Promotional Agreement [Amendment No. 3] - Marriott Rewards LLC and SkyMall Ventures Inc.
1.
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Marriott Rewards and SkyMall have entered into that certain. Amended and Restated Promotional Agreement effective as of January 1st, 2007 as amended by that certain First Amendment, dated as of April 3rd, 2008 and the Second Amendment, dated as of December, 2010 (the Amended and Restated Promotional Agreement as amended by the First Amendment and the Second Amendment, is herein referred to as the "Promotional Agreement").
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2.
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Marriott Rewards and SkyMall desire to extend the terms of the Promotional Agreement and make other amendments thereto as set forth in this Amendment.
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1.
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Definitions. Unless otherwise defined herein, all capitalized terms in this Amendment will have the meaning given to them in the Promotional Agreement.
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2.
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Amendments to Promotional Agreement. The Promotional Agreement is hereby amended as set forth below:
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b.
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Section 3 ACCESS TO MARRIOTT /REWARDS DATA will be amended by inserting immediately before Section 3.G. Virus, the following new Section F-1:
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i. SkyMall will provide capabilities on the SkyMall/Marriott Rewards website (https://www.skymall.com/mr/dept.htm) to enable Marriott Rewards members to opt-in or opt-out of receiving SkyMall email and offers. These capabilities will include the following:
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An opt-in form on the https://www.skymall.com/mr/dept.htm home page. A design will be created to match the design style of the Marriott Rewards site.
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An opt-in form on the passenger preferences page of the SkyMall/Marriott Rewards site (2 clicks after a Merchandise search).
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An opt-in form on the passenger information page (the second to last step of an online purchase of Merchandise)
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SkyMall may implement sign:-up forms on other. pages and placements to improve visibility to visitors on https://skymall.come/mr/dept.htm subject to first receiving express written permission from Marriott Rewards. https://www.skymall.com/mr/dept.htm
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Subscribers choosing to unsubscribe to SkyMall emails through the link provided in the co-branded and non co-branded emails will be removed from SkyMall's email list within one (1) business day of opting out.
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ii.
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SkyMall will be limited to sending six (6) co-branded emails annually to Marriott Rewards members who opt in to receive emails from SkyMall. Such solicitations must be reviewed and approved in writing by Marriott Rewards in each instance. Marriott Rewards will be given a minimum of five (5) business days for review. SkyMall will be required to provide Marriott Rewards with a list of email addresses exactly three (3) business days prior to the email campaign deployment date. Marriott Rewards will scrub the list against Marriott Rewards' opt-out and suppression files, store it in Marriott Rewards' contact history and provide SkyMall with a clean list reflecting mailing addresses. SkyMall will have three (3) business days to use the clean mailing file to launch the campaign or will be required to submit a new list to be scrubbed. SkyMall will also include a Marriott Rewards and SkyMall "unsubscribe" link in all co-branded emails.
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iii.
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All information regarding Marriott Rewards members gathered by SkyMall under the above-referenced opt-in and opt-out process will be considered Marriott Rewards Data and is considered Marriott Rewards Confidential Information under the terms of the Agreement. SkyMall shall not sell or disseminate a list compiled specifically targeting Marriott Rewards members for any products or services, or specifically target Marriott Rewards members for any products or services, except as the parties may mutually agree in writing.
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iv.
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Marriott Rewards may withdraw its consent to the email program described in this Section and direct SkyMall to cease such program (including without limitation requesting opt-ins/opt-outs and sending quarterly co-branded and weekly non cobranded emails) by providing sixty (60) days written notice to SkyMall. SkyMall shall cease the email program described in this Section within sixty (60) days after receipt of such written notice from Marriott Rewards members.
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Clause (i): is hereby changed by deleting such clause and inserting the following in lieu thereof:
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"(i) SkyMall's performance or non-performance under the terms of this Agreement including , without limitation, any failure of SkyMall to pay all Sales Tax under Section 10 hereof, whether such performance or non-performance is by SkyMall or by or through any contractor, agent, third party used by SkyMall;"
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i)
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The second sentence of the Section will be deleted in its entirety and the following inserted in lieu thereof:
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ii)
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In the last sentence of Section 7, clause (iii) is amended by deleting such text in its entirety and inserting the following in lieu thereof:
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i)
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The title of Section E is hereby amended by renaming the title of Section E: "Processing of Orders, Replacement, Returns and Guaranties."
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ii)
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The following two new paragraphs will be inserted immediately before the final paragraph of Section E:
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[**] Rewards Points
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January 1 — December 31, 2008
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[**] Rewards Points
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January 1 — December 31, 2009
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[**] Rewards Points
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January 1 — December 31, 2010
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[**] Rewards Points*
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January 1, 2011 — Termination of agreement
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A.
