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Asset Purchase Agreement - SkyMall Inc., Durham & Co. Inc. and Awards.com Inc.

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                                                                  EXECUTION COPY



                            ASSET PURCHASE AGREEMENT,


                           DATED AS OF MARCH 28, 2001,


                                  BY AND AMONG


                                  SKYMALL, INC.


                             DURHAM & COMPANY, INC.


                                       AND


                                AWARDS.COM, INC.

<PAGE>
                                TABLE OF CONTENTS

                                                                            Page
                                                                            ----

Article I      SALE OF ASSETS AND CLOSING......................................1

         1.1   Assets..........................................................1

         1.2   Liabilities.....................................................4

         1.3   Purchase Price; Allocation......................................5

         1.4   Closing.........................................................6

         1.5   Prorations......................................................6

         1.6   Post-Closing Cooperation........................................6

Article II     REPRESENTATIONS AND WARRANTIES OF THE SELLER
               AND SKYMALL.....................................................7

         2.1   Organization and Qualification..................................8

         2.2   Authority.......................................................8

         2.3   No Conflicts....................................................9

         2.4   Governmental Approvals and Filings..............................9

         2.5   Books and Records..............................................10

         2.6   Financial Statements...........................................10

         2.7   Absence of Changes.............................................10

         2.8   No Undisclosed Liabilities.....................................11

         2.9   Taxes..........................................................11

         2.10  Legal Proceedings..............................................12

         2.11  Compliance With Laws and Orders................................12

         2.12  Benefit Plans; ERISA...........................................12

         2.13  Real Property..................................................12

         2.14  Tangible Personal Property.....................................12

         2.15  Intellectual Property Rights...................................13

         2.16  Contracts......................................................13

         2.17  Licenses ......................................................14

         2.18  Insurance......................................................14

         2.19  Affiliate Transactions.........................................14

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         2.20  Employees; Labor Relations.....................................14

         2.21  Environmental Matters..........................................15

         2.22  Substantial Customers and Suppliers............................15

         2.23  Accounts Receivable............................................15

         2.24  Inventory......................................................16

         2.25  No Guarantees..................................................16

         2.26  Entire Business................................................16

         2.27  Brokers .......................................................16

         2.28  Investment Representations.....................................16

         2.29  Disclosure.....................................................18

Article III    REPRESENTATIONS AND WARRANTIES OF THE
               PURCHASER......................................................18

         3.1   Organization and Qualification.................................18

         3.2   Authority......................................................19

         3.3   No Conflicts...................................................19

         3.4   Governmental Approvals and Filings.............................20

         3.5   Books and Records..............................................20

         3.6   Financial Statements...........................................20

         3.7   Absence of Changes.............................................20

         3.8   No Undisclosed Liabilities.....................................20

         3.9   Taxes..........................................................20

         3.10  Legal Proceedings..............................................20

         3.11  Compliance With Laws and Orders................................21

         3.12  Benefit Plans; ERISA...........................................21

         3.13  Insurance......................................................21

         3.14  Affiliate Transactions.........................................21

         3.15  Environmental Matters..........................................21

         3.16  Brokers........................................................22

         3.17  Capital Stock..................................................22

Article IV     COVENANTS......................................................22

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         4.1   Delivery of Acquired Assets....................................22

         4.2   Tax Matters....................................................23

         4.3   Collections of Accounts Receivable.............................23

         4.4   Use of Corporate Name..........................................23

         4.5   Anti-Dilution..................................................23

         4.6   Registration Rights............................................23

         4.7   Right of First Offer...........................................23

Article V      CLOSING DELIVERIES.............................................24

         5.1   Documents and Items to be Delivered to the Purchaser...........24

         5.2   Documents and Items to be Delivered to the Seller
               and SkyMall....................................................24

Article VI     SURVIVAL OF REPRESENTATIONS, WARRANTIES,
               COVENANTS AND AGREEMENTS.......................................25

         6.1   Survival of Representations, Warranties, Covenants and
               Agreements.....................................................25

Article VII    INDEMNIFICATION................................................26

         7.1   Indemnification................................................26

Article VIII   DEFINITIONS....................................................28

         8.1   Definitions....................................................28

Article IX     MISCELLANEOUS..................................................35

         9.1   Notices........................................................35

         9.2   Entire Agreement...............................................36

         9.3   Expenses.......................................................37

         9.4   Waiver.........................................................37

         9.5   Amendment......................................................37

         9.6   No Third-Party Beneficiary.....................................37

         9.7   No Assignment; Binding Effect..................................37

         9.8   Headings.......................................................37

         9.9   Invalid Provisions.............................................37

         9.10  Governing Law..................................................38

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         9.11  Construction...................................................38

         9.12  Counterparts...................................................38

         9.13  Joint and Several Liability....................................38

         9.14  Further Assurances.............................................38

         9.15  Set-Off........................................................38

         9.16  Confidentiality................................................38

         9.17  Consent to Jurisdiction and Service of Process.................39

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EXHIBITS

    EXHIBIT A     Assignment Agreement
    EXHIBIT B     Assumption Agreement
    EXHIBIT C     Officer's Certificate of the Seller
    EXHIBIT D     Secretary's Certificate of the Seller
    EXHIBIT E     Services Agreement
    EXHIBIT F     Amended and Restated Stockholders Agreement
    EXHIBIT G     Promissory Note
    EXHIBIT H     Officer's Certificate of the Purchaser
    EXHIBIT I     Secretary's Certificate of the Purchaser
    EXHIBIT J     Security Agreement

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<PAGE>
     ASSET PURCHASE AGREEMENT, dated as of March 28, 2001, by and among SKYMALL,
INC.,  a  Nevada  corporation,  ("SKYMALL"),  DURHAM  &  COMPANY,  INC.,  a Utah
corporation  and  wholly-owned   subsidiary  of  SkyMall  (the  "SELLER"),   and
AWARDS.COM, INC., a Delaware corporation (the "PURCHASER").

     WHEREAS, the Seller is engaged in the business of designing, manufacturing,
distributing and selling high quality recognition jewelry, logo merchandise, and
similar items (the "BUSINESS"); and

     WHEREAS,  the Seller desires to sell, transfer and assign to the Purchaser,
and the Purchaser desires to purchase and acquire from the Seller, substantially
all of the assets of the Seller, and in connection therewith,  the Purchaser has
agreed to assume  certain  of the  liabilities  of the  Seller  relating  to the
Business, all on the terms and subject to the conditions set forth herein.

     NOW, THEREFORE, in consideration of the mutual covenants and agreements set
forth in this  Agreement,  and for other good and  valuable  consideration,  the
receipt and  sufficiency  of which are hereby  acknowledged,  the parties hereto
agree as follows:

                                   ARTICLE I

                           SALE OF ASSETS AND CLOSING

          1.1 ASSETS.

          (a) ASSETS TRANSFERRED. On the terms and subject to the conditions set
     forth in this Agreement, the Seller will sell, transfer, convey, assign and
     deliver to the  Purchaser,  and the Purchaser will purchase and pay for, at
     the Closing, free and clear of all Liens other than Permitted Liens, all of
     the  Seller's  right,  title and  interest  in,  to and under the  Acquired
     Assets. For purposes of this Agreement,  "ACQUIRED ASSETS" means all of the
     Assets and Properties of the Seller operated, owned or leased by the Seller
     on the Closing Date, including, without limitation, the following:

          (i) [Intentionally omitted];

          (ii)  INVENTORY.  All  inventories of raw materials,  work-in-process,
     finished  goods,  products  under research and  development,  demonstration
     equipment,  office and other supplies, parts, packaging materials and other
     accessories related thereto that are held at, or are in transit from or to,
     the  locations  where the  Business or other  operations  of the Seller are
     conducted,  or located at customers'  premises on consignment or otherwise,
     including,  without  limitation,  any of the foregoing purchased subject to

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     any conditional  sales or title  retention  agreement in favor of any other
     Person,  together with all rights of the Seller  against  suppliers of such
     inventories (the "INVENTORY");

          (iii)  ACCOUNTS  RECEIVABLE.  All trade  accounts  receivable  and all
     notes,  bonds and other  evidences  of  indebtedness  and rights to receive
     payments owing to the Seller and the Security  Agreements  related thereto,
     including  any  rights  of the  Seller  with  respect  to any  third  party
     collection  procedures or any other Actions or  Proceedings  that have been
     commenced in connection therewith (the "ACCOUNTS Receivable");

          (iv) TANGIBLE PERSONAL PROPERTY. All furniture,  fixtures,  equipment,
     machinery,  supplies  and other  tangible  personal  property of the Seller
     (other  than the  Inventory),  whether  or not at the  locations  where the
     Business  is  conducted,  or  at  customers'  premises  on  consignment  or
     otherwise  (including,  but not  limited  to,  the items  listed in SECTION
     1.1(a)(iv) OF THE DISCLOSURE SCHEDULE) including,  without limitation,  any
     of the  foregoing  purchased  subject  to any  conditional  sales  or title
     retention  agreement in favor of any other Person (the  "TANGIBLE  PERSONAL
     PROPERTY");

          (v) TANGIBLE PERSONAL PROPERTY LEASES.  (A) The leases or subleases of
     tangible  personal  property  described  in  SECTION  1.1(a)(v)(a)  OF  THE
     DISCLOSURE  SCHEDULE as to which the Seller is the lessor or sublessor  and
     (B)  the  leases  of  tangible  personal  property   described  in  SECTION
     1.1(a)(v)(b)  OF THE  DISCLOSURE  Schedule  as to which  the  Seller is the
     lessee or sublessee,  together with any options to purchase the  underlying
     property, and in each case all other rights,  subleases and profits related
     to such  leases and  subleases  (the  leases  and  subleases  described  in
     subclauses (A) and (B), the "TANGIBLE PERSONAL PROPERTY LEASES");

          (vi) BUSINESS CONTRACTS. All Contracts set forth on SECTION 1.1(a)(vi)
     of the Disclosure Schedule ("ASSIGNED CONTRACTS");

          (vii) PREPAID ITEMS;  ADVANCES;  DEFERRED CHARGES.  All prepaid items,
     unrecouped or unearned  advances,  credits and deferred charges made by the
     Seller, including the items listed in SECTION 1.1(a)(vii) OF THE DISCLOSURE
     SCHEDULE ("PREPAYMENTS AND ADVANCES");

          (viii) INTANGIBLE  PERSONAL  PROPERTY.  All (A) Intellectual  Property
     used or held for use by the  Seller,  including,  without  limitation,  the
     items listed in SECTION  1.1(a)(viii) OF THE DISCLOSURE  SCHEDULE,  (B) the
     names,  trademarks and service marks "Durham & Company, Inc." and "Durham,"
     all derivatives  thereof and any similar  corporate trade name or trademark
     of the Seller, (C) rights to causes of action, lawsuits,  judgments, claims
     and demands of any nature  available  to or being  pursued by the Seller to
     the extent such causes of action, lawsuits,  judgments,  claims and demands
     relate to the  Business  or the  ownership,  use,  function or value of any
     Acquired Assets or, with respect to any of the Assumed Liabilities, whether
     arising by way of counterclaim or otherwise, including, without limitation,

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     any infringement, misappropriation or unfair competition actions and piracy
     enforcement  actions, and all proceeds with respect to any of the foregoing
     and (D)  goodwill  associated  with the  Business  or the  Acquired  Assets
     (collectively, "INTANGIBLE PERSONAL PROPERTY");

          (ix)  LICENSES.  All Licenses  utilized in the conduct of the Business
     ("BUSINESS LICENSES");

          (x) SECURITY DEPOSITS. All security deposits deposited by or on behalf
     of the Seller as lessee or sublessee under the Tangible  Personal  Property
     Leases (the "SECURITY DEPOSITS");

          (xi)  BUSINESS  BOOKS AND RECORDS.  All Books and Records used or held
     for use in the  conduct of the  Business,  including,  without  limitation,
     customer and client  contact lists,  or otherwise  relating to the Acquired
     Assets or Assumed Liabilities,  other than the minute books, stock transfer
     books and corporate seal of the Seller (the "BUSINESS  BOOKS AND RECORDS");
     and

          (xii) OTHER ASSETS AND PROPERTIES.  All other Assets and Properties of
     the Seller,  except as otherwise  specifically  provided in Section  1.1(b)
     (the "OTHER ASSETS").

     The Seller agrees to confirm the sale of the Acquired Assets on the Closing
Date by the execution and delivery to the Purchaser, on the Closing Date, of the
Assignment Agreement.

     (b)  EXCLUDED  ASSETS.  Notwithstanding  anything in this  Agreement to the
contrary,  the  following  Assets and  Properties  of the Seller (the  "EXCLUDED
ASSETS") shall be excluded from and shall not constitute Acquired Assets:

          (i) CASH.  All cash or cash  equivalents  in the bank  accounts of the
     Seller as of the Closing Date;

          (ii)  CORPORATE  RECORDS.  Minute  books,  stock  transfer  books  and
     corporate seal of the Seller;

          (iii) THIS AGREEMENT.  The Seller's  rights under this Agreement,  the
     Stockholders  Agreement and the Operative Agreements to which the Seller is
     a party;

          (iv)  BENEFIT  PLANS  AND OTHER  CONTRACTS.  Any  Benefit  Plan of the
     Seller,  including,  without  limitation,  the  Benefit  Plans set forth in
     SECTION 2.12 OF THE  DISCLOSURE  SCHEDULE,  and all of the Contracts  other
     than Assigned Contracts.

          (v) REAL PROPERTY LEASES. That certain Sublease Agreement, dated as of
     April 14, 1999,  by and between the Seller and  Multimedia  Telesys,  Inc.,
     with respect to 1205 S. Park Lane,  Suites 1 and 2, Maricopa,  Arizona (the

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     "REAL PROPERTY LEASE"), and all other leases and subleases of real property
     to which the Seller is a party,  together  with any options to purchase the
     underlying property and leasehold improvements thereon and all interests of
     the  Seller  in or  related  to the  buildings,  structures,  fixtures  and
     improvements on the properties  covered by such lease and all other rights,
     subleases,  licenses,  permits,  deposits  and  profits  appurtenant  to or
     related to any such lease and all security deposits paid thereon.

     1.2 LIABILITIES.

     (a) ASSUMED LIABILITIES. In connection with the sale, transfer, conveyance,
assignment and delivery of the Acquired Assets  pursuant to this  Agreement,  on
the terms and subject to the  conditions  set forth in this Agreement and except
as otherwise  provided in Section  1.2(b),  at the Closing,  the Purchaser  will
assume and agree to pay, perform and discharge the following  obligations of the
Seller, as the same shall exist on the Closing Date (the "ASSUMED LIABILITIES"),
and no other obligations:

          (i) OBLIGATIONS  UNDER ASSIGNED  CONTRACTS OR BUSINESS  LICENSES.  All
     obligations  of the  Seller  under  the  Assigned  Contracts  and  Business
     Licenses validly  transferred to the Purchaser  arising and to be performed
     on or after the Closing Date, and excluding any such obligations arising or
     to be performed prior to the Closing Date; and

          (ii) ACCOUNTS  PAYABLE.  The obligations of the Seller with respect to
     accounts payable to the Persons that are set forth in SECTION 1.2(a)(ii) OF
     THE DISCLOSURE SCHEDULE (the "ACCOUNTS PAYABLE").

     The  Purchaser  agrees to confirm  such  assumption  by the  execution  and
delivery to the Seller, on the Closing Date, of the Assumption Agreement.

     Notwithstanding  anything in this Agreement to the contrary,  the Purchaser
shall not assume any of the  obligations for which the Seller shall be liable as
provided in Section 1.5, and the same shall be excluded  from the  definition of
"Assumed Liabilities" for all purposes of this Agreement.

     (b) RETAINED LIABILITIES. Except for the Assumed Liabilities, the Purchaser
shall not assume by virtue of this  Agreement or the  transactions  contemplated
hereby,  and shall have no liability  for, any  Liabilities of the Seller of any
kind,  character  or  description   whatsoever  (the  "RETAINED   LIABILITIES").
Notwithstanding  anything in Section  1.2(a) or in any other  provision  of this
Agreement to the  contrary,  the Retained  Liabilities  shall  include,  without
limitation, the following:

          (i) any liability or obligation relating to any Excluded Asset;

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          (ii) any liability or obligation  relating to any  Indebtedness of the
     Seller,  including,  without limitation,  the obligations of the Seller set
     forth on SECTION 2.19(a) OF THE DISCLOSURE SCHEDULE;

          (iii) any  claim,  liability  or  obligation  relating  to any  Taxes,
     including,  with respect to the Seller and the Business,  for any period or
     portion  thereof ending on or before the Closing Date or arising out of any
     tax sharing agreement or the transactions contemplated by this Agreement;

          (iv) any  liability  relating to any Benefit  Plan or any  employee or
     consultant of the Seller;

          (v) any liability  arising out of or relating to any tort or breach of
     contract  (including,  without  limitation,  any  breach  of any  Contract)
     arising out of actions or inaction prior to the Closing;

          (vi) any liability  arising under or pursuant to any Environmental Law
     arising out of actions or inaction prior to the Closing; or

          (vii) any  liability  which does not relate to the  operations  of the
     Business.

     1.3 PURCHASE PRICE; ALLOCATION.

     (a) PURCHASE PRICE. In exchange for the Acquired Assets the Purchaser shall
deliver  to  Seller,  or at the  direction  of Seller,  SkyMall,  the  aggregate
purchase price (the "PURCHASE PRICE") as follows:

          (i) the Note; and

          (ii)  60,745,597  shares of Common  Stock,  par value  $0.01 per share
     ("COMMON  STOCK"),  of the  Purchaser,  by  delivering to the Seller at the
     Closing a  certificate,  registered  in the name of the Seller,  evidencing
     such Common Stock (the "PURCHASED  STOCK",  and together with the Note, the
     "PURCHASED SECURITIES");

     (b) ALLOCATION OF PURCHASE PRICE. The parties hereto  acknowledge and agree
that the  purchase  and sale of the  Acquired  Assets  is an  "applicable  asset
acquisition"  within the meaning of Section  1060(c) of the Code.  The  Purchase
Price  (including for this purpose the Assumed  Liabilities)  shall be allocated
among  the  Acquired  Assets as set forth in  SECTION  1.3(B) OF THE  DISCLOSURE
SCHEDULE  and the  parties  agree to be bound  by,  and shall  file Tax  Returns
consistent with, such allocations.

     1.4 CLOSING. The closing of the sale and transfer of the Acquired Assets to
the Purchaser and the  assumption  of the Assumed  Liabilities  by the Purchaser
(the "CLOSING")  will take place at the offices of Morgan,  Lewis & Bockius LLP,
101 Park  Avenue,  New  York,  New York  10178,  or at such  other  place as the
Purchaser  and the Seller  mutually  agree,  at 10:00 a.m.,  local time,  on the
Closing  Date. At the Closing,  the Purchaser  will pay and deliver the Purchase

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Price in  accordance  with Section 1.3.  Simultaneously  with the payment of the
Purchase  Price,  (a) the Seller will assign and transfer to the Purchaser  good
and valid  title in and to the  Acquired  Assets  (free and clear of all  Liens,
other  than  Permitted  Liens)  by  delivery  of (i) the  Assignment  Agreement,
substantially in the form of EXHIBIT A hereto (the "ASSIGNMENT AGREEMENT"), duly
executed  by  the  Seller,  and  (ii)  such  other  instruments  of  conveyance,
assignment  and  transfer,  in form and substance  reasonably  acceptable to the
Purchaser's  counsel and duly  executed by the Seller,  as the  Purchaser  shall
request  to vest  in the  Purchaser  good  title  to the  Acquired  Assets  (the
Assignment  Agreement and the other instruments referred to in clause (ii) above
being collectively referred to herein as the "ASSIGNMENT INSTRUMENTS"),  and (b)
the  Purchaser  will assume from the Seller the payment and  performance  of the
Assumed  Liabilities by delivery of the Assumption  Agreement,  substantially in
the form of EXHIBIT B hereto (the "ASSUMPTION AGREEMENT"),  duly executed by the
Purchaser.  At the Closing,  there shall also be  delivered,  to the  applicable
parties hereto, the opinions,  certificates and other contracts,  documents, and
instruments required to be delivered under Article VI.

     1.5 PRORATIONS.  Prorations relating to the Acquired Assets will be made as
of the Closing Date, with the Seller liable to the extent that personal property
Taxes payable in respect of the Acquired  Assets relate to any time period prior
to the Closing Date and the Purchaser  liable to the extent such items relate to
periods beginning with and subsequent to the Closing Date.

     1.6 POST-CLOSING COOPERATION.

     (a) At any time or from time to time after the Closing,  at the Purchaser's
request and without further consideration,  the Seller shall execute and deliver
to  the  Purchaser  such  other  instruments  of  sale,  transfer,   conveyance,
assignment and  confirmation,  provide such materials and  information  and take
such other actions as the Purchaser may  reasonably  deem necessary or desirable
in order more effectively to transfer,  convey and assign to the Purchaser,  and
to confirm the  Purchaser's  title to, all of the Acquired  Assets,  and, to the
fullest extent  permitted by Law, to put the Purchaser in actual  possession and
operating  control  of the  Acquired  Assets  and to  assist  the  Purchaser  in
exercising all rights with respect thereto, and otherwise to cause the Seller to
fulfill its obligations under this Agreement and the Operative  Agreements.  The
Seller  shall  use  its  best  efforts  to  obtain  any  consents  necessary  to
effectively assign the Assigned Contracts.

     (b)  Effective  on the Closing  Date,  the Seller  hereby  constitutes  and
appoints the Purchaser the true and lawful  attorney-in-fact of the Seller, with
full power of substitution,  in the name of the Seller or the Purchaser,  but on
behalf of and for the sole benefit of the  Purchaser:  (i) to demand and receive
from time to time any and all of the  Acquired  Assets and to make  endorsements
and give  receipts  and  releases  for and in  respect  of the same and any part
thereof; (ii) to institute, prosecute, compromise and settle any and all Actions

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or Proceedings that the Purchaser may deem proper in order to collect, assert or
enforce  any  claim,  right or title of any kind in or to the  Acquired  Assets;
(iii) to defend or compromise  any or all Actions or  Proceedings  in respect of
any of the Acquired Assets;  and (iv) to do all such acts and things in relation
to the matters  set forth in the  preceding  clauses  (i)  through  (iii) as the
Purchaser  shall  deem  desirable.  The  Seller  hereby  acknowledges  that  the
appointment  hereby  made and the powers  hereby  granted  are  coupled  with an
interest  and are not and shall not be  revocable by the Seller in any manner or
for any  reason.  The  Seller  shall  deliver  to the  Purchaser  at  Closing an
acknowledged  power of attorney  to the  foregoing  effect duly  executed by the
Seller.

     (c) At any time  after  the  Closing,  for  litigation,  Tax or  accounting
purposes,  upon the written request of the Purchaser to the Seller or the Seller
to the Purchaser  stating the need  therefor,  the party  receiving such request
shall (i) make or cause to be made  available  to the other  party,  its related
companies or  successors,  and permit such other party and its agents to inspect
and copy the Books and  Records of the party  receiving  such  request  and (ii)
assist in  arranging  discussions  with (and  calling  as  witnesses)  officers,
employees and agents of the party receiving such request on matters  relating to
the  Acquired  Assets,  the Assumed  Liabilities,  the  Excluded  Assets and the
Retained  Liabilities  subject to the  reimbursement of the party receiving such
request for any actual  out-of-pocket  expenses  incurred by the party receiving
such request in the performance of its obligations under this Section 1.6(c).

     (d) Notwithstanding anything to the contrary contained in this Section 1.6,
if the parties are in an adversarial  relationship in litigation or arbitration,
the furnishing of  information,  documents or records in accordance with Section
1.6(c) shall be subject to applicable rules relating to discovery.

                                   ARTICLE II

            REPRESENTATIONS AND WARRANTIES OF THE SELLER AND SKYMALL


     Each of SkyMall  and the  Seller  hereby  represents  and  warrants  to the
Purchaser, on a joint and several basis, as follows:

     2.1  ORGANIZATION  AND  QUALIFICATION.  The  Seller is a  corporation  duly
organized,  validly existing and in good standing under the Laws of the State of
Utah, and has full corporate  power and authority to conduct the Business as and
to the extent now conducted and to own, use and lease its Assets and Properties.
The Seller is duly qualified, licensed or admitted to do business and is in good
standing  in all  jurisdictions  in which the  ownership,  use or leasing of its
Assets and  Properties,  or the  conduct or nature of the  Business,  makes such
qualification,  licensing or admission  necessary and in which the failure to be
so  qualified,  licensed or admitted and in good  standing  could  reasonably be
expected  to have an  adverse  effect  on the  Condition  of the  Business,  the
validity or enforceability of this Agreement,  the Stockholders Agreement or any
of the Operative  Agreements to which it is a party or the ability of the Seller
to perform its obligations hereunder or thereunder.

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     2.2 AUTHORITY.

     (a) The Seller  has full  corporate  power and  authority  to  execute  and
deliver this Agreement,  the Stockholders Agreement and the Operative Agreements
to which it is a party, to perform its obligations  hereunder and thereunder and
to  consummate  the  transactions  contemplated  hereby and  thereby,  including
without  limitation  to sell  and  transfer  (pursuant  to this  Agreement)  the
Acquired Assets. The execution and delivery by the Seller of this Agreement, the
Stockholders  Agreement and the Operative Agreements to which it is a party, and
the performance by the Seller of its obligations hereunder and thereunder,  have
been duly and validly  authorized by the Board of Directors of the Seller and by
the  shareholders of the Seller,  no other  corporate  action on the part of the
Seller or its  shareholders  being  necessary in connection with such execution,
delivery and performance.  This Agreement has been duly and validly executed and
delivered by the Seller and constitutes,  and upon the execution and delivery by
the Seller of Stockholders Agreement and the Operative Agreements to which it is
a  party,  the  Stockholders   Agreement  and  such  Operative  Agreements  will
constitute,  legal,  valid and  binding  obligations  of the Seller  enforceable
against the Seller in  accordance  with their  respective  terms,  except as the
enforceability thereof may be limited by bankruptcy, insolvency, reorganization,
moratorium  or other  similar laws  relating to the  enforcement  of  creditor's
rights generally and by general principles of equity.

     (b) SkyMall has full  corporate  power and authority to execute and deliver
this  Agreement,  Stockholders  Agreement and the Operative  Agreements to which
SkyMall is a party,  to perform its  obligations  hereunder and  thereunder,  to
consummate the  transactions  contemplated  hereby and thereby,  and to make the
representations,  warranties,  covenants and agreements  made by SkyMall in this
Agreement,  the  Stockholders  Agreement and the  Operative  Agreements to which
SkyMall is a party. The execution and delivery by SkyMall of this Agreement, the
Stockholders  Agreement and the Operative Agreements to which it is a party, and
the  performance by SkyMall of its obligations  hereunder and  thereunder,  have
been duly and validly authorized by the Board of Directors of SkyMall,  no other
corporate action on the part of SkyMall or its  shareholders  being necessary in
connection with such  execution,  delivery and  performance.  This Agreement has
been duly and validly  executed and  delivered by SkyMall and  constitutes,  and
upon the execution and delivery by SkyMall of the Stockholders Agreement and the
Operative Agreements to which SkyMall is a party, the Stockholders Agreement and
such Operative Agreements will constitute,  legal, valid and binding obligations
of SkyMall  enforceable  against  SkyMall in  accordance  with their  respective
terms,  except as the  enforceability  thereof  may be  limited  by  bankruptcy,
insolvency,  reorganization,  moratorium  or other  similar laws relating to the
enforcement of creditor's rights generally and by general principles of equity.

                                       13
<PAGE>
     2.3 NO  CONFLICTS.  The  execution  and  delivery by each of the Seller and
SkyMall of this Agreement,  and the execution and delivery by each of the Seller
and SkyMall of the Stockholders  Agreement and Operative  Agreements to which it
is a party,  the performance by each of the Seller and SkyMall of its respective
obligations under this Agreement,  the Stockholders Agreement and such Operative
Agreements and the  consummation  of the  transactions  contemplated  hereby and
thereby did not, do not and will not:

     (a)  conflict  with or result in a violation or breach of any of the terms,
conditions  or  provisions  of the articles of  incorporation  or by-laws of the
Seller;

     (b)  conflict  with or  result  in a  violation  or  breach  of any term or
provision of any Law or Order applicable to the Seller,  SkyMall or any of their
respective Assets and Properties; or

     (c) (i)  conflict  with  or  result  in a  violation  or  breach  of,  (ii)
constitute  (with or without  notice or lapse of time or both) a default  under,
(iii)  require the Seller or SkyMall to obtain any  consent,  approval or action
of,  make any filing  with or give any notice to any Person as a result or under
the terms of,  (iv)  result in or give to any Person  any right of  termination,
cancellation,  acceleration or modification in or with respect to, (v) result in
or give to any  Person  any  additional  rights  or  entitlement  to  increased,
additional,  accelerated  or guaranteed  payments  under,  or (vi) result in the
creation or imposition  of any Lien upon the Seller or SkyMall,  or any of their
respective  Assets and  Properties  under,  any  Business  Contract  or Business
License or any  Contract or License to which the Seller or SkyMall is a party or
by which any of their respective Assets and Properties are bound.

