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Sample Business Contracts

License Agreement - Media Arts Group inc. and Thomas Kinkade

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                                  LICENSE AGREEMENT
                                          
               This License Agreement, dated effective December 3, 1997 (the
"Effective Date"), is made between Thomas Kinkade ("Artist")  and Media Arts
Group, Inc. ("Publisher" or the "Company"), a Delaware corporation.

                                       RECITALS
                                          
               WHEREAS, the Artist desires the Publisher to be, and the
Publisher desires to be, a company with a business strategy focused upon the
brand name Thomas Kinkade and/or the artwork of Artist;

               WHEREAS, the Artist desires the Publisher to be, and the
Publisher desires to be, the exclusive manufacturer, sub-licensor, marketer
and distributor of reproductions of the Artist's original artwork in all
available derivative art-based products, such products to include but not be
limited to wall art, calendars, stationery items, three-dimensional
derivatives and books;

               WHEREAS, Artist desires the Publisher to, and Publishers
desires to, develop the brand name of Thomas Kinkade, through the exclusive
manufacturing, sub-licensing, marketing and distributing of art-based and
non-art-based Products, with such non-art-based products to include but not
be limited to furniture, apparel, home decor and household furnishings;

               WHEREAS, Artist desires Publisher to, and Publisher desires
to, continue to develop Company-owned and independently-owned galleries which
carry art-based and non-art-based Products relating to Artist, on an
exclusive or non-exclusive basis;

               NOW THEREFORE, the parties agree as follows:

               1.   DEFINITIONS

As used herein, the terms listed below shall have the following meanings:

               "AFFILIATE" shall mean, with respect to any Person, any other
Person directly or indirectly controlling, controlled by, or under common
control with such Person.

               "AGREEMENT" shall mean this License Agreement, as amended and
modified from time to time.

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               "ARTIST" shall mean Thomas Kinkade and his heirs, agents,
estate and personal representatives.

               "ARTWORK" shall mean any and all original sketches, drawings,
writings (including but not limited to books, advertising copy, slogans and
painting titles), paintings and any other works of art created by Artist
which are (i) completed as of the Effective Date and which are used for any
commercial purpose by Publisher at any time heretofore or hereafter, and (ii)
created after the Effective Date and delivered to Publisher under this
Agreement as the One Hundred Twenty (120) studio works and Thirty (30)
Plein-Air works.

               "NEW PRODUCT TERM" shall mean the time period required for
Artist to create and provide to Publisher no less than One Hundred Fifty
(150) pieces of Artwork, One Hundred Twenty (120) of which Artwork shall be
"studio works" and Thirty (30) of which shall be Plein-Air works, such period
not to exceed Fifteen (15) years.

               "PERSON" shall mean any person or entity, whether an
individual, trustee, corporation, general partnership, limited partnership,
trust, unincorporated organization, business association, firm, joint
venture, governmental agency or authority.

               "PLACERVILLE PROJECT" shall mean the reproduction,
manufacture, marketing, distribution and sale of any products based upon one
or two pieces of Artwork annually, which art products are sold in and around
the City of Placerville, California, and shall also include the sale of
Products purchased from Publisher or its licensees.

               "PRODUCTS" shall mean any and all art-based or non-art-based
products or services associated directly or indirectly with the Artwork or
the Artist, whether such Artwork or Products are known or unknown, and
whether or not currently in existence at the beginning of this Agreement,
such Products including, but not limited to, wall art, calendars, stationery
items, ornaments, three-dimensional derivatives (e.g. sculptures based on
Artwork), books, furniture, media properties, themed real estate, apparel,
home decor products and household furnishings.

               "PUBLISHER" shall mean Media Arts Group, Inc., a Delaware
corporation, and its subsidiaries, successors and assigns.

               2.      EXCLUSIVE LICENSE

                    a.   Commencing on the Effective Date of this Agreement,
Artist hereby grants to Publisher the complete, unencumbered, exclusive and
perpetual rights to reproduce, adapt, manufacture, sub-license, publish,
market, distribute, sell and display all Products based on Artwork for all
manners of commercial use, excluding such rights with respect to the Artwork
used in the Placerville Project or for works of art created after the New
Product Term which are not defined as Artwork.

