License Agreement [Amendment] - Lamaze International, Lamaze Publishing Co. and iVillage Inc.
AMENDMENT TO LICENSE AGREEMENT AMONG LAMAZE INTERNATIONAL, INC.,
LAMAZE PUBLISHING COMPANY, AND IVILLAGE INC.
This Amendment is entered into effective January 1, 2003 ( except as to
Schedule E which is effective March 1, 2002) between Lamaze International
("LI"), Lamaze Publishing Company ("LPC") and iVillage Inc. ("iVillage).
WHEREAS, LI, LPC and iVillage entered into a September 8, 2000 License
Agreement (hereafter the "License Agreement"); and
WHEREAS, the parties have determined that it is in their mutual
interest to amend the License Agreement in accordance with the terms of this
Amendment;
NOW THEREFORE, in consideration of mutual premises and mutual
agreements herein contained, the parties hereto agree to amend the License
Agreement effective January 1, 2003 as follows:
1. The Guarantee (as defined in the License Agreement) calculated under
Section 5(a) of the License Agreement shall be reduced by Sixty Thousand Dollars
($60,000.00) per year, beginning with Calendar Year 2003.
2. Section 1(e) ("Licensed Field") is amended by adding the following
language to the end thereof:
"Notwithstanding the above, the term "Licensed Field" shall exclude
the category of books in its entirety; provided, however, that:
(i) the rights of LPC shall continue in full force and effect
through December 31, 2004, under the April 18, 1999 Sublicense Agreement for
Children's Books entered into between LPC, and Learning Curve Toys, as amended
by the January 1, 2002 Amendment No. 1 to Sublicense Agreement for Children's
Books entered into between LPC, Learning Curve Toys and LI (the "Learning Curve
Sublicense"); and
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(ii) to the extent that LI continues any license arrangement with
Learning Curve Toys for Children's Books through December 31, 2007 (a "Learning
Curve Renewal"), LI will pay LPC the following amounts from those royalties
which LI receives under such Learning Curve Renewal:
(a) In Calendar Year 2005, LI will pay LPC the same respective
percentages of the Domestic Royalty (as defined in the Learning Curve
Sublicense) and Foreign Royalty (as defined in the Learning Curve Sublicense) as
LPC retained for Calendar Year 2004 pursuant to the Learning Curve Sublicense
(i.e., for Calendar Year 2005, (a) 2/7ths of the greater of (A) the Domestic
Royalty or (B) the Minimum Domestic Payment (as defined in the Learning Curve
Sublicense) for Calendar Year 2005 and (b) (ii) 2/5ths of the greater of (A) the
Foreign Royalty or (B) the Minimum Foreign Payment (as defined in the Learning
Curve Sublicense) for Calendar Year 2005);
(b) In Calendar Year 2006, LI will pay LPC two-thirds of the
respective percentages of the Domestic Royalty and Foreign Royalty as LPC
retained for Calendar Year 2005 pursuant to the Learning Curve Renewal and this
Amendment (i.e., for Calendar Year 2006, (a) 4/21sts of the greater of (A) the
Domestic Royalty or (B) the Minimum Domestic Payment for Calendar Year 2006 and
(b) 4/15ths of the greater of (A) the Foreign Royalty or (B) the Minimum Foreign
Payment for Calendar Year 2006); and
(c) In Calendar Year 2007, LI will pay LPC one-third of the
respective percentages of the Domestic Royalty and Foreign Royalty as LPC
retained for Calendar Year 2005 pursuant to the Learning Curve Renewal and this
Amendment (i.e., for Calendar Year 2007, (a) 2/21sts of the greater of (A) the
Domestic Royalty or (B) the Minimum Domestic Payment for Calendar Year 2007 and
(b) 2/15ths of the greater of (A) the Foreign Royalty or (B) the Minimum Foreign
Payment for Calendar Year 2007).
The payments for Calendar Years 2005 through 2007 will be made to LPC
within 30 days of when LI receives payments under the Learning Curve Renewal.
3. Section 11(b) which concerns the right of first refusal in the
Infant and Maternity Field (as defined in the License Agreement), shall be
deleted in its entirety upon the earlier of (i)
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December 31, 2004 or (ii) sixty (60) days after the date on which LI provides
iVillage with written notice that LI has developed a business plan and
partnership (the "Plan") to take advantage of the Infant and Maternity Field,
which notice shall include the material terms of the Plan, and iVillage has
failed within such sixty-day period to indicate its acceptance of the Plan on
the same or substantially the same terms proposed by LI or other terms
reasonably acceptable to LI.
4. Effective March 1, 2002 the Schedule E ( " Lamaze International
Advertising Guidelines for Professional and Consumer Publications ) attached
hereto shall be substituted for the original Schedule E to the License
Agreement.
5. Except as specifically changed, altered, amended or restructured by
this Amendment, all terms and provisions of the License Agreement shall remain
unchanged and unaffected and in full force and effect.
6. This Amendment may be executed in counterparts which, when taken
together, shall constitute one and the same instrument.
Lamaze International Lamaze Publishing Company
(a Delaware Company)
By: /s/ Barbara Hotelling By: /s/ Steven A. Elkes
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Title: President Title: President
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Date: 2/28/03 Date:
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iVillage Inc.
