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Key Employee Agreement - ValueClick Inc. and Jim Zarley

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                             KEY EMPLOYEE AGREEMENT

         This KEY EMPLOYEE AGREEMENT (hereinafter referred to as the
("Agreement") is made and entered into as of the 1st day of January, 1999, by
and between ValueClick, Inc., a Delaware corporation (hereinafter referred to as
the "Company") and Jim Zarley (hereinafter referred to as "Executive").

         WHEREAS, Company is a global Internet advertising network enabling
advertisers to take advantage of the Internet to sell their products and
increase brand awareness;

         WHEREAS, Executive possesses unique technical and operational skills
which are valuable to the business and financial prospects of Company;

         WHEREAS, in light of the foregoing, Company desires to employ
Executive as Chairman, and Executive desires to accept such employment;

         NOW, THEREFORE, in consideration of the mutual promises contained
herein, Company and Executive agree as follows:

1. DUTIES. Company hereby employs Executive to serve as Chairman, reporting
to the Board of Directors with such duties as are specified in Company's
Bylaws and as may be defined from time to time by the Board. To the fullest
extent permitted by Delaware law, Company shall indemnify and defend
Executive from all costs, expenses and losses whether direct or indirect,
including consequential damages and attorney's fees, incurred or sustained by
Executive in consequence of the discharge of his duties on Company's behalf.

2. TERM OF EMPLOYMENT. Company hereby agrees to employ Executive and
Executive agrees to accept employment upon the terms and conditions set forth
herein, commencing on January 1, 1999, and shall continue unless and until
terminated by Company or by the Executive pursuant to Paragraph 10 below.

3. SALARY. Executive shall be entitled to receive from Company a starting
base salary of $10,000 per month, which if annualized is $120,000. Salary is
calculated from the date of Executive's commencement of employment, pursuant
to Paragraph 2 above. The base salary shall be paid Executive in installments
every other week and shall be reviewed and may be increased by the Board
annually or at such earlier time or times as it determines.

4. STOCK OPTIONS. In addition to Executive's salary described in

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Paragraph 3, above, Executive shall receive Incentive Stock Options at a
striking price of 50 cents ($0.50)per share as to 300,000 shares of Company
Common Stock, which shall vest over a twenty-four(24) month period,
commencing on January 1, 1999. The aforementioned stock options shall
otherwise be subject to the terms and conditions of the Company's 1999 Stock
Incentive Plan. In the event of the closing of an Initial Public Offering of
Company securities or the transfer of ownership of 50% or more of the
Company, for other than passive funding purposes, all of such options as have
been granted to the Executive shall be fully vested as of the date of such
transaction.

5. EXTENT OF SERVICES. So long as he serves as Chairman, Executive shall
devote his full time, attention and energies to the business of Company and
shall not during such time be engaged (whether or not during normal business
hours) in any other business or professional activity, whether or not such
activity is pursued for gain, profit or other pecuniary advantage, but this
shall not be construed as preventing the Executive from (a) investing
personal assets in businesses which do not compete with Company in such form
or manner as will not require any substantial services on the part of the
Executive and in which the Executive's participation is principally that of
an investor; (b) purchasing securities in any corporation whose securities
are regularly traded, provided that such purchase shall not result in the
Executive's collectively owning beneficially at any time five percent (5%) or
more of the equity securities of a corporation engaged in a business
competitive to that of Company; and (c) participating in conferences,
preparing or publishing papers or books or teaching, so long as the Board
approves of such activities prior to the Executive engaging in them.

6. VACATIONS AND LEAVE. Executive shall be entitled to vacation and other
leave in accordance with normal Company policy applicable to management
employees, which at the date hereof is three (3) weeks annual combined
vacation and sick leave. Vacations shall be taken at such time or times as
Executive and the Board shall mutually agree.

7. EXPENSE REIMBURSEMENT. Upon presentation of supporting documentation and
consistent with Company policy, Company will reimburse Executive for any
reasonable and necessary business expenses incurred by Executive in
connection with the business of Company. The parties acknowledge that
Executive may incur certain business-related expenses which Company will not
reimburse but which nonetheless further the business interests of Company and
Executive's professional interest.

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8. OTHER BENEFITS. In addition to the benefits specifically described herein,
during the term of this Agreement, Executive and his dependents shall be
entitled to receive, on an equivalent basis, all other benefits of employment
generally made available to other members of Company's management and their
families, including, without limitation, benefits as a result of any present
or future medical insurance, disability insurance, life insurance, retirement
or pension plans. It is understood that any 401(k) plan implemented by
Company will be made available to Executive at the time and upon the
equivalent terms as made available to Company's other management employees.

9. TAXES. Company may withhold from any amounts payable under this Agreement
such federal, state, or local taxes as shall be required to be withheld
pursuant to any applicable law or regulation.