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                    b.   In addition to such rights, the Artist hereby grants
the Publisher:

                         1.   the perpetual right to print, vend, sell,
                              reproduce, distribute and otherwise use the
                              Artwork or image thereof in any manner and by
                              any means, whether or not now known, invented,
                              used or contemplated, to promote and advertise
                              the sale of the Products,
                        
                         2.   the perpetual right to use and publish, and to
                              permit others to use and publish, Artist's name
                              (including any professional name heretofore or
                              hereinafter adopted by Artist), likeness,
                              signature and biographical material or any
                              reproduction or simulation thereof, in order to
                              promote and advertise the sale of the Products
                              and/or develop any brand name associated with
                              Artist, and
                        
                         3.   the perpetual right, but not the obligation, to
                              assert, and to defend against any actual or
                              threatened infringement of the Artwork,
                              copyrights and/or trademarks.

                    c.   The perpetual aspects of this Agreement shall in no
way be construed to restrict the entering of any Artwork into the public
domain by operation of the Copyright Act or other State or Federal laws,
shall not be rendered invalid due to the operation of such laws, and in
perpetuity, shall be upheld to the maximum extent possible within the
parameters of such laws.

                    d.   Artist shall own the original Artwork produced under
this Agreement and shall, without limitation, have all rights to the original
Artwork, except as otherwise provided in this Agreement.

                    e.   Notwithstanding the grants under this Section 2,
Artist reserves the right to use or license, on a royalty free basis, the
name "Thomas Kinkade" and Artist's likeness in association with non-profit
organizations and activities, including but not limited to the development of
museums and Artist's founding or support of organizations with religious
and/or secular missions. This right shall include the right to display,
promote and exhibit Artwork in connection with these non-profit organizations
or activities and, after the New Product Term, the right to permit such
non-profit organizations to sell products based on works of art created after
the New Product Term which have not otherwise been used commercially by
Publisher.  Artist shall not derive any economic benefit as a result of such
non-profit activities (except for tax benefits related to charitable
contributions).  If Artist desires to permit use of the name "Thomas Kinkade"
in association with a for-profit venture (which shall include a non-profit
from which Artist derives an economic benefit), Artist shall first present
the opportunity to Publisher.  If Publisher does not wish to participate in
the for-profit venture, Artist shall then seek Publisher's approval to permit
Artist the right to participate in such for-profit venture, and such approval
shall not be unreasonably withheld by Publisher.  If approval permitting
Artist to participate in the for-profit venture is granted, Publisher shall
in good faith negotiate an arms length license arrangement with Artist to
allow for the use of the Thomas Kinkade name. Reservation of the right to use
the name "Thomas Kinkade" in association with a for-profit venture as
described

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above does not include the right to manufacture, distribute sell, or
otherwise use Artwork or other works of art created after the New Product
Term in any for-profit venture, except for promotional purposes.

               3.   ARTWORK CREATION AND DELIVERY

                    a.   Artist agrees to create and provide to Publisher no
less than One Hundred Fifty (150) pieces of Artwork during the New Product
Term, One Hundred Twenty (120) of which Artwork shall be "studio works" and
Thirty (30) of which shall be Plein-Air works. Artwork shall be regularly
delivered during each 12 month period following this Agreement based upon a
schedule to be reasonably agreed to between Artist and Publisher, but which
shall not exceed 12 studio works per year and which shall require a minimum
of at least ten (10) studio works per year for at least the first five (5)
years of this Agreement. For purposes of clarification, in addition to the
Artwork delivered under this section 3(a), Publisher shall also have
exclusive rights to any and all original sketches, drawings, writings,
paintings and any other works of art created by Artist prior to the date of
this Agreement, including any "archive" images to which Artist secures access
to, during the New Product Term and which Publisher uses for commercial
purposes during the New Product Term.  Size, subject, titles, color,
composition, style, method of execution and themes of Artwork delivered to
Publisher pursuant to this paragraph shall be determined exclusively by the
Artist after consultation with the Publisher; further, while Artist shall
take into consideration the reasonable requests of the Publisher, Artist
shall, in his sole discretion, determine all manners of an artistic nature,
including but not limited to size, subject, titles, color, composition,
style, method of execution and themes of the Artwork.

