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Executive Employment Agreement - NewsMax Media Inc. and Christopher Ruddy

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                         EXECUTIVE EMPLOYMENT AGREEMENT

         THIS EXECUTIVE EMPLOYMENT AGREEMENT (the "AGREEMENT"), is made as of
August 23, 2001 by and between NewsMax Media, Inc., with its principal executive
office at Suite 270, Brandywine Centre II, 560 Village Boulevard, West Palm
Beach, Florida 33409, (the "COMPANY") and Christopher Ruddy, an individual
residing at #8114, 1655 Brandywine Road, West Palm Beach, FL 33409 (the
"EXECUTIVE").

         WHEREAS, the Executive has been serving in the position of President
and Chief Executive Officer of the Company and will continue to serve in such
capacities on and after the Effective Date, and

         WHEREAS, the Company wishes to assure itself of the services of the
Executive for the period provided for herein and the Executive is willing to
serve in the employ of the Company for said period upon terms and conditions
hereinafter provided; and

         WHEREAS, the Company's Board of Directors has determined that the best
interests of the Company and its shareholders would be served by providing for
the terms and conditions of the Executive's employment as set forth herein.

         NOW, THEREFORE, in consideration of the mutual covenants herein
contained and intending to be legally bound hereby, the Company and the
Executive hereby agree as follows:

SECTION 1. GENERAL DEFINITIONS. As used herein, the following terms shall have
the meanings set forth below:

         "DISABILITY" of the Executive means that, as a result of the
Executive's incapacity due to physical or mental illness, the Executive shall
have been absent from his duties on a full time basis for thirty (30) days in
any three (3) month period. If the Executive is prevented from performing his
duties because of Disability, upon request of the Company, the Executive shall
submit to an examination by a physician selected by the Company, at the
Company's expense, and the Executive shall also authorize his personal physician
to disclose to the selected physician all of the Executive's medical records.

         "EFFECTIVE DATE" shall mean DECEMBER 1, 2001.

         "PERSON" means any individual, sole proprietorship, general or limited
partnership, joint venture, trust, unincorporated organization, association,
corporation, institution, entity, party, limited liability company or government
body.


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SECTION 2. EMPLOYMENT AND TERM. The Company hereby employs the Executive, and
the Executive hereby accepts such employment by the Company, for the purposes
and upon the terms and conditions contained in this Agreement and subject to the
approval of the Company's Board of Directors. Subject to the terms and
conditions contained herein, the term of this Agreement shall be for a two (2)
year period commencing on the Effective Date and terminating on the second (2nd)
anniversary of the Effective Date. Thereafter, the Company shall have the
option, in its sole discretion, to renew this Agreement on its then current
terms and conditions for a subsequent one (1) year term extension upon ninety
(90) days' prior notice to the Executive. The initial term hereof and any
extension term are referred to herein as the "EMPLOYMENT PERIOD".

SECTION 3. EMPLOYMENT CAPACITIES AND DUTIES. The Executive shall be employed
throughout the Employment Period as the President and Chief Executive Officer of
the Company. The Executive shall have the duties and responsibilities normally
associated and incumbent with such positions and shall perform such other tasks
as may reasonably be requested by the Board of Directors from time to time.
Subject to policy direction from the Board of Directors, the Executive shall
supervise and manage the day-to-day operations and business of the Company. The
Executive shall serve on the Board of Directors and any Board Committee without
any additional compensation and shall attend all meetings of the shareholders of
the Company and of the Board of Directors.

SECTION 4. EXECUTIVE PERFORMANCE COVENANTS. The Executive accepts the employment
described in Section 3 herein and agrees to devote his full working time and
efforts (except for absences due to illness and appropriate vacations) to the
business and affairs of the Company and the performance of the aforesaid duties
and responsibilities.