10. TERMINATION OF EMPLOYMENT. This Agreement and Executive's employment as
Chairman may be terminated by either party, for any reason or no reason,
immediately upon ten (10) days written notice given to the other party.
Accordingly, Executive and Company acknowledge and agree that this Agreement
and any employments hereunder are to be considered AT-WILL EMPLOYMENT.
Termination pursuant to this Section shall not prejudice any other remedy to
which the terminating party may be entitled at law, in equity, or under this
Agreement. This is the only Agreement concerning termination between Company
and Executive, and the parties acknowledge that this Agreement supersedes and
replaces any other written or oral agreement, representation or understanding
between the parties concerning termination and that this Agreement can only
be modified in a writing signed by the Board's delegate and Executive.

11. SUCCESSORS TO THE COMPANY. Except as otherwise provided herein, this
Agreement shall be binding upon and inure to the benefit of Company and any
successors of Company, or any corporation which acquires directly or
indirectly all of the assets of Company, whether by merger, consolidation,
sale or otherwise, and shall not be otherwise assignable by Company. This
Agreement is not assignable by Executive.

12. NOTICE. Any notice to be given under the terms of this Agreement shall be
given as follows: Notice to Company shall be addressed to its CEO at
Company's principal office; notices to Executive shall be addressed to
Executive's home as last shown on the records of Company or given by personal
delivery. Notice of a change of address under this section shall have been
duly given when personally delivered or three (3) days after being enclosed
in

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a properly sealed envelope addressed as aforesaid, and deposited (postage
paid) with the United States Postal Service.

13. WAIVER. Neither party's failure to enforce any provision of this
Agreement shall be deemed or in any way construed as a waiver of any such
provision, nor prevent that party from thereafter enforcing each and every
provision of this Agreement. The rights granted both parties herein are
cumulative and shall not constitute a waiver of either party's right to
assert all other legal remedies available under the circumstances.

14. SEVERABILITY. If one or more of the provisions or paragraphs of this
Agreement shall be held to be illegal or otherwise void or invalid, the
remainder of this Agreement shall not be affected and shall remain in full
force and effect.

15. GOVERNING LAW. This Agreement shall be interpreted under the laws of the
State of California, without regard to or application of choice of law rules
or principles.

16. ARBITRATION. In the event any claim or controversy arises under or
concerning any provision of this Agreement, including the termination
provision (Paragraph 10), Company and Executive hereby agree that such claim
or controversy shall be settled by final, binding arbitration in accordance
with the Employment Dispute Resolution Rules of the American Arbitration
Association, provided, however, that the impartial arbitrator shall be chosen
as follows: if Company and Executive are unable to agree upon an impartial
arbitrator within five (5) days of a request for arbitration, the parties
shall request a panel of five (5) labor and employment arbitrators from the
American Arbitration Association and shall alternatively strike names until a
single arbitrator remains. Arbitration shall occur, if practicable, in Santa
Barbara County, CA. Judgment upon the award rendered by the arbitrator may be
entered in any court having jurisdiction thereof. Depositions may be taken
and other discovery may be obtained during such arbitration proceedings to
the same extent as authorized in civil judicial proceedings, subject to any
limitations placed on discovery by the arbitrator. The parties shall share
equally in the costs of conducting the arbitration and shall each pay their
expenses, but the prevailing party shall be entitled to recover its
reasonable attorneys' fees. Notwithstanding the foregoing, nothing herein
shall preclude or limit Company from seeking injunctive relief from a court
of competent jurisdiction. Executive acknowledges and agrees that, by
agreeing to this provision, he is agreeing to arbitrate any claim relating to
his employment, whether or not it arises under the terms of this Agreement,
that may arise under federal and state laws including, but not limited to,
claims

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arising under Title VII, the Age Discrimination in Employment Act, the
Americans with Disabilities Act and the Fair Employment and Housing Act.
EXECUTIVE FURTHER UNDERSTANDS THAT BY AGREEING TO ARBITRATE EMPLOYMENT CLAIMS
HE IS WAIVING HIS RIGHT TO BRING AN ACTION AGAINST COMPANY IN A COURT OF LAW,
EITHER STATE OR FEDERAL, AND IS WAIVING HIS RIGHT TO HAVE HIS CLAIMS AND
DAMAGES, IF ANY, DETERMINED BY A JURY.

17. ENTIRE AGREEMENT. This Agreement, any stock option agreements and the
Employee Proprietary Information Agreement signed by the Executive contain
the entire agreement of the parties and supersede and replace any other
Agreement. Except as provided herein, this Agreement may be modified only by
an agreement in writing signed by the party against whom enforcement of any
waiver, change, modification, extension or discharge is sought. Only
Company's Board has the authority to make such modifications of this
Agreement on behalf of Company.

         IN WITNESS WHEREOF, the parties have duly executed this Agreement as
of the day and year first above written.

                                          COMPANY:

                                          ValueClick, Inc.

                                          By: /S/ JAMES R. ZARLEY
                                             ---------------------------
                                          Chief Executive Officer

                                          EXECUTIVE: /S/ JAMES R. ZARLEY
                                          ------------------------------
                                          Jim Zarley


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