approves the NBC Ad, either
                                    on the first or second submission, AOL shall
                                    be responsible for any costs (excluding
                                    costs related to ICP's development of ICP
                                    content) incurred in the production thereof.
                                    In the event that ICP does not approve the
                                    second submission of the NBC Ad, or in the
                                    event that the Parties otherwise agree, ICP
                                    or its agents shall produce the NBC Ad and
                                    ICP shall obtain AOL's approval of the NBC
                                    Ad; provided that ICP shall be responsible
                                    for any and all costs incurred in the
                                    production thereof.

                           (c)      In any instance when ICP promotes an ICP
                                    Interactive Site on NBC TV, ICP shall
                                    include an equally prominent reference to
                                    ICP's AOL Keyword.

                  1.5.4    Substitute NBC-Advertising. To the extent ICP is
                           unable to obtain NBC's consent to the NBC Ads set
                           forth in Section 1.5.3 above, then, at AOL's option:

                           (a)      ICP will provide AOL with $2,000,000 in
                                    AOL-approved banner advertisements on ICP
                                    Interactive Sites, valued at ICP's
                                    preferred rate card price, which AOL may
                                    use to promote any AOL product; or

                           (b)      ICP will purchase $1,000,000 of run of
                                    service advertisements on the AOL Network
                                    (which shall be in addition to the
                                    advertising package set forth in Section
                                    1.7). The Parties shall work together to
                                    select the screens on which such run of
                                    service advertisements shall appear, subject
                                    to AOL's discretion and final approval.

         1.6      Impressions Guarantee. AOL shall provide ICP with at least
                  81,785,000 Impressions for the first year of the Term and
                  89,963,500 Impressions for the second year of the Term from
                  ICP's presence on the AOL Network (collectively, the
                  "Impressions Guarantee"). AOL shall use reasonable efforts to
                  ensure that the Impressions Guarantee is delivered in
                  relatively consistent amounts over the Term, measured on a
                  quarterly basis, subject to seasonal, customary and other
                  appropriate fluctuations. A minimum of 85% of the Impressions
                  Guarantee shall be generated from the presence of ICP on the
                  screens set forth in Section 1.1, and the remaining
                  Impressions, if any, may be generated from ICP's presence on
                  other appropriate screens on the AOL Network as AOL may
                  determine in its discretion. For the purposes of this
                  Agreement, ICP's presence on an AOL screen shall conform to
                  the specifications set forth on Exhibit D (each, an "ICP
                  Presence"), provided that only screens that contain a link to
                  an ICP Site will count against the Impressions Guarantee. AOL
                  will not be obligated to provide in excess of any of such
                  Impression amounts in any year. In the event AOL provides an
                  excess of any annual Impressions amounts in any year, the
                  Impressions amount for the subsequent year will be reduced by
                  the amount of such excess. Any shortfall in Impressions at the
                  end of a year will not be deemed

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                  a breach of this Agreement by AOL; instead such shortfall
                  will be added to the Impressions target for the subsequent
                  year. In the event that the Impressions Guarantee is not met
                  (or will not, in AOL's reasonable judgment, be met) during
                  the Term, at AOL's option either (a) the Term shall be
                  extended for up to six (6) months without additional carriage
                  fees payable by ICP until the Impressions Guarantee is met,
                  (b) AOL shall, from time to time, provide ICP with the
                  remaining Impressions in the form of advertising space within
                  the AOL Network of comparable value to the undelivered
                  Impressions (as reasonably determined by AOL), or (c) some
                  combination thereof.

                  1.6.1    Lifestyles Anchor Tenancy. In the event that AOL or
                           ICP elects to remove the Lifestyles channel Anchor
                           Tenant Button, as set forth in Section 1.1(d), the
                           Impressions Guarantee will be reduced by a pro rata
                           portion, based on a monthly Impressions Guarantee of
                           2,583,333 for the first year of the Term and a
                           monthly Impressions Guarantee of 2,841,667 for the
                           second year of the Term.

          1.7     Other Advertising. The Parties shall work together in good
                  faith to develop a mutually agreed upon advertising package
                  (the "Advertising Package"). The Advertising Package shall be
                  comprised of advertising placements within the AOL Network
                  valued at (i) no less than $400,000 during the first year of
                  the Term and (ii) no less than $400,000 during the second year
                  of the Term. The Parties shall work together to make the
                  Women's subchannel the primary component of the Advertising
                  Package. The remaining advertising placements in the
                  Advertising Package shall be mutually agreed upon by the
                  Parties. All advertising placements in the Advertising Package
                  shall be subject to AOL's then-standard advertising policies
                  and exclusivity commitments to third parties and the terms and
                  conditions of AOL's standard advertising insertion order.

2.       ADVERTISING AND TRANSACTIONS
         ----------------------------

         2.1      Advertising Sales. AOL owns all right, title and Interest in
                  and to the advertising and promotional spaces within the AOL
                  Network (including, without limitation, advertising and
                  promotional spaces on any AOL forms or pages which are
                  included within, preceding, framing or otherwise associated
                  with the ICP Sites). The specific advertising inventory
                  within any AOL forms or pages shall be as reasonably
                  determined by AOL. With respect to the Online Areas
                  (including the Welcome Mats), AOL hereby grants ICP the sole
                  right, subject to the terms of his Agreement, to license or
                  sell promotions, advertisements, links, pointers or similar
                  services or rights in or through the Online Areas ("Online
                  Advertisements"), subject to (i) AOL's approval for each
                  Online Advertisement (such approval not to be unreasonably
                  delayed) and (ii) the Advertising Minimum. In addition, with
                  respect to promotions, advertisements, links, pointers or
                  similar services or rights in or through the Welcome Mats
                  (not including screens linked from the Welcome Mats) "Welcome
                  Mat Advertisements" and, collectively with Online
                  Advertisements, "AOL Advertisements"), which pursuant to the
                  preceding sentence ICP has the sole right to license or sell,
                  ICP shall pay AOL fifteen percent (15%) of the Advertising
                  Revenue generated from such Welcome Mat Advertisements. If
                  and when AOL makes its ad server technology generally
                  available to third parties, AOL shall make such technology
                  available for use by

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                  ICP with respect to the AOL Advertisements on AOL's
                  then-standards terms and conditions.

         2.2      Advertising Policies.

                  2.2.1    AOL Advertisements. Any AOL Advertisements sold by
                           ICP or its agents shall be subject to AOL's
                           then-standard advertising policies, including,
                           without limitation, restrictions on the promotion of
                           any entity reasonably construed to be in competition
                           with AOL..

                  2.2.2    Linked Interactive Site Advertisements. ICP shall
                           ensure that AOL Members linking to any Linked ICP
                           Interactive Site from the AOL Network do not
                           encounter advertisements, promotions or links on or
                           through the Online Sites, the Welcome Mats or via
                           any Linked ICP Interactive Sites, (a) for any
                           entity, (excluding ICP), reasonably construed to be
                           in competition with AOL or any AOL "component"
                           products and services, (e.g. AOL NetFind or other
                           search/directory services, AOL NetMail or
                           free/discount E-mail, yellow pages, white pages, "My
                           AOL" type personalized information, classifieds, and
                           other products and services as AOL may designate from
                           time to time during the Term) (collectively, the
                           "Component Products and Services"), (b) for AT&T
                           (including any affiliates thereof), or any AT&T or
                           affiliate products or services, (c) in violation of
                           AOL's exclusivity or premier commitments to third
                           parties, or (d) in violation of any other of AOL's
                           then-standard advertising policies. In the event that
                           AOL notifies ICP in writing that any advertising or
                           promotional Content associated with any Linked ICP
                           Interactive Site (a "Linked ICP Interactive Site
                           Advertisement") is in violation of AOL's
                           then-standard advertising policies, then ICP shall
                           take commercially reasonable steps to block access by
                           AOL Members to such advertising using ICP's
                           then-available ad server or other technology. In the
                           event that ICP cannot, through Its commercially
                           reasonable efforts, block access by AOL Members to
                           the advertising in question, then ICP shall provide
                           AOL prompt written notice of such fact. AOL may then,
                           at its option, either (i) restrict access from the
                           AOL Network to the advertising in question using
                           technology available to AOL or (ii) terminate the
                           link from the AOL Network to the Linked ICP
                           Interactive Site until such time as the advertising
                           in question is no longer displayed. ICP will
                           cooperate with AOL's reasonable requests to the
                           extent AOL elects to implement any such access
                           restrictions.

         2.3      Advertising Compliance. ICP shall take all reasonable steps
                  necessary to ensure that any AOL Advertisement sold by ICP
                  complies with all applicable federal, state and local laws
                  and regulations.

         2.4      Advertising Registration Form. In connection with the sale by
                  ICP of any AOL Advertisement, ICP shall, in each instance,
                  provide AOL with a completed standard AOL Advertising
                  Registration Form relating to such AOL Advertisement.

         2.5      Advertising Packages. To the extent ICP sells a Welcome Mat
                  Advertisement as part of an advertising package including
                  multiple placement locations (e.g., both Welcome Mat and
                  another area or site), ICP shall allocate the payment for

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                  such advertising package between or among such locations in
                  an equitable fashion, subject to the Advertising Minimum.
                  When selling advertising associated with the ICP Sites, ICP
                  shall use commercially reasonable efforts to sell related
                  advertising within the Welcome Mats. To the extent an
                  advertisement is delivered through a dynamic mechanism
                  primarily linked to particular AOL Members viewing such
                  advertisement (rather than a defined space within the Welcome
                  Mats), the amount of revenue from the advertisement allocable
                  to Advertising Revenue shall be determined based on the
                  number of impressions to the advertisement generated by AOL
                  Members while viewing Content within the Welcome Mat relative
                  to the total impressions to the advertisement during the
                  given period (or such other formula as AOL may reasonably
                  implement given the then-existing advertising models).

