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Separation and Consulting Agreement - New Frontier Media Inc. and Mark Kreloff

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                       SEPARATION AND CONSULTING AGREEMENT

                                     PARTIES

         This Agreement is entered into as of February 13, 2003, by and between
Mark Kreloff, an individual ("Kreloff"), and New Frontier Media, Inc. ("NFM"), a
Colorado corporation.

                                    RECITALS

         A. On or about December 22, 1998, NFM and Kreloff entered into a
written Employment Agreement. Subsequently, NFM and Kreloff agreed to a written
Amendment to Employment Agreement, dated December 22, 2000, and later to an
undated Amendment to Executive's Employment Agreement.

         B. In addition, Kreloff has been elected to the Board of Directors of
NFM and is currently a member of that Board.

         C. In view of the expiration of the Employment Agreement and in view of
Kreloff's desire to engage in other activities, it is now the mutual desire of
the parties that Kreloff shall resign from his position as an officer of NFM and
any subsidiary corporation of NFM, that Kreloff shall resign from his position
as member of the Board of Directors of any subsidiary corporation of NFM, and
that Kreloff shall continue to provide services to NFM in the capacity of an
outside consultant.

         NOW, THEREFORE, the parties agree as follows:

                                       -1-

<PAGE>


                                      TERMS

         1. Separation. Kreloff hereby resigns from his position as officer of
NFM and any subsidiary corporation of NFM. Kreloff hereby resigns from his
position as Chairman of the Board of Directors of NFM, although he does not
resign from the Board of Directors of NFM. Kreloff hereby resigns from his
position as member of the Board of Directors of any subsidiary corporation of
NFM. Subject to the foregoing, Kreloff shall remain employed by NFM (in a
non-officer position) until 5:00 p.m. on March 31, 2003.

                  1.1 During the remainder of his employment with NFM, Kreloff
shall perform such services as are requested by NFM (acting through its
president, chief executive officer or board of directors). Kreloff shall use
reasonable and good faith efforts in providing such services and shall not
engage in any conduct which NFM believes to be contrary to its interests.

                  1.2 NFM shall continue to pay Kreloff at his current base
salary, shall continue to provide Kreloff with health insurance, and shall
continue to provide Kreloff with his current car allowance until the termination
of his employment.

                  1.3 NFM shall not provide Kreloff with offices, secretarial,
administrative or other assistance during the remainder of his employment with
NFM. It is understood and agreed that Kreloff shall provide services from his
home or from such other location as may reasonably be necessary for the
provision of services. Kreloff shall not be authorized to incur expenses
chargeable to NFM, and Kreloff agrees not to incur any such expenses.

         2. Consulting agreement. Effective April 1, 2003 and continuing until
June 30, 2004, Kreloff shall serve as "Special Consultant" to NFM. As such,
Kreloff shall not be an employee of NFM but shall be an independent contractor.
Kreloff shall perform such consulting services as are reasonably requested by
NFM (acting through its president, chief executive officer or board of
directors). Kreloff shall use reasonable and good faith efforts in providing
such services and shall not engage in any conduct which NFM believes to be
contrary to its interests.

                                       -2-
<PAGE>


                  2.1 During the term of the Consulting Agreement, NFM shall not
provide Kreloff with offices, secretarial, administrative or other assistance.
It is understood and agreed that Kreloff shall provide services from his home or
from such other location as may reasonably be necessary for the provision of
services. In the absence of advance, written approval by NFM, Kreloff shall not
be authorized to incur expenses chargeable to NFM, and Kreloff agrees not to
incur any such expenses.

                  2.2 During the term of the Consulting Agreement, NFM shall pay
the total amount of $20,000 per month to Kreloff, as compensation for his
services. The first payment to Kreloff shall be made on the Effective Date of
this Agreement. Payments thereafter shall be made on the 1st day of each month
beginning May 1, 2003.

                  2.3 During the term of the Consulting Agreement, NFM shall
make COBRA payments applicable to the provision of health insurance to Kreloff
and his dependents.

         3. Duty to cooperate. From the date of this Agreement, throughout the
term of the Consulting Agreement, and for 12 months thereafter, Kreloff shall
reasonably cooperate with NFM in any company investigation or in the prosecution
or defense of any lawsuit, insofar as such investigation or lawsuit pertains to
matters occurring during the term of the Consulting Agreement or prior thereto.
Any such requests by NFM and/or its counsel shall be reasonable and shall not
interfere with Kreloff's ability to engage in other business pursuits or
ventures.

         4. Confidentiality. Kreloff agrees to keep absolutely confidential all
confidential information which he received or generated during his employment
with NFM. The provisions of sections 7 and 9 of the written Employment Agreement
between NFM and Kreloff, dated December 22, 1998, are specifically reaffirmed by
the parties. This confidentiality agreement shall not in any way prevent Kreloff
from disclosing any information to his attorney, or on federal or state tax
returns, or in response to a lawful subpoena or court order requiring disclosure
of this information.