SECTION 5. SALARY. In compensation for his services hereunder, the Executive
shall be paid a salary ("SALARY") for the period commencing on the Effective
Date at an annual rate of One hundred twenty-five Thousand Dollars (US $
125,000) payable in equal installments in accordance with the Company's payroll
policies. The Executive's Salary may be reviewed and increased at any time
during the Employment Period by the Company's Board of Directors.

SECTION 6. STOCK OPTIONS. The Company shall grant Incentive Stock Options (the
"OPTIONS") to the Executive to purchase up to One Hundred Thousand (100,000)
pre-split common shares of the Company's capital stock at an exercise price of
$7.50 per share, subject to (i) vesting in accordance with the following
schedule, (ii) modification in grant and vesting pursuant to Section 9 of this
Agreement; and (iii) issuance of shares in a manner consistent with the terms
and conditions of the Company's 1999 Stock Plan. All Options granted to the
Executive shall expire on August 23, 2006 and shall vest at the rate of 25,000
Options every three months, commencing November 23, 2001.

SECTION 7. EMPLOYEE BENEFITS. During the Employment Period, in addition to any
and all compensation and benefits required or permitted to be made by the
Company to the


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Executive hereunder, the Executive shall receive the benefits and enjoy the
perquisites described below:

         (a)      Vacation. The Executive shall be entitled to accumulate four
                  (4) weeks paid vacation per annum to be taken at such times
                  for such lengths as are reasonable given the tasks of the
                  Executive and obligations of the Company; and

         (b)      Benefit Plans. The Executive shall be entitled to participate
                  in the Company's benefit plans, including but not limited to
                  group hospitalization, health, life, disability, travel or
                  accident insurance, restricted or stock purchase plan, stock
                  option plan, retirement income or pension plan, 401(k) plan or
                  other present or future group employee benefit plan or program
                  of the Company for which Executives are or shall become
                  eligible. Nothing contained in this Agreement shall prevent
                  the Board of Directors from amending or otherwise altering any
                  such plan, program or arrangement during the Employment
                  Period; and

         (c)      Indemnification. The Executive shall be entitled to
                  indemnification and protection from liability as set forth in
                  Section 11.

SECTION 8. REIMBURSEMENT OF EXPENSES. The Company shall reimburse the Executive
for all reasonable and necessary business expenses incurred in providing
services to the Company upon the Executive's submission of appropriate
documentation evidencing such expenses in accordance with the Company's
reimbursement policies as determined from time to time by the Company's Chief
Financial Officer. If there is a dispute as to the eligibility of an expense for
reimbursement in accordance with the Company's reimbursement policies, then such
expense shall be determined to be reimbursable if approved by a majority of the
Board of Directors.

SECTION 9. TERMINATION OF EMPLOYMENT. Any termination of the Executive's
employment by the Company or the Executive shall be communicated by a written
Notice of Termination to the other party hereto. For purposes of this Agreement,
a "NOTICE OF TERMINATION" shall mean a notice that shall indicate the provisions
in this Agreement relied upon.

         (a)      "EMPLOYMENT TERMINATION DATE" shall mean the date on which the
                  Employment Period and the Executive's right and obligation to
                  perform employment services for the Company shall terminate
                  effective upon the first to occur of the following:

                  (1)      The expiration of the Employment Period;

                  (2)      The death of the Executive;

                  (3)      If the Executive's employment is terminated for
                           Disability, the date on which the Notice of
                           Termination is given;


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                  (4)      If the Executive's employment is terminated by the
                           Company for Cause, the date on which a Notice of
                           Termination is given;

                  (5)      If the Executive's employment is terminated by the
                           Company other than for Cause, Disability or death of
                           the Executive, the date specified in the Notice of
                           Termination; and

                  (6)      If the Executive's employment is terminated by
                           voluntary action of the Executive, the date specified
                           in the Notice of Termination.

         (b)      Termination Upon Executive's Death. In the event of the
                  Executive's death, the Company shall pay to the Executive's
                  estate any unpaid amount of Salary, benefits and un-reimbursed
                  expenses through the date of death.