         2.6      Interactive Commerce. All merchandising on the ICP Sites
                  shall be subject to (i) the terms of the Shopping Channel
                  Promotional Agreement between AOL and ICP dated as of
                  January 1, 1998 (the "Commerce Agreement"), (ii) the
                  requirements posted at keyword "Marketplace Policy" on the
                  America Online(R) brand service (or such other keyword as AOL
                  may designate during the Term), (iii) approval by AOL of all
                  Products to be offered, which approval shall not be
                  unreasonably withheld, and (iv) the then-current requirements
                  of AOL's merchant certification program. Upon the expiration
                  of the Commerce Agreement, all merchandising on the ICP Sites
                  shall be subject to AOL's prior written approval. Prior to
                  entering into negotiations with any third party regarding
                  merchandising or commerce arrangements through the ICP Sites,
                  ICP shall give AOL written notice of such desire and, upon
                  request by AOL made within ten (10) business days after
                  receipt of such notice from ICP, negotiate in good faith with
                  AOL or its commerce or marketing partner in the applicable
                  product/service category regarding a merchandising or
                  commerce arrangement.

3.       PROMOTION
         ---------

         3.1      Cooperation. Each Party shall cooperate with and reasonably
                  assist the other Party in supplying Content for marketing and
                  promotional activities which relate to the ICP Sites.

         3.2      Interactive Site. ICP shall include the following promotions
                  within each ICP Interactive Site, including, without
                  limitation, ICP's Interactive Site on the At&T WorldNet
                  Service, during the Term: a continuous promotional banner for
                  AOL appearing "above the fold" on the first screen of the ICP
                  Interactive Site which shall be as prominent as the banner (or
                  any other form of promotion) for AT&T WorldNet and more
                  prominent than the banner (or any other form of promotion) for
                  any other Interactive Service, through which AOL may promote
                  any AOL product. AOL shall have a "right of first refusal"
                  with respect to ICP's promotion of any products or services
                  reasonably deemed to be competitive with AOL's Component
                  Products and Services (as set forth in Section 2.2.2). The
                  "right of first refusal" means that AOL shall have the right
                  to purchase promotional space on an ICP Interactive Site to
                  promote AOL's Component Products and Services, upon ICP's
                  decision to offer such promotional space, at the same terms
                  offered by ICP to a third party.

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         3.3      Other Media. In addition to the specific terms set forth in
                  Section 1.5.3 herein, ICP shall prominently and regularly
                  promote AOL and the ICP Sites availability through the AOL
                  Service in publications, television and radio programs,
                  features or other forms of media over which ICP exercises
                  substantial editorial control. Except as required by the
                  terms of ICP's agreement with the National Broadcasting
                  Company, Inc. ("NBC") as set forth in the letter dated
                  November 11, 1998 from NBC to ICP, ICP shall not promote any
                  other Interactive Service, including without limitation the
                  AT&T Worldnet Service, in any forms of "offline" media through
                  which ICP purchases promotional space (either through cash,
                  stock, barter or by providing any other "in-kind" value) or in
                  publications, television and radio programs, features or other
                  forms of media over which ICP exercises complete or
                  substantial editorial control. ICP shall not enter into any
                  agreement, written or oral, that will in any way serve to
                  intentionally undermine the provisions of this, or any other,
                  paragraph of the Agreement.

         3.4      Keyword Mentions. In any instances when ICP makes promotional
                  reference to an ICP Interactive Site in publications,
                  television, radio, the Internet, and any other forms of
                  media, and exercises at least partial editorial control,
                  including any listings of the applicable "URL(s)" for such
                  web site(s) (each a "Web Reference"), ICP shall include a
                  listing of the applicable AOL "keyword" of comparable
                  prominence to the Web Reference.

         3.5      Preferred Access Provider. In any "offline" Web Reference,
                  ICP shall promote AOL as the preferred access provider
                  through which a user can access ICP's Content (and ICP shall
                  not implement or authorize any other promotions on behalf of
                  any third parties which are inconsistent with the foregoing).
                  Notwithstanding the foregoing, AOL acknowledges that, due to
                  contractual commitments set forth in the Promotion,
                  Distribution & License Agreement between ICP and AT&T (the
                  AT&T Agreement"), ICP may be  required to promote the AT&T
                  Worldnet Service, on an ICP Interactive Site. In such cases,
                  AOL shall be promoted as prominently as AT&T.

                  3.5.1.   Upon the expiration or termination of the AT&T
                           Agreement, AOL shall have the non-exclusive right of
                           first negotiation to enter into a similar
                           promotion/distribution agreement with ICP.

         3.6      Direct Marketing. The Parties shall execute any commercially
                  reasonable New Member acquisition programs, and ICP shall
                  earn a bounty of Ten Dollars ($10) for each New Member.

         3.7      Member Benefits. ICP will generally promote through the ICP
                  Sites any special or promotional offers made available by or
                  on behalf of ICP through any ICP Interactive Site or any
                  other distribution channel. In addition, ICP shall promote
                  through the ICP Sites on a regular and consistent basis
                  special offers exclusively available to AOL Members ("AOL
                  Exclusive Offers"). ICP shall, at all times, feature at least
                  one AOL Exclusive Offer for AOL Members (except as otherwise
                  mutually agreed upon by the Parties). The AOL Exclusive Offer
                  made available by ICP shall provide a substantial member
                  benefit to AOL Members, either by virtue of a meaningful
                  price discount, product enhancement, unique service benefit
                  or other special feature. The Parties shall meet from time to
                  time during the Term, (e.g. quarterly) to agree upon any such
                  AOL Exclusive Offers. In any

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                  event, ICP will provide AOL with reasonable prior notice of
                  AOL Exclusive Offers and other special offers so that AOL
                  can, in its editorial discretion, market the availability of
                  such offers.

4.       PAYMENTS AND REPORTING
         ----------------------

         4.1      Payment Schedule. Except as otherwise specified in Section
                  1.5 and 6.4, each Party agrees to pay the other Party all
                  amounts received and owed to such other Party as described
                  herein on a quarterly basis within thirty (30) days of the
                  end of the quarter in which such amounts were collected by
                  such Party. The first quarter for which payment is to be made
                  shall (i) begin on the first day of the month following the
                  month of execution of this Agreement and (ii) include the
                  portion of the month of execution following the Effective
                  Date (unless the Agreement was executed on the first day of a
                  month, in which case the quarter shall be deemed to begin on
                  the first day of such month). All payments by ICP hereunder
                  shall be paid in immediately available, non-refundable U.S.
                  funds wired to the "America Online" account or such other
                  account of which AOL shall give ICP written notice.

         4.2      Reporting. On no less than a monthly basis, each Party shall
                  supply or make available to the other Party reports
                  containing the following information:

                  4.2.1    Advertising and Transactions. ICP shall provide
                           detailed information to AOL regarding AOL
                           Advertisements. In reporting any advertisement or
                           promotion, ICP shall indicate the name of the
                           advertiser, the term of the advertising arrangement
                           and the amounts paid (or to be paid) to ICP or its
                           agent(s).

                  4.2.2    Usage Data. AOL shall make available to ICP a
                           monthly report specifying usage information for each
                           of the Online Areas for the prior month in the
                           format which is generally made available to
                           similarly situated interactive content providers. In
                           addition, to the extent AOL is caching the ICP
                           Sites, AOL shall supply ICP with monthly reports for
                           each ICP Site reflecting aggregate impressions by
                           AOL Members to the cached version of the ICP Sites
                           during the prior month. ICP will supply AOL with
                           monthly reports, for each ICP Site, which reflect
                           total impressions by AOL Members to Welcome Mats
                           during the prior month and any transactions
                           involving AOL Members at the ICP Sites during the
                           period in question. ICP shall also provide AOL with
                           "click-through" data with respect to the promotions
                           specified in Section 3.

                  4.2.3    Promotional Commitments. ICP shall provide to AOL a
                           monthly report documenting its compliance with any
                           promotional commitments it has undertaken pursuant
                           to Section 3 in the form attached as Exhibit E
                           hereto.

5.       CUSTOMIZED LINKED INTERACTIVE SITE
         ----------------------------------

         5.1      Performance. ICP shall optimize the ICP Sites for
                  distribution hereunder according to AOL specifications and
                  guidelines, including, if applicable, the Operating Standards
                  set forth on Exhibit G attached hereto. ICP shall allow

                                      10
<PAGE>

                  appropriate AOL personnel to have access to the ICP Sites for
                  the purpose of reviewing such site to determine compliance
                  with the provisions of this Section 5 and Exhibit G.

         5.2      Customization. ICP shall customize the ICP Sites for AOL
                  Members as follows:

                  (a) upon AOL's request, create a customized, co-branded home
                  page "welcome mat" for the AOL audience for each area on the
                  ICP Sites linked to from the AOL Network on a continuous
                  basis (each a "Welcome Mat"), which Welcome Mat(s) shall be
                  subject to AOL approval;

                  (b) ensure that AOL Members linking to the ICP Sites do not
                  receive advertisements, promotions or links for any entity,
                  product, or service reasonably construed to be in competition
                  with AOL's products or services, or otherwise in violation of
                  AOL's then-standard advertising policies or exclusivity or
                  premiere commitments to third parties; and

                  (c) provide continuous navigational ability for AOL Members
                  to return to an agreed-upon point on the AOL service (for
                  which AOL shall supply the proper address) from the ICP Sites
                  (e.g., the point on the AOL service from which the ICP Sites
                  are linked), which, at AOL's option, may be satisfied through
                  the use of a hybrid browser format.