                    b.   The Artist (i) shall cause his signature to be
affixed to the Artwork by the Artist's actual hand signing of the Artwork,
and (ii) shall, as determined by Artist, cause his signature to be affixed to
Products either by the Artist's actual hand signing of the Products or by the
use of an official signature block, which the Artist shall undertake promptly
to develop, or by a mechanical means such as the DNA signature method
currently utilized by the Publisher. In the event of the incapacity of the
Artist to sign the Products, the Artist's spouse, namely Nanette Kinkade,
shall have the right to sign the Artwork and/or Products on behalf of the
Artist. Artist shall keep supervision and creative control of all Artwork and
Products produced under this License Agreement.

                    c.   Artist shall at all times be the sole owner of all
copyrights associated with the Artwork.  Publisher will take all necessary
steps to protect Artist's copyright in and to Artwork created and utilized
under this Agreement. Publisher may develop, and if applicable, register in
any jurisdiction, any trademark (including both words and designs), service
marks, trade dress, etc, based on the name "Thomas Kinkade", any Artwork,
Artwork titles, or Products, and Publisher shall own all right, title and
interest in such trademarks. 

               4.   ARTIST APPROVAL RIGHTS

               Artist shall have the reasonable right to review and approve
any master copies of any Product bearing his name, likeness or Artwork, which
is manufactured, marketed, licensed, used and/or sold by Publisher. Artist
shall also have the right to review and approve any advertising,

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<PAGE>

advertising copy, slogans, sales information, Product marketing and/or
business plans, ethical and moral codes, corporate vision and mission
statements, and strategic relationships relating to the Products or use of
Artist's name or likeness. Artist will have 30 days to review and approve any
such information sent to Artist, such approval not to be unreasonably
withheld. Artist must disapprove of any item in writing within said 30 day
period or such item will be considered approved. Artist shall also have the
reasonable right to review and approve any market in which any Product shall
be sold, including but not limited to approval of Products manufactured or
licensed for sale into the Christian market and the mass markets, such
approval not to be unreasonably withheld.  Artist and the Company shall
mutually agree on the number of reproductions included in any limited edition
Product.

               5.   ARTIST PAYMENTS

                    a.     PERCENTAGE OF CONSOLIDATED NET REVENUES. 

                         1.   From the Effective Date of this Agreement
                              through May 8, 2000, Artist shall receive 4.5%
                              of Consolidated Net Revenues, calculated and
                              payable 20 days from the last day of the month
                              in which such Consolidated Net Revenue is
                              earned, as determined in accordance with
                              Generally Accepted Accounting Principles
                              (GAAP);
                        
                         2.   Commencing May 9, 2000, Artist shall receive
                              5.0% of Consolidated Net Revenues, calculated
                              and payable 20 days from the last day of the
                              month in which such Consolidated Net Revenue is
                              earned, as determined in accordance with GAAP;
                              and
                        
                         3.   Should Consolidated Net Revenues of Publisher
                              exceed $500 million dollars, Artist shall
                              receive an additional 1% of all Consolidated
                              Net Revenues in excess of $500 million
                              calculated and payable 20 days from the last
                              day of the month in which such Consolidated Net
                              Revenue is earned.
                        
                         4.   Consolidated Net Revenues shall be all revenues
                              of any Product relating, in any degree, to any
                              use of Artist's name, Artwork, copyrights,
                              slogans, painting titles, and/or trademarks,
                              less any returns and allowances. Artist shall
                              not be entitled to receive a percentage of
                              Consolidated Net Revenues from products,
                              business divisions or other enterprises which
                              do not relate to Artist in any manner.  Use of
                              the name "Thomas Kinkade" or any other names,
                              titles, or other Artwork related uses on any
                              products, business divisions or other
                              enterprises shall be deemed related to such
                              products, business divisions or other
                              enterprises.

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<PAGE>
                    b.   PAYMENTS BASED ON STUDIO PROOF PRODUCT.

               From the Effective Date of this Agreement through May 8, 2000,
Artist shall receive 65% of Wholesale Gross Profit Margin of Studio Proof
("S/P") product, as determined in accordance with GAAP.  Commencing May 9,
2000, Artist shall receive 35% of Wholesale Gross Profit Margin of S/P
product, calculated and payable 20 days from the last day of the month in
which such S/P product is delivered, as determined in accordance with GAAP.

                    c.   PAYMENTS BASED ON MASTERS EDITION PRODUCT.