         (c)      Termination for Disability. The Company may terminate the
                  Executive's employment because of the Disability of the
                  Executive and thereafter the Company shall pay to the
                  Executive (or his successors) his unpaid Salary, benefits and
                  un-reimbursed expenses through the Employment Termination
                  Date.

         (d)      Termination for Cause. The Company may terminate the
                  Executive's employment hereunder and the Employment Period
                  for Cause. For the purposes of this Agreement, "CAUSE" shall
                  mean termination because of the Executive's personal
                  dishonesty, incompetence, willful misconduct, breach of
                  fiduciary duty involving personal profit, failure to perform
                  required duties, violation of any law, rule or regulation
                  (other than traffic violations or similar offenses) or the
                  material breach of any provision of this Agreement. If the
                  Executive's employment is terminated for Cause, the Company
                  shall pay the Executive (or his successors) his unpaid Salary,
                  benefits and un-reimbursed expenses through the Employment
                  Termination Date.

         (e)      Compensation Upon Termination by Company Other Than for Cause.
                  If the Company shall terminate the Executive's employment for
                  any reason other than pursuant to Sections 9(b), 9(c) or 9(d),
                  then the Company shall pay to the Executive his unpaid Salary,
                  benefits and un-reimbursed expenses. Further, the Company
                  shall immediately vest all unvested Options in accordance with
                  the grants provided in Section 6 as would have been paid
                  during the tenure of this Agreement had the Executive not been
                  terminated, and allow the Executive one year from the
                  Employment Termination Date in which to exercise such Options.

         (f)      Termination by Executive. In the event that the Executive
                  voluntarily terminates his employment with the Company prior
                  to the expiration of the Employment Period, the Executive
                  shall be entitle only to the payment of the amounts which
                  would be payable to him under Section 9(d) above as if he had
                  been terminated for cause. However, in the event that the
                  Executive terminates his employment


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<PAGE>

                  with the Company prior to the expiration of the Employment
                  Period due to an adverse change in the condition of his
                  employment, and such adverse change is confirmed by an
                  independent arbitrator to be a reasonable reason to resign,
                  then the Executive shall be entitled to Severance Pay. For the
                  purposes of this Agreement, "SEVERANCE PAY" shall mean Salary
                  equivalent to one week's salary for each completed month of
                  service, but not to exceed the completion of the Company's
                  Salary obligations during the Employment Period.

SECTION 10. COMPANY PROTECTION PROVISIONS. The following provisions apply for
the protection of the Company and shall survive indefinitely beyond the duration
of this Agreement:

         (a)      Non-Competition. During the Restricted Period (as hereinafter
                  defined), the Executive shall not directly or indirectly
                  compete with the Company by owning, managing, controlling or
                  participating in the ownership, management or control of, or
                  be employed or engaged by or otherwise affiliated or
                  associated with any Competitive Business in any location in
                  which the Company is doing business as of the Employment
                  Termination Date. As used herein, the term "RESTRICTED PERIOD"
                  means the Employment Period and a period of twelve months
                  thereafter. As used herein, a "Competitive Business" is any
                  other corporation, limited liability company, partnership,
                  proprietorship, firm, association or other business entity
                  that is engaged in any business from which the Company has
                  derived more than 10% of its revenues during the twelve months
                  preceding the Employment Termination Date or in which the
                  Company has invested 10% or more of its total assets as of the
                  time in question. The Company hereby acknowledges the
                  Executive's ongoing journalistic relationship with the
                  Pittsburgh Tribune-Review and exempts that relationship from
                  this Non-Competition provision. Further, as a published
                  author, the Executive shall have the right to publish books
                  with other publishers.

         (b)      Non-Interference. During the Restricted Period, the Executive
                  shall not induce or solicit any employee of the Company or any
                  person doing business with the Company to terminate his or her
                  employment or business relationship with the Company or
                  otherwise interfere with any such relationship.