                                       -3-
<PAGE>


         5. Non-disparagement. From the date of this Agreement, throughout the
term of the Consulting Agreement, and for 12 months thereafter, Kreloff shall
not make any public disparaging statements concerning NFM's officers, directors,
employees, attorneys, agents, or contracting parties, or its business or
operations. From the date of this Agreement, throughout the term of the
Consulting Agreement, and for 12 months thereafter, NFM shall not make any
public disparaging statements concerning Kreloff. This non-disparagement
agreement shall not in any way prevent the parties from disclosing any
information to their attorneys or in response to a lawful subpoena or court
order requiring disclosure of information. This non-disparagement agreement
shall not in any way restrict the parties or their agents in their statements to
other NFM Directors or at meetings of the NFM Board of Directors, during their
membership on the board.

                  5.1 From the date of this Agreement until the termination of
the Consulting Agreement, Kreloff shall not assist in any effort to form a group
for the purpose of acquiring a controlling interest in NFM or its subsidiaries,
unless he first receives the express permission of the Board of Directors. This
paragraph shall not in any way prevent Kreloff from disclosing any information
to his attorney or in response to a lawful subpoena or court order requiring
disclosure of information.

         6. Repayment of Salary Advance. On or before March 31, 2003, Kreloff
shall pay to NFM the sum of $40,250, which constitutes the balance owing on a
salary advance previously made by NFM to Kreloff. Kreloff may make payment in
cash or by transferring to NFM shares of NFM stock or both. NFM stock shall be
valued at $.94 per share for purposes of this paragraph.

                                       -4-
<PAGE>


         7. Non-Compete. From the date of this Agreement until the termination
of the Consulting Agreement, Kreloff shall not become an owner, manager,
executive or other employee, or consultant of any competitor of NFM in the adult
cable or satellite broadcast business or in the adult internet business. Kreloff
further agrees that, during the term of the Consulting Agreement, he shall not
encourage or cause any distributor of NFM's products to offer adult programming
distributed by any competitor of NFM. For purposes of this Agreement, the
existing cable programming of HBO, Cinemax and Showtime is not considered
"adult" or competitive with NFM.

         8. Release by Kreloff and NFM. In exchange for the consideration set
forth herein, and excluding only the obligations set forth in this Agreement,
Kreloff and NFM hereby forever waive, release, discharge, and acquit the other
party, their affiliates and subsidiaries, and all of their respective agents,
attorneys, representatives, shareholders, directors, officers, employees,
consultants, independent contractors, predecessors, successors, assigns and
insurance carriers from any and all claims, costs, demands, debts, actions,
causes of action, liabilities, and obligations of every kind, matured and
unmatured, now existing or arising in the future out of currently existing known
facts, of any kind or nature whatsoever, including but not limited to any and
all claims for breach of contract; wrongful termination; violation of public
policy; discrimination based on race, sex, sexual preference, age, religion or
any other basis; harassment based on race, sex, sexual preference, age, religion
or any other basis; violation of the Fair Labor Standards Act, any state labor
laws or other statute, ordinance, regulation or common law pertaining in any way
to employment; violation of any other state or federal laws (whether statutory,
regulatory or judicially created) pertaining to wage and hour laws, equal pay or
employee benefits; or any claims for defamation, assault, battery, or invasion
of privacy.

         9. Kreloff understands that by entering into this agreement and
executing this release, he is giving up rights and claims which he may have
against NFM and the other released parties, as more fully described in the
preceding paragraph. Kreloff understands that this release includes a release of
any and all claims he may have under the Civil Rights Act of 1964, as amended,
42 U.S.C. ss. 2000, et seq., and the Age Discrimination in Employment Act, as
amended, 29 U.S.C. ss. 621, et seq.

                                       -5-
<PAGE>


         10.   Kreloff acknowledges that 29 U.S.C.ss. 626(f) provides in part as
follows:
                  An individual may not waive any right or claim under this Act
                  unless the waiver is knowing and voluntary. Except as provided
                  in paragraph (2)[relating to the settlement of a charge filed
                  with the Equal Employment Opportunity Commission or an action
                  filed in court], a waiver may not be considered knowing and
                  voluntary unless at a minimum--

                           (A) the waiver is part of an agreement between the
                  individual and the employer that is written in a manner
                  calculated to be understood by such individual, or by the
                  average individual eligible to participate;

                           (B) the waiver specifically refers to rights or
                  claims arising under this Act;

                           (C) the individual does not waive rights or claims
                  that may arise after the date the waiver is executed;

                           (D) the individual waives rights or claims only in
                  exchange for consideration in addition to anything of value to
                  which the individual already is entitled;

                           (E) the individual is advised in writing to consult
                  with an attorney prior to executing the agreement;

                           (F)(i) the individual is given a period of at least
                  21 days within which to consider the agreement; . . .