               From the Effective Date of this Agreement, Artist shall
receive 50% of Retail Value of Masters Edition ("M/E") product, calculated
and payable 20 days from the last day of the month in which such M/E product
is delivered, as determined in accordance with GAAP.

                    d.   INCENTIVE BASED COMPENSATION. 

               The Publisher and the Artist recognize the extreme importance
of timely delivery of the Artwork.  As a result, the Publisher wishes to
offer incentives to encourage timely delivery of Artwork. Commencing April 1,
1998, provided that:

                         1.   The Company's Consolidated Operating Margin
                              exceeds a 23% Consolidated Operating Margin (as
                              determined in accordance with GAAP), AND
                        
                         2.   Artist delivers all Artwork at least twelve
                              (12) weeks ahead of each of the Company's
                              scheduled release date during that fiscal year,
                        
then Artist shall receive 25% of any additional Consolidated Operating Margin
in excess of the 23% Consolidated Operating Margin.  For example, should the
Company achieve a 27% Consolidated Operating Margin, and should Artist
deliver all Artwork on time, Artist shall receive 1% of the Consolidated
Operating Margin, calculated and payable 20 days from the last day of each
quarter in which such additional Consolidated Operating Margin is earned, as
determined in accordance with GAAP.

                    e.   PAINTING PAYMENTS

               Artist shall be paid Twenty Five Thousand Dollars ($25,000.00)
for each piece of Artwork delivered (the "Price")  pursuant to section 3(a)
above.  The Price shall be reviewed annually by the Publisher, and may be
increased by Publisher based upon such review.  As an advance toward the
price, Artist shall be paid the sum of Twelve Thousand Five Hundred Dollars
($12,500.00) per month, payable semi-monthly.  Upon delivery of Artwork to
the Publisher pursuant to paragraph 3 hereof, the Artist shall be paid the
difference between the total amount advanced to Artist as of the date and the
Price of such Artwork.  If the amount advanced to such date exceeds the Price
for such Artwork, there shall be no payment made to Artist and no amount
owing toward such Artwork.


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<PAGE>
                    f.   PER SIGNATURE FEE

               Except for S/P products, Master Edition or original Artwork,
Artist shall receive a fee of One Hundred Dollars ($100.00) per signature
for each signature applied by Artist with Artist's own hand, provided such
hand signature is applied at the request of the Publisher.  Such amount shall
be reviewed periodically. Signing of any Products, except original Artwork,
shall be at Artist's own discretion.  This section shall apply to signing of
Products and will not include signings relating to collector or employee
events.

                    g.   STOCK OPTIONS

               Artist shall be granted an option, for a period of fifteen
(15) years, to purchase 600,000 shares of Media Arts Group, Inc. stock at the
closing share price of the stock on the Effective Date.  Subject to
applicable corporate law, the Publisher agrees that the shares subject to the
options may be purchased from Publisher with an agreed upon promissory note,
payable to the Publisher. It is understood that should Artist exercise with a
promissory note, Artist will still be obligated to pay par value ($0.01 per
share) of the stock at the time of exercise.

                    h.   LICENSING REVENUE

               Artist shall receive no revenue generated from Publisher's
licensing activities, except as part of the payments set forth above.

                    i.   STAFF SUPPORT AND STUDIO FOR ARTIST

               Publisher shall provide reasonable support staff for Artist,
including secretarial assistance and other support staff required to make
Artist's time as efficient as possible, as is reasonably determined by
Artist.  Publisher shall also pay reasonable rent, utilities and other
miscellaneous expenses related to Artist's studio and the performance of his
duties.  Publisher agrees to pay reasonable costs related to preparation of
Artist's tax returns.

                    j.   PROMOTIONAL ACTIVITY

               Artist shall be available to appear at and participate in
activities in connection with the promotion of the Products, provided that
Artist's schedule of painting production and family activities allows, as
determined solely by the Artist. Publisher shall reimburse Artist for all
reasonable expenses incurred in connection with such activities, including
the travel and accommodation costs of his family.