         (c)      Confidentiality. The Executive agrees and acknowledges that,
                  by reason of the nature of his duties as an officer and
                  employee, he will have or may have access to and become
                  informed of confidential and secret information which is a
                  competitive asset of the Company ("CONFIDENTIAL
                  INFORMATION"), including without limitation any lists of
                  customers or subscribers, financial statistics, research data
                  or any other statistics and plans contained in profit plans,
                  capital plans, critical


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         (d)      issue plans, strategic plans or marketing or operation plans
                  or other trade secrets of the Company and any of the foregoing
                  which belong to any person or company to which the Executive
                  has access by reason of his employment relationship with the
                  Company. The Executive agrees faithfully to keep in strict
                  confidence, and not, either directly or indirectly, to make
                  known, divulge, reveal, furnish, make available or use (except
                  for use in the regular course of his employment duties) any
                  such Confidential Information. The Executive acknowledges that
                  all manuals, instruction books, price lists, experiment logs
                  or papers, information and records and other information and
                  aids relating to the Company's business, and any and all other
                  documents containing Confidential Information furnished to the
                  Executive by the Company or otherwise acquired or developed by
                  the Executive, shall at all times be the property of the
                  Company. Upon termination of the Employment Period, the
                  Executive shall return to the Company any such property or
                  documents which are in his possession, custody or control, but
                  his obligation of confidentiality shall survive such
                  termination of Employment Period until and unless any such
                  Confidential Information shall have become, through no fault
                  of the Executive, generally known to the trade. The
                  obligations of the Executive under this subsection are in
                  addition to, and not in limitation or preemption of, all other
                  obligations of confidentiality that the Executive may have to
                  the Company under general legal or equitable principles.

         (e)      Remedies. It is expressly agreed by the Executive and the
                  Company that these provisions are reasonable for purposes of
                  preserving for the Company its business, goodwill and
                  proprietary information. It is also agreed that if any
                  provision is found by a court having jurisdiction to be
                  unreasonable because of scope, area or time, then that
                  provision shall be amended to correspond in scope, area or
                  time to that considered reasonable by a court and as amended
                  shall be enforced and the remaining provisions shall remain
                  effective. In the event of any breach of these provisions by
                  the Executive, the parties recognize and acknowledge that a
                  remedy at law will be inadequate and the Company may suffer
                  irreparable injury. The Executive acknowledges that the
                  services to be rendered by him are of a character giving them
                  peculiar value, the loss of which cannot be adequately
                  compensated for in damages; accordingly, the Executive
                  consents to injunctive and other appropriate equitable relief
                  without the posting of any type of bond or surety upon the
                  initiation of proceedings therefore by the Company in order to
                  protect the Company's rights. Such relief shall be in addition
                  to any other relief to which the Company may be entitled at
                  law or in equity.

SECTION 11. INDEMNIFICATION. As an officer of the Company, the Executive shall
be indemnified by the Company in accordance with the indemnification provisions
of the Company's Bylaws, and otherwise to the extent to which officers of a
corporation


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registered under the laws of Florida may be indemnified pursuant to Section
607.0850 of the Florida statutes and to the extent to which officers of a
corporation organized under the laws of Nevada may be indemnified pursuant to
Nevada statutes.

SECTION 12. SUCCESSORS AND ASSIGNS. Except as hereinafter expressly provided,
the agreements, covenants, terms and provisions of this Agreement shall bind the
respective heirs, executors, administrators, successors and assigns of the
parties. This Agreement is personal in nature and neither of the parties shall,
without the consent of the other, assign or transfer this Agreement or any
rights or obligations hereunder, except as provided in this Section 12. Without
limiting the foregoing, the Executive's right to receive payments hereunder
shall not be assignable or transferable, whether by pledge, creation of a
security interest or otherwise, and in the event of any attempted assignment or
transfer in contravention of this Section 12, the Company shall have no
liability to pay to the purported assignee or transferee any amount so attempted
to be assigned or transferred.