     2.4 GOVERNMENTAL APPROVALS AND FILINGS.  Except as disclosed in SECTION 2.4
OF THE DISCLOSURE  SCHEDULE,  no consent,  approval or action of, filing with or
notice to any Governmental or Regulatory  Authority on the part of the Seller or
SkyMall is required in connection  with the execution,  delivery and performance
of this Agreement, the Stockholders Agreement or any of the Operative Agreements
to which  it is a party or the  consummation  of the  transactions  contemplated
hereby or thereby.

     2.5 BOOKS AND RECORDS.  Copies of the minute books,  stock record books and
other similar records of the Seller have been provided to the Purchaser prior to
the  execution  of this  Agreement,  are  complete  and  correct  and have  been
maintained  in  accordance  with sound  business  practices.  Such minute  books
contain a true and  complete  record of all action  taken at all meetings and by
all written  consents in lieu of meetings  of the  directors,  stockholders  and
committees of the board of directors and shareholders of the Seller.

     2.6 FINANCIAL  STATEMENTS.  Prior to the execution of this  Agreement,  the
Seller has  delivered to the Purchaser  true and complete  copies of the balance
sheet of the Seller as of December 31, 2000 and the  statement of income for the
fiscal year then ended (the "FINANCIAL  STATEMENTS").  The Financial  Statements
fairly  present the  financial  condition of the Seller as of December 31, 2000.
The Seller's Working Capital as of the date hereof is $895,000.

                                       14
<PAGE>
     2.7 ABSENCE OF CHANGES.  Since  December 31,  2000,  except as disclosed in
SECTION 2.7 OF THE DISCLOSURE SCHEDULE,  there has not been any material adverse
change, or any event or development  which,  individually or together with other
such  events,  could  reasonably  be  expected  to result in a material  adverse
change, in the Condition of the Business.  None of the other  representations or
warranties set forth in this  Agreement  shall be deemed to limit the foregoing.
In addition,  without  limiting  the  foregoing,  there has not  occurred  since
December 31, 2000:

     (a) any physical damage, destruction or other casualty loss (whether or not
covered  by  insurance)  affecting  any of the  real  or  personal  property  or
equipment  of the Seller used or held for use in the conduct of the  Business in
an aggregate amount exceeding $5,000;

     (b) (i) any acquisition or disposition of any Assets and Properties used or
held  for use in the  conduct  of the  Business,  other  than  inventory  in the
ordinary course of business consistent with past practice and other acquisitions
or dispositions not exceeding in either case $5,000 in the aggregate or (ii) any
creation or incurrence of a Lien, other than a Permitted Lien, on any Assets and
Properties used or held in the conduct of the Business;

     (c) any entering into,  amendment,  modification,  termination  (partial or
complete)  or granting of a waiver  under or giving any consent  with respect to
(i) any Contract  which is required (or had it been in effect on the date hereof
would have been required) to be disclosed in the Disclosure Schedule pursuant to
Section 2.16, (ii) any Business License or (iii) any Intellectual  Property used
in connection with the Business;

     (d) any capital  expenditures  or  commitments  for  additions to property,
plant or  equipment  used or held  for use by the  Seller  constituting  capital
assets in an aggregate amount exceeding $5,000;

     (e)  any  entering  into  of an  agreement  to do or  engage  in any of the
foregoing; or

     (f) any other transaction  involving or development  affecting the Business
or the  Condition  of the  Business  outside  the  ordinary  course of  business
consistent with past practice.

     2.8 NO UNDISCLOSED  LIABILITIES.  Except as disclosed in SECTION 2.8 OF THE
DISCLOSURE SCHEDULE, there are no Liabilities against,  relating to or affecting
the Business or any of the Acquired  Assets or Assumed  Liabilities,  other than
Liabilities  incurred in the ordinary  course of business  consistent  with past
practice  which  are not for tort or for  breach  of  contract  and which in the
aggregate are not material to the Condition of the Business.

                                       15
<PAGE>
     2.9 TAXES.  There are no Taxes of the Seller,  or  deficiencies in Taxes or
claims for Taxes against the Seller,  for any taxable period that could become a
liability of, or which could be assessed or collected against the Purchaser,  or
become a Lien on any Acquired Assets.  Except as disclosed in SECTION 2.9 OF THE
DISCLOSURE SCHEDULE, all federal, state, local and foreign Tax Returns,  reports
and  statements  required to be filed by the Seller have been timely  filed with
the  appropriate  Governmental  or  Regulatory  Authority  and all such returns,
reports and statements are true,  correct and complete in all material respects.
All Taxes due and payable for the periods  covered by such returns,  reports and
statements have been paid prior to the date on which any fine, penalty, interest
or late charge may be added thereto for  nonpayment  thereof,  or any such fine,
penalty, interest, late charge or loss has been paid. The Seller has withheld or
collected  the amount of all Taxes  related  to the  Business  and the  Acquired
Assets required to be withheld or collected, and has paid the same to the proper
tax  receiving  officers  or  authorized  depositaries,  except  to  the  extent
contested  in good  faith  by the  Seller.  The  Seller  is not a  party  to any
agreement  extending  the time within which to file any Tax Return.  None of the
Seller's  federal  income tax returns and none of its state  income or franchise
tax or sales or use tax returns  have ever been audited by any  Governmental  or
Regulatory  Authority and no such audits are pending or, to the knowledge of the
Seller, threatened with respect to any taxes for which the Seller may be liable,
and no extensions  of any statute of  limitations  have been filed.  None of the
Acquired Assets is property that is required to be treated as owned by any other
Person  pursuant  to the  "safe  harbor  lease"  provisions  of  former  Section
168(f)(8)  of the  Internal  Revenue  Code  of  1954 as  amended  and in  effect
immediately prior to the enactment of the Tax Reform Act of 1986 and none of the
Acquired  Assets is  "tax-exempt  use  property"  within the  meaning of Section
168(h) of the Code. None of the Acquired Assets secures any debt the interest on
which is tax-exempt under Section 103 of the Code.

     2.10 LEGAL PROCEEDINGS.  There are no Actions or Proceedings pending or, to
the  knowledge  of the  Seller or  SkyMall,  threatened  against  or  reasonably
expected to relate to or affect the Seller or any of its Assets and  Properties.
There are no facts or circumstances known to the Seller that could reasonably be
expected  to give  rise to any  Action or  Proceeding  against,  relating  to or
affecting the Seller or any of its Assets and Properties. Neither the Seller nor
SkyMall has received any notice, or has any knowledge, of any Orders outstanding
against the Seller.

     2.11 COMPLIANCE  WITH LAWS AND ORDERS.  During the two year period prior to
the date hereof,  and to the  knowledge of the Seller or Skymall,  prior to such
two year period, neither the Seller nor SkyMall is, nor has either of the Seller
or SkyMall at any time  been,  nor has either of the Seller or SkyMall  received
any notice  that it is or has at any time been,  in  violation  of or in default
under,  any Law or Order applicable to the Business or the Assets and Properties
of the Seller.

     2.12 BENEFIT  PLANS;  ERISA.  All Benefit Plans of the Seller are listed in
SECTION  2.12  OF THE  DISCLOSURE  SCHEDULE,  and  copies  of all  documentation
relating  to  such  Benefit  Plans   (including  all  plan  documents,   written

                                       16
<PAGE>
descriptions  of  plans,   actuarial   reports  and  governmental   filings  and
determinations  with respect to such Benefit  Plans) have been delivered or made
available to the Purchaser. None of the Benefit Plans are Defined Benefit Plans.

     2.13 REAL PROPERTY.

     (a) SECTION  2.13 OF THE  DISCLOSURE  SCHEDULE  contains a true and correct
list of each  parcel of real  property  leased by the Seller (the  "LEASED  REAL
PROPERTY"). The Seller does not own any real estate.

     (b) The Seller has a valid and  subsisting  leasehold  estate in the Leased
Real Property for the full term of the lease thereof.  Each lease referred to in
clause Section 2.13(a) is a legal, valid and binding  agreement,  enforceable in
accordance  with its terms,  of the  Seller and the Seller  knows of no, and the
Seller has not received notice of any, default (or any condition or event which,
after notice or lapse of time or both, would constitute a default) thereunder.

     (c) Neither the Seller nor SkyMall has any knowledge, nor has the Seller or
SkyMall  received  any notice,  of any claim,  action or  proceeding,  actual or
threatened,  against the Seller or the Leased Real  Property by any Person which
would or may adversely  affect the future use,  occupancy or value of its Leased
Real Property or any part thereof.

     2.14  TANGIBLE  PERSONAL  PROPERTY.  The Seller is in possession of and has
good title to all of its Tangible Personal  Property.  All the Tangible Personal
Property is free and clear of all Liens,  other than  Permitted  Liens and Liens
disclosed in SECTION  2.14 OF THE  DISCLOSURE  SCHEDULE,  and is in good working
order and condition, ordinary wear and tear excepted.

     2.15 INTELLECTUAL  PROPERTY RIGHTS.  The Seller either has all right, title
and interest in or a valid and binding license to use all Intellectual  Property
used  in  connection  with  the  conduct  of the  Business,  including,  without
limitation,  all of the Intellectual  Property disclosed in SECTION 1.1(a)(viii)
OF THE DISCLOSURE Schedule.  No other Intellectual Property is used or necessary
in the  conduct of the  Business.  Except as  disclosed  in SECTION  2.15 OF THE
DISCLOSURE  SCHEDULE,  (a)  the  Seller  has  the  exclusive  right  to use  the
Intellectual  Property  disclosed  in  SECTION  1.1(a)(viii)  OF THE  DISCLOSURE
SCHEDULE,  (b) all  registrations  with  and  applications  to  Governmental  or
Regulatory Authorities in respect of such Intellectual Property are valid and in
full  force  and  effect  and are not  subject  to the  payment  of any Taxes or
maintenance  fees or the taking of any other actions by the Seller or SkyMall to
maintain their validity or  effectiveness,  (c) there are no restrictions on the
direct or indirect transfer of any license, or any interest therein, held by the
Seller in respect of such Intellectual Property, (d) the Seller has delivered to
the  Purchaser  prior to the  execution  of this  Agreement  documentation  with
respect to any invention, process, design, computer program or other know-how or
trade secret included in such  Intellectual  Property,  which  documentation  is
accurate  in all  material  respects  and  reasonably  sufficient  in detail and
content to identify  and  explain  such  invention,  process,  design,  computer
program, or other know-how or trade secret and to facilitate its full and proper

                                       17
<PAGE>
use without reliance on the special  knowledge or memory of any Person,  (e) the
Seller  has  taken  reasonable   security   measures  to  protect  the  secrecy,
confidentiality,  and value of its trade secrets in respect of the Business, (f)
the Seller is not,  nor has it  received  any notice  that it is, in default (or
with the giving of notice or lapse of time or both,  would be in default)  under
any  license to use such  Intellectual  Property  and (g) neither the Seller nor
SkyMall has any knowledge that such Intellectual  Property is being infringed by
any  other  Person.  Except  as set  forth  on  SECTION  2.15 OF THE  DISCLOSURE
SCHEDULE,  neither the Seller nor SkyMall is  infringing  upon any  Intellectual
Property of any other Person and no claim is pending or, to the knowledge of the
Seller or SkyMall, has been made to such effect that has not been resolved; and,
to the  knowledge  of the Seller or  SkyMall,  neither the Seller nor SkyMall is
infringing any  Intellectual  Property  rights of any other Person in connection
with the conduct of the Business.

     2.16 CONTRACTS. SECTION 2.16 OF THE DISCLOSURE SCHEDULE contains a true and
complete  list of each of the  Contracts  to which the  Seller is a party.  Each
Contract required to be disclosed in SECTION 2.16 OF THE DISCLOSURE  SCHEDULE is
in full force and effect and constitutes a legal,  valid and binding  agreement,
enforceable in accordance with its terms, of each party thereto, and neither the
Seller nor any other party to such  Contract is, or has received  notice that it
is, in violation or breach of or default under any such Contract (or with notice
or lapse of time or both,  would be in violation  or breach of or default  under
any such Contract).

     2.17 LICENSES.  SECTION 2.17 OF THE DISCLOSURE SCHEDULE contains a true and
complete list of all Licenses used in and material to the business or operations
of the Seller or necessary to conduct the Business.  Each License required to be
disclosed in SECTION 2.17 OF THE  DISCLOSURE  SCHEDULE is valid,  binding and in
full force and effect. The Seller is not, or has not received any notice that it
is, in default (or with the giving of notice or lapse of time or both,  would be
in default) under any such License.

     2.18 INSURANCE. SECTION 2.18 OF THE DISCLOSURE SCHEDULE contains a true and
complete list of all liability, property, workers' compensation,  directors' and
officers' liability and other insurance policies currently in effect that insure
the  business,  operations or employees of the Seller or affect or relate to the
ownership,  use or operation of any of the Assets and  Properties of the Seller.
The insurance  coverage  provided by the policies  described in clause (a) above
will not terminate or lapse by reason of any of the transactions contemplated by
this Agreement,  the Stockholders  Agreement or the Operative  Agreements.  Each
policy  listed in SECTION 2.18 OF THE  DISCLOSURE  SCHEDULE is valid and binding
and in full force and effect,  all premiums due  thereunder  have been paid when
due and  neither  the Seller nor the Person to whom such  policy has been issued
has received any notice of  cancellation  or  termination in respect of any such
policy or is in default  thereunder,  and the Seller does not know of any reason
or state of facts that could lead to the cancellation of such policies.

     2.19  AFFILIATE  TRANSACTIONS.  (a)  no  officer,  director,  Affiliate  or
Associate  of the  Seller or any  Associate  of any such  officer,  director  or
Affiliate  provides or causes to be provided any assets,  services or facilities
used or held for use in connection with the Business,  and (b) the Business does
not provide or cause to be provided any assets,  services or  facilities  to any
such officer, director, Affiliate or Associate.

                                       18
<PAGE>
     2.20 EMPLOYEES; LABOR RELATIONS.

     (a) SECTION 2.20(a) OF THE DISCLOSURE SCHEDULE contains a list of the names
of all officers,  employees and consultants who perform  services for the Seller
together  with each such  Person's  position or function,  annual base salary or
wages or other compensation and any incentives or bonus arrangement with respect
to each such Person.

     (b) Except as disclosed in SECTION 2.20(b) OF THE DISCLOSURE SCHEDULE,  (i)
no employee of the Seller is presently a member of a collective  bargaining unit
and, to the knowledge of each of the Seller and SkyMall, there are no threatened
or contemplated  attempts to organize for collective  bargaining purposes by any
of the employees of the Seller,  and (ii) no unfair labor practice  complaint or
employment  discrimination claim has been brought during the last five (5) years
against  the  Seller  before the  National  Labor  Relations  Board or any other
Governmental or Regulatory Authority. There has been no work stoppage, strike or
other  concerted  action by employees of the Seller.  The Seller has complied in
all material  respects with all  applicable  Laws relating to the  employment of
labor,   including  without  limitation  those  relating  to  wages,  hours  and
collective bargaining.

     2.21 ENVIRONMENTAL MATTERS. To the knowledge of the Seller and SkyMall, the
Seller is in  compliance  in all  material  respects  with all  applicable  Laws
relating  to human  health  and  protection  of the  environment  (collectively,
"ENVIRONMENTAL  LAWS")  and  any  required  permits,  licenses,   approvals  and
authorizations,  except  where  failure  to so comply  would not have a material
adverse  effect on the Condition of the Business.  The Seller has not caused any
releases of Hazardous Substances (as defined by the Comprehensive  Environmental
Response  Compensation  and  Liability  Act) at,  in,  or  under,  any  property
(currently or formerly) operated by the Seller in violation of any Environmental
Law which violation  would result in, or could  reasonably be expected to result
in, a material  adverse  effect on the Condition of the  Business.  There are no
past,  pending or  threatened  administrative  or legal  proceedings,  claims or
actions against the Seller pursuant to Environmental Laws.

     2.22 SUBSTANTIAL CUSTOMERS AND SUPPLIERS. SECTION 2.22(a) OF THE DISCLOSURE
SCHEDULE  lists the five (5) largest  customers  of the Seller,  on the basis of
revenues for goods sold or services  provided  for the most recent  fiscal year.
SECTION 2.22(b) OF THE DISCLOSURE  SCHEDULE lists the ten (10) largest suppliers
of the Seller, on the basis of cost of goods or services  purchased for the most
recent  fiscal year.  Except as disclosed in SECTION  2.22(c) OF THE  DISCLOSURE
SCHEDULE,  no such  customer or supplier  has ceased or  materially  reduced its
purchases  from or sales or provision  of services to the Seller since  December
31,  2000,  or to the  knowledge  of the  Seller,  has  threatened  to  cease or
materially  reduce such  purchases or sales or  provision of services  after the
date hereof.  Except as disclosed in SECTION 2.22(d) OF THE DISCLOSURE SCHEDULE,
to the knowledge of the Seller and SkyMall,  no such customer or supplier is the
subject of any bankruptcy  proceeding or has otherwise  commenced any proceeding
before any  Governmental  or Regulatory  Authority to seek  protection  from its
creditors generally.

                                       19
<PAGE>
     2.23  ACCOUNTS  RECEIVABLE.  Except  as set  forth in  SECTION  2.23 OF THE
DISCLOSURE  SCHEDULE,  the  Accounts  Receivable  (a) arose from BONA FIDE sales
transactions  in the  ordinary  course of  business  and are payable on ordinary
trade terms,  (b) to the  knowledge  of the Seller are legal,  valid and binding
obligations  of the  respective  debtors  enforceable  in accordance  with their
respective  terms (except as such  enforceability  may be limited by bankruptcy,
insolvency,  reorganization,  moratorium  or other  similar laws relating to the
enforcement of creditor's rights generally and by general principles of equity),
(c) are not subject to any valid set-off or  counterclaim,  (d) do not represent
obligations  for goods sold on consignment,  on approval or on a  sale-or-return
basis or subject to any other repurchase or return arrangement,  and (e) are not
the  subject of any Actions or  Proceedings  brought by, on behalf of or against
the Seller or SkyMall. There are no security arrangements or collateral securing
the repayment or other satisfaction of the Accounts Receivable.

     2.24  INVENTORY.  All of the Inventory  (other than samples)  consists of a
quality  and  quantity  usable and  salable in the  ordinary  course of business
consistent  with past  practice.  All items  included in the  Inventory  are the
property of the Seller,  free and clear of any Liens other than Permitted Liens,
have  not  been  pledged  as  collateral,  and are not  held  by the  Seller  on
consignment  from others.  All items  included in the  Inventory  conform in all
material  respects to all standards  applicable to such  inventory or its use or
sale imposed by Governmental or Regulatory  Authorities.  As of the date hereof,
the book value of all of the Inventory of Seller is $782,000.

     2.25 NO  GUARANTEES.  None of the  Liabilities  of the  Business  or of the
Seller  incurred in connection with the conduct of the Business is guaranteed by
or subject to a similar  contingent  obligation of any other Person.  The Seller
has not  guaranteed  or become  subject to a similar  contingent  obligation  in
respect of the Liabilities of any customer, supplier or other Person to whom the
Seller  sells goods or provides  services in the conduct of the Business or with
whom the Seller otherwise has significant business  relationships in the conduct
of the Business.

     2.26 ENTIRE BUSINESS.  The sale of the Acquired Assets by the Seller to the
Purchaser  pursuant to this Agreement will  effectively  convey to the Purchaser
the entire Business and all of the tangible and intangible  property used by the
Seller or SkyMall (whether owned,  leased or held under license by the Seller or
SkyMall,  by any of the  Seller's  Affiliates  or  Associates,  or by others) in
connection  with the conduct of the  Business  as  heretofore  conducted  by the
Seller (except for the Excluded Assets).  Except as disclosed in SECTION 2.26 OF
THE DISCLOSURE  SCHEDULE,  there are no shared  facilities or services which are
used in  connection  with any  business  or other  operations  of the  Seller or
SkyMall or any of the Seller's Affiliates or Associates other than the Business.

                                       20
<PAGE>
     2.27  BROKERS.  All  negotiations   relative  to  this  Agreement  and  the
transactions  contemplated  hereby have been carried out by the Seller  directly
with the  Purchaser  without  the  intervention  of any  Person on behalf of the
Seller in such manner as to give rise to any valid  claim by any Person  against
the Purchaser for a finder's fee, brokerage commission or similar payment.

     2.28  INVESTMENT  REPRESENTATIONS.  The Seller is acquiring  the  Purchased
Securities  hereunder for the purpose of  investment  and not with a view to, or
for  resale in  connection  with,  the  distribution  thereof,  and not with any
present intention of distributing  such Purchased  Securities and has no present
plan or intention to Sell any of the Purchased Securities acquired by the Seller
pursuant to this Agreement;  PROVIDED,  HOWEVER that nothing contained herein or
in the  Stockholder's  Agreement shall prohibit the Seller from distributing the
Purchased  Securities or the Note to SkyMall.  For this purpose, the term "SELL"
means to sell, exchange,  contribute,  distribute or otherwise dispose of, or to
enter into a short sale, equity swap, option or other risk-reducing  transaction
with respect to, the subject property.  The Seller  acknowledges that any direct
or indirect offer, transfer,  sale, assignment,  pledge,  hypothecation or other
disposition of any such Purchased  Securities shall be subject to the provisions
of the Stockholders Agreement.

     The Seller has been advised that (a) the Purchased Securities have not been
registered  under the Securities Act; (b) the Purchased  Securities must be held
indefinitely,  and the Seller  must  continue to bear the  economic  risk of its
investment  in  such  Purchased  Securities,  until  and  unless  the  Purchased
Securities  are  subsequently  registered  under  the  Securities  Act  and  all
applicable  state  securities  laws or an exemption  from such  registration  is
available;  (c) there is no established market for the Purchased  Securities and
it is not  anticipated  that  there will be any such  market  for the  Purchased
Securities  in the  foreseeable  future;  (d) Rule  144  promulgated  under  the
Securities Act ("RULE 144") is not currently  available with respect to the sale
of any Purchased Securities, and the Purchaser has made no covenant to make such
Rule 144 available;  (e) if and when the Purchased Securities may be disposed of
without  registration in reliance on Rule 144, such disposition can be made only
in limited amounts in accordance with the terms and conditions of such rule; (f)
if the Rule 144  exemption  is not  available,  any public offer or sale without
registration will require  compliance with Regulation A under the Securities Act
or the  availability  of an exemption  under the Securities Act; (g) restrictive
legends  will  be  placed  on  the   certificates   representing  the  Purchased
Securities;  and (h) a notation will be made in the  appropriate  records of the
Purchaser  indicating that the Purchased  Securities are subject to restrictions
on transfer and, if the  Purchaser  should at some time in the future engage the
services of a securities transfer agent, appropriate stop-transfer  instructions
will be issued to such transfer agent with respect to the Purchased Securities.

     The Seller's financial  situation is such that (i) the Seller can afford to
bear the economic risk of holding the Purchased Securities being acquired by the
Seller  hereunder for an indefinite  period of time and can afford to suffer the
complete loss of its investment in such Purchased Securities;  (ii) the Seller's
knowledge and  experience  in financial  and business  matters are such that the

                                       21
<PAGE>
Seller is capable of evaluating the merits and risks of the Seller's  investment
in such Purchased Securities, or the Seller has been advised by a representative
possessing such knowledge and experience; (iii) the Seller understands that such
Purchased Securities  constitute a speculative  investment which involves a high
degree of risk of loss of its  investment  therein,  that there are  substantial
restrictions on the transferability of such Purchased  Securities,  and that, on
the Closing Date under this Agreement and for an indefinite period following the
Closing,  there will be no public market for the Purchased  Securities and that,
accordingly, it may not be possible to liquidate its investment in the Purchaser
in case of emergency,  if at all; (iv) the Seller has carefully  considered  the
proposed  investment by the Seller in the Purchased  Securities,  and the Seller
understands  and  has  taken  cognizance  of the  risk  factors  related  to the
acquisition of such Purchased Securities,  and no representations or warranties,
whether  expressed  or  implied,  have been made to the  Seller  concerning  the
Purchased  Securities,  the Purchaser or the Purchaser's  business,  operations,
financial  condition or prospects or other matters except as expressly set forth
in Article III; (v) in making its decision to acquire the Purchased  Securities,
the Seller has relied upon independent investigations made by the Seller and, to
the  extent   believed   by  the  Seller  to  be   appropriate,   the   Seller's
representatives,  including the Seller's professional,  financial, tax and other
advisors,  if any; (vi) the Seller has been given the  opportunity to request to
examine all documents and to ask questions of, and to receive  answers from, the
Purchaser and its  representatives  concerning  the terms and  conditions of the
acquisition  of the Purchased  Securities by the Seller  hereunder and to obtain
any  additional  information  which  the  Seller  or  its  representatives  deem
necessary; (vii) the Seller is familiar with the business, operations, financial
condition  and  prospects  of the  Purchaser;  (viii) the Seller is aware of and
familiar with the restrictions imposed on the transfer by the Seller of any such
Purchased Securities,  including, without limitation, the restrictions contained
in the  Stockholders  Agreement;  (ix) the Seller is aware that the Seller  will
have no right  to  register  any such  Purchased  Securities  and must  bear the
economic  risk of its  investment  therein;  (x) the  Seller  is an  "accredited
investor" as defined in Rule 501 of Regulation D under the  Securities  Act; and
(xi) the  Seller  acknowledges  that the  Purchaser  is  issuing  the  Purchased
Securities in reliance upon the Seller's representations and warranties herein.

     2.29 DISCLOSURE. No representation or warranty contained in this Agreement,
and no statement  contained in the  Disclosure  Schedule or in any  certificate,
list or other writing  furnished to Purchaser  pursuant to any provision of this
Agreement  contains any untrue  statement of a material fact or omits to state a
material fact  necessary in order to make the statements  herein or therein,  in
the light of the circumstances under which they were made, not misleading.

                                  ARTICLE III

                 REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

     The Purchaser  hereby  represents and warrants to the Seller and SkyMall as
follows:

                                       22
<PAGE>
     3.1  ORGANIZATION  AND  QUALIFICATION.  The Purchaser is a corporation duly
organized,  validly existing and in good standing under the Laws of the State of
Delaware,  and has full corporate  power and authority to conduct the Operations
as and to the  extent  now  conducted  and to own,  use and lease its Assets and
Properties. The Purchaser is duly qualified, licensed or admitted to do business
and is in good  standing in all  jurisdictions  in which the  ownership,  use or
leasing of its Assets and Properties, or the conduct or nature of the Operations
makes such  qualification,  licensing  or admission  necessary  and in which the
failure to be so  qualified,  licensed or admitted  and in good  standing  could
reasonably be expected to have an adverse effect on the Purchaser,  the validity
or  enforceability of this Agreement,  the Stockholders  Agreement or any of the
Operative  Agreements  to which it is a party or the ability of the Purchaser to
perform its obligations hereunder or thereunder.

     3.2 AUTHORITY.  (a) The Purchaser has full corporate power and authority to
execute and deliver this Agreement, the Stockholders Agreement and the Operative
Agreements  to which it is a party,  to perform its  obligations  hereunder  and
thereunder and to consummate the transactions  contemplated  hereby and thereby,
including  without  limitation  to  acquire  (pursuant  to this  Agreement)  the
Acquired Assets.  The execution and delivery by the Purchaser of this Agreement,
the Stockholders  Agreement and the Operative Agreements to which it is a party,
and  the  performance  by  the  Purchaser  of  its  obligations   hereunder  and
thereunder,  have been duly and validly  authorized by the Board of Directors of
the  Purchaser,  no other  corporate  action on the part of the Purchaser or its
stockholders  being necessary in connection  with such  execution,  delivery and
performance.  This Agreement has been duly and validly executed and delivered by
the  Purchaser  and  constitutes,  and upon the  execution  and  delivery by the
Purchaser of Stockholders  Agreement and the Operative Agreements to which it is
a  party,  the  Stockholders   Agreement  and  such  Operative  Agreements  will
constitute,  legal, valid and binding  obligations of the Purchaser  enforceable
against the Purchaser in accordance with their respective  terms,  except as the
enforceability thereof may be limited by bankruptcy, insolvency, reorganization,
moratorium  or other  similar laws  relating to the  enforcement  of  creditor's
rights generally and by general principles of equity.