(A Delaware Corporation)
By: /s/ Steven A. Elkes
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Title: Executive Vice President - Operations and Business Affairs
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Date:
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Schedule E
(Effective March 1, 2002)
Lamaze International Advertising Guidelines
for Professional and Consumer Publications
The mission of Lamaze International is to promote normal, natural, healthy and
fulfilling childbirth experiences for women and their families through
education, advocacy and reform. The Lamaze International philosophies of birth,
breastfeeding and parenting are attached. No advertising can be included in
professional or consumer publications that contradict or do not support that
mission. No advertising may do anything to negatively affect the reputation of
Lamaze International. Consistent with its philosophy on breastfeeding, Lamaze
International abides by the World Health Organization Code of Marketing
Breastmilk Substitutes. Lamaze International reserves the right to decline or
prohibit any advertising which, in its sole discretion, is inappropriate or
contrary to its policies. This reservation is all-inclusive as to persons,
things, printed matter, website content, onserts and couponing, product samples,
video and conduct.
Acceptance into our professional or consumer publications including the website
can not be viewed as an endorsement of any product. Each
publication/video/website must contain a disclaimer that a product's appearance
in this media does not represent an endorsement by Lamaze International.
Pregnancy and early parenting is a vulnerable time for women and their families.
Therefore, no advertising materials may exploit this by containing sensational,
fear invoking copy and/or claims. All ad claims require appropriate legitimate
substantiation.
All changes in ad guidelines must be approved by the Lamaze International Board
of Directors. The Board of Directors reserves the right to review, revise and
amend these guidelines annually. Any changes will be forwarded to LPC by June 1
to take effect the following January 1.
The following categories of products WILL NOT be accepted for advertising in any
Lamaze media vehicle:
o Bottles, nipples, pacifiers
o Infant/Toddler Formula or foods which contain infant formula
o Alcohol
o Tobacco
o Contraceptives, any form
o Douches
o Feminine Sprays
o Professionally used medical equipment or materials
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o Dietary supplements with the exception of vitamins & minerals recommended
by ACNM, ACOG, AAP, ADA, National Food and Nutrition Board for pregnant and
lactating women
o Herbal remedies
The following categories of products WILL be accepted for advertising in any
Lamaze media vehicle as specified:
Prescription, OTC Products and Vaccines
Perspcription and OTC products will be accepted with preference for single agent
rather than multi-treatment products, and topical versus systemic products. Such
products must be safe and appropriate for pregnant or lactating women, infants,
or children. Products such as Pedialyte must show support of breastfeeding.
Vitamins and minerals recommended by ACNM, ACOG, AAP, ADA, or National Food and
Nutrition Board for pregnant, breastfeeding women and infants must meet the
following criteria:
o Pregnant and breastfeeding women: currently the ONLY vitamins and minerals
recommended are multivitamin, calcium, iron, and folic acid. Ads will ONLY
be accepted for these vitamins/minerals for pregnant and breastfeeding
women.
o Infants: the only vitamins recommended for breastfeeding infants under six
months are Vitamin D for infants whose mothers are Vitamin D deficient or
those infants not exposed to adequate sunlight or iron for those who have
low iron stores or anemia. All ads for Vitamin D must note this. Liquid
multivitamins for infants will only be accepted if the ad clearly states
that the vitamins are recommended for breastfeeding babies over 6 months of
age or that the AAP states that vitamins are generally unnecessary for
breastfeeding infants under 6 months.
Vaccines that are recommended by the AAP and CDC will be accepted.
Cord Blood
Publications/media that carry Cord Blood Storage ads must also include a Lamaze
International approved statement regarding cord blood collection and storage in
the editorial.
New Product Categories
All new product categories will be submitted to Lamaze International for
preliminary review.
Web Specific Guidelines
o Ad Guidelines apply to Lamaze.com web site upon initial publication.
o No OTC medication ads or medical procedure ads such as cord blood ads on the
home page top banner.
o Ads should not exceed 40% of the visible page on the screen.
o "Pop Up" windows, video ads, flash, shockwave or other moving media may be
used for advertising purposes, subject to review and approval by LI.
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Samples
Product samples and materials can only be sent as part of the onsert program.
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Lamaze International:
Philosophy Statements
Philosophy of Birth
Integral to the work of Lamaze International is a fundamental philosophy of
birth:
o Birth is normal, natural, and healthy.
o The experience of birth profoundly affects women and their families.
o Women's inner wisdom guides them through birth.
o Women's confidence and ability to give birth is either enhanced or diminished
by the care provider and place of birth.
o Women have a right to give birth free from routine medical interventions.
o Birth can safely take place in birth centers and homes.
o Childbirth education empowers women to make informed choices in health care,
to assume responsibility for their health and to trust their inner wisdom.
Breastfeeding Philosophy
Lamaze International recognizes breastfeeding as the optimal method of infant
feeding and believes that childbirth education should protect, promote and
support breastfeeding. Therefore, in our effort to protect, promote and support
breastfeeding, and consistent with our Position Paper on Infant Feeding Lamaze
International abides by the World Health Organization International Code of
Marketing Breastmilk Substitutes.
Parenting Philosophy
o Good parenting is vital to the physical, emotional and spiritual health of
our children, ourselves and our society.
o Parenting is joyful, important, challenging and deeply satisfying work that
is worthy of everyone's best efforts.
o Parenting begins before birth. The intimate connection between children and
their parents must be respected and protected from the moment of birth
throughout life.
o Mothers and fathers play unique, irreplaceable roles in their children's
lives.
o Babies and children thrive in close, consistent interaction with their
parents.
o Parenting is a learned art; our most important teachers are our own parents,
our family, and our children.
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o Parenting requires the support of family, friends and community.
o Knowledge and support enhance parents' confidence and ability to make
informed decisions that meet the needs of their children and themselves.