SECTION 13. NOTICES. All notices and other communications that are required or
may be given under this Agreement shall be in writing and shall be delivered
personally or by express mail or by certified mail addressed to the party
concerned at the addresses noted below. All notices shall be effective upon
receipt.

If to the Company:         NewsMax Media, Inc.
                           Suite 270 Brandywine Centre II
                           560 Village Boulevard
                           West Palm Beach, FL 33409

If to the Executive:       Christopher Ruddy
                           # 8114
                           1655 Brandywine Road
                           West Palm Beach, FL 33409

SECTION 14. WAIVER; REMEDIES CUMULATIVE. No waiver of any right or option
hereunder by any party shall operate as a waiver of any other right or option,
or the same right or option as respects any subsequent occasion for its
exercise, or of any legal remedy. No waiver by any party of any breach of this
Agreement or of any agreement or covenant contained herein shall be held to
constitute a waiver of any other breach or a continuation of the same breach.
All remedies provided in this Agreement are in addition to all other remedies
provided under this Agreement or applicable law.

SECTION 15. GOVERNING LAW; SEVERABILITY. This Agreement is made and is expected
to be performed in Palm Beach County, Florida, and the various terms,
provisions, covenants and agreements, and the performance thereof, shall be
construed, interpreted and enforced under and with reference to the laws of the
State of Florida. It is the intention


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<PAGE>

of the Company and the Executive to fully comply with all laws and matters of
public policy relating to employment agreements and restrictive covenants, and
this Agreement shall be construed consistently with such laws and public policy
to the extent possible. If any one or more covenants, agreements, terms or
provisions of this Agreement or any portion or portions thereof shall be held
invalid or unenforceable by a court of competent jurisdiction, then such
covenants, agreements, terms or provisions (or portions thereof) shall be deemed
separable from the remaining covenants, agreements, terms or provisions of this
Agreement and such holding shall in no way affect the validity or enforceability
of any of the other covenants, agreements, terms or provisions hereof.

SECTION 16. JURISDICTION AND VENUE. The parties acknowledge that a substantial
portion of negotiations, anticipated performance and execution of this Agreement
occurred or shall occur in Palm Beach County, Florida, and that, therefore,
without limiting the jurisdiction or venue of any other federal or state courts,
each of the parties irrevocably and unconditionally (a) agrees that any suit,
action or legal proceeding must be brought in Palm Beach County, Florida; (b)
consents to the jurisdiction of such court in any suit, action or proceeding;
(c) waives any objection which it may have to the laying of venue of any such
suit, action or proceeding in any of such courts; and (d) agrees that service of
any court paper may be effected on such party by mail, as provided in this
Agreement, or in such other manner as may be provided under applicable laws or
court rules in the State of Florida. Notwithstanding the above, the parties
hereto agree that any controversy, claim or dispute arising out of the terms of
this Agreement, or the breach thereof, shall be settled by arbitration in Palm
Beach County under the rules of the American Arbitration Association.

SECTION 17. MISCELLANEOUS. This Agreement constitutes the entire understanding
of the parties hereto with respect to the subject matter hereof. This Agreement
may not be modified, changed or amended except in a writing signed by each of
the parties hereto. This Agreement may be signed in multiple counterparts, each
of which shall be deemed an original hereof. The captions of the several
sections and the subsections of this Agreement are not part of the context
hereof, are inserted only for convenience in locating such subsections and shall
be ignored in construing this Agreement.

                            SIGNATURE PAGE TO FOLLOW


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<PAGE>

         IN WITNESS WHEREOF, the Company and the Executive have executed this
Agreement as of August 23, 2001.

                                           NEWSMAX  MEDIA,  INC.



                                       BY:
                                          ---------------------------------

                                       ITS:
                                          ---------------------------------

WITNESS:



---------------------------------

                                           CHRISTOPHER RUDDY



                                       BY:
                                          ---------------------------------

WITNESS:



---------------------------------


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