     3.3 NO  CONFLICTS.  The  execution  and  delivery by the  Purchaser of this
Agreement,  the Stockholders Agreement and Operative Agreements to which it is a
party, the performance by the Purchaser of its obligations under this Agreement,
the Stockholders Agreement and such Operative Agreements and the consummation of
the transactions contemplated hereby and thereby did not, do not and will not:

     (a)  conflict  with or result in a violation or breach of any of the terms,
conditions  or  provisions  of the articles of  incorporation  or by-laws of the
Purchaser;

     (b)  conflict  with or  result  in a  violation  or  breach  of any term or
provision of any Law or Order  applicable  to the Purchaser or any of its Assets
and Properties; or

                                       23
<PAGE>
     (c) (i)  conflict  with  or  result  in a  violation  or  breach  of,  (ii)
constitute  (with or without  notice or lapse of time or both) a default  under,
(iii) require the  Purchaser to obtain any consent,  approval or action of, make
any filing  with or give any notice to any Person as a result or under the terms
of, (iv) result in or give to any Person any right of termination, cancellation,
acceleration or modification in or with respect to, (v) result in or give to any
Person  any  additional   rights  or   entitlement  to  increased,   additional,
accelerated  or  guaranteed  payments  under,  or (vi) result in the creation or
imposition of any Lien upon the  Purchaser,  or any of its Assets and Properties
under, any Contract or License to which the Purchaser is a party or by which any
of its Assets and Properties are bound.

     3.4 GOVERNMENTAL APPROVALS AND FILINGS. No consent,  approval or action of,
filing with or notice to any Governmental or Regulatory Authority on the part of
the  Purchaser  is required  in  connection  with the  execution,  delivery  and
performance  of  this  Agreement,  the  Stockholders  Agreement  or  any  of the
Operative  Agreements  to  which  it is a  party  or  the  consummation  of  the
transactions contemplated hereby or thereby except for such consents, approvals,
actions,  filings or notices  which have been or will be obtained or made on the
part.

     3.5 BOOKS AND RECORDS.  Copies of the minute books,  stock record books and
other similar  records of the Purchaser  have been made  available to the Seller
prior to the execution of this Agreement, are complete and correct and have been
maintained  in  accordance  with sound  business  practices.  Such minute  books
contain a true and  complete  record of all action  taken at all meetings and by
all written  consents in lieu of meetings  of the  directors,  stockholders  and
committees of the board of directors and stockholders of the Purchaser.

     3.6 FINANCIAL  STATEMENTS.  Prior to the execution of this  Agreement,  the
Purchaser  has  delivered to the Seller true and complete  copies of the balance
sheet of the  Purchaser as of December 31, 2000 and the  statement of income for
the  fiscal  year then  ended  (the  "PURCHASER'S  FINANCIAL  STATEMENTS").  The
Purchaser's  Financial  Statements fairly present the financial condition of the
Purchaser as of December 31, 2000.

     3.7 ABSENCE OF CHANGES.  Since  December 31,  2000,  except as disclosed in
SECTION 3.7 OF THE DISCLOSURE SCHEDULE,  there has not been any material adverse
change, or any event or development  which,  individually or together with other
such  events,  could  reasonably  be  expected  to result in a material  adverse
change, in the Operations.  None of the other  representations or warranties set
forth in this Agreement shall be deemed to limit the foregoing.

     3.8 NO UNDISCLOSED  LIABILITIES.  Except as disclosed in SECTION 3.8 OF THE
DISCLOSURE SCHEDULE, there are no Liabilities against,  relating to or affecting
the  Operations,  other than  Liabilities  incurred  in the  ordinary  course of
business  consistent  with past practice which are not for tort or for breach of
contract and which in the aggregate are not material.

     3.9 TAXES.  Except as disclosed in SECTION 3.9 OF THE DISCLOSURE  SCHEDULE,
all  federal,  state,  local and foreign  Tax  Returns,  reports and  statements
required  to be  filed  by  the  Purchaser  have  been  timely  filed  with  the

                                       24
<PAGE>
appropriate  Governmental or Regulatory Authority and all such returns,  reports
and  statements  are true,  correct and complete in all material  respects.  All
Taxes due and  payable  for the  periods  covered by such  returns,  reports and
statements have been paid prior to the date on which any fine, penalty, interest
or late charge may be added thereto for  nonpayment  thereof,  or any such fine,
penalty, interest, late charge or loss has been paid.

     3.10  LEGAL  PROCEEDINGS.  Except  as set  forth  on  SECTION  3.10  OF THE
DISCLOSURE  SCHEDULE,  there are no Actions or  Proceedings  pending  or, to the
knowledge of the Purchaser,  threatened against or reasonably expected to relate
to or affect the  Purchaser or any of its Assets and  Properties.  Except as set
forth  on  SECTION  3.10 OF THE  DISCLOSURE  SCHEDULE,  there  are no  facts  or
circumstances  known to the Purchaser that could  reasonably be expected to give
rise to any Action or Proceeding against, relating to or affecting the Purchaser
or any of its Assets and Properties.  Purchaser has not received any notice,  or
has any knowledge, of any Orders outstanding against the Purchaser.

     3.11 COMPLIANCE WITH LAWS AND ORDERS.  Purchaser is not and has not been in
violation  or  received  any  notice  that  it is or has at any  time  been,  in
violation of or in default under,  any Law or Order applicable to the Operations
or the Assets and Properties of the Purchaser.

     3.12 BENEFIT PLANS; ERISA. All Benefit Plans of the Purchaser are listed in
SECTION  3.12  OF THE  DISCLOSURE  SCHEDULE,  and  copies  of all  documentation
relating  to  such  Benefit  Plans   (including  all  plan  documents,   written
descriptions  of  plans,   actuarial   reports  and  governmental   filings  and
determinations  with respect to such Benefit  Plans) have been delivered or made
available to the Purchaser. None of the Benefit Plans are Defined Benefit Plans.

     3.13 INSURANCE. SECTION 3.13 OF THE DISCLOSURE SCHEDULE contains a true and
complete list of all liability, property, workers' compensation,  directors' and
officers' liability and other insurance policies currently in effect that insure
the  business,  operations  or employees of the Purchaser or affect or relate to
the  ownership,  use or  operation  of any of the Assets and  Properties  of the
Purchaser.  The insurance  coverage provided by the policies described in clause
(a) above  will not  terminate  or lapse by  reason  of any of the  transactions
contemplated  by this  Agreement,  the  Stockholders  Agreement or the Operative
Agreements.  Each policy  listed in SECTION 3.13 OF THE  DISCLOSURE  SCHEDULE is
valid and binding and in full force and effect, all premiums due thereunder have
been paid when due and neither the  Purchaser nor the Person to whom such policy
has been  issued has  received  any notice of  cancellation  or  termination  in
respect of any such policy or is in default  thereunder,  and the Purchaser does
not know of any reason or state of facts that could lead to the  cancellation of
such policies.

     3.14 AFFILIATE TRANSACTIONS.  Except as disclosed in SECTION 3.19(a) OF THE
DISCLOSURE  SCHEDULE,  (a) no officer,  director,  Affiliate or Associate of the
Purchaser or any Associate of any such officer,  director or Affiliate  provides
or causes to be provided any assets, services or facilities used or held for use
in  connection  with the  Operations,  and (b) the  Operations do not provide or

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<PAGE>
cause to be provided any assets,  services or  facilities  to any such  officer,
director, Affiliate or Associate.

     3.15 ENVIRONMENTAL  MATTERS. The Purchaser is in compliance in all material
respects  with  all  Environmental  Laws  and any  required  permits,  licenses,
approvals and authorizations, except where failure to so comply would not have a
material  adverse  effect on the  Operations.  The  Purchaser has not caused any
releases of Hazardous Substances (as defined by the Comprehensive  Environmental
Response  Compensation  and  Liability  Act) at,  in,  or  under,  any  property
(currently  or  formerly)   operated  by  the  Purchaser  in  violation  of  any
Environmental  Law which  violation  would  result  in, or could  reasonably  be
expected to result in, a material adverse effect on the Operations. There are no
past,  pending or  threatened  administrative  or legal  proceedings,  claims or
actions against the Purchaser pursuant to Environmental Laws.

     3.16  BROKERS.  All  negotiations   relative  to  this  Agreement  and  the
transactions contemplated hereby have been carried out by the Purchaser directly
with the  Purchaser  without  the  intervention  of any  Person on behalf of the
Purchaser  in such  manner  as to give  rise to any  valid  claim by any  Person
against  the  Purchaser  for a finder's  fee,  brokerage  commission  or similar
payment.

     3.17 CAPITAL STOCK. The authorized  capital stock of the Purchaser consists
of 694,941,230 shares of Common Stock and 305,058,770 shares of Preferred Stock,
par value $0.01 per share (the  "PREFERRED  STOCK"),  of which,  without  giving
effect to the Closing hereunder,  100,000 shares of Class A Preferred Stock, par
value $0.01 per share,  304,945,877 shares of Class B Preferred Stock, par value
$0.01 per share,  and  305,254,254  shares of Common Stock are duly  authorized,
validly issued and  outstanding,  fully paid and  nonassessable.  Except for the
options to purchase up to  76,313,564  shares of Common  Stock  granted or to be
granted to  officers,  directors,  employees  or  consultants  of the Company or
pursuant to the  Operative  Agreements,  there are no  outstanding  Options with
respect to the Purchaser.  The Preferred  Stock is not  convertible  into Common
Stock and, with the exception of its  liquidation  preference,  has no preferred
rights  or  privileges.  Upon  issuance  in  accordance  with the  terms of this
Agreement  and the Amended and  Restated  Certificate  of  Incorporation  of the
Company,  the  shares  of Common  Stock  being  delivered  pursuant  to  Section
1.3(a)(ii)  will have been  duly  authorized,  validly  issued,  fully  paid and
nonassessable and constitute 19.9% of the outstanding Common Stock of Purchaser.

                                   ARTICLE IV

                                    COVENANTS

     Each of the Seller and SkyMall  jointly and severally  covenants and agrees
with the Purchaser as follows:

                                       26
<PAGE>
     4.1 DELIVERY OF ACQUIRED ASSETS.  Within a reasonable  amount of time after
the Closing Date,  the Seller will deliver to the Purchaser (at such location or
locations as shall be designated by the Purchaser)  all of the Acquired  Assets.
The Purchaser shall pay and be responsible for all documented costs and expenses
incurred in connection  with the shipment of the Acquired Assets to the location
or locations  designated by the Purchaser.  If at any time after the Closing the
Seller or SkyMall  discovers  in its  possession  or under its control any other
Acquired  Assets,  the  Seller or  SkyMall  will  forthwith  deliver  such other
Acquired Assets to the Purchaser.

     4.2 TAX MATTERS.

     (a)  The  Seller  shall  pay,  and  shall  indemnify  the  Purchaser,   the
stockholders,  officers,  directors,  employees and agents of the Purchaser, any
direct or  indirect  Affiliate  of the  Purchaser,  and the direct and  indirect
stockholders,  officers,  directors,  partners, employees and agents of any such
Affiliate  with  respect to, any  transfer,  documentary,  sales,  use,  excise,
registration  and other Taxes and fees (and any penalties and interest  relating
to such  Taxes and  fees)  relating  to the  transactions  contemplated  by this
Agreement and the Operative  Agreements.  At Closing,  the Seller shall file all
appropriate returns or documents in connection therewith.

     (b) Pursuant to Section  1445(b)(2)  of the Code,  the Seller shall furnish
the Purchaser with an affidavit stating,  under penalty of perjury, the Seller's
United  States  taxpayer  identification  number  and that the  Seller  is not a
foreign person.

     4.3 COLLECTIONS OF ACCOUNTS RECEIVABLE.  On and after the Closing Date, the
Purchaser shall have the sole  irrevocable  right and authority to collect,  for
its own account and sole benefit,  all monies payable in respect of the Acquired
Assets,  no matter how or when  earned.  If the Seller,  SkyMall or any of their
respective  Affiliates  shall  receive any such  monies,  it shall hold all such
monies in trust for the sole  benefit  of the  Purchaser.  Within  fifteen  (15)
Business  Days after receipt  thereof,  such Person shall cause the transfer and
delivery to the Purchaser of any monies or other  property which any such Person
may receive after the Closing Date in payment of accounts  receivable or payment
of other monies  payable in respect of the Acquired  Assets.  Each of the Seller
and SkyMall  authorize the Purchaser to endorse in such Person's name all notes,
checks,  drafts money orders or other  instruments  of payment in respect of the
foregoing  which may come into the possession of the Purchaser,  and each of the
Seller and SkyMall hereby  ratifies all that the Purchaser  shall lawfully do or
cause to be done by virtue hereof.

     4.4 USE OF CORPORATE NAME. Within ten (10) Business Days after the Closing,
the Seller  shall,  and  SkyMall  shall  cause the Seller to,  execute  and file
appropriate  documents in the State of Utah, and each  jurisdiction in which the
Seller is qualified to do business as a foreign corporation,  to change the name
of the Seller from "Durham & Company,  Inc." and cease doing  business under any

                                       27
<PAGE>
other name derived from or similar to such name.  After the Closing  neither the
Seller nor SkyMall  shall,  directly or  indirectly,  (a) use the name "Durham &
Company,  Inc.",  "Durham",  any derivative  thereof or any other trade names or
trademarks  of the  Seller or (b) state or imply  that the Seller is an agent of
the Purchaser. In addition, the Seller shall, and SkyMall shall cause the Seller
to, deliver to the Purchaser, on or before the date on which the Acquired Assets
are  delivered to the  Purchaser  pursuant to Section 4.1, all printed sales and
marketing  materials in the  possession  of the Seller that  reference the names
"Durham & Company, Inc.", "Durham" or any derivative thereof.

     4.5  ANTI-DILUTION.  If the Purchaser issues any shares of its Common Stock
(other  than a Permitted  Issuance,  as defined in the  Purchaser's  Amended and
Restated  Certificate of Incorporation) for a consideration per share reflecting
a  pre-money  valuation  of the  Purchaser  of less  than $7  million,  then the
Purchaser   shall   provide   the  Seller  with   appropriate   weighted-average
anti-dilution  protection;  PROVIDED,  HOWEVER  that (A) this  Section 4.5 shall
apply solely to (A) a financing by the  Purchaser in which Warren  Struhl and/or
any of his Affiliates is the lead investor and (B) the first $2.5 million of the
capital stock of Purchaser issued after the date hereof.

     4.6  REGISTRATION  RIGHTS.  The Purchaser  shall use reasonable  efforts to
grant the Seller  piggy-back  registration  rights with respect to the Purchased
Stock.

     4.7 RIGHT OF FIRST OFFER. Except for Permitted Issuances (as defined in the
Purchaser's  Certificate of  Incorporation),  prior to issuing new capital stock
(the "New Common  Stock") to any Person(s)  ("New Common Stock  Offerees"),  the
Purchaser  shall offer (the "New Common Stock Offer") the Seller an  opportunity
to  purchase  in cash or in the form of  catalog  advertisements  (valued at the
published  "rate  card  rate")  its Pro Rata (as  defined  in the  Stockhholders
Agreement)  portion of the New Common Stock on the same terms and  conditions as
offered to the New Common  Stock  Offerees.  The  Purchaser  shall make such New
Common  Stock Offer by  providing  the Seller with notice (the "New Common Stock
Notice")  setting  forth (a) the  Seller's  Pro Rata  portion  of the New Common
Stock,  (b) the  consideration to be paid for each share of New Common Stock and
(c) all other  material  terms of such New Common  Stock  Offer.  The Seller may
elect to accept the New Common Stock Offer by delivering  written  notice of its
acceptance  to the  Purchaser  within  ten (10) days after  delivery  of the New
Common  Stock  Notice  (the  "Election  Notice").  If the Seller has  elected to
purchase the New Common  Stock,  the sale thereof  shall be  consummated  on the
proposed  closing date set forth in the New Common Stock Offer which shall be no
sooner than fifteen (15) days after the delivery of the New Common Stock Notice.
In the event the  Seller  elects  not to  exercise  its right  pursuant  to this
Section  4.7,  fails to timely give an Election  Notice or fails to purchase the
securities  allocated to it at the closing designated therefor by the Purchaser,
the Seller shall cease to have any further  rights under this Section 4.7 and no
other  Person  shall have the right to purchase  the  securities  offered to the
Seller. The covenants set forth in this Section 4.7 shall terminate and be of no
further force or effect upon the earlier of (i) a Qualifying Offering and (ii) a
Sale of the Company (each as defined in the Stockholders Agreement).

                                       28
<PAGE>
                                   ARTICLE V

                               CLOSING DELIVERIES

     5.1 DOCUMENTS AND ITEMS TO BE DELIVERED TO THE  PURCHASER.  At the Closing,
the Seller and SkyMall shall deliver, or cause to be delivered, to the Purchaser
the following:

          (a) The Assignment Agreement, dated the Closing Date and duly executed
     by the Seller, in the form of EXHIBIT A attached hereto;

          (b) An Officer's Certificate, dated the Closing Date and duly executed
     by an authorized  officer of the Seller,  in the form of EXHIBIT C attached
     hereto;

          (c) A  Secretary's  Certificate,  dated  the  Closing  Date  and  duly
     executed by the Secretary or any Assistant  Secretary of the Seller, in the
     form of EXHIBIT D attached hereto;

          (d) The Services  Agreement,  duly executed by SkyMall, in the form of
     EXHIBIT E attached hereto;

          (e) The Amended and Restated Stockholders Agreement,  duly executed by
     an authorized officer of the Seller, in the form of EXHIBIT F hereto;

          (f) All consents set forth in SECTION 2.4 OF THE DISCLOSURE SCHEDULE;

          (g) In  accordance  with  Section  1.6(b),  an  acknowledged  power of
     attorney,  duly executed by the Seller,  the form,  terms and provisions of
     which are acceptable to the Purchaser;

          (h) The Security Agreement,  duly executed by an authorized officer of
     the Seller in the form of EXHIBIT J hereto; and

          (i) Such other documents as the Purchaser may reasonably request.

     5.2 DOCUMENTS  AND ITEMS TO BE DELIVERED TO THE SELLER AND SKYMALL.  At the
Closing,  the Purchaser shall deliver,  or cause to be delivered,  to the Seller
and SkyMall, as applicable, the following:

          (a) The Note and the Purchased Stock;

          (b) The Assumption Agreement, dated the Closing Date and duly executed
     by the Purchaser, in the form of EXHIBIT B attached hereto;

                                       29
<PAGE>
          (c) The Services  Agreement,  duly executed by the  Purchaser,  in the
     form of EXHIBIT E attached hereto;

          (d) The Amended and Restated Stockholders Agreement,  duly executed by
     an authorized  officer of the Purchaser,  in the form of EXHIBIT F attached
     hereto;

          (e)  The  Note,  dated  the  Closing  Date  and  duly  executed  by an
     authorized  officer  of the  Purchaser,  in the form of  EXHIBIT G attached
     hereto; and

          (f) An Officer's Certificate, dated the Closing Date and duly executed
     by an  authorized  officer  of the  Purchaser,  in the  form of  EXHIBIT  H
     attached hereto;

          (g) A  Secretary's  Certificate,  dated  the  Closing  Date  and  duly
     executed by the Secretary or any Assistant  Secretary of the Purchaser,  in
     the form of EXHIBIT I attached hereto; and

          (h) The Security Agreement,  duly executed by an authorized officer of
     the Purchaser, in the form of Exhibit J hereto.

                                   ARTICLE VI

        SURVIVAL OF REPRESENTATIONS, WARRANTIES, COVENANTS AND AGREEMENTS

     6.1 SURVIVAL OF  REPRESENTATIONS,  WARRANTIES,  COVENANTS  AND  AGREEMENTS.
Notwithstanding  any  right  of the  Purchaser  (whether  or not  exercised)  to
investigate  the affairs of the Seller or any right of any party (whether or not
exercised) to investigate the accuracy of the  representations and warranties of
the other party contained in this Agreement, the Purchaser, on the one hand, and
each of the Seller and SkyMall,  on the other, have the right to rely fully upon
the representations, warranties, covenants and agreements of the other contained
in this Agreement. The representations,  warranties, covenants and agreements of
the  Purchaser  and each of the Seller and SkyMall  contained in this  Agreement
will survive the Closing (a)  indefinitely  with respect to the  representations
and  warranties  contained in Sections 2.1, 2.2, 2.19,  2.26,  2.27 and 2.28 and
Sections  3.1,  3.2 and 3.7,  (b)  until  sixty  (60)  calendar  days  after the
expiration of all  applicable  statutes of limitation  (including all periods of
tolling and  extension,  whether  automatic or  permissive)  with respect to the
representations and warranties  contained in Sections 2.9 and 2.12, 3.9 and 3.12
(c) for a period of 18 months  after the Closing  Date with respect to all other
representations  and warranties and any covenant or agreement to be performed in
whole or in part on or prior to the  Closing  or (d) with  respect to each other
covenant or agreement contained in this Agreement, indefinitely, except that any
representation,  warranty,  covenant or agreement that would otherwise terminate
in accordance  with clause (b) or (c) above will continue to survive if a notice
of a claim for indemnification under Article VII shall have been given by an

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<PAGE>
Indemnified  Party on or prior to such termination date, until the related claim
for  indemnification  has been  satisfied or  otherwise  resolved as provided in
Article VII, but only with respect to matters described in such notice.

                                  ARTICLE VII

                                 INDEMNIFICATION

     7.1 INDEMNIFICATION.

     (a) Each of the Seller and SkyMall shall  jointly and  severally  indemnify
the Purchaser, its Affiliates and each of their respective officers,  directors,
stockholders,  members, partners, employees,  successors, assigns and agents, in
respect of, and hold each of them  harmless  from and against any and all Losses
(whether  or not in respect of,  arising  out of or  involving a claim or demand
made by any Person not a party to this Agreement against the Indemnified  Party)
suffered,  incurred or  sustained by any of them or to which any of them becomes
subject, resulting from, arising out of or relating to (i) any misrepresentation
or breach of warranty or nonfulfillment of or failure to perform any covenant or
agreement on the part of the Seller or SkyMall  contained  in this  Agreement or
any of  the  Operative  Agreements  (including  any  certificates  delivered  in
connection  herewith or  therewith),  (ii) any  failure to obtain,  prior to the
Closing,  any consent or waiver or provide  any notice (and with  respect to the
consents to the assignment of the Assigned Contracts,  post-Closing),  (iii) any
failure to comply  with any bulk sales or similar  Laws of any  Governmental  or
Regulatory Authority, (iv) any Taxes of the Seller applicable to the Business or
the Acquired  Assets for any period or portion thereof ending on or prior to the
Closing Date, (v) any Retained Liability, or (vi) any failure to remove the lien
specified on Section 2.14 of the  Disclosure  Schedule  within 60 days after the
Closing Date.

     (b) The Seller  and  SkyMall  shall  reimburse,  and shall be  jointly  and
severally liable for the  reimbursement  of, each Indemnified  Party (whether or
not  such  Indemnified  Party  is a party to this  Agreement)  for all  expenses
(including  reasonable  counsel fees and  disbursements) as they are incurred by
such  Indemnified  Party in  connection  with  investigating  and  preparing  or
defending any Action or Proceeding  (whether or not such Indemnified  Party is a
formal  party to any such Action or  Proceeding).  If and to the extent that the
indemnification  hereunder  is  finally  determined  by  a  court  of  competent
jurisdiction to be  unenforceable,  the Seller and SkyMall shall make, and shall
be jointly  and  severally  liable  with  respect to the payment of, the maximum
contribution to the payment and satisfaction of the indemnified  Losses as shall
be permissible under applicable Laws.

     (c) The Purchaser agrees to indemnify the Seller and SkyMall in respect of,
and hold each of them  harmless from and against,  any and all Losses  suffered,
incurred  or  sustained  by  either of them or to which  either of them  becomes
subject, resulting from, arising out of or relating to (i) any misrepresentation
or breach of warranty or nonfulfillment of or failure to perform any covenant or
agreement on the part of the Purchaser contained in this Agreement or any of the

                                       31
<PAGE>
Operative  Agreements  (including  any  certificates   delivered  in  connection
herewith or  therewith)  or (ii) the conduct of the Business by the Purchaser on
or after the Closing  Date,  but only to the extent that any Losses sought to be
indemnified  against under this Section 7.1(d) are attributable to a matter with
respect to which the Seller and SkyMall  would not be required to indemnify  any
Person under Section 7.1(a) assuming for such purposes that all  representations
and warranties hereunder survive indefinitely  notwithstanding the provisions of
Section 6.1.

     (d) In the event  that any of the  Seller's  unearned  revenue  points  are
redeemed by a third party at any time prior to the three year anniversary of the
Closing  Date,  the  Purchaser  shall be entitled to set off against any amounts
payable to the Seller or SkyMall pursuant to any of the Operative Agreements, an
amount equal to Purchaser's  variable  costs  associated  with such  redemption;
PROVIDED,  HOWEVER,  that Purchaser shall not honor any such redemption  without
the prior consent of SkyMall, which consent shall not be unreasonably withheld.

     (e) No amounts of  indemnity  shall be payable as a result of a claim under
Section  7.1(a)(i)  in respect of a  misrepresentation  or breach of warranty in
Article  II  (other  than a claim  based  upon  fraud  or  willful  or  criminal
misconduct or pursuant to Sections 2.1, 2.2, 2.3, 2.9, 2.21,  2.28, and 2.29 (as
it relates to such Sections),  (i) unless and until the Indemnified Parties have
suffered,  incurred,  sustained or become subject to Losses with respect thereto
in excess of $25,000 in the  aggregate,  in which case the  Indemnified  Parties
shall be entitled  to seek  indemnity  for the entire  amount of such Losses and
(ii) in an aggregate amount in excess of $2,000,000.

     (f) No amounts of  indemnity  shall be payable as a result of a claim under
Section  7.1(c)(i)  in respect of a  misrepresentation  or breach of warranty in
Article  III  (other  than a claim  based  upon  fraud or  willful  or  criminal
misconduct or pursuant to Sections 3.1, 3.2, 3.3 and 3.16), (i) unless and until
the Indemnified Parties have suffered,  incurred, sustained or become subject to
Losses with respect thereto in excess of $25,000 in the aggregate, in which case
the  Indemnified  Parties  shall be  entitled to seek  indemnity  for the entire
amount of such Losses and (ii) in an aggregate amount in excess of $2,000,000.

                                       32
<PAGE>
                                  ARTICLE VIII

                                   DEFINITIONS

     8.1 DEFINITIONS.

     (a) As used in this Agreement,  the following  defined terms shall have the
meanings indicated below:

     "ACCOUNTS PAYABLE" has the meaning ascribed to it in Section 1.2(a)(ii)

     "ACCOUNTS   RECEIVABLE"   has  the  meaning   ascribed  to  it  in  Section
1.1(a)(iii).

     "ACQUIRED ASSETS" has the meaning ascribed to it in Section 1.1(a).

     "ACTIONS OR PROCEEDINGS" means any action, suit, proceeding, arbitration or
Governmental or Regulatory Authority investigation or audit.

     "AFFILIATE"  means, as applied to any Person, (i) any other Person directly
or  indirectly  controlling,  controlled by or under common  control with,  that
Person,  (ii) any other  Person that owns or controls  (A) five  percent (5%) or
more of any class of equity  securities of that Person or any of its  Affiliates
or (B) five  percent (5%) or more of any class of equity  securities  (including
any equity  securities  issuable upon the exercise of any option or  convertible
security)  of that  Person  or any of its  Affiliates,  or (iii)  any  director,
partner,  officer,  agent, employee or relative of such Person. For the purposes
of this definition,  "control" (including with correlative  meanings,  the terms
"controlling,"  "controlled  by," and "under common control with") as applied to
any Person, means the possession, directly or indirectly, of the power to direct
or cause the direction of the  management  and policies of that Person,  whether
through ownership of voting securities or by Contract or otherwise.

     "AGREEMENT" means this Asset Purchase  Agreement,  the exhibits hereto, the
Disclosure Schedule and the certificates  delivered in connection  herewith,  as
the same may be amended,  modified or restated  from time to time in  accordance
with the terms hereof.

     "ARBITRATOR" has the meaning ascribed to it in Section 1.3(c).

     "ASSETS AND  PROPERTIES"  of any Person means all assets and  properties of
every kind, nature,  character and description (whether real, personal or mixed,
whether tangible or intangible,  whether absolute, accrued, contingent, fixed or
otherwise and wherever situated),  including,  without limitation,  the goodwill
related  thereto,  operated,  owned or  leased by or in the  possession  of such
Person.

     "ASSIGNMENT AGREEMENT" has the meaning ascribed to it in Section 1.4.

                                       33
<PAGE>
     "ASSIGNED CONTRACTS" has the meaning ascribed to it in Section 1.1(a)(vi).

     "ASSIGNMENT INSTRUMENTS" has the meaning ascribed to it in Section 1.4.

     "ASSOCIATE"  means,  with respect to any Person,  any  corporation or other
business  organization  of which such  Person is an officer or partner or is the
beneficial  owner,  directly or indirectly,  of ten percent (10%) or more of any
class of equity  securities,  any trust or estate  in which  such  Person  has a
substantial  beneficial  interest or as to which such Person serves as a trustee
or in a similar  capacity  and any  relative  or spouse of such  Person,  or any
relative of such spouse, who has the same home as such Person.