6.       TERM AND TERMINATION.
         ---------------------

         6.1.     Term. Unless earlier terminated as set forth herein, the
                  initial Term of this Agreement shall commence on the
                  Effective Date and expire two (2) years from the Effective
                  Date ("Initial Term").

                  6.1.1    One Year Extension by AOL. AOL may extend the
                           Agreement for an additional year from December 31,
                           2000, upon AOL's then-standard terms and conditions
                           generally applicable to anchor tenants (but in no
                           event less favorable to ICP than the terms and
                           conditions provided for herein) and with payments by
                           ICP to AOL of $6,237,025 (or $4,600,225 if the
                           Lifestyles channel Anchor Tenant Button is removed
                           pursuant to 1.1(d)) (the "Renewal Carriage Fee") by
                           providing ICP with written notice thereof no later
                           than sixty (60) days prior to the expiration of the
                           Initial Term (the "Put Notice"), provided, however,
                           that if the most recent price offered to and accepted
                           by AOL as valid for the placements specified herein
                           (e.g., for continuous and prominent logos or banners
                           as specified in Section 1.1) is seventy-five percent
                           (75%) of the Renewal Carriage Fee or less (a "Renewal
                           Offer"), then AOL may only extend this Agreement for
                           an additional year by a Put Notice specifying to ICP
                           the Renewal Offer as the applicable carriage fee. The
                           Renewal Carriage Fee (or Renewal Offer as the
                           applicable carriage fee, as the case may be) shall be
                           made up of a combination of cash and in-kind
                           commitments, subject to the following: (i) the
                           proportion of cash to in-kind commitments shall be
                           determined by ICP, provided that no less than (a)
                           $4,863,692 of the Renewal Carriage Fee or 78% of the
                           Renewal Offer (as the case

                                      11
<PAGE>

                           may be) or (b) if the Lifestyles channel Anchor
                           Tenant Button is removed pursuant to 1.1(d),
                           $3,226,892 of the Renewal Carriage Fee or 70% of the
                           Renewal Offer (as the case may be) shall be in cash
                           and payable in equal monthly installments in advance
                           of each month beginning on December 31, 2000; and
                           (ii) the value placed by ICP on and schedule of the
                           in-kind commitments shall be subject to AOL's prior
                           written approval (not to be unreasonably withheld).

                  6.1.2    One Year Extension by ICP. If AOL does not deliver
                           the Put Notice, ICP may, no later than forty five
                           (45) days prior to the expiration of the Initial
                           Term, notify AOL in writing (the "Call Notice") that
                           ICP desires to renew this Agreement for an
                           additional year from December 31, 2000, on AOL's
                           then-standard terms and conditions generally
                           applicable to anchor tenants (but in no event less
                           favorable to ICP than the terms and conditions
                           provided for herein) and with payments by ICP to AOL
                           of the "Market Rate" (as defined below). AOL shall
                           then provide ICP written notice of the "Market Rate"
                           for the additional year within thirty (30) days of
                           AOL's receipt of the Call Notice (the "Market Rate
                           Notice"). ICP shall have ten (10) days from receipt
                           of the Market Rate Notice to either accept or
                           decline the terms contained therein for the
                           additional year, provided that ICP's failure to
                           respond to the Market Rate Notice within such 10 day
                           period shall be deemed to be an acceptance of the
                           terms contained therein. If ICP accepts the terms
                           contained in the Market Rate Notice for the
                           additional year, then the Market Rate shall be
                           payable by ICP to AOL in a combination of cash and
                           in-kind commitments, subject to the following: (i)
                           the proportion of cash to in-kind commitments shall
                           be determined by ICP, provided that no less than
                           78% of the Market Rate (or 70% of such Market Rate
                           if the Lifestyles channel Anchor Tenant Button is
                           removed) shall be in cash and payable in equal
                           monthly installments in advance of each month
                           beginning on December 31, 2000; and (ii) the value
                           placed by ICP on and schedule of the in-kind
                           commitments shall be subject to AOL's prior written
                           approval (not to be unreasonably withheld). If ICP
                           declines the terms contained in the Market Rate
                           Notice for the additional year, AOL shall not, for a
                           period of one hundred twenty days (120) days
                           thereafter, agree with any non-affiliated third
                           party for continuous placement on the Screens (as
                           specified in this Agreement) for a carriage fee that
                           is materially less than the Market Rate. For the
                           purposes hereof, "Market Rate" shall mean the rate,
                           specified by AOL in its notice to ICP, reasonably
                           determined by AOL for anchor tenant placement as
                           specified herein for the screens specified in this
                           Agreement, taking into account such reasonable
                           considerations as AOL may determine in its
                           discretion.

         6.2      Termination for Breach. Either Party may terminate this
                  Agreement at any time in the event of a material breach by
                  the other Party which remains uncured after thirty (30) days
                  written notice thereof.

         6.3      Termination for Bankruptcy/Insolvency. Either Party may
                  terminate this Agreement immediately following written notice
                  to the other Party if the other Party (i) ceases to do
                  business in the normal course, (ii) becomes or is declared
                  insolvent or bankrupt, (iii) is the subject of any proceeding
                  related to its liquidation or insolvency (whether voluntary
                  or involuntary) which is not dismissed within ninety (90)
                  calendar days or (iv) makes an assignment for the benefit of
                  creditors.

                                      12
<PAGE>

         6.4      Effect of Agreement. The Parties agree that upon the
                  execution of this Agreement by both Parties, that Interactive
                  Services Agreement by and between AOL and ICP, effective as
                  July 1, 1997 ("ICP Agreement") is terminated. The termination
                  of the ICP Agreement is subject to the survival of those
                  terms expressly identified for survival in the ICP Agreement
                  and ICP's payment to AOL of all amounts owed by ICP to AOL as
                  of the Effective Date of this Agreement pursuant to Section
                  1.5.1 thereof. ICP shall pay the foregoing outstanding
                  amounts to AOL no later than sixty (60) days following the
                  execution of this Agreement by both Parties. Except as
                  otherwise provided herein, any and all obligations arising
                  from, related to or in connection with that ICP Agreement are
                  hereby extinguished.

         6.5      Entire Agreement. This Agreement sets forth the entire
                  agreement and supersedes any and all prior agreements of the
                  Parties with respect to the transactions set forth herein.
                  Neither Party shall be bound by, and each Party specifically
                  objects to, any term, condition or other provision which is
                  different from or in addition to the provisions of this
                  Agreement (whether or not it would materially alter this
                  Agreement) and which is proffered by the other Party in any
                  correspondence or other document, unless the Party to be
                  bound thereby specifically agrees to such provision in
                  writing.

 7.      TERMS AND CONDITIONS. The legal terms and conditions set forth on
         Exhibit C attached hereto are hereby made a part of this Agreement.

         IN WITNESS WHEREOF, the Parties hereto have executed this Agreement as
of the Effective Date.

AMERICA ONLINE, INC.                       iVILLAGE, INC.

By: /s/ Lynne Crawford                     By: /s/ Steve Elkes

Print Name: Lynne Crawford                 Print Name: Steve Elkes

Title: VP/CFO AOL Interactive Services     Title: VP Business/Legal Affairs

                                      13
<PAGE>

                                   EXHIBIT A
                                   ---------

A.1 Description of Content
    ----------------------

Description of the ICP Sites
----------------------------

Exclusive Content. ICP make available and promote through the ICP Sites on a
regular and consistent basis special content exclusively available to AOL
Members ("AOL Exclusive Content"), to be mutually agreed upon by the Parties.
ICP shall, at all times, feature at least one AOL Exclusive Content area for AOL
Members (except as otherwise mutually agreed upon by the Parties). The Parties
shall meet from time to time during the Term, (e.g. quarterly) to develop any
such AOL Exclusive Content. ICP shall provide AOL with any and all content
developed for AT&T.

Description of the ICP Sites

iVillage:

iVillage is a "one-stop" destination for real women who want practical answers
to life's questions - in a quick, safe, easy-to-use interface. iVillage is about
utility, problem-solving and solutions. We provide the tools, expert advice,
peer support and information for busy women faced with trade-offs every day, as
they try and balance all the aspects of their lives.

iVillage has created a forum for women to talk with experts and with each other
on subjects they are most passionate about, including careers, finance, fitness
& beauty, food, health, parenting, and relationships. These conversations not
only provide the tools to help them come up with solutions to real issues, but
they actually help women create their own communities with each other. Each
community addresses an aspect of women's lives today in an easy-to-use, friendly
way. We provide access to experts - and peers - who can help women understand,
solve, resolve or accept issues and challenges in their lives.

Parent Soup:

Parent Soup, the No. 1 destination for parents online, is the place to get
answers and advice 24 hours a day, seven days a week. Features include a panel
of parenting experts available to answer questions; a vibrant community of
parents offering advice and support; interactive tools, such as the Parent Soup
Baby Name Finder; month-by-month Pregnancy Circles and New Mother's Clubs; and
games such as the Baby Name Scrambler.

Better Health:

The Better Health channel helps users make better health-care decisions by
providing the best information, advice and support anywhere. The Health Library,
a collection of over 1,000 articles, provides practical tips on how to deal with
a variety of medical conditions and concerns. The channel also offers the latest
medical news from Reuters Health; free access to Medline, a comprehensive
database of all of the world's major medical journals; and the most informed and
supportive health communities online.