                           (G) the agreement provides that for a period of at
                  least 7 days following the execution of such agreement, the
                  individual may revoke the agreement, and the agreement shall
                  not become effective or enforceable until the revocation
                  period has expired . . .

                                       -6-
<PAGE>


     11. Kreloff acknowledges that (1) he is not hereby waiving rights or claims
that may arise after the date this  release  agreement  is  executed;  (2) he is
receiving  consideration  in exchange  for his release of claims under 29 U.S.C.
ss. 621, et seq., and this  consideration is in addition to anything of value to
which he is  already  entitled;  (3) he is hereby  advised  to  consult  with an
attorney before executing this release agreement;  (4) he has been given 21 days
within which to consider this release  agreement;  and (5) he will have a period
of 7 days  after  execution  of this  release  agreement  in which to revoke the
agreement  if he so  chooses,  the  release  agreement  not being  effective  or
enforceable until that period has expired.

     13. Kreloff and NFM understand  that if any fact with respect to any matter
relevant  to their  decision to enter into this  agreement  is found to be other
than,  or  different  from,  the facts  now  believed  by them to be true,  they
expressly  accept and assume the risk of such  possible  difference in facts and
agree  that this  Agreement  shall be, and  remain,  in full force and effect no
notwithstanding   such   difference  in  fact;   provided  that  such  continued
enforceability  of this  Agreement  shall not be deemed  to modify  the  express
language and scope of the mutual releases set forth in Section 8 above regarding
"currently existing known facts".

     14. To the extent any applicable  state or federal law provides as follows:
A general  release does not extend to claims which the creditor does not know or
suspect to exist in his favor at the time of his executing the release, which if
known by him must have materially affected his settlement with the debtor.

The parties waive and release all rights they may have under such law; provided
that such waiver shall also not be deemed to modify the express language and
scope of the mutual releases set forth in Section 8 above regarding "currently
existing known facts".

         15 The parties agree that this Agreement and Release shall be binding
upon their heirs, beneficiaries, successors and assigns, and shall inure to the
benefit of NFM and Kreloff, and to all of their insurance carriers, attorneys,
agents, representatives, shareholders, directors, officers, employees,
consultants, independent contractors, affiliates, subsidiaries and parent
corporations.

                                       -7-
<PAGE>


         16. Kreloff represents and warrants that he has the sole right and
exclusive authority to execute this releases, that he is not restricted in doing
so, and that he has not sold, assigned, transferred, conveyed, encumbered,
hypothecated, or otherwise disposed, voluntarily or involuntarily, of any claim
or demand relating to any matter covered by this Agreement. Kreloff further
represents and warrants that he has not filed any petition in bankruptcy, unless
any such action was dismissed at least twelve months before the execution of
this Agreement.

         17. Effective date of agreement. This Agreement shall become effective
and enforceable on the eighth day after it is executed by both parties.

         18. No Admission of Liability. The parties hereto understand and agree
that the giving of consideration, and the giving and accepting of this Release
and the agreements contained herein, shall not constitute or be construed as an
admission of any liability whatsoever by the parties hereto, or the admission of
the validity of any claims made by or against any party hereto.

         19. Opportunity to Consult with Counsel. The parties acknowledge that
they have had the opportunity to consult with and obtain the advice of counsel
prior to entering this Agreement and Release.

         20. Agreement mutually drafted. Both sides of this Agreement have had
the opportunity to contribute to the drafting of this Agreement. Accordingly, it
is agreed that the usual rule of interpretation adverse to the drafter of an
agreement will have no effect in connection with this Agreement.

                                       -8-
<PAGE>


         21. Entire Agreement. This Agreement contains the entire agreement of
the parties hereto with respect to the subject matter herein contained. There
are no restrictions, promises, warranties, covenants, undertakings, or
representations other than those expressly set forth herein. Each party hereby
expressly acknowledges that he or it has not relied upon any restrictions,
promises, warranties, covenants, undertakings, or representations whatsoever by
any party hereto other than those expressly contained herein. This Agreement may
be amended only by written instrument executed by all of the parties hereto.

         22. Attorney's Fees. If any action is commenced to enforce the
provisions of this Agreement or for breach of this Agreement, or if this
Agreement is raised as a defense to any action, the parties hereby agree that
the prevailing party in any such action shall be entitled, in addition to any
other remedies, to an award of reasonable attorneys' fees.

         23. Miscellaneous. Should any paragraph, clause or provision of this
Agreement be found invalid or unenforceable, such decision shall affect only the
paragraph, clause or provision so construed or interpreted, and all remaining
paragraphs, clauses and provisions shall remain valid and enforceable.

         24. This Agreement shall be governed by the law of the State of
Colorado applicable to contracts executed and wholly performed therein.

         25. This Agreement may be signed in counterparts, and shall be in
effect as soon as it is signed by all parties.

                                              /s/ Mark Kreloff
                                              --------------------------------

                                                 New Frontier Media, Inc.

                                           By   /s/ Michael Weiner
                                              --------------------------------


                                       -9-