     "ASSUMED LIABILITIES" has the meaning ascribed to it in Section 1.2(a).

     "ASSUMPTION AGREEMENT" has the meaning ascribed to it in Section 1.4.

     "BENEFIT  PLAN"  means  any Plan,  existing  at the  Closing  Date or prior
thereto,  established or to which  contributions  have at any time been made, by
the Seller or any  predecessor  or Affiliate of any of the  foregoing,  or under
which any employee,  former employee,  director, agent or independent contractor
of the Seller or any Affiliate thereof or any beneficiary thereof is covered, is
eligible for coverage or has benefit rights.

     "BOOKS AND RECORDS" means all files, documents,  instruments, papers, books
and records relating to the Business,  including, without limitation,  financial
statements,  Tax Returns and related work papers and letters  from  accountants,
budgets, pricing guidelines,  ledgers,  journals,  deeds, title policies, minute
books,  stock  certificates  and  books,  stock  transfer  ledgers,   Contracts,
Licenses,  customer  lists,  computer  files and programs,  retrieval  programs,
operating data and plans and environmental studies and plans.

     "BUSINESS" has the meaning ascribed to it in the recitals hereto.

     "BUSINESS  BOOKS AND  RECORDS"  has the  meaning  ascribed to it in Section
1.1(a)(xi).

     "BUSINESS DAY" means a day other than Saturday,  Sunday or any day on which
banks located in the State of New York are authorized or obligated to close.

     "BUSINESS LICENSE" has the meaning ascribed to it in Section 1.1(a)(ix).

     "CLOSING"  means the closing of the  transactions  contemplated  by Section
1.4.

     "CLOSING DATE" means the date on which the Closing actually occurs.

     "CODE" means the Internal  Revenue Code of 1986, as amended,  and the rules
and regulations promulgated thereunder.

                                       34
<PAGE>
     "COMMON STOCK" has the meaning ascribed to it in Section 1.3(a)(i).

     "CONDITION OF THE BUSINESS"  means the  business,  condition  (financial or
otherwise),  results of operations  and prospects of the Business and Assets and
Properties of the Seller.

     "CONTRACT" means any agreement, lease, evidence of Indebtedness,  mortgage,
indenture, security agreement or other contract (whether written or oral).

     "CURRENT  ASSETS" means Accounts  Receivable  and  Inventory,  and "CURRENT
LIABILITY" means Accounts Payable calculated, in each case, on the same basis as
reflected as line items on the December 31, 2000 balance  sheet  included in the
Financial  Statements,  which is in  accordance  with GAAP and  consistent  with
Seller's past  accounting  methodologies  and procedures and consistent with the
valuation  methods and basis used by Seller for determining  reserves (except in
such case as may be described in the notes thereto).

     "DEFINED  BENEFIT PLAN" means each Plan which is subject to Part 3 of Title
1 of ERISA, Section 412 of the Code or Title IV of ERISA.

     "DISCLOSURE  SCHEDULE" means the schedules delivered to the Purchaser by or
on  behalf  of the  Seller  and  SkyMall  containing  all  lists,  descriptions,
exceptions  and other  information  and materials as are required to be included
therein by the Seller and SkyMall pursuant to this Agreement.

     "ENVIRONMENTAL LAW" has the meaning ascribed to it in Section 2.21.

     "ERISA"  means the Employee  Retirement  Income  Security  Act of 1974,  as
amended, and the rules and regulations promulgated thereunder.

     "EXCLUDED ASSETS" has the meaning ascribed to it in Section 1.1(b).

     "FINANCIAL STATEMENTS" has the meaning ascribed to it in Section 2.6.

     "GAAP"  means  United  States  generally  accepted  accounting  principles,
consistently  applied  throughout  the specified  period and in the  immediately
prior comparable period.

     "GOVERNMENTAL  OR  REGULATORY   AUTHORITY"   means  any  court,   tribunal,
arbitrator,  authority, agency, commission, official or other instrumentality of
the United States, any foreign country or any domestic or foreign state, county,
city or other political subdivision.

     "INDEBTEDNESS"  of any Person means all  obligations of such Person (i) for
borrowed  money,  (ii)  evidenced  by  notes,   bonds,   debentures  or  similar
instruments,  (iii) for the deferred  purchase price of goods or services (other
than  trade  payables  or  accruals  incurred  in  the  ordinary  course  of the
business),  (iv) under capital leases and (v) in the nature of guarantees of the
obligations described in clauses (i) through (iv) above of any other Person.

                                       35
<PAGE>
     "INDEMNIFIED  PARTY" means any Person  claiming  indemnification  under any
provision of Article VIII.

     "INDEMNIFYING   PARTY"   means  any  Person   against   whom  a  claim  for
indemnification is being asserted under any provision of Article VIII.

     "INTANGIBLE  PERSONAL  PROPERTY" has the meaning  ascribed to it in Section
1.1(a)(viii).

     "INTELLECTUAL   PROPERTY"   means  all  domain   names  and   domain   name
registrations,  Internet  sites,  patents  and  patent  rights,  trademarks  and
trademark rights,  trade names and trade name rights,  service marks and service
mark rights,  service  names and service name rights,  brand names,  inventions,
processes,  formulae, copyrights and copyright rights, trade dress, business and
product names,  logos,  slogans,  trade secrets,  industrial models,  processes,
designs,  specifications,  data,  technology,  methodologies,  computer programs
(including all source codes), confidential and proprietary information,  whether
or not subject to statutory registration, and all related technical information,
manufacturing,  engineering  and  technical  drawings,  know-how and all pending
applications  for and  registrations of patents,  trademarks,  service marks and
copyrights,  and the right to sue for past  infringement,  if any, in connection
with any of the foregoing, and all documents, disks and other media on which any
of the foregoing is stored.

     "INVENTORY" has the meaning ascribed to it in Section 1.1(a)(ii).

     "LAWS" means all laws, statutes, rules,  regulations,  ordinances and other
pronouncements  having  the  effect of law of the  United  States,  any  foreign
country  or any  domestic  or foreign  state,  county,  city or other  political
subdivision or of any Governmental or Regulatory Authority.

     "LEASED REAL PROPERTY" has the meaning ascribed to it in Section 2.13(a).

     "LIABILITIES" means all Indebtedness,  obligations and other liabilities of
a Person (whether  absolute,  accrued,  contingent,  known or unknown,  fixed or
otherwise, or whether due or to become due).

     "LICENSES"  means  all  licenses,   permits,   certificates  of  authority,
authorizations,   approvals,  registrations,  franchises  and  similar  consents
granted or issued by any Governmental or Regulatory Authority.

     "LIENS" means any mortgage, pledge,  assessment,  security interest, lease,
lien,  adverse  claim,  levy,  charge or other  encumbrance  of any kind, or any
conditional  sale contract,  title retention  contract or other Contract to give
any of the foregoing.

     "LOSS" means any and all damages,  fines,  fees,  penalties,  deficiencies,
losses  and  expenses,  including,  without  limitation,   interest,  reasonable
expenses  of  investigation,  court  costs,  reasonable  fees  and  expenses  of
attorneys,  accountants  and other  experts or other  expenses of  litigation or

                                       36
<PAGE>
other proceedings or of any claim, default or assessment (such fees and expenses
to include,  without  limitation,  fees and expenses of  attorneys,  incurred in
connection   with  (i)  the   investigation   or   defense   of  any  claim  for
indemnification  under  Article VIII or (ii)  asserting or disputing  any rights
under this Agreement against any party hereto or otherwise).

     "NOTE"  means that  certain  promissory  note dated as of the Closing  Date
payable by the  Purchaser  to the Seller,  substantially  in the form and to the
effect of EXHIBIT G hereto.

     "OPERATIONS" means the Purchaser's  business,  which consists of designing,
manufacturing,  distributing  and  selling  recognition  items,  gift  items and
promotions.

     "OPERATIVE  AGREEMENTS"  means  the  Assignment   Instruments,   Assumption
Agreement, Note, Services Agreement, Security Agreement and any support or other
agreements to be entered into in connection with the  transactions  contemplated
by this Agreement.

     "OPTION"   with   respect  to  any  Person  means  any   security,   right,
subscription,  warrant,  option or convertible or  exchangeable  instrument that
gives the right to  purchase  or  otherwise  receive  or be issued any shares of
capital  stock of such Person or any  security of any kind  convertible  into or
exchangeable or exercisable for any shares of capital stock of such Person.

     "ORDER" means any writ,  judgment,  decree,  injunction or similar order of
any Governmental or Regulatory  Authority (in each such case whether preliminary
or final).

     "OTHER ASSETS" has the meaning ascribed to it in Section 1.1(a)(xii).

     "PERMITTED  LIEN" means (i) any Lien for Taxes not yet due or delinquent or
being  contested in good faith by  appropriate  proceedings  for which  adequate
reserves have been  established in accordance  with GAAP,  (ii)  contractual and
statutory  landlord's  Liens which in the  aggregate  shall not exceed  $10,000,
(iii) mechanic's, materialman's,  repairman's and other similar Liens arising in
the ordinary  course of business which in the aggregate shall not exceed $10,000
and (iv) any minor  imperfection of title or similar Lien which  individually or
in  the  aggregate   with  other  such  Liens  does  not  impair  the  value  or
marketability  of the property subject to such Lien or interfere with the use of
such property in the conduct of the Business or the Operations,  as the case may
be, and which does not secure obligations for money borrowed.

     "PERSON" means any natural person, corporation,  limited liability company,
general  partnership,  limited  partnership,   proprietorship,   other  business
organization, trust, union, association or Governmental or Regulatory Authority.

     "PLAN"  means any bonus,  incentive  compensation,  deferred  compensation,
pension,  profit  sharing,  retirement,  stock  purchase,  stock  option,  stock
ownership,  stock appreciation rights, phantom stock, leave of absence,  layoff,
vacation,  day or dependent  care,  legal  services,  cafeteria,  life,  health,
accident,  disability,  workers'  compensation  or other  insurance,  severance,
separation or other employee  benefit plan,  practice,  policy or arrangement of

                                       37
<PAGE>
any  kind,  whether  written  or  oral,  whether  for the  benefit  of a  single
individual  or more than one  individual,  including,  but not  limited  to, any
"employee benefit plan" within the meaning of Section 3(3) of ERISA.

     "PREFERRED STOCK" has the meaning ascribed to it in Section 3.7.

     "PREPAYMENTS  AND  ADVANCES"  has the  meaning  ascribed  to it in  Section
1.1(a)(vii).

     "PURCHASED SECURITIES" has the meaning ascribed to it in Section 1.3.

     "PURCHASED STOCK" has the meaning ascribed to it in Section 1.3.

     "PURCHASER"  has  the  meaning  ascribed  to it in  the  forepart  of  this
Agreement.

     "PURCHASER  LEASED REAL PROPERTY" has the meaning ascribed to it in Section
3.13.

     "PURCHASE PRICE" has the meaning ascribed to it in Section 1.3.

     "PURCHASER'S  FINANCIAL  STATEMENTS"  has  the  meaning  ascribed  to it in
Section 3.6.

     "REPRESENTATIVES"  means  Purchaser  and its  Affiliates  and each of their
respective  officers,   employees,  agents,  counsel,   accountants,   financial
advisors, consultants and other representatives.

     "REAL PROPERTY LEASE" has the meaning ascribed to it in Section 1.1(b)(ii).

     "RETAINED LIABILITIES" has the meaning ascribed to it in Section 1.2(b).

     "RULE 144" has the meaning ascribed to it in Section 2.28.

     "SECURITIES ACT" means the Securities Act of 1933, as amended.

     "SELLER" has the meaning ascribed to it in the forepart of this Agreement.

     "SERVICES  AGREEMENT" means that certain Services Agreement dated as of the
Closing Date between the Purchaser and SkyMall, substantially in the form and to
the effect of EXHIBIT E hereto.

     "SKYMALL" has the meaning ascribed to it in the forepart of this Agreement.

     "STOCKHOLDERS   AGREEMENT"   means  that   certain   Amended  and  Restated
Stockholders  Agreement,  dated as of the Closing Date,  among the Purchaser and
its  stockholders  substantially  in the form and to the  effect  of  EXHIBIT  F
hereto, as the same may be amended, restated or modified from time to time.

                                       38
<PAGE>
     "TANGIBLE  PERSONAL  PROPERTY"  has the  meaning  ascribed to it in Section
1.1(a)(iv).

     "TAX" or "TAXES"  means all federal,  state,  local or foreign net or gross
income, gross receipts, net proceeds,  sales, use, AD VALOREM,  transfer,  value
added, franchise, bank shares,  withholding,  payroll,  employment,  disability,
excise, property,  alternative or add-on minimum,  environmental or other taxes,
assessments,  duties,  fees, levies or other governmental  charges of any nature
whatever,  whether  disputed  or not,  together  with any  interest,  penalties,
additions to tax or additional amounts with respect thereto.

     "TAX  RETURNS"  means any returns,  reports or  statements  (including  any
information returns) required to be filed for purposes of a particular Tax.

     "WORKING CAPITAL" means Current Assets minus Current Liabilities.
     (b) Unless the context of this Agreement otherwise  requires,  (i) words of
any gender  include each other  gender;  (ii) words using the singular or plural
number also include the plural or singular number, respectively; (iii) the terms
"hereof,"  "herein,"  "hereby"  and  derivative  or similar  words refer to this
entire  Agreement;  (iv) the terms "Article" or "Section" refer to the specified
Article or Section of this Agreement;  (v) the term "other party" refers to each
of the Seller and SkyMall,  on the one hand,  and the  Purchaser,  on the other;
(vi) the phrases  "ordinary course of business" and "ordinary course of business
consistent  with past practice"  refer to the practice of the Seller;  (vii) the
phrase  "including"  shall  mean  "including  without  limitation";  and  (viii)
"knowledge"  means, with respect to the Seller or SkyMall,  the actual knowledge
of either the Seller or  SkyMall as well as matters  which  either the Seller or
SkyMall,  as the case may be,  should have known,  after due inquiry,  and, with
respect  to the  Purchaser,  the actual  knowledge  of the  Purchaser  or of any
officer,  director or employee of the Purchaser, or all of them, as the case may
be, as well as matters which the Purchaser, or any officer, director or employee
of the Purchaser,  or all of them, as the case may be, should have known,  after
due inquiry.  All accounting terms used herein and not expressly  defined herein
shall have the meanings given to them under GAAP.

                                   ARTICLE IX

                                  MISCELLANEOUS

     9.1 NOTICES. All notices,  requests and other communications hereunder must
be in  writing  and will be deemed to have been  duly  given  only if  delivered
personally  against  written  receipt or by facsimile  transmission or mailed by
prepaid first class  certified  mail,  return  receipt  requested,  or mailed by
overnight  courier  prepaid,  to the  parties  at  the  following  addresses  or
facsimile numbers:

                                       39
<PAGE>
     If to the Seller or SkyMall, to:

          SkyMall, Inc.
          1520 E. Pima Street
          Phoenix, Arizona  85034
          Facsimile No.: (602) 254-6544
          Attention:  Christine Aguilera, General Counsel

     with a copy to:

          Squire, Sanders & Dempsey
          40 North Central Avenue
          Phoenix, Arizona  85004
          Facsimile No.: (602) 253-8129
          Attention: Chris Johnson

     If to the Purchaser, to:

          Awards.com, Inc.
          1100 Valley Brook Avenue
          Lyndhurst, New Jersey  07071
          Facsimile No.:  (201) 842-1176
          Attention:  Warren Struhl

     with a copy to:

          Morgan, Lewis & Bockius LLP
          101 Park Avenue
          New York, New York  10178
          Facsimile No.:  (212) 309-6273
          Attention:  Ira White, Esq.

All such  notices,  requests  and  other  communications  will (a) if  delivered
personally  to the  address as provided in this  Section,  be deemed  given upon
delivery,  (b) if delivered by facsimile transmission to the facsimile number as
provided  in  this   Section,   be  deemed   given  upon  receipt  of  facsimile
confirmation,  (c) if  delivered  by mail in the manner  described  above to the
address as provided in this Section, be deemed given on the earlier of the third
Business Day following mailing or upon receipt and (d) if delivered by overnight
courier to the  address as  provided  in this  Section,  be deemed  given on the
earlier of the first  Business  Day  following  the date sent by such  overnight
courier or upon receipt (in each case regardless of whether such notice, request
or other  communication  is received by any other  Person to whom a copy of such
notice is to be delivered pursuant to this Section). Any party from time to time
may change its address, facsimile number or other information for the purpose of
notices to that party by giving notice specifying such change to the other party
hereto.

                                       40
<PAGE>
     9.2 ENTIRE AGREEMENT. This Agreement and the Operative Agreements supersede
all prior  discussions  and  agreements  between the parties with respect to the
subject matter hereof and thereof including,  without limitation,  the letter of
intent,  dated as of February 27, 2001,  between the  Purchaser,  the Seller and
SkyMall  and contain the sole and entire  agreement  between the parties  hereto
with respect to the subject matter hereof and thereof. In furtherance and not in
limitation  of the  foregoing,  other than the  representations  and  warranties
expressly  made by the Seller and SkyMall in Article II,  neither the Seller nor
SkyMall makes any additional representations and warranties,  whether express or
implied.  In furtherance and not in limitation of the foregoing,  other than the
representations  and warranties  expressly made by the Purchaser in Article III,
the  Purchaser  makes no  representations  and  warranties,  whether  express or
implied.

     9.3 EXPENSES.  Except as otherwise  expressly  provided in this  Agreement,
each party  will pay its own costs and  expenses  incurred  in  connection  with
entering into this  Agreement,  the Operative  Agreements  and the  transactions
contemplated hereby and thereby.

     9.4 WAIVER.  Any term or condition of this  Agreement  may be waived at any
time by the party that is entitled to the  benefit  thereof,  but no such waiver
shall be effective unless set forth in a written  instrument duly executed by or
on behalf of the party waiving such term or condition. No waiver by any party of
any term or condition of this Agreement, in any one or more instances,  shall be
deemed  to be or  construed  as a  waiver  of the same or of any  other  term or
condition of this Agreement on any future occasion.  All remedies,  either under
this  Agreement  or by Law or otherwise  afforded,  will be  cumulative  and not
alternative.

     9.5 AMENDMENT. This Agreement may be amended, supplemented or modified only
by a written instrument duly executed by or on behalf of each party hereto.

     9.6 NO THIRD-PARTY BENEFICIARY.  The terms and provisions of this Agreement
are intended  solely for the benefit of each party  hereto and their  respective
successors or permitted  assigns,  and it is not the intention of the parties to
confer  third-party  beneficiary  rights, and this Agreement does not confer any
such rights,  upon any other Person other than any Person  entitled to indemnity
under Article VIII.

     9.7 NO ASSIGNMENT;  BINDING  EFFECT.  Neither this Agreement nor any right,
interest  or  obligation  hereunder  may be  assigned  (by  operation  of Law or
otherwise)  by the Seller,  the  Purchaser or SkyMall  without the prior written
consent of the other parties to this  Agreement and any attempt to do so will be
void. Subject to the preceding sentence,  this Agreement is binding upon, inures
to the benefit of and is enforceable by the parties hereto and their  respective
successors and assigns.

     9.8 HEADINGS.  The headings used in this  Agreement  have been inserted for
convenience of reference only and do not define or limit the provisions hereof.

                                       41
<PAGE>
     9.9 INVALID  PROVISIONS.  If any provision of this  Agreement is held to be
illegal,  invalid or  unenforceable  under any present or future Law, and if the
rights or  obligations  of any party  hereto  under this  Agreement  will not be
materially  and adversely  affected  thereby,  (a) such  provision will be fully
severable, (b) this Agreement will be construed and enforced as if such illegal,
invalid or  unenforceable  provision had never comprised a part hereof,  (c) the
remaining  provisions of this Agreement will remain in full force and effect and
will not be affected by the illegal,  invalid or  unenforceable  provision or by
its severance herefrom and (d) in lieu of such illegal, invalid or unenforceable
provision,  there  will be added  automatically  as a part of this  Agreement  a
legal,  valid and  enforceable  provision  as similar in terms to such  illegal,
invalid or unenforceable provision as may be possible.

     9.10 GOVERNING  LAW. This  Agreement  shall be governed by and construed in
accordance  with the  domestic  laws of the  State of New York,  without  giving
effect to any choice of law or conflict of law provision or rule (whether of the
State of New York or any other jurisdiction) that would cause the application of
the laws of any jurisdiction other than the State of New York.

     9.11  CONSTRUCTION.  The parties  hereto  agree that this  Agreement is the
product of negotiation  between  sophisticated  parties and individuals,  all of
whom  were  represented  by  counsel,  and  each of whom had an  opportunity  to
participate in, and did  participate in, the drafting of each provision  hereof.
Accordingly,  ambiguities  in this  Agreement,  if any,  shall not be  construed
strictly  in favor of or against  any party  hereto but rather  shall be given a
fair  and  reasonable   construction  without  regard  to  the  rule  of  CONTRA
PROFERENTUM.

     9.12  COUNTERPARTS.  This  Agreement  may  be  executed  in any  number  of
counterparts,  each of  which  will be  deemed  an  original,  but all of  which
together will constitute one and the same instrument.

     9.13 JOINT AND SEVERAL LIABILITY.  Notwithstanding anything to the contrary
contained herein, any and all representations,  warranties,  covenants and other
agreements of either the Seller or SkyMall hereunder shall be deemed to be joint
and several.

     9.14 FURTHER  ASSURANCES.  Each of the parties  shall execute any documents
and take such  further  actions as may be  reasonably  required to carry out the
provisions hereof and the transactions  contemplated  hereby or by any Operative
Agreement.

     9.15 SET-OFF.  If from time to time and at any time any  Indemnified  Party
shall be entitled to be paid any amount under the  provisions of Article VII, or
any other  amounts  payable by the Seller or  SkyMall,  the  Purchaser  shall be
entitled, if it so elects, to set off such amount against any amounts payable to
the Seller or SkyMall pursuant to any of the Operative Agreements.

                                       42
<PAGE>
     9.16  CONFIDENTIALITY.  Each of the Seller and SkyMall  will hold in strict
confidence  from any Person  (other than any  Affiliate of the  Purchaser or any
Representative of Purchaser or such Affiliate), unless (i) compelled to disclose
by  judicial  or  administrative  process  (including,  without  limitation,  in
connection  with  obtaining  the necessary  approvals of this  Agreement and the
transactions  contemplated hereby of Governmental or Regulatory  Authorities) or
by other  requirements  of Law or (ii)  disclosed  in an  Action  or  Proceeding
brought by a party  hereto in pursuit  of its rights or in the  exercise  of its
remedies hereunder, all documents and information concerning Purchaser or any of
its  Affiliates  furnished  to it by the  other  party  or  such  other  party's
Representatives   in  connection   with  this  Agreement  or  the   transactions
contemplated hereby, except to the extent that such documents or information can
be shown to have been (a) previously known by the party receiving such documents
or  information,  (b) in  the  public  domain  (either  prior  to or  after  the
furnishing of such documents or information  hereunder) through no fault of such
receiving party or (c) later acquired by the receiving party from another source
if the  receiving  party is not aware that such source is under an obligation to
another party hereto to keep such documents and information confidential.

     9.17 CONSENT TO  JURISDICTION  AND SERVICE OF PROCESS.  EACH OF THE SELLER,
SKYMALL AND THE PURCHASER  CONSENTS TO THE  JURISDICTION OF ANY STATE OR FEDERAL
COURT LOCATED WITHIN THE COUNTY OF NEW YORK,  STATE OF NEW YORK AND  IRREVOCABLY
AGREES  THAT ALL  ACTIONS  OR  PROCEEDINGS  RELATING  TO THIS  AGREEMENT  OR THE
OPERATIVE  AGREEMENTS  MAY BE  LITIGATED IN SUCH  COURTS.  EACH OF SKYMALL,  THE
SELLER  AND  THE  PURCHASER  ACCEPTS  FOR  ITSELF  AND IN  CONNECTION  WITH  ITS
RESPECTIVE   PROPERTIES,   GENERALLY  AND   UNCONDITIONALLY,   THE  NONEXCLUSIVE
JURISDICTION  OF THE  AFORESAID  COURTS  AND  WAIVES  ANY  DEFENSE  OF FORUM NON
CONVENIENS,  AND IRREVOCABLY AGREES TO BE BOUND BY ANY JUDGMENT RENDERED THEREBY
IN CONNECTION WITH THIS AGREEMENT OR THE OPERATIVE  AGREEMENTS.  EACH OF SKYMALL
AND THE SELLER FURTHER IRREVOCABLY CONSENTS TO THE SERVICE OF PROCESS OUT OF ANY
OF THE AFOREMENTIONED  COURTS IN ANY SUCH ACTION OR PROCEEDING BY THE MAILING OF
COPIES THEREOF BY REGISTERED OR CERTIFIED MAIL, POSTAGE PREPAID, TO THE PARTY AT
THE  ADDRESS  SPECIFIED  IN THIS  AGREEMENT,  SUCH  SERVICE TO BECOME  EFFECTIVE
FIFTEEN (15) DAYS AFTER SUCH MAILING.  NOTHING HEREIN SHALL IN ANY WAY BE DEEMED
TO LIMIT THE  ABILITY  OF ANY PARTY  HERETO  TO SERVE  ANY SUCH  LEGAL  PROCESS,
SUMMONS,  NOTICES AND DOCUMENTS IN ANY OTHER MANNER  PERMITTED BY APPLICABLE LAW
OR TO OBTAIN JURISDICTION OVER OR TO BRING ACTIONS, SUITS OR PROCEEDINGS AGAINST
ANY OF THE OTHER PARTIES HERETO IN SUCH OTHER JURISDICTIONS, AND IN SUCH MANNER,
AS MAY BE PERMITTED BY ANY APPLICABLE LAW.

                                       43
<PAGE>



                           [Signature Page to Follow]



                                       44
<PAGE>
     IN WITNESS WHEREOF,  this Agreement has been duly executed and delivered by
the undersigned or the duly authorized officer of the undersigned as of the date
first above written.


                                        SKYMALL, INC.



                                        By: /s/ Robert M. Worsley
                                           -------------------------------------
                                           Name: Robert M. Worsley
                                           Title: Chairman & CEO


                                        DURHAM & COMPANY, INC.


                                        By:
                                           -------------------------------------
                                           Name:
                                           Title:


                                        AWARDS.COM, INC.


                                        By: /s/ Warren Struhl
                                           -------------------------------------
                                           Name: Warren Struhl
                                           Title: Chief Executive Officer

                                       45
<PAGE>
                                                                       EXHIBIT A

                           ASSIGNMENT AND BILL OF SALE

     THIS  ASSIGNMENT  AND BILL OF SALE is entered  into this 28th day of March,
2001, by and among SKYMALL,  INC., a Nevada  corporation  ("SKYMALL"),  DURHAM &
COMPANY,  INC., a Utah  Corporation  (the  "SELLER"),  and  AWARDS.COM,  INC., a
Delaware corporation (the "PURCHASER").

     WHEREAS,  SkyMall,  the Seller and the Purchaser have entered into an Asset
Purchase Agreement, dated as of the date hereof (the "ASSET PURCHASE AGREEMENT";
capitalized terms not defined herein shall have the meanings ascribed to them in
the Asset Purchase Agreement),  pursuant to which the Seller has agreed to sell,
transfer,  convey,  assign and deliver to the  Purchaser,  and the Purchaser has
agreed  to  purchase  from the  Seller  substantially  all of the  assets of the
Seller,  and the Purchaser has agreed,  in partial  consideration  therefor,  to
assume certain  liabilities of the Seller  relating to the Business by executing
an Assumption Agreement of even date herewith;

     WHEREAS,  the Seller  desires to transfer and assign to the  Purchaser  the
assets  described below pursuant to Section 1.1 of the Asset Purchase  Agreement
and the Purchaser desires to accept the sale, transfer,  conveyance,  assignment
and delivery thereof;

     NOW, THEREFORE,  for and in consideration of the mutual covenants contained
herein and other good and valuable  consideration the receipt and sufficiency of
which are hereby acknowledged,  the Seller hereby irrevocably sells,  transfers,
conveys,  assigns  and  delivers to the  Purchaser  free and clear of all Liens,
except for Permitted Liens, all of the Seller's right, title and interest in, to
and  under  all of the  Acquired  Assets,  TO HAVE AND TO HOLD the same unto the
Purchaser, its successors and assigns, forever.

     The Purchaser hereby accepts the sale, transfer, conveyance, assignment and
delivery of the Acquired Assets.