A.2    iVillage Keywords
       -----------------


                                                 
iVillagebetter health cancerBH Lung
Parent SoupBH CPBH Respiratory
PS FunBH Cerebral PalsyBH Breathe
Parent Soup ChatBH Cervical CancerBH Lyme
PS ExpertsBH ChildBH Menopause
PS ExpectingBH ParentBH Men
PS Baby & ToddlerBH DeafBH Man
PS School YearsBH HoHBH Psych
PS SchoolPEN DeafBH Mental Health
PS Teen YearsBH DepressionBH MS
PS Teens                BH Endocrine                    BH Multiple Sclerosis
PS La Leche LeagueBH Diabetes                     BH Muscles
PS SoftwareBetter Health Diabetes  BH Bones
PS MessagesBH Diet                 BH Joints
PS NewsBH Nutrition            BH Natural
Spooky SoupBH Digestive            BH Alt Health
BHDis                     BH Osteoporosis
HRSBH Disability           BH Osteo
Better HealthBH ENT                  BH PD
BetterhealthBH Endo                 BH Parkinsons
PENBH Fitness, BH Exercise BH Pregnancy
BH ExpertBH Eye                 BH Prostate Cancer
BH ExpertsBH Vision               BH Sex
BH AdviceBH FMS                  Better Sexual Health
BH ChatBH Fibromyalgia         BH Skin Cancer
BH HPNBH Headache             BH Skin Care
HPNBH Migrane              BH Skin
BH ProfessionalBH Love                 BH Hair
BH LibraryBH Relationship         BH Sleep
BH Medical LibraryBH Heart                BH SCI
BH BoardsBHH                     BH Spinal Cord
BH Message BoardsBetter Heart            Kick Butt
BH AddictionBetter Heart Health     BH Stroke
BH AIDSBetter Health Heart     BH Dental
BH HIVBH Heartburn            BH Teeth
BH AlcoholismBH GERD                 BH Thyroid
BH AllergyBH Hemo                 BH Ulcer
BH AllergiesBH Hepatitis            BH Weight Loss
BH SinusBH Hep                  BH Women
BH AlzheimersBH Hep C                BH Woman
BH ArthritisBH Herpes               BHConference
BH AsthmaBH High Blood Pressure  BH Live
BH ADDBH HPB                  BH Event
BH ADHDBH Cholesterol          BH Books
BH Back PainBH Impotence            BHBook
BH BloodBH Baby                 HRS bookstore
BH LymphBH Infant               Better Health Books
BH BrainBH Infectious           BH Pharmacists
BH NerveBH Repro                IMH
BH TBIBH Infertility          American Heart Association@Better Health
BH Breast CancerBH Hope                 AHA@BH
GlennaBH Kidney               HealthFocus
BH CancerBH Urinary              Medizine
Glenna's GardenBH LD                 
Glenna's                      


                                      14

<PAGE>

                                   EXHIBIT B
                                   ---------

DEFINITIONS. The following definitions shall apply to this Agreement:

Advertising Minimum. (i) Thirty dollars ($30) per thousand entries per month or
(ii) such different rate or fates as AOL may establish based upon market
conditions and publish during the Term.

Advertising Revenues. Aggregate amounts collected plus the fair market value of
any other compensation received (such as barter advertising) by ICP or its
agents arising from the license or sale of Welcome Mat Advertisements. less
applicable Advertising Sales Commissions; provided that in order to ensure that
AOL receives fair value in connection with Welcome, Mat Advertisements, ICP
shall be deemed to have received no less than the Advertising Minimum in
instances when ICP makes an AOL Advertisement available to a third patty at a
cost below the Advertising Minimum.

Advertising Sales Commission. Actual amounts paid as commission to third party
agencies in connection with sale of the Welcome Mat Advertisement or (ii) 15%.
in the event ICP has sold the Welcome Mat Advertisement directly and will riot
be deducting any third party agency commissions.


Affiliate. Any agent, distributor or franchises of AOL, or an entity in which
AOL holds at least a nineteen percent (19%) equity interest.

AOL Look and Feel. The distinctive and particular elements of graphics, design,
organization, presentation, layout, user Interface, navigation, trade dress and
stylistic convention (including the digital implementations thereof) which are
associated with Online Areas within the AOL Network and the total appearance
and impression substantially formed by the combination. coordination and
interaction of these elements.

AOL Member(s). Authorized users of the AOL Network, including any sub-accounts
using the AOL Network under an authorized master account.

AOL Service. The narrow-band U.S. version of the America Online(R) brand
service, specifically excluding (a) AOL.com or any other AOL Interactive Site,
(b) the international versions of an America Online service (e.g., AOL Japan),
(c) "ICQ," "AOL NetFind", "AOL Instant Messenger(Trade Mark)" 'Digital
Cities(Trade Mark)". 'NetMail(Trade Mark)" or any similar independent product
or service which may be offered by, through or with to U.S. version of the
America Online(Registered) brand service, (d) any programming or content area
offered by or through the U.S. version of the America Online brand service over
which AOL does not exercise complete operational control (including, without
limitation, Content areas controlled by other parties and member-created Content
areas), (e) any yellow pages. white pages, classifieds or other search,
directory or review services of Content offered by or through the U.S. version
of the America Online(R) brand service, (f) any property, feature, product or
service which AOL or its affiliates may acquire subsequent to the Effective Date
and (g) any other version of an America Online service which is materially
different from the narrow-band U.S. version of the America Online brand service,
by virtue of its branding, distribution, functionality, Content and services,
including, without imitation, any co-branded version of the service and any
version distributed through any broadband distribution platform or through any
platform or device other than a desktop personal computer.

AOL Network. (i) The AOL Service and (ii) any other product or service owned,
operated, distributed or authorized to be distributed by or through AOL or its
Affiliates worldwide through which such party elects to offer the Licensed
Content (which may include, without limitation, AOL-related Internet sites,
"offline" information browsing products, international versions of the AOL
brand service, and CompuServe). For the avoidance of doubt, without imitation,
the AOL Network includes the AOL Australia Service, the AOL Canada Service, the
AOL France Service, the AOL Germany Service, the AOL Japan Service and the AOL
UK Service.

Confidential Information. Any information relating to or disclosed In the
course of negotiating and Implementing the Agreement which is, or should be
reasonably understood to be, confidential or proprietary to the disclosing
Party, including, but not limited to, the content of negotiations between the
Parties. the material terms of this Agreement. Information about AOL Members,
technical processes and formulas, source codes, product designs, sales, cost
and other unpublished financial information, product and business plans.
projections and marketing data "Confidential Information" shall not Include
information (a) already lawfully known to or independently developed by the
receiving Party, (b) disclosed in published materials, (c) generally known to
the public, (d) lawfully obtained from any third party or (e) required or
reasonably advised to be disclosed by law.

Content. Text, images, video, audio (including, without Imitation, music used
In time relation with text. Images, or video), and other data, products,
services, advertisements, promotions. links, pointers, technology and software.

ICP Interactive Site. Any interactive site or area (other than the ICP Sites)
which is managed, maintained or owned by ICP or its agents or to which ICP
provides and/or licenses Content, Including, by way of example and without
Imitation, (i) an ICP site on the World Wide Web portion of the Internet
(including the ICP Internet Sites) or (ii) a channel or area delivered through
a "push" product such as the Pointcast Network or interactive environment such
as Microsoft's proposed "Active Desktop."

ICP Internet Sites. Collectively, (i) the Internet site and Content, currently
located at URL:http://www.ivillage.com, which are managed, maintained or owned
by ICP or its agents or to which ICP licenses Information, content or other
materials and (H) the portions of the ICP Sites which are located on the world
wide web portion of the Internet.

ICP Sites. The sites and Content specified on Exhibit A which are managed,
maintained or owned by ICP or its agents. The ICP Sites shall consist of the
Online Areas (including the Welcome Mats) and the ICP Internet Sites.

Impression. User exposure to (i) the page containing an ICP Presence or (i) a
page of the ICP Internet Sites, as the context may require, as such exposure
may be reasonably determined and measured by the reporting Party In accordance
with its standard methodologies and protocols.

                                      16
<PAGE>

Interactive Service. An entity, offering one or more of the following: (i)
online or Internet connectivity services (e.g., an Internet service provider);
(ii) a broad selection of aggregated third party Interactive content (or
navigation thereto) (e.g., an online service or search and directory service),
(iii) communications software capable of serving as the principal means through
which a user creates, sends and receives electronic mail or real time online
messages.

Keyword(TM) Search Terms. The Keyword(TM) online search terms made available on
the AOL Service for use by AOL Members, combining AOL's Keyword(TM) online
search modifier with a term or phrase specifically related to ICP (and
determined in accordance with the terms of this Agreement).

Launch Date. The earliest date upon which ICP's Anchor Tenant Button is
displayed on any screen on which it is required under Section 1.1 to be
displayed.

Licensed Content. All Content provided by ICP or its agents to AOL or its
Affiliates for distribution through the, AOL Network In connection with the
subject matter of this Agreement

Linked Interactive Site. Any site or area outside of the AOL Service which is
linked to the Online Areas (through a "pointer" or similar link) In accordance
with the terms and conditions of this Agreement. For the avoidance of doubt,
the ICP Internet Site shall be deemed a Linked Interactive Site if the ICP
Internet Site is linked to the Online Areas.

Linked ICP Interactive. Site. Any ICP Interactive Site which is also a Linked
Interactive Site.