               6.   COVENANTS AND REPRESENTATIONS AND WARRANTIES THE ARTIST
                   
                    a.   Artist represents and warrants to Publisher that he
is the owner of all copyrights in the Artwork and is the sole author of the
Artwork furnished to Publisher, that said copyrights have not in any way been
previously assigned or granted away, that said Artwork is original, is not
copied from any other copyrighted artwork or photographs, does not violate any

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rights, including trademark, copyrights, or other licensed rights of any
Person, and that Artist has no knowledge of any claim to the contrary.
                   
                    b.   Artist has not and will not during the term of this
Agreement, grant the rights described in this Agreement to any other Person.
Artist agrees, during and after the term of this Agreement, to keep
confidential the terms of this Agreement, information related to the
performance hereof, the business practices and marketing strategy of
Publisher or its Affiliates, and any concepts disclosed by Publisher or its
Affiliates for prospective Products. Artist acknowledges that Publisher owns
significant trade secrets in connection with its business practices and
marketing strategies.
                   
                    c.   Artist hereby agrees to indemnify Publisher, its
Affiliates, agents, assigns and licensees from all costs, losses, liabilities
and damages (including reasonable attorneys' fees) arising from or related to
any misrepresentation or breach of any of the foregoing representations and
warranties or any of his agreements or covenants contained in this Agreement.
Artist acknowledges that Artist's failure to provide Artwork as provided
herein, may result in lost sales and damages to the Publisher.
                   
                    d.   These representations and warranties shall survive
the termination of this Agreement.
                   
               7.   COVENANTS AND REPRESENTATIONS AND WARRANTIES OF THE COMPANY

                    a.   The Publisher represents and warrants to the Artist
that it has full corporate power and authority to enter into and perform this
Agreement and that this Agreement has been fully and validly authorized by
all necessary corporate action.
                   
                    b.   Publisher agrees to use reasonable efforts to
market, distribute and promote the Products. Publisher will take all
necessary steps to protect Artist's copyright in and to Artwork created and
utilized under this Agreement. Publisher agrees to conduct itself in a manner
which reflects positively upon Artist, the Thomas Kinkade brand name and the
family oriented values represented in his Artwork, writings and other message
based Products.  Publisher acknowledges that, because of Artist's close
relationship with Publisher, Publisher's association with certain products,
individuals, companies or enterprises could reflect poorly upon Artist and,
if such associations were unreasonable, would constitute a breach of this
Agreement.
                   
                    c.   Publisher agrees that Artist shall not be liable for
any legal actions arising from Publisher's marketing, financial or business
activities. Publisher hereby agrees to indemnify Artist from all costs,
losses, liabilities and damages (including reasonable attorneys' fees)
arising from or related to any misrepresentations or breach of any of the
foregoing representations and warranties or any of its agreements or
covenants contained in this Agreement.
                   
                    d.   These representations and warranties shall survive
the termination of this Agreement.

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<PAGE>

               8.   TERMINATION OF THE AGREEMENT

                    a.    This Agreement is a perpetual license for the
Artwork, and may be terminated only by one of the following events:

                         1.   by Publisher upon the material breach of any
                              agreement, covenant or representation or
                              warranty of Artist, if such breach has not been
                              cured 90 days after written notice to Artist of
                              such breach. 
                        
                         2.   by Artist upon the material breach of any
                              agreement, covenant or representation or
                              warranty of Publisher, if such breach has not
                              been cured 90 days after written notice to
                              Publisher of such breach:
                        
                         3.   by Artist if any Person or group (as defined in
                              Rule 13(d)(3) under the Securities Exchange Act
                              of 1934), but excluding present shareholders to
                              the extent of their ownership as of the
                              Effective Date, beneficially owns (as defined
                              in Rule 13(d)(3) under the Securities Exchange
                              Act of 1934) a number of shares of common stock
                              of Media Arts Group, Inc. in excess of the
                              number of shares of common stock of Media Arts
                              Group, Inc. beneficially owned by Artist;
                              notwithstanding the preceding language, Artist
                              shall not be permitted to terminate this
                              Agreement if any Person or group owns a number
                              of shares of common stock of Media Arts Group,
                              Inc. in excess of the number of shares of
                              common stock of Media Arts Group, Inc.
                              beneficially owned by Artist as a result of
                              Artist's transfer or selling of shares;
                        