     At any time or from time to time after the date hereof,  at the Purchaser's
request and without further consideration,  the Seller shall execute and deliver
to  the  Purchaser  such  other  instruments  of  sale,  transfer,   conveyance,
assignment and  confirmation,  provide such materials and  information  and take
such other actions as the Purchaser may  reasonably  deem necessary or desirable
in order more effectively to transfer,  convey and assign to the Purchaser,  and
to confirm the  Purchaser's  title to, all of the Acquired  Assets,  and, to the
full extent  permitted  by Law, to put the  Purchaser in actual  possession  and
operating  control  of the  Acquired  Assets  and to  assist  the  Purchaser  in
exercising all rights with respect thereto.

     The Seller  hereby  constitutes  and  appoints the  Purchaser  the true and
lawful  attorney-in-fact of the Seller, with full power of substitution,  in the
name of the Seller or the Purchaser, but on behalf of and for the benefit of the

                                        1
<PAGE>
Purchaser:  (a) to  demand  and  receive  from  time to time  any and all of the
Acquired Assets and to make  endorsements and give receipts and releases for and
in  respect  of the same  and any part  thereof;  (b) to  institute,  prosecute,
compromise and settle any and all Actions or Proceedings  that the Purchaser may
deem proper in order to collect,  assert or enforce any claim, right or title of
any kind in or to the Acquired  Assets;  (c) to defend or compromise  any or all
Actions or Proceedings in respect of any of the Acquired  Assets;  and (d) to do
all such acts and things in relation  to the matters set forth in the  preceding
clauses (a) through (c) as the Purchaser shall deem desirable. The Seller hereby
acknowledges that the appointment  hereby made and the powers hereby granted are
coupled with an interest and are not and shall not be revocable by the Seller in
any manner or for any reason.

     This  Assignment  and  Bill  of  Sale  may be  executed  in any  number  of
counterparts,  each of  which  will be  deemed  an  original,  but all of  which
together will constitute one and the same instrument.

     This  Assignment  and Bill of Sale shall be  governed by and  construed  in
accordance with the laws of the State of New York,  without giving effect to any
choice of law or conflict of law  provision or rule (whether of the State of New
York or any other  jurisdiction) that would cause the application of the laws of
any jurisdiction other than the State of New York.

                           [Signature Page to Follow]

                                        2
<PAGE>
     IN WITNESS  WHEREOF,  the undersigned  have executed,  or have caused their
duly authorized officers to execute, this Assignment and Bill of Sale on the day
and year first above written.

                                        DURHAM & COMPANY, INC.


                                        By:
                                           -------------------------------------
                                           Name:
                                           Title:


                                        SKYMALL, INC.


                                        By:
                                           -------------------------------------
                                           Name:
                                           Title:


                                        AWARDS.COM, INC.


                                        By:
                                           -------------------------------------
                                           Name: Warren Struhl
                                           Title: Chief Executive Officer

                                        3
<PAGE>
                                                                       EXHIBIT B

                              ASSUMPTION AGREEMENT

     THIS ASSUMPTION  AGREEMENT is entered into this 28th day of March, 2001, by
and among  DURHAM &  COMPANY,  INC.,  a Utah  Corporation  (the  "SELLER"),  and
AWARDS.COM, INC., a Delaware corporation (the "PURCHASER").

     WHEREAS,  SkyMall,  the Seller and the Purchaser have entered into an Asset
Purchase Agreement, dated as of the date hereof (the "ASSET PURCHASE AGREEMENT";
capitalized terms not defined herein shall have the meanings ascribed to them in
the Asset Purchase Agreement),  pursuant to which the Seller has agreed to sell,
transfer,  convey,  assign and deliver to the  Purchaser,  and the Purchaser has
agreed  to  purchase  from the  Seller  substantially  all of the  assets of the
Seller,  and the Purchaser has agreed,  in partial  consideration  therefor,  to
assume certain  liabilities of the Seller  relating to the Business by executing
this Assumption Agreement;

     WHEREAS,  pursuant  to Section  1.4 of the Asset  Purchase  Agreement,  the
Purchaser  is required  to execute  and  deliver to the Seller  this  Assumption
Agreement whereby the Purchaser assumes such obligations;

     NOW, THEREFORE,  for and in consideration of the mutual covenants contained
herein and other good and valuable  consideration the receipt and sufficiency of
which are hereby  acknowledged,  the Purchaser hereby undertakes and agrees from
and after the date  hereof,  subject to the  limitations  contained in the Asset
Purchase  Agreement,  to assume and to pay,  perform and discharge  when due the
Assumed Liabilities.

     Nothing  contained  herein shall  require the Purchaser to pay or discharge
any debts or obligations expressly assumed hereby so long as the Purchaser shall
in good faith contest or cause to be contested the amount or validity thereof.

     Other than as specifically stated above or in the Asset Purchase Agreement,
the Purchaser assumes no debt, liability or obligation of the Seller, including,
without limitation, the Retained Liabilities,  by this Assumption Agreement, and
it  is  expressly  understood  and  agreed  that  all  debts,   liabilities  and
obligations not assumed hereby by the Purchaser shall remain the sole obligation
of the Seller, its successors and assigns.

     No Person other than the Seller,  its successors and assigns shall have any
rights under this Assumption Agreement or the provisions contained herein.

                                        1
<PAGE>
     This  Assumption  Agreement may be executed in any number of  counterparts,
each of  which  will be  deemed  an  original,  but all of which  together  will
constitute one and the same instrument.

     This Assumption  Agreement shall be governed by and construed in accordance
with the laws of the State of New York,  without  giving effect to any choice of
law or conflict of law  provision  or rule  (whether of the State of New York or
any other  jurisdiction)  that would  cause the  application  of the laws of any
jurisdiction other than the State of New York.

                           [Signature Page to Follow]

                                        2
<PAGE>
     IN WITNESS  WHEREOF,  the  undersigned  have caused  their duly  authorized
officers to execute  this  Assumption  Agreement on the day and year first above
written.

                                        DURHAM & COMPANY, INC.


                                        By:
                                           -------------------------------------
                                           Name:
                                           Title:


                                        AWARDS.COM, INC.


                                        By:
                                           -------------------------------------
                                           Name: Warren Struhl
                                           Title: Chief Executive Officer

                                        3
<PAGE>
                                                                       EXHIBIT C

                             DURHAM & COMPANY, INC.

                              OFFICER'S CERTIFICATE

     I,   ________________,   President  of  Durham  &  Company,  Inc.,  a  Utah
corporation  (the  "SELLER"),  pursuant  to  Section  6.1 of the Asset  Purchase
Agreement,  dated  as of March  28th,  2001  (the  "ASSET  PURCHASE  AGREEMENT";
capitalized terms not defined herein shall have the meanings ascribed to them in
the Asset Purchase Agreement),  among SkyMall,  Inc., the Seller and Awards.com,
Inc., a Delaware  corporation,  DO HEREBY CERTIFY in my capacity as President of
the Seller and on behalf of the Seller that:

          (1) I am the duly  elected,  qualified  and  acting  President  of the
     Seller.

          (2) Each of the  representations  and warranties made by the Seller in
     the Asset Purchase  Agreement is true and correct in all material  respects
     (if not  qualified by  materiality)  and in all  respects (if  qualified by
     materiality)  on and as of the date  hereof as though made on and as of the
     date hereof,  and each of the  representations  and warranties  made by the
     Seller in the Asset Purchase  Agreement as of a specified date earlier than
     the date  hereof was true and  correct  in all  material  respects  (if not
     qualified by materiality) and in all respects (if qualified by materiality)
     on and as of such earlier date.

          (3) Each of the agreements,  covenants and obligations required by the
     Asset Purchase  Agreement to be performed or complied with by the Seller at
     or before the  Closing  has been duly  performed  or  complied  with in all
     material respects.

     IN WITNESS WHEREOF, the undersigned has executed this Certificate as of the
28th day of March, 2001.


                                        By:
                                           -------------------------------------
                                           Name:

                                        1
<PAGE>
                                                                       EXHIBIT D

                             DURHAM & COMPANY, INC.

                             SECRETARY'S CERTIFICATE

     I, ________,  Secretary of Durham & Company,  Inc., a Utah corporation (the
"SELLER"),  pursuant to Section 5.1 of the Asset Purchase Agreement, dated as of
March 28, 2001 (the "ASSET PURCHASE  AGREEMENT";  capitalized  terms not defined
herein  shall  have  the  meanings  ascribed  to  them  in  the  Asset  Purchase
Agreement),  among SkyMall,  Inc., the Seller and  Awards.com,  Inc., a Delaware
corporation,  DO HEREBY CERTIFY in my capacity as Secretary of the Seller and on
behalf of the Seller as follows:

          (1) I am the duly  elected,  qualified  and  acting  Secretary  of the
     Seller.

          (2) Attached hereto as EXHIBIT A is a true,  complete and correct copy
     of the  Certificate  of  Incorporation  of the  Seller as in full force and
     effect on the date  hereof (the  "CERTIFICATE  OF  INCORPORATION"),  and no
     amendment to the Certificate of Incorporation has been authorized or become
     effective since the date of  incorporation  of the Seller,  no amendment or
     other document  relating to or affecting the  Certificate of  Incorporation
     has been authorized,  been filed in the office of the Secretary of State of
     the State of Utah or been taken by the Seller, its shareholders,  directors
     or officers in  contemplation  of the filing of any such amendment or other
     document or in contemplation of the liquidation,  dissolution or winding-up
     of the Seller.

          (3) Attached hereto as EXHIBIT B is a true,  complete and correct copy
     of the bylaws of the Seller as in full force and effect on the date  hereof
     and at all times since date of incorporation of the Seller.

          (4) Attached hereto as EXHIBIT C is a true,  complete and correct copy
     of resolutions adopted by the Board of Directors of the Seller with respect
     to the Asset Purchase Agreement and the Operative Agreements to which it is
     a party and all the transactions  contemplated  thereby,  which resolutions
     were duly and validly adopted at a meeting of the Board of Directors of the
     Seller on  __________,  2001,  at which a quorum  was  present  and  acting
     throughout.  All such  resolutions are in full force and effect on the date
     hereof  in the form in which  adopted  and no other  resolutions  have been
     adopted by the Board of  Directors of the Seller or any  committee  thereof
     relating to the Asset Purchase Agreement,  the Operative  Agreements or the
     transactions contemplated thereby.

                                        1
<PAGE>
          (5) Each of the  following  named  individuals  is a duly  elected  or
     appointed, qualified and acting officer of the Seller who holds, and at all
     times since date of  incorporation  of the Seller has held, the offices set
     opposite such  individual's  name, and the signature  written  opposite the
     name and title of such officer is such officer's genuine signature:


     -----------------------   -----------------------   -----------------------

     IN WITNESS  WHEREOF,  the  undersigned  has caused this  Certificate  to be
executed as of the 28th day of March, 2001.


                                        By:
                                           -------------------------------------
                                           Name:

                                        2
<PAGE>
                                                                       EXHIBIT E

                                SERVICE AGREEMENT

     This Service  Agreement is entered into this ____ day of March, 2001 by and
among SkyMall,  Inc., a Nevada corporation  ("SkyMall") and Awards.com,  Inc., a
Delaware corporation ("Awards").

     Whereas,  SkyMall and Awards have entered into an Asset Purchase  Agreement
dated as of even date  herewith  (the "Asset  Purchase  Agreement")  pursuant to
which Awards purchased substantially all of the assets of SkyMall's wholly owned
subsidiary,  Durham & Company  ("Durham")  which operates a logo merchandise and
recognition jewelry business;

     Whereas, subsequent to the closing of the Asset Purchase Agreement, SkyMall
has agreed to provide certain administrative services, to make available various
facilities and to provide certain other transition  support all on the terms and
conditions provided herein;

The parties agree as follows:

1.   PROVISION   OF   SERVICES.   SkyMall   agrees  to  provide  the   following
     administrative  services to Awards  during the period from the Closing Date
     until the first to occur of (i) the date on which Awards  notifies  SkyMall
     that such  services  are no longer  necessary  (provided  that such  notice
     provides two weeks advance notice to SkyMall) and (ii) July 1, 2001. Awards
     may terminate all or any portion of the applicable services;  provided that
     the Manufacturing  Space shall be provided by SkyMall to Awards as provided
     in Section 8 through  February 28, 2002 and Awards shall pay to SkyMall the
     actual  costs of such  space  through  February  28,  2002.  To the  extent
     additional  services are requested by Awards  beyond July 1, 2001,  SkyMall
     will  cooperate in good faith to continue  rendering  such  services on the
     terms and conditions herein.

2.   FEES.  The fees for the services  shall be as set forth in Exhibit A and as
     further  described  herein.  SkyMall will invoice Awards on a weekly basis.
     Awards will remit  payment to SkyMall on a net ten (10) day basis.  SkyMall
     acknowledges  that  Awards  has  prepaid  $85,000  toward  fees  under this
     Agreement.

3.   CALL CENTER  SERVICES.  SkyMall  shall  provide the  following  Call Center
     Services:  (i) inbound and outbound  phone  calls,  (ii)  customer  service
     consistent with Durham's past  practices,  (iii) returns  processing,  (iv)
     credit card  authorization,  including address  verification,  (v) adding a
     simple  questionnaire to each phone call as directed by Awards, (vi) adding
     additional  demographic  information into the order processing  database to
     the extent  this does not require  information  technology  support,  (vii)
     daily reporting on the service performance, (viii) random tapes of customer
     phone calls,  (ix) random  upsell  tests of Awards  products as directed by
     Awards, (x) periodic database extracts for catalog mailings,  and (xi) call
     transfer to Awards when  necessary.  The cost for the Call Center  Services
     shall be as set forth on  Exhibit  A for  payroll  costs  plus the costs of
     phone services at SkyMall's  actual rates and any other costs authorized by
     Awards in advance.

                                        1
<PAGE>
4.   ACCOUNTING  SERVICES.   SkyMall  shall  provide  the  following  Accounting
     Services to Awards:  (i) general accounting support services including cash
     collections;   posting  of  cash   collections   to  accounts   receivable,
     preparation  of  routine   reports  and  related   information  for  Durham
     consistent   with  past  practices,   (ii)   preparation  of  daily  report
     illustrating  sales,  cash  receipts,  and closing  A/R for the day,  (iii)
     preparation of a weekly report detailing the previous week's sales and cash
     receipts by day with the full backup for each  transaction  (all paperwork,
     including invoices to customers,  detailed  breakdown of COGS posted,  bank
     deposit slips that reconcile with  outstanding  A/R paid,  credit card cash
     receipts with  outstanding  A/R paid,  etc.),  (iv) assistance with general
     purchasing,  accounts payable and cash disbursements (the parties agree the
     initiation  of all  purchases  will  continue  to operate  consistent  with
     Durham's past practices,  however, Awards pre-approvals are required on all
     purchases over $100),  (iii)  assistance  with inventory  purchasing to the
     extent  requested  by Awards and subject to its prior  approval  (including
     reconciliation of appropriate  documentation (e.g., a three (3) way matched
     PO/Packslip/Vendor  Bill to enter into Awards system for payment), and (iv)
     such other  services  including  the  receipt  and  approval  of  invoices,
     assistance  with any other  documentation  relating to  accounts  payables.
     SkyMall agrees that immediately following the Closing of the Asset Purchase
     Agreement it will request  Durham's  bank to restrict  activity to prohibit
     withdrawals of any type by SkyMall/Durham.

5.   MARKETING  SERVICES.  SkyMall  will  cooperate  with Awards to  immediately
     transition the contacts and relationships with all of Durham's customers to
     personnel  designated  by Awards.  SkyMall will assist Awards with hiring a
     suitable  account  representative  for certain  key  accounts if desired by
     Awards and will oversee the account with the Latter Day Saints Church until
     such time as such an account  representative  is hired by Awards at no cost
     to Awards,  but not to exceed ninety days.  SkyMall will transfer to Awards
     all past graphic/art files. SkyMall will also assist as directed to provide
     information regarding merchandising  including  obsolescence,  back orders,
     and related information,

6.   GENERAL MANAGEMENT. During the term of this Agreement, SkyMall will work in
     good faith with Awards to oversee the  general  operations  of Durham at no
     cost to Awards,  except as expressly stated herein.  SkyMall will cooperate
     fully and assist in the  transition of the business to Awards as reasonably
     directed by Awards and at Awards expense for actual out-of-pocket costs and
     as approved in advance by Awards. Upon execution of this Agreement,  Awards
     will assign specific individuals (including name, address, telephone number
     and  fax  numbers)   within  Awards  that  will  supervise  the  respective
     counterparts at Durham.

7.   WEB SUPPORT.  SkyMall will host the Web sites of Durham in operation on the
     Closing Date until  February 28, 2002.  The parties  agree that Awards will
     pay the actual costs of such hosting to SkyMall. If requested by Awards and
     to the extent  SkyMall has employees  with  capacity,  SkyMall will provide
     other technology support for the Web sites at a mutually agreed upon price.

8.   OFFICE  SPACE.  SkyMall  agrees to  provide  office  space to  support  the
     transition  of the  operations  of  Durham  from  SkyMall  to  Awards.  The
     transitional  office space during the term of this Agreement shall be at no
     cost to Awards.

                                        2
<PAGE>
9.   MANUFACTURING  SPACE.  SkyMall will provide  space to Awards to operate the
     jewelry  manufacturing and warehousing  business of Durham as configured on
     the date of the closing of the Asset Purchase Agreement. Such space will be
     of a similar  quality to that  currently  occupied by Durham  (the  "Durham
     Space").  Awards  will pay a monthly fee for such space of $16,200 and will
     be responsible for all utility, common area maintenance, supplies and other
     expenses  associated  with the  facilities.  SkyMall  shall be obligated to
     supply and Awards shall be  obligated to pay for such space until  February
     28, 2002.

10.  FURTHER ACTION.  SkyMall will do whatever is reasonably requested by Awards
     at Awards'  expense to assist in terminating  and/or  subleasing the Durham
     Space and, if feasible, relocating the business to SkyMall's facilities.

11.  MISCELLANEOUS.  The  miscellaneous  provisions  of  Article IX of the Asset
     Purchase  Agreement  are  incorporated  by  reference as if fully set forth
     herein.


SKYMALL, INC.                              AWARDS.COM, INC.


BY:                                        BY:
   ----------------------------------         ----------------------------------

NAME:                                      NAME:
     --------------------------------           --------------------------------

TITLE:                                     TITLE:
      -------------------------------            -------------------------------

DATE:                                      DATE:
     --------------------------------           --------------------------------

                                        3
<PAGE>
                                                                       EXHIBIT F
================================================================================




                   AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                                      AMONG

                                AWARDS.COM, INC.

                                       AND

                                ITS STOCKHOLDERS





================================================================================
<PAGE>
                                TABLE OF CONTENTS

                                                                            Page

RECITALS ......................................................................1

ARTICLE I   CERTAIN DEFINITIONS................................................1
            1.1  Defined Terms.................................................1

ARTICLE II  TRANSFERS OF RESTRICTED SECURITIES.................................7
            2.1  Restrictions Generally; Securities Act........................7
            2.2  Legend........................................................7
            2.3  Transfers by Stockholders.....................................8
            2.4  Duty of First Offer...........................................8
            2.5  Sale of the Company..........................................10

ARTICLE III RIGHTS OF INCLUSION...............................................11
            3.1  Rights of Inclusion..........................................11
            3.2  Article III Sales............................................12

ARTICLE IV  CORPORATE GOVERNANCE..............................................13
            4.1  Board of Directors...........................................13
            4.2  Removal......................................................13
            4.3  Vacancies....................................................14

ARTICLE V   CERTAIN COVENANTS OF THE PARTIES..................................14
            5.1  Registration of Common Stock.................................14
            5.2  Additional Stockholders......................................14
            5.3  Purchaser Representative.....................................14
            5.4  Holdback Obligations.........................................15

ARTICLE VI  MISCELLANEOUS.....................................................15
            6.1  Governing Law................................................15
            6.2  Entire Agreement; Amendments.................................15
            6.3  Term.........................................................16
            6.4  Certain Actions..............................................16
            6.5  Inspection...................................................16
            6.6  Recapitalization, Exchanges, Etc., Affecting
                   Restricted Securities......................................16
            6.7  Compliance with Regulations..................................16
            6.8  Waiver.......................................................17
            6.9  Successors and Assigns.......................................17
            6.10 Remedies.....................................................17
            6.11 Invalid Provisions...........................................17
            6.12 Headings.....................................................18
            6.13 Further Assurances...........................................18
            6.14 Gender.......................................................18
            6.15 Counterparts.................................................18
            6.16 Notices......................................................18
            6.17 No Stockholder Affiliate Liability...........................19

Exhibit A..............................................Form of Joinder Agreement
<PAGE>
     AMENDED AND RESTATED STOCKHOLDERS AGREEMENT (this "AGREEMENT"), dated as of
March 28,  2001,  by and among  AWARDS.COM,  INC., a Delaware  corporation  (the
"COMPANY"),  TWS AWARDS.COM,  LLC, a Delaware limited liability company ("TWS"),
DURHAM & COMPANY,  INC., a Utah corporation  ("DURHAM"),SKYMALL,  INC., a Nevada
corporation ("SKYMALL") the Series A Investors (as hereinafter defined), each of
the Persons who have  executed  the  signature  pages  hereto  under the heading
"Series B Investors" (individually,  a "SERIES B INVESTOR" and collectively, the
"SERIES B INVESTORS"),  and the Additional  Investor (as  hereinafter  defined).
Capitalized  terms used and not  otherwise  defined  herein have the  respective
meanings ascribed thereto in Article I.

                                    RECITALS

     WHEREAS, the Company,  TWS, the Series A Investors,  the Series B Investors
and the  Additional  Investor are parties to that  certain  Amended and Restated
Stockholders  Agreement,  dated as of February 7, 2000,  as amended  (the "PRIOR
STOCKHOLDERS AGREEMENT");

     WHEREAS,  the  Company  and  Durham  have  entered  into an Asset  Purchase
Agreement,  dated as of the date  hereof,  as such  agreement  may be amended or
modified from time to time (the "ASSET PURCHASE  AGREEMENT"),  pursuant to which
the Company  will issue to Durham the  Purchased  Securities  (as defined in the
Asset Purchase Agreement);

     WHEREAS,  the parties to the Prior  Stockholders  Agreement desire to amend
and restate the Prior Stockholders  Agreement in its entirety as provided herein
and  each of the  Stockholders  and the  Company  desires  to  enter  into  this
Agreement to regulate certain aspects of their  relationship and to provide for,
among  other  things,  restrictions  on the  transfer  or other  disposition  of
securities of the Company and matters  relating to the  corporate  governance of
the Company.

     NOW, THEREFORE, the parties hereto hereby agree as follows:

ARTICLE I

                               CERTAIN DEFINITIONS

     1.1 DEFINED TERMS. (a) The following  capitalized  terms, when used in this
Agreement, have the respective meanings set forth below:

          "ADDITIONAL  INVESTOR"  means Uncle Craig's  Catalogue,  Inc., a Texas
     corporation.

          "ADDITIONAL  STOCKHOLDER" means the Additional Investor and any Person
     to whom the  Company  issues  Restricted  Securities  after the date hereof
     other than pursuant to a public  offering  registered  under the Securities
     Act (other than any Preferred Investor Stockholder or TWS Stockholder).

                                       1
<PAGE>
          "ADDITIONAL  INVESTMENT  AGREEMENT"  means the  Additional  Investment
     Agreement,  dated as of  February  7, 2000,  by and between the Company and
     HMTF Bridge Award, LLC, a Delaware limited liability  company,  as the same
     may be amended, modified or restated from time to time.

          "AFFILIATE"  means, with respect to any Person,  any other Person that
     controls, is controlled by or is under common control with such Person. For
     the purposes of this definition, "control" (including, with its correlative
     meanings,  the terms  "controlled by" and "under common control with"),  as
     used with  respect to any Person,  shall mean the  possession,  directly or
     indirectly, of the power to direct or cause the direction of the management
     and policies of such Person,  whether  through the ownership of securities,
     by contract or otherwise.

          "ASSOCIATE" means, with respect to any Person, (i) any other Person of
     which such  Person is an officer,  partner or  director or is,  directly or
     indirectly,  the beneficial  owner of ten (10) percent or more of any class
     of equity  securities;  (ii) any trust or other estate in which such Person
     has a substantial  beneficial interest or as to which such Person serves as
     trustee or in a similar fiduciary capacity; (iii) any relative or spouse of
     such Person, or any relative of such spouse,  who has the same home as such
     Person;  and (iv) any  Affiliate  of any Person  referred to in clause (i),
     (ii) or (iii).

          "BOARD" means the Board of Directors of the Company.

          "CERTIFICATE OF INCORPORATION"  means the Certificate of Incorporation
     of the Company, as amended, restated or modified from time to time.

          "COMMISSION" means the Securities and Exchange Commission.

          "COMMON STOCK" means the Common Stock,  par value $.01 per share,  any
     securities  into which such  Common  Stock  shall have been  changed or any
     securities  resulting from any reclassification or recapitalization of such
     Common Stock,  and all other  securities  of any class or classes  (however
     designated),  other than the Series A Preferred and Series B Preferred,  of
     the Company the holders of which have the right,  without  limitation as to
     amount,  after  payment  on any  securities  entitled  to a  preference  on
     dividends  or other  distributions  upon any  dissolution,  liquidation  or
     winding-up,  either to all or to a share of the  balance of  payments  upon
     such dissolution, liquidation or winding-up.

          "COMPETITIVE BUSINESS" means in the business of selling, manufacturing
     or  distributing,  in either the  retail or  commercial  market,  trophies,
     awards,  plaques,  engraved  mountings  or any  similar  items of any kind,
     including,  without limitation,  both  three-dimensional and computer image
     trophies and awards, via the Internet or otherwise.

                                       2
<PAGE>
          "COMPETITOR" means any Person principally  engaged or whose Affiliates
     are principally engaged, directly or indirectly, in a Competitive Business.
     A  Person  shall be  deemed  to be  principally  engaged  in a  Competitive
     Business if it or any of its Affiliates are in fact so principally  engaged
     or if such Person or any of its Affiliates has had revenues in the prior 12
     months,  or  expects  to  have  revenues  in the  next  12  months,  from a
     Competitive Business in excess of $10 million.

          "DILUTED BASIS" means with respect to the calculation of the number of
     shares of Common Stock,  (i) all shares of Common Stock  outstanding at the
     time of  determination  and (ii) all shares of Common Stock  issuable  upon
     exercise of the Series A Preferred,  Series B Preferred,  Options and other
     securities  convertible  into, or exercisable or  exchangeable  for, Common
     Stock.

          "DURHAM  STOCKHOLDER" means Durham and each of its direct and indirect
     Permitted  Transferees,  so long as any such Person  shall hold  Restricted
     Securities.

          "HMTF"  means HMTF Bridge  Award,  LLC, a Delaware  limited  liability
     company.

          "HMTF INVESTOR  AFFILIATE"  means (a) any direct or indirect holder of
     any equity  interests or  securities  in HMTF  (whether  limited or general
     partners, members, stockholders or otherwise), (b) any Affiliate of HMTF or
     (c) any  director,  officer or employee of (i) HMTF,  (ii) any Affiliate of
     HMTF or (iii) any Person referred to in clause (a) above.

          "HMTF  STOCKHOLDER" means HMTF and any HMTF Investor Affiliate to whom
     HMTF  Transfers  Restricted  Securities  and who signs a Joinder  Agreement
     (whether before,  on or after the date hereof) and each of their respective
     direct and indirect Permitted Transferees, so long as any such Person shall
     hold Restricted Securities.

          "JOINDER  AGREEMENT"  means a Joinder  Agreement  substantially in the
     form attached hereto as EXHIBIT A.

          "LIEN" means any lien, claim, change,  encumbrance,  security interest
     or other adverse claim of any kind.

          "OPTIONS"  means the options to purchase  up to  76,313,564  shares of
     Common Stock granted or to be granted to officers, directors,  employees or
     consultants of the Company;  PROVIDED,  HOWEVER, that such number of shares
     shall not include  shares which are (or which are subject to Options  which
     are)  reacquired by the Company or which become  nonissuable  or expire and
     shall be  appropriately  adjusted for stock  splits,  reverse stock splits,
     stock dividends, recapitalizations, reclassifications and similar events.

          "OPPORTUNITY"  means Opportunity  Partners I, L.P., a Delaware limited
     partnership.

          "OPPORTUNITY  INVESTOR  AFFILIATE"  means (a) any  direct or  indirect
     holder of any  equity  interests  or  securities  in  Opportunity  (whether
     limited or general partners,  members,  stockholders or otherwise), (b) any
     Affiliate of  Opportunity  or (c) any director,  officer or employee of (i)
     Opportunity, (ii) any Affiliate of Opportunity or (iii) any Person referred
     to in clause (a) above.

                                       3
<PAGE>
          "OPPORTUNITY   STOCKHOLDER"  means  Opportunity  and  any  Opportunity
     Investor Affiliate to whom Opportunity  Transfers Restricted Securities and
     who signs a Joinder Agreement (whether before, on or after the date hereof)
     and each of their respective direct and indirect Permitted Transferees,  so
     long as any such Person shall hold Restricted Securities.