New Member. Any person or entity (a) who registers for the AOL Network using
ICP's special promotion identifier and (b) who remains an AOL Member for two
paid billing cycles.

Online Areas. The specific areas of (the ICP Sites that reside within the AOL
Network (including the Welcome Mats), as described In Exhibit A, which shall be
developed, managed or marketed by ICP pursuant to this Agreement including but
not limited to the Licensed Content, message boards, chat and other AOL
Member-supplied content areas contained therein (but excluding any Linked
Interactive Sites other than sites which are exclusively available to AOL
Members).

Products. Any product, good or service which ICP offers, sells or licenses to
AOL Members through (i) the ICP Sites, (ii) any Linked ICP Interactive Site or
(iii) an "offline" means (e.g., toll-free number) for receiving orders related
to specific offers within the ICP Sites requiring purchasers to reference a
specific promotional identifier or tracking code, including, without
limitation, products odd trough surcharged downloads (to the extent permitted
hereunder).

Term. The period beginning on the Effective Date and ending upon the expiration
or earlier termination of the Agreement.

                                      17
<PAGE>

                                   EXHIBIT C
                                   ---------

II. ICP SITES

AOL Terms of Service; Unspecified Content. AOL shall have the right to remove,
or direct ICP to remove any Content from the ICP Sites or the Welcome Mat (or
remove the link from, or otherwise block Content contained on. a Linked
Interactive Site), which, as reasonably determined by AOL: (I) violates AOL's
then-standard Terms of Service (as set forth on the America Online(TM) brand
service), the Terms of this Agreement or any other standard, written AOL
policy, (ii) violates the warranties made by ICP under the section below
entitled 'Management", or (iii) is not specifically described on Exhibit A. To
the extent ICP wishes to implement any rules of conduct or terms of service
related to the ICP Sites which are separate from or supplementary to AOL's
Terms of Service, ICP must obtain the prior written approval of the AOL Legal
Department.

Management. ICP shall review, delete, edit, create, update and otherwise manage
all Content available on or through the ICP Sites, any Linked ICP Interactive
Site and the Welcome Mat, including but riot limited to the Licensed Content
and message boards, in a timely and professional manner and in accordance with
the terms of this Agreement, AOL's then-standard Terms of Service and any
generally applicable guidelines and service standards for interactive content
providers published by AOL. In managing the ICP Sites, ICP agrees to refrain
from editing or altering any opinion expressed by an AOL Member within the ICP
Sites, except in cases when ICP (i) has a good faith belief that the Content in
question violates an applicable law, regulation, third party right or portion
of AOL's Terms of Service or (ii) obtains AOL's prior approval. ICP shall
ensure that the ICP Sites is reasonably current and well-organized, and shall
employ all necessary procedures to insure the accuracy of the, Licensed
Content. ICP warrants that the ICP Sites, the Licensed Content. the Welcome Mat
and any Linked Interactive Sites (i) will conform to AOL's applicable Terms of
Service; (ii) will not infringe on or violate any copyright, trademark, patent
or any other third party right, including without limitation, any music
performance or other music related rights; and (iii) will not contain any
Content which violates any applicable law or regulation. AOL shall have no
obligations with respect to the Content available on or through the ICP Sites,
the Welcome Mat or any Linked Interactive Site, including, but not limited to,
any duty to review or monitor any such Content

Changes to AOL Service. AOL reserves the right to redesign or modify the
organization, structure, "look and feel," navigation and other elements of the
AOL Service and/or other portions of the AOL Network. If AOL eliminates or
modifies the screen(s) specified in Section 1.1 in a manner that substantially
modifies the nature of the placements for ICP described in Section 1.1 in a
material adverse fashion, AOL will work with ICP in good faith to provide ICP
with a comparable package of placements which are reasonably satisfactory to
ICP.

Contests. ICP shall take all steps necessary to ensure that any contest,
sweepstakes or similar promotion conducted Or promoted through the ICP Sites, a
Linked Interactive Site or the Welcome Mat (a 'Contest") complies with all
applicable federal, state and local laws and regulations. ICP shall provide AOL
with (I) at least thirty (30) days prior written notice of any Contest and (ii)
upon AOL's request an opinion from ICP's counsel confirming that the Contest
complies with all applicable federal, state and local laws and regulations.

AOL Look and Feel. ICP acknowledges and agrees that AOL shall own all right,
title and Interest In and to the AOL Look and Feel. In addition. AOL shall
retain editorial control over the portions of the AOL pages and forms which
frame the Licensed Content or any Linked Interactive Site (the -AOL Frames-).
AOL may, at its discretion, incorporate navigational icons, links and pointers
or other Content into such AOL Frames.

Operations. AOL shall be entitled to require reasonable changes to Licensed
Content or any Linked Interactive Site to the extent such Licensed Content
will, in AOL's good faith judgment adversely affect technical operations of the
AOL Network.

Duty to Inform. ICP shall promptly inform AOL of any Information related to the
Licensed Content which could reasonably lead to a claim, demand or liability of
or against AOL and/or its Affiliates by any third party.

Response to Questions/Comments; Customer Service. ICP shall respond promptly
and professionally to questions, comments, complaints and other reasonable
requests regarding the Licensed Content by AOL Members or on request by AOL,
and shall cooperate and assist AOL In promptly answering the same.

Classifieds. To the extent ICP desires to implement any classifieds listing
features through the ICP Sites, ICP shall obtain AOL's prior written approval.
Such approval may be conditioned upon, among other things, ICP's conformance
with any then-applicable service-wide technical or other standards related to
online classifieds.

Message Boards. Any Content submitted by ICP or its agents within message
boards or any comparable vehicles will be subject to the license grant relating
to submissions to "public areas" set forth in the Proprietary Rights section of
the Terms of Service. ICP acknowledges that it has no rights or Interest in AOL
Member submissions to message boards within the ICP Sites.

Statements Through AOL Network. ICP shall not make, publish, or otherwise
communicate through the AOL Network any deleterious remarks concerning AOL or
its Affiliates, directors. officers. employees, or agents (including, without
limitation, AOL's business projects, business capabilities, performance of
duties and services, or financial position) which remarks are based on the
relationship established by this Agreement or information exchanged hereunder.
This section is not intended to limit good faith editorial statements made by
ICP based upon publicly available Information, or information developed by ICP
independent of its relationship with AOL and its employees and agents.

Accounts. ICP shall be granted a number of accounts for the America Online(R)
brand service deemed reasonable by AOL for the exclusive purpose of enabling it
and its agents to perform ICP's duties under this Agreement. The accounts shall
be of the type determined by AOL to be necessary for ICP to perform its duties
hereunder, and shall be subject to such monthly

                                      18
<PAGE>

subscription charges as AOL shall determine (not to exceed monthly subscription
charges generally available to the public for a similar type of account),
provided, however, that in any event ICP shall be responsible for any
surcharges, including, without limitation, all premium charges, transaction
charges and any applicable communication surcharges incurred by any such
account ICP shall be responsible for to actions taken with or through its
accounts (which actions are subject to AOL's then-standard Terms of Service)
Upon the termination of this Agreement, all accounts, related screen names and
any associated usage credits or similar rights shall automatically terminate.
AOL shall have no liability for loss of any data or content related to the
proper termination of any account.

Keywords. Any Keyword Search Terms to be directed to the ICP Sites shall be (i)
subject to availability for use by ICP and (ii) limited to the combination of
the Keyword(Trade Mark) search modifier combined with a registered trademark of
ICP. AOL reserves the right to revoke at any time ICP's use of any Keyword
Search Terms which do not incorporate registered trademarks of ICP. ICP
acknowledges that its utilization of a Keyword Search Term will not create in it
nor will it represent it has, any right, title or interest in or to such Keyword
Search Term, other than the right, title and interest Partner holds in ICP's
registered trademark independent of the Keyword Search Term. Without limiting
the generality of the foregoing, ICP will not (a) attempt to register or
otherwise obtain trademark or copyright protection in the Keyword Search Term,
or (b) use the Keyword Search Term except for the purposes expressly required or
permitted under this Agreement. This Section shall survive the completion,
expiration, termination or cancellation of this Agreement.

Launch Date. In the event that any terms contained herein relate to or depend
on the launch date of the ICP Sites or other property contemplated by this
Agreement then it is the intention of the Parties to record such Launch Date in
a written instrument signed by both Parties promptly following such Launch
Date; provided that, in the absence of such a written instrument, the Launch
Date shall be as reasonably determined by AOL based on the information
available to AOL.

Production Work. In the event that ICP requests AOL's production assistance in
connection with (i) the initial development, design and construction of the ICP
Sites, (ii) ongoing programming and maintenance related to the ICP Sites, (iii)
a redesign of or addition to the ICP Sites (e.g., a change to an existing
screen format or construction of a new custom form), (iv) construction and
maintenance of an approved advertising. sponsorship or promotional area or
online 'store,' (v) production to modify work performed by a third party
provider or (vi) any other type of production work ICP shall work with AOL to
develop detailed production plans for the requested production assistance (the
"Production Plan"). Following receipt of the final Production Plan, AOL shall
notify ICP of (i) AOL's availability to perform the requested production work,
(ii) the proposed fee or fee structure for the requested production and
maintenance work and (iii) the estimated development schedule for such work. To
the extent the Parties reach agreement regarding Implementation of agreed-upon
Production Plan, such agreement shall be reflected in a separate work order
signed by the Parties. To the extent ICP elects to retain a third party
provider to perform any such production work, work produced by such third party
provider must generally conform to AOL's production Standards & Practices (a
copy of which will be supplied by AOL to ICP upon request). The specific
production resources which AOL allocates to any production work to be performed
on behalf of ICP shah be as determined by AOL in its sale discretion.