                         4.   by Artist upon the bankruptcy or insolvency of the
                              Publisher.

                    b.   The parties acknowledge that Artist has granted an
exclusive, perpetual license for the Artwork and Products to Publisher in
part due to the Publisher's expressed business strategy being to focus upon
the name brand Thomas Kinkade and/or the artwork of Artist.  Should
Publisher, without the prior consent of Artist, engage in any material
business enterprises unrelated to the Artwork, Artist or the Thomas Kinkade
brand name, then Artist shall have 90 days from the date he becomes aware of
such enterprise to object to that particular material business enterprise.
Artist's objection must be reasonable and Artist's consent to any material
business enterprise shall not be unreasonably withheld.  Should Artist make a
timely objection to the material business enterprise, Artist may terminate
the perpetual aspects of this Agreement if such breach has not been cured
within 90 days of written notice to Publisher.  It is agreed that Publisher's
participation in any material business enterprises unrelated to the Artwork,
Artist or the Thomas Kinkade brand name shall not in and of itself constitute
a material breach permitting immediate termination of this Agreement.  In the
event of termination under this section 8(b), the termination date of the
Agreement shall instead become the later of either:

                         1.   15 years from the Effective Date, or

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<PAGE>

                    2.   5 years from the date of written notice by Artist of
                         his objection to such material business enterprise.

                    c.   Terminations under this paragraph 8(a) shall be
effective 90 days following written notice to a party of the other party's
election to terminate this Agreement.  Upon the termination of this Agreement
under section 8(a), the Publisher shall nor undertake to produce any
additional Products; provided however, that the Publisher may dispose of any
then existing inventory of Products.

                    d.   Upon the termination of this Agreement under section
8(b), the Publisher shall retain all rights until the end of the termination
date as modified; after such termination date, the Publisher shall nor
undertake to produce any additional Products but may dispose of any then
existing inventory of Products.

                    e.   In the event of termination for any reason, all
rights for Product and Artwork shall revert back to the Artist.
                   
               9.   NO ASSIGNMENT

                    a.   Except as stated hereunder, neither this Agreement
nor any of the rights or obligations hereunder may be assigned by Artist or
Publisher without the prior written consent of the other, except that
Publisher may, without such consent, assign this Agreement and its rights and
obligations hereunder to an Affiliate, provided such affiliate shall continue
to be an Affiliate of Publisher.  Subject to the foregoing, this Agreement
shall be binding upon and inure to the benefit of the parties hereto and
their respective successors and assigns, and no other Person shall have any
right, benefit or obligation hereunder, except that the Persons entitled to
indemnification under paragraphs 6 and 7 hereof.

                    b.        This Agreement shall inure to the benefit of
and be enforceable by the Artist and his personal or legal representatives,
executors, administrators. successors, heirs, distributees, devisees and
legatees. If Artist should die while any amount would still be payable to him
hereunder had he continued to live, all such amounts, unless otherwise
provided herein, shall be paid in accordance with the terms of this Agreement
to his devisee, legatee or other designee, if there is no such designee, to
his estate.  Death or disability shall not be construed as a breach of this
Agreement by Artist. 
              
               10.    NOTICES

               For the purpose of this Agreement, notices provided for in
this Agreement shall be in writing and shall be deemed to have been duly
given when delivered or mailed by United States certified or registered mail,
return receipt requested, postage prepaid, addressed to the respective
addresses set forth below, or to such other address as any party may have
provided to the other in writing in accordance herewith, except that notice
of a change of address shall be effective only upon actual receipt:

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<PAGE>

Publisher:                              Artist:
MEDIA ARTS GROUP, INC.                  THOMAS KINKADE
521 Charcot Ave.                        521 Charcot Ave.
San Jose, CA 95131                      San Jose, CA 95131
Attn.: Corporate Secretary

               11.   AMENDMENTS, ADDITIONS, MODIFICATIONS, WAIVERS OR DISCHARGE.

               No amendments or additions to this Agreement shall be binding
unless in writing and signed by all parties hereto.  No provision of this
Agreement may be modified, waived or discharged unless such waiver,
modification or discharge is agreed to in writing and signed by all parties
hereto.

               12.    GOVERNING LAW

               This Agreement shall be governed by, construed and enforced in
accordance with the laws of the State of California and any applicable
federal laws.