          "PERMITTED TRANSFEREE" means:

               (i) as to any Stockholder who is a natural person,  the spouse or
          any lineal descendant (including by adoption) of such Stockholder,  or
          any  trust of which  such  Stockholder  is the  trustee  and  which is
          established solely for the benefit of any of the foregoing individuals
          and whose terms are not inconsistent  with the terms of this Agreement
          or any partnership,  the general partner(s) and limited partner(s) (if
          any) of which are one (1) or more  Persons  identified  in this clause
          (i);

               (ii) as to any Preferred Investor Stockholder (other than an HMTF
          Stockholder),  any Associate or Affiliate of such  Preferred  Investor
          Stockholder;

               (iii) as to any TWS Stockholder;  any other TWS Stockholder;  any
          member, manager, Associate or Affiliate of TWS; any director, officer,
          employee, consultant,  stockholder,  member, Associate or Affiliate of
          any of the foregoing Persons; any trust, a majority in interest of the
          beneficiaries  of which,  or  corporation  or  partnership  or limited
          liability  company,  a majority  in interest  of the  stockholders  or
          limited  partners,  or members of which, or partnership,  the managing
          general  partner of which,  are (or is) one (1) or more of the Persons
          identified in this clause (iii),  the spouse of any such Person and/or
          such Person's lineal descendants (including by adoption);

               (iv) as to any Third  Party or Buyer that  becomes a  Stockholder
          and that is not a natural Person, any Affiliate of such Stockholder;

               (v) as to any HMTF  Stockholder,  any  Associate  or Affiliate of
          such HMTF Stockholder or an HMTF Investor Affiliate; and

               (vi) as to any Durham Stockholder,  any Associate or Affiliate of
          such Durham Stockholder including without limitation SkyMall; and

               (vii)  as  to  any  Opportunity  Stockholder,  any  Associate  or
          Affiliate of such Opportunity  Stockholder or an Opportunity  Investor
          Affiliate.

          "PERSON"  means  an  individual,  partnership,   corporation,  limited
     liability company or partnership, trust, unincorporated organization, joint
     venture,  government  (or agency or political  subdivision  thereof) or any
     other entity of any kind.

                                       4
<PAGE>
          "PREFERRED   INVESTOR   STOCKHOLDERS"  means  the  Series  A  Investor
     Stockholders and the Series B Investor Stockholders.

          "PRO  RATA"  means,  with  respect  to one  or  more  Stockholders  in
     proportion to the number of shares of Common Stock on a Diluted Basis owned
     by such Stockholder or Stockholders.

          "QUALIFYING OFFERING" means the consummation of an underwritten public
     offering of Common Stock  registered  under the  Securities Act of 1933, as
     amended,  which  results  in  gross  proceeds  to the  Company  of at least
     $25,000,000  and  pursuant to which the Common Stock is sold at a price per
     share of at least  $4.80  (subject  to  appropriate  adjustment  for  stock
     splits,   reverse  stock  splits,   stock   dividends,   recapitalizations,
     reclassifications and similar events).

          "RESTRICTED   SECURITIES"   means  the  Common  Stock,  the  Series  A
     Preferred,  Series B Preferred,  the Options, any securities of the Company
     issued  pursuant  to the  Additional  Investment  Agreement  or  the  Asset
     Purchase  Agreement  or upon  conversion,  exchange or exercise of any such
     securities and any other securities  issued after the date hereof which are
     designated  as such by the Board,  and any  securities  issued with respect
     thereto as a result of any stock dividend,  stock split,  reclassification,
     recapitalization, reorganization, merger, consolidation or similar event or
     upon the conversion, exchange or exercise thereof.

          "SALE OF THE  COMPANY"  means  the  sale of the  Company  (whether  by
     merger,   consolidation,   recapitalization,    reorganization,   sale   of
     securities,  sale of assets or otherwise) in one transaction or a series of
     related transactions to a Person or Persons,  pursuant to which such Person
     or  Persons   (together  with  its  Affiliates)   acquires  (i)  securities
     representing  at least a majority of the voting power of all  securities of
     the  Company,  assuming  the  conversion,   exchange  or  exercise  of  all
     securities  convertible,  exchangeable  or  exercisable  for or into voting
     securities,  or (ii) all or substantially all of the Company's consolidated
     assets.

          "SECURITIES ACT" means the Securities Act of 1933, as amended, and the
     rules and regulations of the Commission thereunder.

          "SERIES A INVESTORS" means RHL Ventures,  LLC, Capital Express Awards,
     LLP, Trophy Investors,  L.P., Trophy Investment Partnership,  L.P., Richard
     Baumer,  Marc Byron, Marc Cooper,  Stephen Ehrlich,  Peter Forman,  Richard
     Forman, Jay Greenwald,  Claire Gruppo, Ilan Kaufthal,  Alan Kipust,  Lowell
     Kraft,  Zev  Wolfson  IRA,  Hilltop  Offshore,  Ltd.,  United  Congregation
     Mesorah, The Wolfson Grandchildren Trust, The Wolfson Family Trust, Hilltop
     Partners, L.P., Jeff Tannenbaum, Jeff Tauber, Steve Tischman and Ken Yaffe.

          "SERIES A INVESTOR  STOCKHOLDERS" means the Series A Investors and any
     other Person to whom the Company  issues Series A Preferred and who signs a
     Joinder Agreement (whether before, on or after the date hereof) and each of
     their respective direct and indirect Permitted Transferees,  so long as any
     such Person shall hold Restricted Securities.

                                       5
<PAGE>
          "SERIES  A  PREFERRED"   means  the  Company's  Series  A  Convertible
     Preferred Stock, par value $.01 per share.

          "SERIES B INVESTOR  STOCKHOLDERS" means the Series B Investors and any
     other Person to whom the Company  issues Series B Preferred and who signs a
     Joinder Agreement (whether before, on or after the date hereof) and each of
     their respective direct and indirect Permitted Transferees,  so long as any
     such Person shall hold Restricted Securities.

          "SERIES  B  PREFERRED"   means  the  Company's  Series  B  Convertible
     Preferred Stock, par value $.01 per share.

          "STOCKHOLDERS"  means  each  of  the  TWS  Stockholders,   the  Durham
     Stockholders,  the  Preferred  Investor  Stockholders  and  the  Additional
     Stockholders, if any.

          "TRANSFER"  means,   directly  or  indirectly,   any  sale,  transfer,
     assignment,  hypothecation,  pledge or other  disposition of any Restricted
     Securities or any interests therein,  whether or not by operation of law or
     for value.

          "TWS  STOCKHOLDERS"  means  TWS and each of its  direct  and  indirect
     Permitted  Transferees,  so long as any such Person  shall hold  Restricted
     Securities.

     (b) Unless  otherwise  provided  herein,  all accounting terms used in this
Agreement shall be interpreted in accordance with generally accepted  accounting
principles as in effect from time to time, applied on a consistent basis.

     (c) The  following  terms,  when  used in this  Agreement,  shall  have the
meanings defined for such terms in the Section set forth below:

          TERM                                       SECTION
          ----                                       -------
"Agreement"                                          Preamble
"Article III Offer"                                  3.1(a)
"Asset Purchase Agreement"                           Recitals
"Buyer"                                              3.1(a)
"CEO Nominees"                                       4.1(a)
"Company"                                            Preamble
"Company Notice"                                     2.4(b)
"Durham"                                             Preamble
"HMTF Nominee"                                       4.1(a)
"Inclusion Notice"                                   3.1(a)
"Inclusion Right"                                    3.1(b)
"Nominee"                                            4.1(a)
"Nominees"                                           4.1(a)
"Notice of Intention"                                2.4(a)
"Offered Securities"                                 2.4(a)
"Offerees"                                           3.1(a)

                                       6
<PAGE>
          TERM                                       SECTION
          ----                                       -------
"Offer Price"                                        2.4(a)
"Preferred Investors Nominee"                        4.1(a)
"Prior Stockholders Agreement"                       Recitals
"Prospective Buyer Notice"                           2.4(c)
"Prospective Buyers"                                 2.4(a)
"Required Stockholders"                              2.5
"Selling Stockholder"                                2.4(a)
"Series B Investor"                                  Preamble
"Series B Investors"                                 Preamble
"Third Party"                                        2.4(e)
"Transferor"                                         3.1(a)
"Transferor Shares"                                  3.1(a)
"TWS"                                                Preamble
"TWS Nominees"                                       4.1(a)

                                   ARTICLE II
                       TRANSFERS OF RESTRICTED SECURITIES

     2.1 RESTRICTIONS  GENERALLY;  SECURITIES ACT. (a) Each  Stockholder  agrees
that it will not,  directly or indirectly,  Transfer any  Restricted  Securities
except  in  accordance  with the terms of this  Agreement.  Any  attempt  by any
Stockholder  to Transfer any Restricted  Securities  not in accordance  with the
foregoing  shall be null and void and neither the issuer of such  securities nor
any transfer  agent of such  securities  shall give any effect to such attempted
Transfer in its stock records.

     (b) Each  Stockholder  agrees that,  in addition to the other  requirements
herein  relating to Transfer,  it will not Transfer  any  Restricted  Securities
except pursuant to an effective registration statement under the Securities Act,
or upon  receipt by the  Company  of an  opinion  of counsel to the  Stockholder
reasonably  satisfactory  to the Company or, if agreed by the Board,  counsel to
the Company, or a no-action letter from the Commission addressed to the Company,
to the  effect  that  no  registration  statement  is  required  because  of the
availability of an exemption from registration under the Securities Act.

     2.2 LEGEND. (a) Each certificate  representing  Restricted Securities shall
be endorsed with the following legends and such other legends as may be required
by applicable state securities laws or any other agreement:

     THE SECURITIES  REPRESENTED BY THIS CERTIFICATE ARE SUBJECT TO AN
     AMENDED AND RESTATED  STOCKHOLDERS  AGREEMENT,  DATED AS OF MARCH
     28, 2001, AS SUCH AGREEMENT MAY BE AMENDED,  RESTATED OR MODIFIED
     FROM TIME TO TIME, AND MAY NOT BE  TRANSFERRED,  SOLD,  ASSIGNED,
     PLEDGED,   HYPOTHECATED  OR  OTHERWISE   DISPOSED  OF  EXCEPT  IN

                                       7
<PAGE>
     ACCORDANCE  WITH THE  PROVISIONS  THEREOF AND ANY  TRANSFEREE  OF
     THESE SECURITIES SHALL BE SUBJECT TO THE TERMS OF SUCH AGREEMENT.
     COPIES  OF  THE  FOREGOING  AGREEMENT  ARE  MAINTAINED  WITH  THE
     CORPORATE  RECORDS OF THE ISSUER AND ARE AVAILABLE FOR INSPECTION
     AT THE PRINCIPAL OFFICES OF THE ISSUER.

     THE  SECURITIES  REPRESENTED  BY THIS  CERTIFICATE  HAVE NOT BEEN
     REGISTERED  UNDER THE SECURITIES ACT OF 1933, AS AMENDED,  OR ANY
     STATE  SECURITIES  LAWS,  AND MAY BE OFFERED  AND SOLD ONLY IF SO
     REGISTERED  OR  IF  AN  EXEMPTION  FROM  SUCH   REGISTRATION   IS
     AVAILABLE.

     (b) Any certificate  issued at any time in exchange or substitution for any
certificate  bearing  such  legends  (except a new  certificate  issued upon the
completion  of a Transfer  pursuant to a registered  public  offering  under the
Securities Act and made in accordance  with the Securities  Act) shall also bear
such legends,  unless in the opinion of counsel for the Company,  the Restricted
Securities  represented  thereby are no longer subject to the provisions of this
Agreement  or the  restrictions  imposed  under  the  Securities  Act  or  state
securities  laws,  in which  case the  applicable  legend  (or  legends)  may be
removed.

     2.3 TRANSFERS BY STOCKHOLDERS.  Each of the  Stockholders  severally agrees
that it will not  Transfer any  Restricted  Securities  before  August 11, 2002,
except (i) to a Permitted Transferee who shall have executed a Joinder Agreement
and thereby  become a party to this  Agreement;  (ii)  pursuant to an  effective
registration  statement  under  the  Securities  Act;  (iii)  in the case of the
termination of officers,  directors,  employees and  consultants of the Company,
Transfers by such Persons or their Permitted Transferees to the Company; or (iv)
pursuant to Section 2.5.; PROVIDED, HOWEVER, that, unless approved in advance by
the Board, none of the Stockholders shall Transfer any Restricted  Securities to
a Competitor.  Following  August 11, 2002,  each of the  Stockholders  severally
agrees that it will not  Transfer  any  Restricted  Securities,  except (i) to a
Permitted  Transferee  who shall have  executed a Joinder  Agreement and thereby
become a party to this  Agreement;  (ii) pursuant to any effective  registration
statement  under the  Securities  Act;  (iii) in the case of the  termination of
officers, directors, employees and consultants of the Company, Transfers by such
Persons or their Permitted  Transferees to the Company; (iv) pursuant to Section
2.5; or (v) pursuant to Section 2.4 or Article  III;  provided,  HOWEVER,  that,
unless approved in advance by the Board, none of the Stockholders shall Transfer
any Restricted Securities to a Competitor.

     2.4 DUTY OF FIRST OFFER.  (a) Except for  Transfers  permitted  pursuant to
clauses  (i),  (ii),  (iii) and (iv) of the first  sentence  of  Section  2.3 or
clauses (i) through (iv) of the second sentence of Section 2.3, if any Preferred
Investor Stockholder,  Durham Stockholder or Additional  Stockholder (a "SELLING
STOCKHOLDER")  desires to  Transfer  any  Restricted  Securities  (the  "OFFERED
SECURITIES"), prior to any Transfer it shall give written notice of the proposed
Transfer  (the  "NOTICE  OF  INTENTION")  to the  Company  and  each  of the TWS
Stockholders  (the  "PROSPECTIVE  BUYERS"),  specifying  the type and  number of
Offered  Securities  which such  Selling  Stockholder  wishes to  Transfer,  the
proposed  purchase  price (the "OFFER  PRICE")  therefor and all other  material
terms and conditions of the proposed Transfer.

                                       8
<PAGE>
     (b) For a period of  twenty-five  (25) days  following  its  receipt of the
Notice of Intention, the Company shall have an irrevocable right to purchase all
or any  portion of the  Offered  Securities  at the Offer Price and on the other
terms specified in the Notice of Intention,  exercisable by delivery of a notice
(the "COMPANY  NOTICE") to the Selling  Stockholder,  with a copy to each of the
Prospective Buyers,  specifying the number of Offered Securities with respect to
which the Company is exercising its option.

     (c) For a period of fifteen (15) days  following its receipt of the Company
Notice or, if no Company Notice is so received,  for a period of forty (40) days
following its receipt of the Notice of Intention, each of the Prospective Buyers
shall have the irrevocable right to purchase at the Offer Price and on the other
terms specified in the Notice of Intention, any or all of the Offered Securities
which the Company has elected not to  purchase,  Pro Rata among the  Prospective
Buyers;  PROVIDED,  HOWEVER,  that in the event any  Prospective  Buyer does not
purchase any or all of its Pro Rata portion of the Offered Securities, the other
Prospective  Buyers  shall have the right to purchase  such  portion,  Pro Rata,
until  all of  such  Offered  Securities  are  purchased  or  until  such  other
Prospective  Buyers do not desire to purchase any more Offered  Securities.  The
right  of the  Prospective  Buyers  pursuant  to this  Section  2.4(c)  shall be
exercisable by delivery of a notice (the  "PROSPECTIVE  BUYER  NOTICE")  setting
forth the  maximum  number of Offered  Securities  that such  Prospective  Buyer
wishes to  purchase,  including  any number  which  would be  allocated  to such
Prospective Buyer in the event any other Prospective Buyer does not purchase all
or any portion of its Pro Rata portion, to the Selling Stockholder,  the Company
and the other  Prospective  Buyers and shall expire if  unexercised  within such
15-day or 40-day period, as applicable.

     (d)  Notwithstanding  the foregoing  provisions of this Section 2.4, unless
the Selling Stockholder shall have consented to the purchase of less than all of
the  Offered  Securities,  neither the  Company  nor any  Prospective  Buyer may
purchase any Offered  Securities unless all of the Offered  Securities are to be
purchased  (whether by the Company or the Prospective  Buyers or any combination
thereof).

     (e) If all notices  required to be given  pursuant to this Section 2.4 have
been duly given,  and the Company and the  Prospective  Buyers  determine not to
exercise  their  respective  options to purchase the Offered  Securities  at the
Offer  Price and on the other  terms  specified  in the Notice of  Intention  or
determine,  with the  consent of the  Selling  Stockholder,  to  exercise  their
options to purchase  less than all of the Offered  Securities,  then the Selling
Stockholder  shall  have the  right,  for a period of thirty  (30) days from the
earlier of (i) the expiration of the last  applicable  option period pursuant to
this  Section 2.4 or (ii) the date on which such  Selling  Stockholder  receives
notice from the Company and the  Prospective  Buyers that they will not exercise
in whole or in part the options granted pursuant to this Section 2.4, to sell to
a third party (a "THIRD PARTY") the Offered  Securities  remaining  unsold under
this Section 2.4 at a price not less than the Offer Price and on the other terms
set forth in the Notice of Intention;  PROVIDED, that prior to any such Transfer
to a Third Party, such Third Party executes and delivers to the Company, for the
benefit of the Company and all  Stockholders,  a Joinder  Agreement  and thereby
becomes a party to this  Agreement and such Selling  Stockholder  first complies
with the provisions of Article III.

                                       9
<PAGE>
     (f) The  closing of any  purchase  and sale  pursuant  to this  Section 2.4
(other than to any Third  Party)  shall take place on such date,  not later than
fifteen  (15)  business  days  after  the  later  of  delivery  to  the  Selling
Stockholder of (i) the Company Notice and (ii) the Prospective  Buyer Notice, as
the Company and the Selling  Stockholder  shall  select.  At the closing of such
purchase and sale, the Selling Stockholder shall deliver certificates evidencing
the Offered  Securities  being sold duly  endorsed,  or  accompanied  by written
instruments of transfer in form  satisfactory  to the purchasers  thereof,  duly
executed  by the  Selling  Stockholder,  free and  clear of any  Liens,  against
delivery of the Offer Price therefor.

     2.5 SALE OF THE COMPANY. (a) If the TWS Stockholders  representing at least
a majority  of shares of Common  Stock on a Diluted  Basis then owned by the TWS
Stockholders as a group (the "REQUIRED STOCKHOLDERS") desire to effect a Sale of
the Company, such Required Stockholders shall notify each other Stockholder,  in
writing,  of such desire and the terms and  conditions  of such  proposed  sale.
Notwithstanding  any  other  provision  of this  Agreement  but  subject  to the
provisions of the  Certificate  of  Incorporation,  each such other  Stockholder
shall take all  necessary  and  desirable  actions  reasonably  requested by the
Required  Stockholders in connection  with the  consummation of such Sale of the
Company,  and  if  such  transaction  is  structured  as a  sale  of  Restricted
Securities  within ten (10) business days of the receipt of such notice (or such
longer  period of time as either the Required  Stockholders  shall  designate in
such  notice)  such  other  Stockholders  shall  cause  all of their  respective
Restricted  Securities to be sold to the designated  purchaser on the same terms
and conditions, for the same per share consideration and at the same time as the
Restricted  Securities  being  sold  by  the  Required  Stockholders;  PROVIDED,
HOWEVER,  that (x) if any such Restricted  Securities are Options,  the purchase
price of such Options shall equal the aggregate price that would be paid for the
shares of Common  Stock  issuable  upon  exercise  thereof  minus the  aggregate
exercise  price under such Option for such shares of Common Stock and (y) if any
such  Restricted  Securities  are Series A Preferred or Series B Preferred,  the
consideration  shall be determined  pursuant to the Certificate of Incorporation
to the  extent  applicable;  and  PROVIDED,  FURTHER,  that no such  Sale of the
Company will be  consummated  without the consent of the holders of the Series B
Preferred unless (x) the consideration to be received by the Series B Preferred,
on an as if  converted  basis,  is at least  $9.60  per  share of  Common  Stock
(subject  to  appropriate   adjustment  for  stock  splits,   stock   dividends,
recapitalizations,  reclassifications  and  similar  events)  or (y)  (i) if the
Company is the  surviving,  transferee  or  continuing  Person  (the  "RESULTING
ENTITY"),  the Series B Preferred shall remain outstanding without any amendment
that would adversely  affect the  preferences,  rights or powers of the Series B
Preferred,  and  (ii)  if the  Company  is not  the  Resulting  Entity,  (A) the
Resulting  Entity is a corporation  organized and existing under the laws of the
United  States or any State  thereof or the  District of  Columbia,  and (B) the
shares of Series B Preferred are converted or exchanged for and become shares of
such Resulting  Entity,  having in respect of such Resulting Entity the same (or
more favorable)  powers,  preferences and relative,  participating,  optional or
other special rights that the shares of Series B Preferred had immediately prior
to such transaction.  In furtherance of, and not in limitation of the foregoing,
in connection with a Sale of the Company,  each Stockholder will, subject to the
provisions  of the  Certificate  of  Incorporation,  (i) consent to and raise no
objections  against the Sale of the Company or the process  pursuant to which it

                                       10
<PAGE>
was arranged,  (ii) waive any dissenter's  rights and other similar rights,  and
(iii) execute all documents  containing  the same terms and  conditions as those
executed  by  Required  Stockholders  as  reasonably  directed  by the  Required
Stockholders.  All Stockholders  will bear their Pro Rata share of the costs and
expenses  incurred in  connection  with a Sale of the Company to the extent such
costs and expenses are incurred for the benefit of all  Stockholders and are not
otherwise  paid  by  the  Company  or  the  purchaser.  Costs  incurred  by  any
Stockholder on its own behalf will not be shared by other Stockholders.

     (b) After February 7, 2005, the TWS Stockholders  agree that, if as of such
date  there has not  occurred a  Qualifying  Offering,  then it shall,  upon the
written  request of the Series B Investor  Stockholders  representing at least a
majority  of the shares of Series B Preferred  on a Diluted  Basis then owned by
the Series B Preferred Investor Stockholders,  exercise their rights pursuant to
Section  2.5(a),  and otherwise use their best efforts,  to effect a Sale of the
Company in accordance with the provisions of Section 2.5(a) as  expeditiously as
possible;  PROVIDED, that no Sale of the Company pursuant to this Section 2.5(b)
will be consummated without the consent of the holders of the Series B Preferred
unless the  consideration to be received by the Series B Preferred,  on an as if
converted  basis,  is at least  $9.60  per  share of Common  Stock  (subject  to
appropriate  adjustment for stock splits,  stock  dividends,  recapitalizations,
reclassifications and similar events).

                                  ARTICLE III
                               RIGHTS OF INCLUSION

     3.1 RIGHTS OF  INCLUSION.  (a) If (i) any Preferred  Investor  Stockholder,
Durham Stockholder or Additional Stockholder proposes to Transfer any Restricted
Securities to one or more Third  Parties in accordance  with Section 2.4 or (ii)
any TWS Stockholder proposes to Transfer any Restricted Securities to any Person
(other than as permitted by Section 2.3) (any such Third  Parties or Persons are
referred  to as the  "BUYER"),  then,  as a  condition  to  such  Transfer,  the
Preferred Investor Stockholder,  Additional  Stockholder,  Durham Stockholder or
TWS Stockholder  (the  "TRANSFEROR")  shall cause the Buyer to include a written
offer (the "ARTICLE III OFFER") to each of the other Stockholders (collectively,
the  "OFFEREES"),  to sell to the  Buyer,  at the option of each  Offeree,  that
number of each type of shares of Restricted  Securities determined in accordance
with Section  3.1(b),  on the same terms and conditions as are applicable to the
Transferor  Shares,  all of which  terms shall be  specified  in the Article III
Offer. The Transferor shall provide a written notice (the "INCLUSION NOTICE") of
the Article III Offer to each Offeree, which may accept the Article III Offer by
providing  a  written  notice  of  acceptance  of the  Article  III Offer to the
Transferor within twenty (20) days of delivery of the Inclusion Notice.

     (b) Each  Offeree  shall  have the right  (an  "INCLUSION  RIGHT")  to sell
pursuant  to the  Article  III  Offer a Pro  Rata  number  of  each  type of its
Restricted Securities as is sold by the Transferor;  PROVIDED,  however, that if
any Offeree  does not accept its Article III Offer in full,  the other  Offerees
shall have the right to sell  pursuant to the Article III Offer up to the number
of each type of Restricted  Securities not being sold by such Offeree,  Pro Rata
among such Offerees,  until all such shares are sold or until they do not desire
to sell any more  shares.  Any  Offeree  that  owns  Options,  if any,  may sell
pursuant to the Article III Offer, in lieu of shares of Common Stock or Series A
Preferred,  an Option  representing  that  number  of shares of Common  Stock or

                                       11
<PAGE>
Series A Preferred  which it could sell pursuant to its Inclusion  Right and the
purchase price  therefor shall equal the aggregate  price that would be paid for
the shares of Common  Stock or Series A  Preferred  issuable  upon the  exercise
thereof minus the aggregate  exercise price under such Option for such shares of
Common Stock or Series A Preferred.

     3.2 ARTICLE III SALES.  (a) Upon its exercise of an Inclusion  Right,  each
Offeree  shall  deliver  to  the  Transferor  a  certificate   or   certificates
representing  the  Restricted  Securities  to be sold or  otherwise  disposed of
pursuant to the Article III Offer by such Offeree,  free and clear of all Liens,
and a limited power-of-attorney  authorizing the Transferor to sell or otherwise
dispose of such  shares of  Restricted  Securities  pursuant to the terms of the
Article III Offer.

     The Transferor shall have thirty (30) days, commencing on the expiration of
the  Inclusion  Rights,  in which to sell or otherwise  dispose of, on behalf of
itself and the  Offerees,  up to the number of shares of  Restricted  Securities
covered by the  Article III Offer (and the number of  Transferor  Shares) to the
Buyer.  If all such  shares are not sold to the Buyer,  the  Transferor,  at its
option,  may elect to sell on behalf of itself and the  Offerees  such number of
shares  as the Buyer  will  purchase,  Pro Rata  among  the  Transferor  and the
Offerees, as nearly as practicable.  The material terms of such sale, including,
without  limitation,  price and form of consideration,  shall be as set forth in
the Inclusion Notice. If at the end of such 30-day period the Transferor has not
completed the sale or other disposition of all the Transferor Shares and all the
Offerees' Restricted Securities proposed to be sold, the Transferor shall return
to  each of the  Offerees  its  respective  certificates,  if any,  representing
Restricted Securities which the Offerees delivered for sale or other disposition
pursuant to this  Article III and which were not sold  pursuant  thereto and the
provisions of this Article III shall continue to be in effect.

     (b) Promptly after the consummation of the sale or other disposition of the
Transferor  Shares and shares of  Restricted  Securities  of the Offerees to the
Buyer  pursuant  to the  Article  III Offer,  the  Transferor  shall  notify the
Offerees  thereof,  and the Buyer  shall pay to the  Transferor  and each of the
Offerees  their  respective  portions  of  the  sales  price  of the  shares  of
Restricted  Securities sold or otherwise disposed of pursuant thereto, and shall
furnish such other evidence of the completion of such sale or other  disposition
and the terms thereof as may be reasonably requested by the Offerees.

     (c) Notwithstanding anything to the contrary contained in this Article III,
except  for  the   Transferor's   obligation  to  return  to  each  Offeree  any
certificates  representing the Offerees' Restricted Securities there shall be no
liability on the part of the Transferor to any Stockholder in the event that the
proposed  sale  pursuant to this  Article III is not  consummated  for  whatever
reason.  Whether a sale of Restricted  Securities  is effected  pursuant to this
Article III by the  Transferor  is in the sole and  absolute  discretion  of the
Transferor.

                                       12
<PAGE>
                                   ARTICLE IV
                              CORPORATE GOVERNANCE

     4.1  BOARD  OF  DIRECTORS.  (a)  From  and  after  the  date  hereof,  each
Stockholder shall vote or cause to be voted all shares of Common Stock, Series A
Preferred,  Series B Preferred  and any other voting  securities  of the Company
over  which  such  Stockholder  has voting  control,  at any  regular or special
meeting of  stockholders  called for the  purpose  of filling  positions  on the
Board, or to execute a written consent in lieu of such a meeting of stockholders
for the purpose of filling  positions  on the Board,  and shall take all actions
necessary,  to  ensure  the  election  to the  Board  of no more  than  four (4)
individuals  (or such greater  number as shall be determined in accordance  with
clause (c) below), of which (i) two (2) individuals (the "TWS NOMINEES") will be
designated  by the TWS  Stockholders,  (ii)  one  (1)  individual  (the  "DURHAM
NOMINEE")  will be  designated  by the Durham  Stockholders,  for so long as the
Durham  Stockholders  continue to own at least fifty percent of the Shares owned
by the Durham Stockholders on the date hereof, and (iii) one (1) individual will
be the Company's Chief Executive  Officer from time to time (the "CEO NOMINEE");
the TWS Nominees, Durham Nominee and CEO Nominee are collectively referred to as
the "NOMINEES" and individually as a "NOMINEE".  Upon the execution and delivery
hereof the Board shall consist of the following three Nominees:  (i) Niles Cohen
as one of the TWS Nominees; (ii) Robert Worsley as the Durham Nominee; and (iii)
Warren Struhl as the CEO Nominee.