Publishing Tools. AOL shall make available to ICP AOL's proprietary publishing
tools (each a "Tool") which are made available to AOL's similarly situated
content partners in order to develop and implement the Licensed Content during
the Term. ICP shall be granted a nonexclusive license to use any such Tool,
which license shall be subject to: (i) ICP's compliance with all rules and
regulations totaling to use of the Tools, as published from time to time by
AOL, (ii) AOL's right to withdraw or modify such license at any time, and (iii)
ICP's express recognition that AOL provides all Tools on an "as is" basis,
without warranties of any kind.

Training and Support. AOL shall make available to ICP standard AOL training and
support programs related to ICP'S management and maintenance of the Licensed
Content ICP can select its training and support program from the options then
offered by AOL. ICP shall be responsible to pay the fees associated with its
chosen training and support package; provided, however, that AOL will provide
such training to two (2) of ICP's employees without charging a fee. In
addition, ICP will pay travel and lodging costs associated with its
participation in any AOL training programs (including AO(:s travel and lodging
costs when training is conducted at ICP's offices), including such costs for
the two (2) employees that AOL trains without charging a fee.

II. TRADEMARKS

Trademark License. In designing and implementing the Promotional Materials and
subject to the other provisions contained herein, ICP shall be entitled to use
the following trade names, trademarks and service marks of AOL: the "America
Online(R)" brand service, AOL(Trade Mark) service/software and AOL's
triangle logo; arid AOL and its Affiliates shall be entitled to use the trade
names, trademarks and service marks of ICP associated with the ICP Sites
(collectively, together with the AOL marks listed above, the "Marks"); provided
that each Party: (i) does not create a unitary composite mark involving a Mark
of the other Patty without the prior written approval of such other Party and
(R) displays symbols and notices clearly and sufficiently indicating the
trademark status and ownership of the other Party's Marks in accordance with
applicable trademark law and practice.

Rights. Each Party acknowledges that its utilization of the other Party's Marks
will not create in it, nor will it represent it has, any right, title or
interest in or to such Marks other than the licenses expressly granted herein.
Each Party agrees riot to do anything contesting or impairing the trademark
rights of the other Party.

Quality Standards. Each Party agrees that the nature and quality of its
products and services supplied in connection with the other Party's Marks shall
conform to quality standards communicated in writing by the other Party for use
of its trademarks. Each Party agrees to supply the other Party, upon request
with a reasonable number of samples of any Materials publicly disseminated by
such Party which utilize the other Party's Marks, Each Party shall comply with
all applicable laws, regulations and customs and obtain any required government
approvals pertaining to use of the other Party's Marks.

Promotional Materials/Press Releases. Each Party will submit to the other
Party, for its prior written approval, which shall not be unreasonably withheld
or delayed, any marketing,

                                      19
<PAGE>

advertising, press releases or other promotional materials related to the ICP
Sites and/or referencing the other Party and/or its trade names, trademarks and
service marks (the 'Promotional Materials"); provided, however, that, following
the initial public announcement of the business relationship between the
Parties in accordance with the approval and other requirements contained
herein, either Party's subsequent factual reference to the existence of a
business relationship between AOL and ICP, including, without limitation, the
availability of the ICP Sites on the AOL Network, or use of screen shots of the
ICP Sites (so long as the AOL Network is clearly identified as the source of
such screw shots) for promotional purposes shall not require the approval of
the other Party. Once approved, the Promotional Materials may be used by a
Party and its affiliates for the purpose of promoting the ICP Sites and the
content contained therein and reused for such purpose until such approval is
withdrawn with reasonable prior notice. In the event such approval is
withdrawn, existing inventories of Promotional Materials my be depleted.

Infringement Proceedings. Each Party agrees to promptly notify the other Party
of any unauthorized use of the other Party's Marks of which it has actual
knowledge. Each Party shall have the sole right and discretion to bring
proceedings alleging infringement of its Marks or unfair competition related
thereto; provided, however, that each Party agrees to provide the other Party,
at such other Party's expense, with its reasonable cooperation and assistance
with respect to any such infringement proceedings.

III. REPRESENTATIONS AND WARRANTIES

Each Party represents and warrants to the other Party that (i) such Party has
the full corporate right, power and authority to enter into this Agreement, to
grant the licenses granted hereunder and to perform the acts required of it
hereunder (ii) the execution of this Agreement by such Party, and the
performance by such Party of its obligations and duties hereunder do not and
will not violate any agreement to which such Party is a party or by which it is
otherwise bound; (iii) when executed and delivered by such Party, this
Agreement will constitute the legal, valid and binding obligation of such
Party, enforceable against such Party in accordance with its terms; (iv) such
Party's Promotional Materials will neither infringe on any copyright U.S.
patent or any other third party right nor violate any applicable law or
regulation and (v) such Party acknowledges that the other Party makes no
representations, warranties or agreements related to the subject matter hereof
which are not expressly provided for in this Agreement

IV. CONFIDENTIALITY

Each Party acknowledges that Confidential Information may be disclosed to the
other Party during the course of this Agreement Each Party agrees that it will
take reasonable steps, at least substantially equivalent to the steps it takes
to protect its own proprietary information, during the Term of this Agreement
and for a period of three years following expiration or termination of this
Agreement to prevent the duplication or disclosure of Confidential Information
of the other Party, other than by or to its employees or agents who must have
access to such Confidential Information to perform such Party's obligations
hereunder, who will each agree to comply with this section. Notwithstanding the
foregoing, either Party may issue a press release or other disclosure
containing Confidential Information without the consent of the other Party. to
the extent such disclosure is required by law, rule, regulation or government or
court order. In such event the disclosing Party will provide at least five (5)
business days prior written notice of such proposed disclosure to the other
Party. Further, in the event such disclosure is required of either Party under
the laws, rules or regulations of the Securities and Exchange Commission or any
other applicable governing body, such Party will (i) redact mutually agreed-upon
portions of this Agreement to the fullest extent permitted under applicable
laws, rules and regulations and (ii) submit a request to such governing body
that such portions and other provisions of this Agreement receive confidential
treatment under the laws, rules and regulations of the Securities and Exchange
Commission air otherwise be held in the strictest confidence to the fullest
extent permitted under the laws, rules or regulations of any other applicable
governing body.

V. RELATIONSHIP WITH AOL MEMBERS

Solicitation of Subscribers. During the Term and for the two-year period
following the expiration or termination of this Agreement, neither ICP nor its
agents will use the AOL Network to (i) solicit or participate in the
solicitation of AOL Members when that solicitation is for the benefit of any
entity (including ICP) which could reasonably be construed to be  or become in
competition with AOL or (ii) promote any services which could reasonably be
construed to be in competition with services available through AOL including,
but not limited to, services available through the Internet (e.g., an ICP
Interactive Site). ICP may not send any AOL Member unsolicited email
communications on or through the AOL Network without a "Prior Business
Relationship." For purposes of this Agreement a "Prior Business Relationship"
shall mean that the AOL Member has either (i) purchased Products from ICP
through the AOL Network or (ii) voluntarily provided information to ICP through
a contest, registration, or other communication, which included dear and
conspicuous notice to the AOL Member that the information provided by the AOL
Member could result in an e-mall being sent to that AOL Member by ICP or its
agents. A Prior Business Relationship does not exist solely by virtue of an AOL
Member's visit to the ICP Sites (absent the additional elements described
above). In any commercial e-mail communications to AOL Members which are
otherwise permitted hereunder, ICP will provide the recipient with a prominent
and easy means to 'opt-out" of receiving any future commercial e-mail
communications from ICP.

Collection of Member Information. ICP is prohibited from collecting AOL Member
screen names from public or private areas of the AOL Network, except as
specifically provided below. ICP shall ensure that any survey, questionnaire or
other means of collecting Member Information including, without limitation,
requests directed to specific AOL Member screen names and automated methods of
collecting screen names (an "Information Request") complies with (i) all
applicable laws and regulations, (ii) AOL's applicable Terms of Service, and
(iii) any privacy policies which have been Issued by AOL in writing during the
Term (or, in the case of a Linked ICP Interactive Site, ICP's standard privacy
policies, to the extent such policies are prominently published on the site and
provide adequate notice and disclosure to users regarding ICP's collection, use
and disclosure of any user information) (collectively, the "Applicable Privacy
Policies"). Each Information Request shall clearly and conspicuously specify to
the AOL Members at Issue the purpose for which Member Information collected
through the information request shall be used (the "Specified Purpose").

                                      20
<PAGE>

Use of Member Information. ICP shall restrict use of the Member Information
collected through an Information Request to the Specified Purpose. In no event
shall ICP (i) provide AOL Member names, screen names, addresses or other
identifying information Member Information-) to any third party (except to the
extent specifically (a) permitted under the Applicable Privacy Policies or (b)
authorized by the AOL Members in question) or (ii) otherwise use any Member
Information in contravention of the above section regarding "Solicitation of
Members".

E-mail Newsletters. Any e-mail newsletters sent to AOL Members by ICP or its
agents shall (i) be subject to AOL's policies an use of the e-mail
functionality, including but not limited to AOL's policy on unsolicited bulk
e-mail, (ii) be sent only to AOL Members requesting to receive such
newsletters, (iii) not contain Content which violates AOL's Terms of Service,
and (iv) not contain any advertisements, marketing or promotion for any other
interactive Service.