               13.     CAPTIONS AND SECTION NUMBERS

               The captions and numbers to the sections and paragraphs of
this Agreement are inserted for convenience only and shall not affect the
construction or interpretation hereof.

               14.    DUPLICATE ORIGINALS

               This Agreement and all amendments shall be fully executed in
duplicate and each duplicate shall constitute an original of the same
instrument.

               15.    ARBITRATION

               Any controversy or claim arising out of or relating to this
Agreement shall be settled exclusively by arbitration, conducted before a
panel of three (3) arbitrators in San Jose, California, with Artist and
Publisher each selecting one (1) arbitrator and those two arbitrators
selecting the third arbitrator. Such arbitration shall be conducted in
accordance with the rules of the American Arbitration Association then in
effect. Judgment may be entered on the arbitrators award in any court having
jurisdiction. The prevailing party, as determined by the arbitrators, shall
be entitled to recover reasonable attorneys' fees.

               16.  ANTISOLICITATION    
              
               Artist promises and agrees that while this Agreement continues
in effect, he will not influence or attempt to influence customers or
suppliers of the Publisher or any of its present or future subsidiaries or
affiliates, either directly or indirectly, to divert their business to any
individual, partnership, firm, corporation or other entity then in
competition with any business of Publisher, or any subsidiary or affiliate of
the Publisher.

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<PAGE>
              
              17.   SOLICITING EMPLOYEES     
              
               Artist promises and agrees that while this Agreement continues
in effect, and for five years thereafter, he will not directly or indirectly
solicit any of the employees of the Publisher, its subsidiaries or its
affiliates to work for or invest in, as the case may be, any business,
individual, partnership, firm, corporation, or other entity then in
competition with the business of the Publisher or any subsidiary or affiliate
of the Publisher.

              18.   COVENANT NOT TO COMPETE  
              
               Artist agrees that, unless this Agreement is terminated, he
will not, directly or indirectly, without the prior written consent of the
Publisher, provide consultative service with or without pay, own, manage,
operate, join, control, participate in, or be connected as a stockholder,
partner, or otherwise with any business, individual, partner, firm,
corporation, or other entity which is then in competition with the Publisher
or any subsidiary or affiliate of the Publisher, or directly or indirectly
participate in any business utilizing any works of art by Artist, except as
provided otherwise herein at section 2(e). It is further expressly agreed
that the Publisher will or would suffer irreparable injury if Artist were to
compete with the Publisher or any subsidiary or affiliate of the Publisher in
violation of this Agreement, except as provided otherwise herein, and that
the Publisher would by reason of such competition be entitled to injunctive
relief in a court of appropriate jurisdiction.  The Artist further consents
and stipulates to the entry of such injunctive relief in such a court
prohibiting the Artist from competing with the Publisher or any subsidiary or
affiliate of the Publisher, in the areas set forth above, in violation of
this Agreement.
              
              19.   SEVERABILITY

               The provisions of this Agreement shall be deemed severable and
the invalidity or unenforceability of any provision shall not affect the
validity or enforceability of the other provisions hereof

              20.   NUMBERS

               Unless the context clearly indicates otherwise, words used
herein in the singular include the plural and words in the plural include the
singular.

              21.   GENDER    

               The use of the feminine, masculine or neuter pronoun shall not
be restrictive as to gender and shall be interpreted in all cases as the
context may require.

              22.   ENTIRE AGREEMENT  
              
               This Agreement represents the entire agreement of the parties
hereto. No agreements or representations, oral or otherwise, express or
implied, with respect to the subject matter hereof have been made by any of
the parties which are not expressly set forth in this Agreement.  With

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<PAGE>

the exception  of the employment agreement between Publisher and Artist, any
and all agreements between the Parties, in existence as of the Effective Date
of this Agreement, shall terminate upon the signing of this Agreement.

               IN WITNESS WHEREOF, each of the parties hereto has executed
this Agreement on the date first indicated above.

MEDIA ARTS GROUP, INC.

BY: /s/ Bud Peterson                        BY: /s/ Thomas Kinkade
    ----------------------------------          -------------------------
    BUD PETERSON, C.F.O.                        THOMAS KINKADE
                                                Artist


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