     (b) If, prior to his election to the Board pursuant to Section 4.1(a),  any
Nominee shall be unable or unwilling to serve as a director of the Company,  the
Stockholders  that nominated such Nominee shall nominate a replacement who shall
then be a Nominee for purposes of Section 4.1(a).

     (c) Notwithstanding  the foregoing,  the Board may be increased to a number
in excess of four(4) to  accommodate  investors  in any future  financing of the
Company.

     4.2 REMOVAL.  If the  Stockholders  that  designated a Nominee  pursuant to
Section 4.1 request that such Nominee  elected as a director be removed (with or
without cause), by written notice to other Stockholders,  or, in the case of the
CEO Nominee,  if such individual ceases to be the Chief Executive Officer of the
Company,  then in each  such  case,  such  director  shall be  removed  and each
Stockholder  hereby  agrees to vote all  shares of  Common  Stock  owned by such
Stockholder and other  securities over which such Stockholder has voting control
to effect such removal or to consent in writing to effect such removal upon such
request.

     4.3  VACANCIES.  In the event that a vacancy is created on the Board at any
time by the death,  disability,  retirement,  resignation  or  removal  (with or
without cause) of a director,  the Stockholders who designated such Nominee will
designate a new Nominee to fill the vacancy.

                                   ARTICLE V
                        CERTAIN COVENANTS OF THE PARTIES

     5.1  REGISTRATION  OF COMMON STOCK.  In the event of a registration  by the
Company of Common Stock under the Securities  Act, each  Stockholder  shall,  if
requested by the Required Stockholders, at a meeting convened for the purpose of

                                       13
<PAGE>
amending the Certificate of  Incorporation  of the Company,  vote: (a) to remove
from the Certificate of Incorporation of the Company  requirements,  if any such
requirements  are at such time imposed  thereby,  relating to preemptive  rights
with respect to Common Stock; and (b) to change the number of authorized  shares
of Common Stock and, if necessary,  change the number of issued and  outstanding
shares of Common Stock, whether by stock split, stock dividend, recapitalization
or  otherwise,  or change  its par value or effect  any other  reclassification,
recapitalization  or similar event relating to the Common Stock;  in the case of
each of clauses (a) and (b) above,  as  recommended by a majority of the members
of the Board in order to facilitate such registration.

     5.2 ADDITIONAL  STOCKHOLDERS.  The parties hereto agree that as a condition
precedent to the issuance by the Company of Options to any Person,  the Company,
at is option, may require such Person to execute a Joinder Agreement and thereby
enter into and become a party to this  Agreement.  The parties hereto agree that
as a  condition  precedent  to the  issuance  by the Company of shares of Common
Stock or of securities  convertible,  exchangeable  or  exercisable  for or into
shares of Common Stock (other than pursuant to the Series A Preferred,  Series B
Preferred  or Options) to any Person,  the Company,  at its option,  may require
such Person to execute a Joinder  Agreement  and thereby enter into and become a
party to this  Agreement  and from and after  such  time,  the term  "Additional
Stockholder" or other term shall be deemed to include such other Person,  all to
the extent determined by the Board. Notwithstanding the foregoing, to the extent
approved by a majority of the Board and  specified in any Joinder  Agreement (or
amendment  thereto) pursuant to which any Person may become a party hereto,  the
provisions of this Agreement may be varied to be more or less  restrictive  with
respect to any such Person.

     5.3 PURCHASER REPRESENTATIVE. If the Company enters into any negotiation or
transaction  involving  the  issuance  of  securities  of  another  party to the
Stockholders for which Rule 506 (or any similar rule then in effect) promulgated
under the Securities Act by the Commission may be available with respect to such
negotiation  or  transaction   (including  a  merger,   consolidation  or  other
reorganization),  each Preferred Investor  Stockholder (other than institutional
investors) and Additional Stockholder (if an individual) will, at the request of
the Company, appoint a purchaser representative (as such term is defined in Rule
501 under the  Securities  Act)  reasonably  acceptable  to the Company.  If any
Preferred Investor Stockholder or Additional  Stockholder appoints the purchaser
representative  designated by the Company, the Company will pay the fees of such
purchaser  representative,  but if any such  Preferred  Investor  Stockholder or
Additional   Stockholder  declines  to  appoint  the  purchaser   representative
designated by the Company,  such  Preferred  Investor  Stockholder or Additional
Stockholder will appoint, at his own expense,  another purchaser  representative
reasonably acceptable to the Company.

     5.4 HOLDBACK  OBLIGATIONS.  Each  Stockholder  agrees (i) not to effect any
sale or  distribution  of equity  securities of the Company,  or any  securities
convertible, exchangeable or exercisable for or into such securities, during the
seven (7) days prior to, and the 180-day period beginning on, the effective date
of any  underwritten  public  offering  of  Common  Stock  registered  under the
Securities Act (except as part of such  underwritten  registration),  unless the
managing underwriters of the registered public offering otherwise agree and (ii)
to enter into such  standstill  agreements  as such  managing  underwriters  may
request.

                                       14
<PAGE>
                                   ARTICLE VI
                                  MISCELLANEOUS

     6.1 GOVERNING  LAW. The corporate laws of the State of Delaware will govern
all questions concerning the relative rights of the Company and its stockholders
hereunder.  All  other  questions  concerning  the  construction,  validity  and
interpretation  of this Agreement  shall be governed and construed in accordance
with the domestic  laws of the State of New York,  without  giving effect to any
choice of law or conflict of law  provision or rule (whether of the State of New
York or any other  jurisdiction) that would cause the application of the laws of
any jurisdiction other than the State of New York.

     6.2 ENTIRE  AGREEMENT;  AMENDMENTS.  This Agreement  constitutes the entire
agreement  of  the  parties  with  respect  to the  subject  matter  hereof  and
supersedes and replaces the Prior  Stockholders  Agreement in its entirety,  and
this  Agreement  may be  amended,  modified  or  supplemented  only by a written
instrument  duly executed by the Company and the Required  Stockholders,  except
that (a) any amendment, modification or supplement that materially and adversely
affects  the  Preferred   Investor   Stockholders,   TWS  Stockholders,   Durham
Stockholders or Additional  Stockholders,  as the case may be, shall require the
consent  of  the  Preferred  Investor  Stockholders,  TWS  Stockholders,  Durham
Stockholders or Additional  Stockholders,  respectively,  and (b) any amendment,
modification or supplement  that materially and adversely  affects less than all
of the Preferred Investor Stockholders, Durham Stockholders, TWS Stockholders or
Additional  Stockholders,  as the case may be, shall  require the consent of the
Preferred  Investor  Stockholders,  TWS  Stockholders,  Durham  Stockholders  or
Additional Stockholders so affected. In the event of an amendment,  modification
or supplement of this Agreement in accordance with its terms,  the  Stockholders
shall cause the Board to meet within thirty (30) calendar  days  following  such
amendment,  modification or supplement,  or as soon thereafter as is practicable
for the purpose of adopting any amendment to the  Certificate  of  Incorporation
and By-Laws of the Company  that may be required as a result of such  amendment,
modification or supplement to this Agreement,  and, if required,  proposing such
amendments to the stockholders entitled to vote thereon. The Stockholders hereby
agree to vote their shares of voting Common Stock to approve such  amendments to
the Certificate of Incorporation and By-Laws of the Company.

     6.3 TERM.  This Agreement shall terminate upon the earliest to occur of (a)
a Qualifying Offering and (b) a Sale of the Company; PROVIDED,  HOWEVER, that in
the event of a Qualifying  Offering the obligations of each of the  Stockholders
under  Section  5.4 shall not  terminate  until  the end of the  180-day  period
beginning on the effective date of the Qualifying Offering.

     6.4 CERTAIN ACTIONS.  Unless otherwise expressly provided herein,  whenever
any action is required under this Agreement by:

1.   the Preferred Investor Stockholders, it shall be by the affirmative vote of
     the holders of Restricted  Securities  representing more than fifty percent
     (50%) of the total number of votes of Common Stock on a Diluted  Basis then
     held by the Preferred  Investor  Stockholders  as a group,  or as otherwise
     agreed in writing by the Preferred Investor Stockholders as a group;

                                       15
<PAGE>
2.   the TWS Stockholders, it shall be by the affirmative vote of the holders of
     Restricted  Securities  representing  more than fifty  percent (50%) of the
     Common  Stock on a Diluted  Basis  then held by the TWS  Stockholders  as a
     group;

3.   the Durham Stockholders, it shall be by the affirmative vote of the holders
     of Restricted Securities  representing more than fifty percent (50%) of the
     Common Stock on a Diluted Basis then held by the Durham  Stockholders  as a
     group; or

4.   the Additional  Stockholders,  it shall be by the  affirmative  vote of the
     holders of Restricted Securities representing more than fifty percent (50%)
     of the  Common  Stock  on a  Diluted  Basis  then  held  by the  Additional
     Stockholders as a group.

     6.5 INSPECTION.  For so long as this Agreement shall remain in effect, this
Agreement  shall be made  available  for  inspection by any  Stockholder  at the
principal executive offices of the Company.

     6.6 RECAPITALIZATION, EXCHANGES, ETC., AFFECTING RESTRICTED SECURITIES. The
provisions of this  Agreement  shall apply,  to the full extent set forth herein
with respect to the Restricted Securities,  to any and all shares of the Company
capital  stock or any  successor  or assign of the  Company  (whether by merger,
consolidation,  sale of  assets,  or  otherwise,  including  shares  issued by a
Purchaser  corporation  in  connection  with a triangular  merger)  which may be
issued in  respect  of, in  exchange  for,  or in  substitution  of,  Restricted
Securities and shall be appropriately adjusted for any stock dividends,  splits,
reverse splits, combinations, reclassifications and the like occurring after the
date hereof.

     6.7  COMPLIANCE  WITH  REGULATIONS.  Whenever a Stockholder  is entitled to
purchase Restricted Securities pursuant to the provisions of this Agreement, any
closing  time  period  specified  in such  provision  shall be tolled  until any
necessary  governmental  approval  is  received  including  without  limitation,
approval  under  the  Hart-Scott-Rodino  Antitrust  Improvements  Act  of  1976,
provided that such tolling period shall not exceed sixty (60) days.

     6.8  WAIVER.  No  waiver  by any  party  of any term or  condition  of this
Agreement,  in one or more instances,  shall be valid unless in writing,  and no
such waiver shall be deemed to be construed as a waiver of any subsequent breach
or default of the same or similar nature.

     6.9 SUCCESSORS AND ASSIGNS.  Except as otherwise expressly provided herein,
this  Agreement  shall be binding  upon and inure to the  benefit of the parties
hereto and their  respective  heirs,  personal  representatives,  successors and
permitted  assigns  (including  without  limitation  transferees  of  Restricted
Securities);  PROVIDED,  HOWEVER,  that (a) nothing  contained  herein  shall be
construed  as  granting  any  Stockholder  the  right  to  Transfer  any  of its
Restricted  Securities  except in accordance with this Agreement,  (b) any Third
Party or Buyer which acquires  Restricted  Securities in accordance with Section
2.4 or  Article  III  shall be bound by and  entitled  to the  benefits  of this
Agreement to the same extent as the  transferor of such  Restricted  Securities,
(c)  unless  otherwise  provided  in the  terms  of the  Transfer,  none  of the
provisions of this Agreement, other than those set forth in Sections 2.1 and 2.2
to the  extent  those  Sections  require  compliance  with the  Securities  Act,

                                       16
<PAGE>
delivery  of  opinions  of counsel and  placement  of  Securities  Act (or state
securities  laws)  legends or other  legends,  shall  apply to any  Transfer  of
Restricted Securities (or to the transferee thereof) subsequent to a Transfer of
those securities  pursuant to a registered  public offering under the Securities
Act made in accordance  with the  Securities  Act, and (d)  notwithstanding  any
Transfer of Restricted Securities among any TWS Stockholder, Durham Stockholder,
Additional Stockholder or Preferred Investor Stockholder, only the provisions of
this Agreement which are expressly  applicable to such type of Stockholder shall
be applicable to such Stockholder and to the Restricted  Securities in the hands
of such Stockholder.

     6.10  REMEDIES.  In the event of a breach by any party to this Agreement of
its  obligations  under this  Agreement,  any party  injured by such breach,  in
addition  to being  entitled to exercise  all rights  granted by law,  including
recovery of damages and costs (including  reasonable  attorneys'  fees), will be
entitled to specific performance of its rights under this Agreement. The parties
agree that the provisions of this Agreement shall be  specifically  enforceable,
it being  agreed  by the  parties  that the  remedy at law,  including  monetary
damages,  for breach of any such provision will be inadequate  compensation  for
any loss and that any  defense  in any action for  specific  performance  that a
remedy at law would be adequate is waived.

     6.11 INVALID  PROVISIONS.  If any provision of this Agreement is held to be
illegal,  invalid or  unenforceable  under any present or future law, and if the
rights or  obligations  of any party  hereto  under this  Agreement  will not be
materially  and adversely  affected  thereby,  (a) such  provision will be fully
severable, (b) this Agreement will be construed and enforced as if such illegal,
invalid or  unenforceable  provision had never comprised a part hereof,  (c) the
remaining  provisions of this Agreement will remain in full force and effect and
will not be affected by the illegal,  invalid or  unenforceable  provision or by
its  severance  here  from  and  (d)  in  lieu  of  such  illegal,   invalid  or
unenforceable  provision,  there will be added  automatically  as a part of this
Agreement a legal,  valid and enforceable  provision as similar in terms to such
illegal, invalid or unenforceable provision as may be possible.

     6.12  HEADINGS.  The headings used in this Agreement have been inserted for
convenience of reference only and do not define or limit the provisions hereof.

     6.13 FURTHER  ASSURANCES.  Each party hereto shall cooperate and shall take
such further action and shall execute and deliver such further  documents as may
be reasonably  requested by any other party in order to carry out the provisions
and purposes of this Agreement.

     6.14 GENDER. Whenever the pronouns "he" or "his" are used herein they shall
also be deemed to mean  "she" or  "hers" or "it" or "its"  whenever  applicable.
Words in the  singular  shall be read and  construed as though in the plural and
words in the plural  shall be  construed  as though in the singular in all cases
where they would so apply.

     6.15  COUNTERPARTS.  This  Agreement  may  be  executed  in any  number  of
counterparts,  each of  which  will be  deemed  an  original,  but all of  which
together will constitute one and the same instrument.

                                       17
<PAGE>
     6.16 NOTICES. (a) All notices,  requests and other communications hereunder
must be in writing and will be deemed to have been duly given only if  delivered
personally  against written  receipt or by facsimile  transmission or mailed (by
registered  or  certified  mail,  return  receipt  requested)  or  by  reputable
overnight  courier,  fee prepaid to the parties at the  following  addresses  or
facsimile numbers:

     1. If to the Company:             Awards.com, Inc.
                                       1100 Valley Brook Avenue
                                       Lyndhurst, NJ  07071
                                       Facsimile No.:  (201) 842-1176
                                       Attention:  Chief Executive Officer

        with a copy to:                Morgan, Lewis & Bockius LLP
                                       101 Park Avenue
                                       New York, NY  10178
                                       Facsimile No.:  (212) 309-6273
                                       Attention:  Ira White, Esq.

     2. If to any  Stockholder,  to the  address of such Person set forth in the
stock records of the Company.

     (b) All  such  notices,  requests  and  other  communications  will  (w) if
delivered  personally  to the address as provided in this Section 6.16 be deemed
given upon delivery, (x) if delivered by facsimile transmission to the facsimile
number as  provided  in this  Section  6.16 be deemed  given upon the receipt of
transmission  confirmation,  (y) if  delivered  by mail in the manner  described
above to the address as provided in this Section  6.16, be deemed given upon the
earlier of the third  business day following  mailing or upon receipt and (z) if
delivered  by  reputable  overnight  courier to the  address as provided in this
Section  6.16,  be deemed  given  upon the  earlier  of the first  business  day
following the date sent by such reputable overnight courier or upon receipt. Any
party  from  time to time may  change  its  address,  facsimile  number or other
information for the purpose of notices to that party by giving notice specifying
such change to the other parties hereto.

     6.17 NO STOCKHOLDER  AFFILIATE  LIABILITY.  No Affiliate of any Stockholder
that does not  become a  transferee  of  Restricted  Securities  shall  have any
liability or  obligation of any nature  whatsoever  in connection  with or under
this Agreement or the transactions  contemplated  hereby, and the Company hereby
waives and releases all claims of any such  liability and  obligation,  it being
understood  that  no  such  Person  or  entity  (other  than  a  Stockholder  or
transferee)  shall be liable for or in respect of this Agreement with respect to
the transactions contemplated hereby.

                           [Signature Page to Follow]

                                       18
<PAGE>
     IN WITNESS  WHEREOF,  the parties  hereto have executed and delivered  this
Agreement as of the date first above written.

                                        AWARDS.COM, INC.



                                        By:
                                           -------------------------------------
                                           Name: Warren Struhl
                                           Title: President


                                        TWS AWARDS.COM, LLC



                                        By:
                                           -------------------------------------
                                           Name: Warren Struhl
                                           Title: Manager


                                        DURHAM & COMPANY, INC.



                                        By:
                                           -------------------------------------
                                           Name:
                                           Title:


                                        SKYMALL, INC.



                                        By:
                                           -------------------------------------
                                           Name:
                                           Title:

                                       19
<PAGE>
                                        SERIES B INVESTORS:
                                        ------------------


                                        HMTF BRIDGE AWARD, LLC



                                        By:
                                           -------------------------------------
                                           Name:
                                           Title:


                                        ADVANCE PUBLICATIONS, INC.



                                        By:
                                           -------------------------------------
                                           Name:
                                           Title:


                                        RHL VENTURES, LLC



                                        By: /s/ Robert Lessin
                                           -------------------------------------
                                           Name: Robert Lessin
                                           Title: Manager


                                        OPPORTUNITY PARTNERS I, L.P.
                                        By: Opportunity Advisors, LLC,
                                            its General Partner



                                        By: /s/ William J. Sheoris
                                           -------------------------------------
                                           Name: William J. Sheoris
                                           Title: Managing Director

                                       20
<PAGE>
                                                                       Exhibit A

                            FORM OF JOINDER AGREEMENT

[_____________________]
[Address]

Attention: Chief Executive Officer

Gentlemen:

In consideration of the [transfer][issuance] to the undersigned of [an option to
acquire]  _____  shares of Common  Stock,  par value  $.01 per  share][Series  A
Convertible  Preferred  Stock,  par value $.01 per share]  [Series B Convertible
Preferred  Stock,  par value $.01 per share]  [describe any other security being
transferred],  of Awards.com,  Inc., a Delaware corporation (the "Company"), the
undersigned  [represents  that it is a Permitted  Transferee  of [Insert name of
transferor]  and]* agrees that,  as of the date written  below,  [he] [she] [it]
shall  become  a  party  to  that  certain  Amended  and  Restated  Stockholders
Agreement, dated as of February 7, 2000, as such agreement may have been amended
from time to time (the  "Stockholders  Agreement"),  among the  Company  and the
persons named therein, and [as a Permitted Transferee]* shall be fully bound by,
and subject to, all of the covenants,  terms and conditions of the  Stockholders
Agreement [that were applicable to the  undersigned's  transferor]* and shall be
deemed  [a  Preferred  Investor   Stockholder]  [a  TWS  Stockholder][a   Durham
Stockholder][an  Additional  Stockholder] for [all] purposes  thereof  [describe
exceptions, if any].

Executed as of the ____ day of ________________, ____.

TRANSFEREE:____________________
Address:   ____________________
           ____________________


ACKNOWLEDGED AND ACCEPTED:
AWARDS.COM, INC.



By:____________________________
   Name:
   Title:

* Include if transferee is a Permitted Transferee

                                      A-1
<PAGE>
                                                                       EXHIBIT G

     THIS NOTE HAS NOT BEEN  REGISTERED  UNDER THE  SECURITIES  ACT OF
     1933, AS AMENDED, OR UNDER ANY STATE SECURITIES LAWS, AND MAY NOT
     BE RESOLD OR TRANSFERRED,  IN WHOLE OR IN PART, UNLESS REGISTERED
     OR EXEMPT FROM REGISTRATION  UNDER THE SECURITIES ACT OF 1933, AS
     AMENDED, AND ALL APPLICABLE STATE SECURITIES LAWS.

                                 PROMISSORY NOTE


March 28, 2001                                                     $1,000,000.00
New York, New York

     FOR  VALUE  RECEIVED,   Awards.com,   INC.,  a  Delaware  corporation  (the
"COMPANY"),  DOES HEREBY PROMISE TO PAY on March 28, 2004 (the "MATURITY  DATE")
to Durham &  Company,  Inc.  (the  "HOLDER")  at 1520 E. Pima  Street,  Phoenix,
Arizona  85034,  or at such other  place as Holder may  designate  in writing in
lawful money of the United States in immediately  available funds, the principal
sum  of  [ONE  MILLION  DOLLARS  ($1,000,000.00)]  pursuant  to  the  terms  and
conditions of this Promissory Note (this "NOTE").

     1.  INTEREST.  The Company  hereby  promises  to pay,  on a monthly  basis,
interest  at the rate of 10% per annum on the  unpaid  principal  amount of this
Note. Interest hereon shall be calculated on the basis of actual days elapsed in
a 360-day year of twelve 30-day months.  Notwithstanding  the provisions of this
Note,  if the rate of interest  payable  hereunder  is limited by law,  the rate
payable  hereunder  shall be the  lesser of: (a) the rate set forth in this Note
and (b) the maximum rate permitted by law. All payments will be applied first to
interest and then to principal.

     2.  COLLATERAL.  This  Note  is  secured  by the  Acquired  Assets  as more
particularly  described in the Asset  Purchase  Agreement,  dated as of the date
hereof,  between the Company,  SkyMall, Inc. and the Holder (the "ASSET PURCHASE
AGREEMENT").

     3. PREPAYMENT. The outstanding principal amount of this Note, together with
accrued and unpaid interest thereon, may be prepaid, in whole or in part, at any
time or from time to time by the Company without premium or penalty.

     4. RIGHT OF SETOFF.  This Note is executed  and  delivered  pursuant to the
Asset Purchase  Agreement.  The terms of the Asset Purchase  Agreement grant the
Company the right to offset the  payments  due under this Note  against  certain
amounts,  damages or liabilities  owing by Holder or by SkyMall,  Inc. under the
Asset Purchase Agreement.

     5.  REPRESENTATIONS OF HOLDER. The Holder hereby represents and warrants to
the Company that:

                                       1
<PAGE>
          (a)  ACCREDITED  INVESTOR,  ETC. The Holder is an accredited  investor
within the meaning of Regulation D under the  Securities Act of 1933, as amended
(the "SECURITIES  ACT"). The Holder is in a financial  position to hold the Note
and is able to bear the economic  risk and withstand a complete loss of Holder's
investment in the Note. The Holder understands that an investment in the Company
is an extremely high risk investment, including, without limitation, because the
Company is a  newly-formed  entity with no proven track record,  the Company may
never generate sufficient  revenues to become profitable,  the Company may never
enter into adequate  strategic or commercial  agreements,  the Company may never
hire or retain  qualified or a sufficient  number of personnel and is completely
dependent  on its  current  personnel,  the  Company  may never be able to raise
sufficient  funding in the future for its  operations,  the Company may never be
able to implement its business  plan,  the Company's  business plan is untested,
the Company is in an industry  characterized by rapid changes,  the Company will
operate  in a  highly  competitive  market  with  well-financed  and  profitable
competitors,  and the  Company  is  controlled  by its  current  management  and
investors.  The  Holder has such  experience  and  knowledge  in  financial  and
business  matters  to be  capable  of  evaluating  the  merits  and risks of the
investment  contemplated  hereby and has reviewed the merits of such  investment
with tax and legal counsel and other  advisors to the extent  deemed  advisable.
The Holder has been  given the  opportunity  to ask  questions  of, and  receive
answers from, the Company concerning the investment and to obtain any additional
information the Holder deemed necessary.

          (b) ACQUISITION FOR HOLDER'S OWN ACCOUNT.  The Holder is acquiring the
Note for the Holder's own account for investment, not as a nominee for any other
party,  and not with a view to the  distribution  thereof  or with  any  present
intention of selling thereof.  The Holder acknowledges that he has been informed
by the Company that the Note has not been  registered  under the  Securities Act
and that the Note must be held indefinitely unless subsequently registered under
the  Securities  Act or an exemption from such  registration  is available.  The
Holder  acknowledges  that he is fully aware of the restrictions on disposing of
the resulting  from the  provisions of the  Securities Act and the General Rules
and Regulations of the Securities and Exchange Commission thereunder (including,
without  limitation,  Rule 144). The Holder  understands  that under the present
circumstances sales of the Note may not be made in reliance upon Rule 144 since,
among other things,  the  requisite  information  concerning  the Company is not
publicly available, and that the Company is under no obligation to the Holder to
supply to the Holder or  disclose  to the public the  information  necessary  to
enable the Holder to make sales under Rule 144. The Holder  further  understands
that the  Company  is under no  obligation  to  register  the Note or to  effect
compliance  with Regulation A or any other  exemption.  The holder hereby hereby
confirms  and  acknowledges  that the Holder will not offer,  sell or  otherwise
dispose  of the Note  except  under  circumstances  that  will not  result  in a
violation of the  Securities Act or any applicable  state  securities  laws. The
Holder hereby agrees that he will not sell, transfer or otherwise dispose of the
Note except pursuant to an effective registration statement under the Securities
Act,  or upon  receipt  by the  Company  of an  opinion of counsel to the Holder
reasonably  satisfactory to the Company,  or if agreed by the Board of Directors
of  the  Company,  counsel  to the  Company,  or a  no-action  letter  from  the
Securities and Exchange Commission  addressed to the Company, to the effect that
no  registration  statement  is  required  because  of  the  availability  of an
exemption from registration under the Securities Act.

                                       2
<PAGE>
     6. LOSS OR DESTRUCTION OF NOTE.  Upon receipt of evidence  satisfactory  to
the Company of the ownership and the loss, theft, destruction,  or mutilation of
this Note,  and (a) in the case of any such  loss,  theft or  destruction,  upon
receipt of indemnity  reasonably  satisfactory to the Company or (b) in the case
of any such  mutilation,  upon surrender of this Note, the Company shall execute
and  deliver in lieu of such  Note,  a Note of like kind  representing  the same
rights represented by such lost, stolen, destroyed or mutilated Note.

     7. NOTICES TO THE HOLDER.  Whenever any  provision of this Note  requires a
notice to be given or a request  to be made to the Holder by the  Company,  then
and in each such case,  any such  notice or request  shall be made  pursuant  to
Article IX of the Asset Purchase Agreement between Holder and the Company.

     8. AMENDMENTS. This Note may be amended, supplemented or modified only by a
written instrument duly executed by or on behalf the Holder and the Company.

     9.  ASSIGNMENT.  No  obligation  hereunder  may be  assigned  or assumed by
another  individual or entity  without the prior written  consent of the parties
hereto and any  attempt to do so will be void;  PROVIDED,  HOWEVER  that  Holder
shall be permitted to assign this Note to SkyMall, Inc. Subject to the preceding
sentence, this Note is binding upon, inures to the benefit of and is enforceable
by the Holder and the Company and their respective successors and assigns.

     10. WAIVER. Any term or condition of this Note may be waived at any time by
the party  that is  entitled  to the  benefit  thereof,  but no waiver  shall be
effective unless set forth in a written instrument duly executed by or on behalf
of the party waiving such term or condition.  No waiver by any party of any term
or condition of this Note, in any one or more  instances,  shall be deemed to be
or construed as a waiver of the same or any other term or condition of this Note
on any  future  occasion.  All  remedies,  either  under  this Note or by law or
otherwise afforded, will be cumulative and not alternative.

     11.  GOVERNING  LAW.  THIS  NOTE  SHALL BE  GOVERNED  BY AND  CONSTRUED  IN
ACCORDANCE  WITH THE  DOMESTIC  LAWS OF THE  STATE OF NEW YORK,  WITHOUT  GIVING
EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW PROVISION OR RULE (WHETHER OF THE
STATE OF NEW YORK OR ANY OTHER JURISDICTION) THAT WOULD CAUSE THE APPLICATION OF
THE LAWS OF ANY JURISDICTION OTHER THAN THE STATE OF NEW YORK.