VI. TREATMENT OF CLAIMS

Liability. EXCEPT AS PROVIDED BELOW IN THE INDEMNITY SECTION, UNDER NO
CIRCUMSTANCES SHALL EITHER PARTY BE LIABLE TO THE OTHER PARTY FOR INDIRECT,
INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES (EVEN IF THAT PARTY HAS
BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), ARISING FROM THE USE OF OR
INABILITY TO USE THE AOL NETWORK OR ICP SITES OR ANY OTHER PROVISION OF THIS
AGREEMENT, SUCH AS, BUT NOT LIMITED TO. LOSS OF REVENUE OR ANTICIPATED PROFITS
OR LOST BUSINESS. EXCEPT AS PROVIDED BELOW IN THE "INDEMNITY" SECTION, NEITHER
PARTY SHALL BE LIABLE TO THE OTHER PARTY FOR MORE THAN THE AGGREGATE AMOUNTS
PAYABLE HEREUNDER AS OF THE DATE UABIL17Y ACCRUED.

No Additional Warranties. EXCEPT AS EXPRESSLY SET FORTH IN THIS AGREEMENT,
NEITHER PARTY MAKES, AND EACH PARTY HEREBY SPECIFICALLY DISCLAIMS, ANY
REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE AOL NETWORK
THE ICP SITES OR ANY AOL PUBLISHING TOOLS. INCLUDING ANY IMPLIED WARRANTY OF
MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE AND IMPLIED WARRANTIES
ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE. WITHOUT LIMITING THE
GENERALITY OF THE FOREGOING, AOL SPECIFICALLY DISCLAIMS ANY WARRANTY REGARDING
THE PROFITABILITY OF THE ICP SITES.

Indemnity. Either Party will defend, indemnify, save and hold harmless the
other Party and the officers, directors, agents, affiliates, distributors,
franchisees and employees of the other Party from any and all third party
claims. demands, liabilities, costs or expenses, Including reasonable
attorneys' fees ("Liability"), resulting from the Indemnifying Party's material
breach of any duty, representation, or warranty of this Agreement.

If a Party entitled to indemnification hereunder (the "Indemnified Party")
becomes aware of any matter it believes is indemnifiable hereunder involving
any claim action, suit, investigation, arbitration or other proceeding against
the Indemnified Party by any third party (each an 'Action'), the Indemnified
Party shall give the other Party (the "Indemnifying Party") prompt written
notice of such Action. Such notice shall (i) provide the basis on which
Indemnification is being asserted and (ii) be accompanied by copies of all
relevant pleadings, demands. and other papers related to the Action and In the
possession of the Indemnified Party. The Indemnifying Party shall have a period
of ten (10) days after delivery of such notice to respond. If the Indemnifying
Party elects to defend the Action or does not respond within the requisite ten
(10) day period, the Indemnifying Party shall be obligated to defend the
Action, at Its own expense, and by counsel reasonably satisfactory to the
Indemnified Party. The Indemnified Party shall cooperate, at the expense of the
Indemnifying Party, with the Indemnifying Party and its counsel in the defense
and the Indemnified Party shall have the right to participate fully, at its own
expense. In the defense of such Action. If the Indemnifying Party responds
within the required ten (10) day period and elects not to defend such Action.
The Indemnified Party shall be free, without prejudice to any of the
Indemnified Party's rights hereunder, to compromise or defend (and control the
defense of) such Action. In such case, the Indemnifying Party shall cooperate,
at its own expense, with the Indemnified Party and its counsel in the defense
against such Action and the Indemnifying Party shall have the right to
participate fully, at its own expense, In the defense of such Action. Any
compromise or settlement of an Action shall require the prior written consent
of both Parties hereunder, such consent not to be unreasonably withheld or
delayed.

Acknowledgment. AOL AND ICP EACH ACKNOWLEDGES THAT THE PROVISIONS OF THIS
AGREEMENT WERE NEGOTIATED TO REFLECT AN INFORMED, VOLUNTARY ALLOCATION BETWEEN
THEM OF ALL RISKS (BOTH KNOWN AND UNKNOWN) ASSOCIATED WITH THE TRANSACTIONS
CONTEMPLATED HEREUNDER. THE LIMITATIONS AND DISCLAIMERS RELATED TO WARRANTIES
AND LIABILITY CONTAINED IN THIS AGREEMENT ARE INTENDED TO LIMIT THE
CIRCUMSTANCES AND EXTENT OF LIABILITY. THE PROVISIONS OF THIS SECTION VI SHALL
BE ENFORCEABLE INDEPENDENT OF AND SEVERABLE FROM ANY OTHER ENFORCEABLE OR
UNENFORCEABLE PROVISION OF THIS AGREEMENT.

VII. ARBITRATION

(a) The Parties shall act in good faith and use commercially reasonable efforts
to promptly resolve any claim, dispute, claim controversy or disagreement (each
a "Dispute") between the Parties or any of their respective subsidiaries,
affiliates, successors and assigns under or related to this Agreement or any
document executed pursuant to this Agreement or any of the transactions
contemplated hereby. If the Parties cannot resolve the Dispute within such
timeframe, the Dispute shall be submitted to the Management Committee for
resolution. For ten (10) days after the Dispute was submitted to the Management
Committee, the Management Committee shall have the exclusive right to resolve
such Dispute; provided further that the Management Committee shall have the
final and exclusive right to resolve Disputes arising from any provision of
this Agreement which expressly or implicitly provides for the Parties to reach
mutual agreement as to certain terms. If the Management Committee is unable to
amicably resolve the Dispute during the ten (10) day period, then the
Management Committee will consider in good faith (the possibility of retaining a
third party mediator to facilitate resolution of the Dispute. In the event the
Management Committee elects not to retain a mediator, the Dispute will be
subject to the resolution mechanism described below. "Management Committee"
shall mean a committee made up of a senior executive from each of the Parties
for the purpose of

                                      21
<PAGE>

resolving Disputes under this Section and generally overseeing the relationship
between the Parties contemplated by this Agreement Neither Party shall seek,
nor shall be entitled to seek, binding outside resolution of the Dispute unless
and until the Parties have been unable to amicably resolve the dispute as set
forth In this paragraph (a) and then, only in compliance with the procedures
set forth in this Section.

(b) Except for Disputes relating to issues of (i) proprietary rights, including
but not limited to intellectual property and confidentiality, and (g) any
provision of this Agreement which expressly or implicitly provides for the
Parties to reach mutual agreement as to certain terms (which shall be resolved
by the Parties solely and exclusively through amicable resolution as set forth
In paragraph (a), any Dispute not resolved by amicable resolution as set forth
In paragraph (a) shall be governed exclusively and finally by arbitration. Such
arbitration shall be conducted by the American Arbitration Association ("AAA")
in Washington. D.C. and shall be initiated and conducted in accordance with the
Commercial Arbitration Rules ("Commercial Rules") of the AAA, including the AAA
Supplementary Procedures for Large Complex Commercial Disputes "Complex
Procedures"), as such rules shall be in effect on the date of delivery of a
demand for arbitration ("Demand" except to the extent that such rules are
inconsistent with the provisions set forth herein. Notwithstanding the
foregoing, the Parties may agree in good faith that the Complex Procedures
shall not apply in order to promote the efficient arbitration of Disputes where
the nature of the Dispute, including without limitation the amount in
controversy, does not justify the application of such procedures.

(c) The arbitration panel shall consist of three arbitrators. Each Party shall
name an arbitrator within ten (10) days after the delivery of the Demand. The
two arbitrators named by the Parties may have prior relationships with the
naming Party, which In a judicial setting would be considered a conflict of
interest. The third arbitrator, selected by the first two, shag be a neutral
participant, with no new working relationship with either Party. If the two
arbitrators are unable to select a third arbitrator within ten (10) days, a
third neutral arbitrator will be appointed by the AAA from the panel of
commercial arbitrators of any of the AAA Large and Complex Resolution Programs.
If a vacancy in the arbitration panel occurs after the hearings have commenced,
the remaining arbitrator or arbitrators may hot continue with the hearing and
determination of the controversy, unless the Parties agree otherwise.

(d) The Federal Arbitration Act 9 U.S.C. Sec. 1-16, and not state law, shall
govern the arbitrability of all Disputes. The arbitrators shall allow such
discovery as Is appropriate to the purposes of arbitration in accomplishing a
fair, speedy and cost-effective resolution of the Disputes. The arbitrators
shall reference the Federal Rules of Civil Procedure then in effect in setting
the scope and timing of discovery. The Federal Rules of Evidence shall apply in
toto. The arbitrators may enter a default decision against any Party who fails
to participate in the arbitration proceedings.

(e) The arbitrators shag have the authority to award compensatory damages only.
Any award by the arbitrators shall be accompanied by a written opinion setting
forth the findings of fact and conclusions of law reflect upon in reaching the
decision. The award rendered by the arbitrators shall be final, binding and
non-appealable, and judgment upon such award may be entered by any court of
competent jurisdiction. The Parties agree that the existence, conduct and
content of any arbitration shag be kept confidential and no Party shall
disclose to any person any information about such arbitration, except as may be
required by law or by any governmental authority or for financial reporting
purposes in each Party's financial statements.

(f) Each Party shall pay its fees of its own attorneys', expenses of witnesses
and all other expenses and costs In connection with the presentation of such
Party's case (collectively, "Attorneys' Fees"). The remaining costs of the
arbitration, including without limitation, fees of that arbitrators, costs of
records or transcripts and administrative fees (collectively, "Arbitration
Costs") shall be born equally by the parties. Notwithstanding tie foregoing.
the arbitrators may modify the allocation of Arbitration Costs and award
Attorneys' Fees in those cases where fairness dictates a different allocation
of Arbitration Costs between the Parties and an award of Attorneys' Fees to the
prevailing Party as determined by the arbitrators.