     12. JURY TRIAL. EACH OF COMPANY AND HOLDER, TO THE FULLEST EXTENT PERMITTED
BY APPLICABLE LAW, HEREBY  IRREVOCABLY WAIVES ALL RIGHT TO A TRIAL BY JURY AS TO
ANY ISSUE RELATED HERETO IN ANY ACTION,  PROCEEDING OR COUNTERCLAIM  ARISING OUT
OF OR RELATING TO THIS NOTE.

                                       3
<PAGE>
     13.  CONSENT TO  JURISDICTION  AND SERVICE OF PROCESS.  EACH OF COMPANY AND
HOLDER CONSENT TO THE  JURISDICTION OF ANY STATE OR FEDERAL COURT LOCATED WITHIN
THE  COUNTY  OF NEW  YORK,  STATE OF NEW YORK AND  IRREVOCABLY  AGREES  THAT ALL
ACTIONS OR  PROCEEDINGS  RELATING TO THIS  AGREEMENT  MAY BE  LITIGATED  IN SUCH
COURTS. EACH OF THE COMPANY AND HOLDER ACCEPTS FOR ITSELF AND IN CONNECTION WITH
ITS  RESPECTIVE  PROPERTIES,  GENERALLY AND  UNCONDITIONALLY,  THE  NONEXCLUSIVE
JURISDICTION  OF THE  AFORESAID  COURTS  AND  WAIVES  ANY  DEFENSE  OF FORUM NON
CONVENIENS,  AND IRREVOCABLY AGREES TO BE BOUND BY ANY JUDGMENT RENDERED THEREBY
IN  CONNECTION  WITH THIS  AGREEMENT.  EACH OF THE  COMPANY  AND HOLDER  FURTHER
IRREVOCABLY  CONSENTS TO THE SERVICE OF PROCESS OUT OF ANY OF THE AFOREMENTIONED
COURTS IN ANY SUCH  ACTION OR  PROCEEDING  BY THE  MAILING OF COPIES  THEREOF BY
REGISTERED OR CERTIFIED MAIL,  POSTAGE PREPAID,  TO THE PARTY AT THE ADDRESS SET
FORTH ON THE SIGNATURE PAGES TO THIS AGREEMENT, SUCH SERVICE TO BECOME EFFECTIVE
(15) DAYS AFTER SUCH MAILING. NOTHING HEREIN SHALL IN ANY WAY BE DEEMED TO LIMIT
THE  ABILITY  OF ANY  PARTY  HERETO TO SERVE ANY SUCH  LEGAL  PROCESS,  SUMMONS,
NOTICES AND  DOCUMENTS IN ANY OTHER MANNER  PERMITTED  BY  APPLICABLE  LAW OR TO
OBTAIN  JURISDICTION OVER OR TO BRING ACTIONS,  SUITS OR PROCEEDINGS AGAINST ANY
OTHER PARTIES HERETO IN SUCH OTHER JURISDICTIONS,  AND IN SUCH MANNER, AS MAY BE
PERMITTED BY ANY APPLICABLE LAW.

                           [Signature Page to Follow]

                                       4
<PAGE>
     IN WITNESS WHEREOF,  the Company has executed and delivered this Note as of
the date first above written.

                                        AWARDS.COM, INC.


                                        By:
                                           -------------------------------------
                                           Name:
                                           Title:


Agreed and accepted:

DURHAM & COMPANY, INC.


By:
   -------------------------------------
   Name:
   Title:

                                       5
<PAGE>
                                                                       EXHIBIT H

                              OFFICER'S CERTIFICATE

     I, Warren  Struhl,  President of Awards.com,  Inc., a Delaware  corporation
(the  "PURCHASER"),  pursuant  to Section 5.2 of the Asset  Purchase  Agreement,
dated as of March 28, 2001 (the "ASSET PURCHASE  Agreement";  capitalized  terms
not  defined  herein  shall  have the  meanings  ascribed  to them in the  Asset
Purchase  Agreement),  among  SkyMall,  Inc.,  a  Nevada  corporation,  Durham &
Company,  Inc., a Utah corporation,  and the Purchaser,  DO HEREBY CERTIFY in my
capacity as President of the Purchaser and on behalf of the Purchaser that:

          (1) I am the duly  elected,  qualified  and  acting  President  of the
     Purchaser.

          (2) Each of the  representations  and warranties made by the Purchaser
     in the  Asset  Purchase  Agreement  is true  and  correct  in all  material
     respects  (if  not  qualified  by  materiality)  and  in all  respects  (if
     qualified  by  materiality)  on and as of the date hereof as though made on
     and as of the date hereof, and each of the  representations  and warranties
     made by the  Purchaser  in the Asset  Purchase  Agreement as of a specified
     date  earlier  than the date  hereof was true and  correct in all  material
     respects  (if  not  qualified  by  materiality)  and  in all  respects  (if
     qualified by materiality) on and as of such earlier date.

          (3) Each of the agreements,  covenants and obligations required by the
     Asset Purchase  Agreement to be performed or complied with by the Purchaser
     at or before the Closing has been duly  performed  or complied  with in all
     material respects.

     IN WITNESS WHEREOF, the undersigned has executed this Certificate as of the
28th day of March, 2001.


                                        By: /s/ Warren Struhl
                                           -------------------------------------
                                           Name: Warren Struhl

                                       1
<PAGE>
                                                                       EXHIBIT I

                             SECRETARY'S CERTIFICATE

     I, Niles Cohen, Secretary of Awards.com,  Inc., a Delaware corporation (the
"PURCHASER"),  pursuant to Section 5.2 of the Asset Purchase Agreement, dated as
of March 28, 2001 (the "ASSET PURCHASE Agreement"; capitalized terms not defined
herein  shall  have  the  meanings  ascribed  to  them  in  the  Asset  Purchase
Agreement), among SkyMall, Inc., a Nevada Corporation, Durham & Company, Inc., a
Utah  corporation,  and the  Purchaser,  DO HEREBY  CERTIFY  in my  capacity  as
Secretary of the Purchaser and on behalf of the Purchaser as follows:

          (1) I am the duly  elected,  qualified  and  acting  Secretary  of the
     Purchaser.

          (2) Attached hereto as EXHIBIT A is a true,  complete and correct copy
     of the Amended and Restated  Certificate of Incorporation of the Purchaser,
     which has been filed or will be filed on the date hereof (the  "CERTIFICATE
     OF INCORPORATION").

          (3) Attached hereto as EXHIBIT B is a true,  complete and correct copy
     of the  by-laws  of the  Purchaser  as in full force and effect on the date
     hereof.

          (4) Attached hereto as EXHIBIT C is a true,  complete and correct copy
     of  resolutions  adopted by the Board of  Directors of the  Purchaser  with
     respect to the Asset  Purchase  Agreement and the  Operative  Agreements to
     which it is a party and all the transactions  contemplated  thereby,  which
     resolutions  were duly and validly adopted by unanimous  written consent of
     the  Board of  Directors  of the  Purchaser  on March  __,  2001.  All such
     resolutions  are in full force and effect on the date hereof in the form in
     which  adopted and no other  resolutions  have been adopted by the Board of
     Directors of the Purchaser or any committee  thereof  relating to the Asset
     Purchase   Agreement,   the  Operative   Agreements  or  the   transactions
     contemplated thereby.

          (5) Each of the  following  named  individuals  is a duly  elected  or
     appointed,  qualified  and acting  officer of the  Purchaser  who holds the
     offices set opposite such  individual's  name,  and the  signature  written
     opposite  the name and  title of such  officer  is such  officer's  genuine
     signature:

Warren Struhl   Chairman & Chief Executive Officer  ____________________________

Alan Kipust     President                           ____________________________

                                       1
<PAGE>
     IN WITNESS  WHEREOF,  the  undersigned  has caused this  Certificate  to be
executed as of the 28th day of March, 2001.


                                        By: /s/ Niles Cohen
                                           -------------------------------------
                                           Name: Niles Cohen

                                       2
<PAGE>
                                                                       EXHIBIT J

                               SECURITY AGREEMENT

     THIS SECURITY  AGREEMENT is made and executed as of the _____ day of March,
2001,  by and between  Awards.Com,  Inc.,  a Delaware  corporation  (hereinafter
called "Debtor"),  and Durham & Company,  Inc., a Utah corporation  (hereinafter
called "Secured Party").

                                    RECITALS

     WHEREAS,  simultaneously  with the execution of this Agreement,  Debtor and
Secured  Party have entered  into that certain  Asset  Purchase  Agreement  (the
"Purchase  Agreement")  of even  date  herewith  pursuant  to which  Debtor  has
acquired substantially all of the assets of Secured Party;

     WHEREAS,  under  the terms of the  Purchase  Agreement,  Debtor  has paid a
portion of the purchase price thereunder by issuing a promissory note payable by
Debtor to Secured Party;

     WHEREAS,  the execution of this  Agreement and the granting of the security
interest contemplated hereby is a condition precedent to the consummation of the
transactions contemplated by the Purchase Agreement; and

     WHEREAS,  capitalized  terms  used but not  defined  herein  shall have the
meanings ascribed to such terms in the Purchase Agreement.

                                   WITNESSETH:

     In  order  to  secure  the due and  timely  payment  of all of the  Secured
Indebtedness (as hereinafter defined),  including the due and timely performance
by Debtor of all of the covenants,  agreements and  undertakings  of Debtor made
herein,  Debtor  hereby  grants to Secured  Party a  continuous  and  continuing
security interest in and to all of the following:

          All accounts, accounts receivable,  reimbursements,  notes receivable,
     contracts,  contract  rights,  chattel  paper,  documents  and  instruments
     arising  out of the  sale of  goods or  services  rendered  and any and all
     agreements  for the sale of goods or products or  furnishing of services by
     Secured Party (collectively,  the "Receivables") existing as of the Closing
     Date, as set forth in the disclosure  schedules of Secured Party  delivered
     in connection with the transactions  contemplated by the Purchase Agreement
     (the  ("Seller  Disclosure  Schedules")  and any  Receivables  generated or
     created after the Closing Date from any customer  accounts of Secured Party
     detailed on such disclosure schedules (the "Seller Accounts");

                                       1
<PAGE>
          All  Inventory  of Secured  Party  acquired by Debtor  pursuant to the
     Purchase  Agreement and all Inventory  relating to the Seller Accounts that
     is owned or  acquired by Debtor  following  the  Closing  Date  wheresoever
     located;

          All Tangible  Personal  Property of Secured  Party  acquired by Debtor
     pursuant to the Purchase Agreement wheresoever located;

          All Intangible  Personal  Property of Secured Party acquired by Debtor
     pursuant to the Purchase Agreement;

          All  Chattel  Paper,   Instruments   (including  but  not  limited  to
     securities),  Documents of Title (as such terms are defined in Article 9 of
     the Arizona Uniform Commercial Code) negotiable documents and securities of
     Secured Party acquired by Debtor pursuant to the Purchase Agreement;

          All of the  Contracts  set  forth on  Section  2.18 of the  Disclosure
     Schedules to the Purchase  Agreement,  including all amendments thereto and
     replacements thereof;

          [Intentionally deleted.];

          To the extent not  covered by  subparagraph  (g) above,  all  accounts
     receivable  hereafter  existing  and  relating  in any  way  to the  assets
     described  in  subparagraph  (a) above,  and all  inventory  (as defined in
     Article 9 of the Arizona Uniform  Commercial  Code)  hereafter  acquired by
     Debtor and  relating in any way to the accounts  described in  subparagraph
     (a) above,

(All  of  the  foregoing   being   referred  to  herein   collectively   as  the
"Collateral.")

                                       1

                              SECURED INDEBTEDNESS

1 This  Security  Agreement is made to provide  collateral  and security for the
payment and performance by Debtor of all of the following:

          Debtor's  Promissory  Note  dated  as of  even  date  herewith  in the
     original  principal  amount of  $1,000,000  payable to the order of Secured
     Party with  interest and with a final  maturity  date of March ____,  2004,
     together   with   any  and   all   extensions,   renewals,   modifications,
     substitutions and changes in form thereof (the "Note");

          The  amount  of  all  reasonable  expenditures  made  and  obligations
     incurred by Secured Party in  attempting to remedy any material  default on
     the part of Debtor in respect of this Security Agreement or the Note;

                                       2
<PAGE>
          The  amount  of all  expenditures  made and  obligations  incurred  by
     Secured  Party in  attempting  to collect  any Secured  Indebtedness  or to
     enforce  any right or remedy  for  realizing  upon any  Collateral  for any
     Secured Indebtedness; and

          Interest  on all  amounts  expended  by  Secured  Party for any of the
     purposes  specified  in (b) and (c) next  hereinabove  at an annual rate of
     interest equal to 18% per annum.

(All of the foregoing is referred to herein as the "Secured Indebtedness".)

                                       2

                                 REPRESENTATIONS

     Debtor represents to Secured Party as follows:

1 Debtor is duly organized and existing under the laws of the State of Delaware.

2 The execution,  delivery and performance of this Security Agreement are within
Debtor's   corporate   powers,   have  been  duly  authorized  and  are  not  in
contravention  of law  applicable  to Debtor or the powers of Debtor's  charter,
bylaws  or  other  incorporation   papers  or  of  any  indenture  agreement  or
undertaking to which Debtor is a party or by which it is bound.

3 Except for a lien in favor of  Imperial  Bank which  Debtor  shall  obtain the
release of on or before the 60th day  following  the date  hereof,  there are no
presently  outstanding  liens,  security  interests or encumbrances in or on the
Collateral or the proceeds, nor any financing statements covering the Collateral
or the  proceeds  thereof,  except  for the  security  interest  granted in this
Security Agreement and the financing statements executed pursuant hereto.

4 The  address of  Debtor's  place of  business  is 1100  Valley  Brook  Avenue,
Lyndhurst, New Jersey.

                                       3

                                    COVENANTS

     So long as the Secured  Indebtedness  or any part thereof  remains  unpaid,
Debtor,  for itself,  its  successors  and  assigns,  covenants  and agrees with
Secured Party, its successors and assigns, as follows:

1 Debtor shall make prompt payment,  as the same becomes due, of all the Secured
Indebtedness  in  accordance  with the terms and  provisions  of the  agreements
evidencing  such  indebtedness  unless Debtor is legally  entitled to exercise a
right of set-off pursuant to Section 9.15 of the Purchase Agreement.

                                       3
<PAGE>
2 Debtor shall maintain its corporate  existence and pay all necessary corporate
franchise and license taxes, fees and charges.

3 Debtor shall pay all reasonable  expenses and reimburse  Secured Party for any
reasonable   expenditures,   including  reasonable  attorneys'  fees  and  legal
expenses,  in connection with Secured Party's  exercise of any of its rights and
remedies  under Article IV or Secured  Party's  protection of the Collateral and
its security interest therein.

4 Debtor shall at all times keep accurate and complete records of the Collateral
and its proceeds.

5 Debtor agrees to execute such  documents and perform all acts and things which
Secured Party may deem necessary to perfect and continue to perfect the security
interest  created by this Security  Agreement,  to protect the Collateral and to
enforce the security  interest,  including the execution and filing of financing
statements,  which  appointment as  attorney-in-fact  is irrevocable and coupled
with an interest.

6 Debtor  shall  pay  before  delinquency  all taxes  and  assessments  upon the
Collateral.

7 If Debtor  shall  default  in paying  when due any tax,  assessment  or charge
levied upon the  Collateral  or any part  thereof or if Debtor fails to maintain
the  Collateral as above  provided,  Secured Party may at its option and without
waiver of any right  hereunder,  pay such tax,  assessment  or  charge,  or take
whatever  action is necessary to maintain the  Collateral  and in each such case
the amount paid in respect  thereof shall be payable to Secured Party  forthwith
with  interest  at 18%  per  annum  until  paid  and  shall  become  part of the
indebtedness secured by this Security Agreement.

8 Debtor shall  provided  notice to Secured Party within ten days after changing
the address of its principal place of business.

9 Upon the  occurrence  of an event of  default  set forth in Article VI hereof,
Debtor  shall  promptly  take such action as is  necessary  to transfer  back to
Secured Party the Seller Accounts and such other related business  relationships
that are not otherwise  evidenced in writing,  and Debtor  hereby  covenants and
agrees to  immediately  cease doing  business of any kind  whatsoever  with such
Seller Accounts and business relationships.

                                       4

                             ASSIGNMENT OF PAYMENTS;
                 CERTAIN POWERS OF SECURED PARTY; VOTING RIGHTS

     Debtor hereby  authorizes  and directs each issuer and each account  debtor
and each other  person or entity  obligated to make payment in respect of any of
the  intangible  property  constituting  Collateral  (each  issuer and each such
account  debtor and other  person or entity being  herein  called a  "Collateral
Obligor") to pay over to Secured Party,  its officers,  agents or assigns,  upon
demand by Secured Party,  all or any part of the  Collateral  without making any
inquiries  as to the status or balance of the Secured  Indebtedness  and without
any further consent of Debtor. Secured Party agrees to give Debtor notice of any

                                       4
<PAGE>
actions to be taken pursuant to the preceding sentence. To facilitate the rights
of  Secured  Party  hereunder,  Debtor  hereby  authorizes  Secured  Party,  its
officers,  employees,  agents  or  assigns  upon  the  occurrence  of a  default
hereunder, and at any time thereafter:

          to  notify  Collateral  Obligors  of  the  security  interest  in  the
     respective  Collateral  created hereunder and to collect all or any part of
     the Collateral  without further notice to or further consent by Debtor, and
     Debtor hereby  constitutes  and appoints  Secured Party the true and lawful
     attorney  of  Debtor  (such  agency  being   coupled  with  an   interest),
     irrevocably,  with power of  substitution,  in the name of Debtor or in its
     own  name  or  otherwise,  to  take  any of the  actions  described  in the
     following clauses (b), (c), (d) and (e);

          to ask, demand, collect,  receive,  receipt for, sue for, compound and
     give  acquittance  for any and all  amounts  which may be or become  due or
     payable  under the  Collateral  and to settle  and/or  adjust all  disputes
     and/or  claims  directly  with any  Collateral  Obligor and to  compromise,
     extend the time for payment arrange for payment in installments,  otherwise
     modify the terms of, or release,  any of the Collateral,  on such terms and
     conditions  as  Secured  Party may  determine  (without  thereby  incurring
     responsibility  to or discharging  or otherwise  affecting the liability of
     Debtor to Secured Party under this Security Agreement or otherwise);

          to direct delivery of, receive, open and dispose of all mail addressed
     to Debtor and to execute, sign, endorse,  transfer and deliver (in the name
     of Debtor or in its own name or  otherwise)  any and all  receipts or other
     orders for the  payment  of money  drawn on the  Collateral  and all notes,
     acceptances,  commercial  paper,  drafts,  checks,  money  orders and other
     instruments  given in payment or in part payment  thereof and all invoices,
     freight and express bills and bills of lading, storage receipts,  warehouse
     receipts  and other  instruments  and  documents  in  respect of any of the
     Collateral  and any other  documents  necessary  to  evidence,  perfect and
     realize  upon the  security  interests  and  obligations  of this  Security
     Agreement;

          in its  discretion  to file  any  claim or take any  other  action  or
     proceeding which Secured Party may deem necessary or appropriate to protect
     and preserve the rights, titles and interests of Secured Party hereunder;

          to sign the name of Debtor to  financing  statements,  drafts  against
     Collateral Obligors,  assignments or verifications of any of the Collateral
     and notices to Collateral Obligors.

     The  powers  conferred  on Secured  Party  pursuant  to this  Article V are
conferred solely to protect Secured Party's interest in the Collateral and shall
not impose any duty or  obligation on Secured Party to perform any of the powers
herein conferred.

     No  exercise  of any of the  rights  provided  for in this  Article V shall
constitute a retention of  collateral in  satisfaction  of the  indebtedness  as
provided for in Section 9-505 of the Uniform Commercial Code.

                                       5
<PAGE>
                                       5

                          REMEDIES IN EVENT OF DEFAULT

1 The  term  "default"  as  used in  this  Security  Agreement  shall  mean  the
occurrence  of any event of default as defined in the Note or the  occurrence of
any of the following events:

          The failure of Debtor to make due and punctual  payment of the Secured
     Indebtedness secured hereby, principal or interest, or any part thereof, as
     the same shall become due and payable,  whether at the  scheduled due date,
     maturity or when  accelerated  pursuant to any power to accelerate  held by
     Secured  Party,  unless  Debtor is legally  entitled to exercise a right of
     setoff pursuant to Section 9.15 of the Purchase Agreement.

          The failure of Debtor  punctually  and  properly  to observe,  keep or
     perform  any  covenant,  agreement  or  condition  relating  to the Secured
     Indebtedness or herein required to be observed,  kept or performed, if such
     failure  continues for thirty (30) days after written  notice and demand by
     Secured Party for the performance of such covenant, agreement or condition.

          Any material  representation  made in this  Security  Agreement  shall
     prove to be untrue.

          Debtor declares itself insolvent or is determined to be insolvent by a
     court of competent jurisdiction,  or makes an assignment for the benefit of
     creditors.

          A receiver is appointed for all or substantially all of the properties
     of Debtor or of the Collateral or any part thereof.

          Debtor  is  adjudicated  a  bankrupt  or  requests,  either  by way of
     petition or answer, that Debtor be adjudicated a bankrupt or that Debtor be
     allowed   or   granted   any   composition,    rearrangement,    extension,
     reorganization  or other relief under any bankruptcy law or under any other
     law for the relief of debtors now or hereafter existing.

          The dissolution or other termination of Debtor.

2 Upon the occurrence of a default, Secured Party shall have the option, with or
without notice, of declaring all the Secured  Indebtedness in its entirety to be
immediately due and payable.

3 Upon the  occurrence  of a default,  Secured  Party may  exercise its right of
enforcement  under the Uniform  Commercial Code in force in the State of Arizona
at the date of this Security  Agreement.  In  conjunction  with,  addition to or
substitution for those rights and remedies:

                                       6
<PAGE>
          Secured Party may enter upon Debtor's  premises to take possession of,
     assemble and collect the Collateral or to render it unusable; and

          Secured Party may require  Debtor to assemble the  Collateral and make
     it  available  at a  place  Secured  Party  designates  which  is  mutually
     convenient  to allow  Secured  Party to take  possession  or dispose of the
     Collateral; and

          Secured  Party may waive any  default  or remedy  any  default  in any
     reasonable  manner without waiving the default remedied and without waiving
     any other prior or subsequent default; and

          Written  notice  mailed  to  Debtor  at its  address  set forth at the
     beginning  of this  Security  Agreement  five (5) days prior to the date of
     public sale of the Collateral or prior to the date after which private sale
     of the Collateral will be made shall constitute reasonable notice.

4 Also upon the occurrence of a default,  Secured Party may at any time, whether
before or after any  revocation  of such power and  authority or the maturity of
any of the Secured Indebtedness,  (i) notify any parties obligated on any of the
accounts receivable, notes receivable, contracts or Intangible Personal Property
to make payment to Secured Party of any amounts due or to become due  thereunder
and enforce collection of any such trade accounts receivable,  notes receivable,
contracts or Intangible  Personal  Property by suit or otherwise and  surrender,
release or exchange all or any part  thereof,  or  compromise or extend or renew
for any period (whether or not longer than the original  period) any obligations
thereunder or evidenced  thereby;  (ii) Debtor will, at its own expense,  notify
any parties obligated on any of the trade accounts receivable, notes receivable,
contracts or Intangible  Personal  Property to make payment to the Secured Party
of any  amounts  due or to become due  thereunder;  and (iii)  Secured  Party is
authorized to endorse,  in the name of Debtor,  any item  howsoever  received by
Secured  Party,  representing  any  payment on or other  proceeds  of any of the
Collateral.  In each  instance in which  Secured  Party may elect  hereunder  to
effect direct  collection of any one or more trade  accounts  receivable,  notes
receivable,  contracts or Intangible  Personal  Property,  Secured Party is also
entitled to take  possession of all books and records of Debtor  relating to the
Debtor's trade accounts  receivable,  notes receivable,  contracts or Intangible
Personal Property and Debtor will not in any manner take or suffer any action to
be taken to hinder,  delay or  interfere  with the Secured  Party's  attempts to
effect collection.

5 In addition to the above,  Secured Party shall have and may exercise all other
rights  conferred by law or under this Security  Agreement and may resort to any
remedy  existing  at  law  or in  equity  for  the  collection  of  the  Secured
Indebtedness  and for the enforcement of the covenants and agreements  contained
herein  and the  resort  to any  remedy  shall not  prevent  the  concurrent  or
subsequent employment of any other appropriate remedy or remedies.

6 The rights granted  hereunder are cumulative of any and all other security now
or  hereafter  held by Secured  Party or other holder for payment of the Secured
Indebtedness  and  Secured  Party may resort to any  security  now or  hereafter
existing for the payment of such indebtedness in such portions and in such order

                                       7
<PAGE>
as may seem best to Secured Party in its sole and  uncontrolled  discretion.  No
failure on the part of Secured Party to exercise and no delay in exercising  any
right, power or remedy hereunder shall operate as a waiver thereof nor shall any
single or  partial  exercise  by  Secured  Party of any  right,  power or remedy
hereunder  preclude any other or further exercise thereof or the exercise of any
right, power or remedy.

                                       6

                                  MISCELLANEOUS

1 When all of the Secured Indebtedness has been paid in full and all obligations
and  liabilities of Debtor  hereunder  shall have been performed and discharged,
then and in that case only the security  interests  evidenced hereby or provided
for herein  shall  terminate  and shall be released at the expense of Debtor and
the Collateral then held as such by Secured Party shall become free and clear of
such  security  interests.  In such  event  Secured  Party  shall  execute  such
instruments, including, but not limited to, Termination Statements, necessary to
give effect to this Section 6.1.

2 No  modification  or waiver of any  provision of this  Security  Agreement nor
consent to any  departure  by Debtor  therefrom  shall in any event be effective
unless the same shall be in  writing  and signed by Secured  Party and then such
waiver or consent  shall be effective  only in the specific  instances,  for the
purpose for which given and to the extent  therein  specified.  No notice to nor
demand  on Debtor in any case  shall of  itself  entitle  Debtor to any other or
further notice or demand in similar or other circumstances.

3 Secured  Party may enter upon  Debtor's  premises  at any  reasonable  time to
inspect  the  Collateral  and  Debtor's  books  and  records  pertaining  to the
Collateral or its proceeds and Debtor shall assist Secured Party in whatever way
necessary to make any such inspection.

4 Secured  Party may at any time notify the  account  debtors or obligors of any
accounts,   chattel  paper,   negotiable   instruments  or  other  evidences  of
indebtedness  remitted  by Debtor to Secured  Party as  proceeds  to pay Secured
Party directly.

5 Secured Party may, by any employee or employees  Secured Party may  designate,
execute,  sign,  endorse,  transfer  or deliver  in the name of  Debtor,  notes,
checks,  drafts or other  instruments,  for the  payment of money and  receipts,
certificates  of origin,  applications  for  certificates  of title or any other
documents necessary to evidence, perfect and realize upon the security interests
and obligations of this Security Agreement.

6 Secured Party may assign this Security Agreement so that the assignee shall be
entitled to the rights and remedies of Secured Party  hereunder and in the event
of such assignment, Debtor will assert no claims or defenses it may have against
the assignee except those granted in this Security Agreement.

                                       8
<PAGE>
7 All notices and  communications  provided  for herein  shall be  delivered  or
mailed,  registered  or  certified,  postage  prepaid,  addressed to the parties
hereto at their addresses set forth at the beginning of this Security Agreement,
or such other address as any party hereto shall  hereafter  designate by written
notice to the other party.

8 A determination that any provision of this Security Agreement is unenforceable
or  invalid  shall  not  affect  the  validity  or  enforceability  of any other
provision.

9 Unless the context clearly indicates  otherwise,  "Debtor" and "Secured Party"
as used in this Security Agreement include the respective successors and assigns
of those parties.

10 The law  governing  this  Security  Agreement  shall be that of the  State of
Arizona in force at the date of this Security Agreement.

11 All liens,  security  interests,  claims and rights of any kind that  Secured
Party may now have or hereafter  acquire  against  Debtor and Debtor's  property
which secure the Secured Indebtedness shall be subordinate, inferior and subject
to the liens, security interests,  claims and rights of any commercial financial
institution  that  hereafter  provides debt  financing to Debtor  whether now or
hereafter  created,  including but not limited to, any  renewals,  extensions or
modifications thereof.

                                       9
<PAGE>
     IN WITNESS  WHEREOF,  this Security  Agreement has been duly executed as of
the date first above written.


                                        AWARDS.COM, INC.


                                        By:
                                           -------------------------------------

                                        Name:
                                             -----------------------------------

                                        Title:
                                              ----------------------------------


                                        DURHAM & COMPANY, INC.

                                        By:
                                           -------------------------------------

                                        Name:
                                             -----------------------------------

                                        Title:
                                              ----------------------------------

                                       10