(g) Any Dispute that is not subject to final resolution by the Management
Committee or to arbitration under this Section or law (collectively,
"Non-Arbitration Claims") shall be brought in a court of competent jurisdiction
in the Commonwealth of Virginia. Each Party Irrevocably consents to the
exclusive jurisdiction of the courts of the Commonwealth of Virginia and the
federal courts situated in the Commonwealth of Virginia, over any and all
Non-Arbitration Claims and any and all actions to enforce such claims or to
recover damages or other relief in connection with such claims or to enforce a
judgment rendered in an arbitration proceeding.

VIII. MISCELLANEOUS

Auditing Rights. Each Party shall maintain complete. dear and accurate records
of all expenses, revenues, fees, transactions and related documentation
(including agreements) in connection with the performance of this Agreement
("Records"). All such Records shall be maintained for a minimum of five (5)
years following termination of this Agreement. For the sole purpose of ensuring
compliance with this Agreement, each Party shall have the right at its expense,
to direct an independent certified public accounting firm subject to strict
confidentiality restrictions to conduct a reasonable and necessary copying and
inspection of portions of the Records of the other Party which are directly
related to amounts payable to the Party requesting the audit pursuant to this
Agreement. Any such audit may be conducted after twenty (20) business days prior
written notice, subject to the following. Such audits shall not be made more
frequently than once every twelve months. No such audit of AOL shall occur
during the period beginning on June 1 and ending October 1. In lieu of
providing access to its Records as described above, a Party shall be entitled
to provide the other Party with a report from an independent certified public
accounting firm confirming the information to be derived from such Records.

Excuse. Neither Party shall be liable for, or be considered in breach of or
default under this Agreement on account of, any delay or failure to perform as
required by this Agreement as a result of any causes or conditions which are
beyond such Party's reasonable control and which such Party is unable to
overcome by the exercise of reasonable diligence.

Independent Contractors. The Parties to this Agreement are independent
contractors. Neither Party is an agent, representative or partner of1he other
Party. Neither Party shall have any right, power or authority to enter into any
agreement for or on behalf of, or incur any obligation or liability of, or to

                                      22
<PAGE>

otherwise bind, the other Party. This Agreement shall not be interpreted or
construed to create an association, agency, joint venture or partnership
between the Parties or to impose any liability attributable to such a
relationship upon either Party.

Notice. Any notice, approval, request authorization, direction or other
communication under this Agreement will be given in writing and will be deemed
to have been delivered and given for all purposes (i) on the delivery date if
delivered by electronic mail an the AOL Network (to screen name
"AOLNotice@AOL.com" in the case of AOL) or by confirmed facsimile; (ii) on the
delivery date if delivered personally to the Party to whom the same is
directed; (iii) one business day after deposit with a commercial overnight
carrier, with written verification of receipt or (iv) five business days after
the mailing date, whether or not actually received, if sent by U.S. mall.
return receipt requested, postage and charges prepaid, or any other means of
rapid mail delivery for which a receipt is available. In the case of AOL, such
notice will be provided to both the Senior Vice President for Business Affairs
(fax no. 703-2651206) and the Deputy General Counsel (fax no. 703-285-1105),
each at the address of AOL set forth in the first paragraph of this Agreement.
In the case of ICP, except as otherwise specified herein, the notice address
shall be the address for ICP set forth in the first paragraph of this Agreement
with the other relevant notice Information, including the recipient for notice
arid, as applicable, such recipient's fax number or AOL e-mail address, to be as
reasonably identified by AOL.

No Waiver. The failure of either Party to insist upon or enforce strict
performance by the other Party of any provision of this Agreement or to
exercise any right under this Agreement shall not be construed as a waiver or
relinquishment to any extent of such Party's right to assert or rely upon any
such provision or right in that or any other instance; rather, the same shall
be and remain in full force and effect.

Return of Information. Upon the expiration or termination of this Agreement,
each Party shall, upon the written request of the other Party, return or
destroy (at that option of the Party receiving the request) all confidential
information, documents, manuals and other materials specified the other Party.

Survival. Sections IV, V, V1, and VII of this Exhibit C, all payment provisions
and any provisions that by its nature, must survive the completion, expiration,
termination or cancellation of this Agreement shall survive the completion.
expiration, termination or cancellation of this Agreement.

Amendment. No change. amendment or modification of any provision of this
Agreement shall be valid unless set forth in a written instrument signed by the
Party subject to enforcement of such amendment.

Further Assurances. Each Party shall take such action (including, but not
limited to, the execution, acknowledgment and delivery of documents) as may
reasonably be requested by any other Party for the implementation or continuing
performance of this Agreement.

Assignment. ICP shall not assign this Agreement or any right interest or
benefit under this Agreement without the prior written consent of AOL.
Assumption of this Agreement by any Successor to ICP (including, without
limitation, by way of merger or consolidation) shall be subject to AOL's prior
written approval. Subject to the foregoing, this Agreement shall be fully
binding upon, inure to the benefit of and be enforceable by the Parties hereto
and their respective successors and assigns.

Construction; Severability. In the event that any provision of this Agreement
conflicts with the law under which this Agreement is to be construed or if any
such provision is held invalid by a court with jurisdiction over the Parties to
this Agreement, (i) such provision shall be deemed to be restated to reflect as
nearly as possible the original intentions of the Parties in accordance with
applicable law, and (ii) the remaining terms, provisions, covenants and
restrictions of this Agreement shall remain In full force and effect.

Remedies. Except where otherwise specified, the rights and remedies granted to
a Party under this Agreement are cumulative and in addition to, and not in lieu
of, any other rights or remedies which the Party my possess at law or in
equity.

Applicable Law; Jurisdiction. This Agreement shall be interpreted, construed
and enforced in all respects in accordance with the laws of the Commonwealth of
Virginia except for its conflicts of laws principles. Each Party irrevocably
consents to the exclusive jurisdiction of the courts o( the Commonwealth of
Virginia and the federal courts situated in the Commonwealth of Virginia, in
connection with any action to enforce the provisions of this Agreement to
recover damages or other relief for breach or default under this Agreement, or
otherwise arising under or by reason of this Agreement.

Export Controls. Both parties shall adhere to all applicable laws, regulations
and rules relating to the export of technical data and shall not export or
re-export any technical data, any products received from the other Party or the
direct product of such technical data to any proscribed country fisted in such
applicable law, regulations and rules unless properly authorized.

Headings. The captions and headings used in this Agreement are inserted for
convenience only and shall not affect the meaning or interpretation of this
Agreement.

Counterparts. This Agreement may be executed in counterparts, each of which
shall be deemed an original and all of which together shall constitute one and
the same document.

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<PAGE>

                                   EXHIBIT D
                                   ---------

                  FORMAT FOR ICP'S PRESENCE ON THE AOL NETWORK

o         Any ICP trademark or logo

o         Any headline or picture from ICP content

o         Any teaser, icon, link to the Online Areas, ICP Internet Sites or
          Welcome Mat

o         Any other Content which originates from, describes or promotes ICP
          or ICP's Content

                                      24
<PAGE>

                                   EXHIBIT E
                                   ---------

        Detailed Schedule and Bona-Fide Value of ICP In-Kind Commitments

                  In-Kind Commitment                    Bona Fide Value

Daily mentions in the "Ask the Family Doctor"           $1,980,000.00
syndicated column in various newspapers;
approximately 2 billion total Impressions for
the mentions.                                              

Mentions on the "American Baby" show on the             $33,333.00
Lifetime Network; approximately 36 million
total Impressions for the mentions.

Mentions on CNNfn, 30 weekly segments, 3-4             $733,333.00
minutes each segment.





For the purposes hereof, with respect to each promotion specified above, a
"mention" shall mean a coherent spoken or graphic reference to the relevant ICP
keyword and/or area on AOL, which shall also include at a minimum a reference
to "America Online" and/or "AOL." Additionally, the mentions shall be exclusive
to AOL (i.e., they shall not mention or refer to any ICP Interactive Site).

                                      25
<PAGE>

                                   EXHIBIT F
                                   ---------

                  CERTIFICATION OF COMPLIANCE WITH COMMITMENTS
                              REGARDING PROMOTIONS

Pursuant to Sections 1.5.2 and 1.5.3 and Section 3 of the Interactive Services
Agreement between iVillage, Inc. ("ICP") and America Online, Inc. ("AOL"),
dated as of December 31, 1998 (the "Agreement"), the following report is
delivered to AOL for the month ending ____________ (the "Month"):

1.                Promotional Commitments

ICP hereby certifies to AOL that ICP completed the following promotional
commitments during the Month:




            Type of Promotion          Date(s) of Promotion      Duration/Circulation of   Relevant Contract Section
                                                                        Promotion
                                                                              
----------------------------------------------------------------------------------------------------------------------
1.
----------------------------------------------------------------------------------------------------------------------
2.
----------------------------------------------------------------------------------------------------------------------
3.


IN WITNESS WHEREOF, this Certificate has been executed this ________ day of
_________, 199_.


------------------------------------------
By:
   ---------------------------------------

Print Name:
           -------------------------------

Title:
      ------------------------------------

Date:
     -------------------------------------

                                      26
<PAGE>

                                   EXHIBIT G
                                   ---------

                              OPERATING STANDARDS
                              -------------------

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