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The price of each product will include the standardized and [**] for [**] across the continental US, Hawaii, Alaska, and Puerto Rico.
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B.
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SkyMall will include in the cost of each product the [**] based on the taxes required to be paid on Merchandise purchases by SkyMall and Marriott Rewards and SkyMall will pay the states for all taxes collected.
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C.
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In lieu of the financial provisions of Section K.12, SkyMall will support all costs associated with a minimum of [**] catalogs annually to Marriott Rewards members that will target [**] of our highest valued members for each mailing (a total of [**] catalogs mailed per year).
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A.
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SkyMall will create a website that permits Marriott Rewards members in the U.S. to purchase Merchandise for cash and points
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B.
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SkyMall will implement Single Sign on to their current web site from Marketing Systems within Marriott Rewards IR.
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C.
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SkyMall will have the option to offer Merchandise to Marriott Rewards members by email subject to the opt-in/opt out policy set forth in Section 3 Al hereof
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D.
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SkyMall will offer Merchandise for a combination cash and Rewards points, offering a wide variety of products for purchase including electronics, cameras, house wares, sports related items, luggage, jewelry, watches, music CDs, DVDs, books, and downloads of music singles, albums and collections.
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E.
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SkyMall must implement a cash and points calculator that will allow Marriott Rewards members to adjust the amount of points versus cash they are spending for all the Merchandise purchased in a single transaction (i.e. all products that are purchased).
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F.
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SkyMall merchandising plan will be reflected on at least a bimonthly update of the SkyMall website with SkyMall's new, unique and most current specials and offerings.
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A.
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Solution must have interfaces with Concert ticket vendors, display all mutually agreed upon sport and concert facilities in the US .and offer tickets for such events for combinations of Marriott Rewards points and cash.
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B.
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Solution must have interfaces with Adventure and City Tour aggregators to provide tours for cash and points.
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C.
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Solution should provide members with the ability to support both Green and Charitable Giving programs.
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D.
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Solution must have a capability to support online auctions.
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E.
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Solution must have a capability to support 'lottery' type functions where members will be allowed to enter a lottery to determine who will win the 'Once in a Lifetime' opportunity.
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F.
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The lottery solution needs to ensure the process is meeting all legal guidelines governing such a sweepstakes/lottery solution. The lottery and auction capability will include the ability to process cash and points.
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G.
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The auction capability will include the ability to process points received, convert to cash, and allow the member to donate to charitable causes.
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H.
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Solution should be integrated with real time points status, reflecting recent debits and credits and require a single sign on.
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I.
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Solution should be able to support credits via a nightly batch process.
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J.
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Solution must be able to integrate with our internal Brandwork system via web services to pass information on offers and content to the vendor's environment.
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K.
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The visual design for the experiential portal may be developed internally by Marriott Rewards' eCommerce group.
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L.
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The internal design will be set up with size constraints for placement of content items on the site such that art and content can be developed externally from the vendor and submitted for inclusion on the site.
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M.
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Solution must also be able to support content creation for 'Once in a Lifetime' opportunities that are sourced from the vendors rather than from Marriott Rewards.
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N.
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Additionally, the vendor must have the capability to support receiving content from external agencies. Manual solutions like email will be acceptable since we will use external agencies less frequently than other sources for 'Once in a Lifetime' Opportunities.
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O.
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Website will contain a feed of comments from Marriott Reward members via integration with Marriott Reward's insiders Social Media Blog channel. The integration could leverage the Brandworks or use other communication methods like RSS.
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P.
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On Marriott Rewards prior written consent, SkyMall will have the option to have portions of the experiential offering to be built and supported by third parties based on written agreement between such vendor and SkyMall."
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Sales Period
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[**] Date
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October 20, 2011- March 31, 2012
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April 30, 3012
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April 30, 2012-September 30, 2012
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October 31, 2012
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October 1, of 2012 and October 1 of all subsequent years through March 31st of the following year.
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The end of the month immediately following the month after the Total Sales Period, i.e. April 30.
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April 1, 2013 and April 1 of all subsequent years through September 30 of such year.
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The end of the month immediately following the Sales period, i.e. October 31 of such year.
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3.
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Full Force and Effect. Except as expressly amended hereby, all terms, conditions and provisions of the Promotional Agreement will be unaffected by this Amendment and will remain in full force and effect, and, the Promotional Agreement as modified by this Amendment, is hereby acknowledged, ratified and confirmed in all respects by the Parties.
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4.
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Effective Date of this Amendment. Although this Agreement is dated as of December 9, 2011, the Parties agree that this Agreement and the amendments contained herein are intended to be and have been in full force and effect as of October 20, 2011.
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5.
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Miscellaneous. This Amendment will be governed by the substantive laws of the State of Maryland, without regard to its conflict of law principles.
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SKYMALL VENTURES, INC.
By: /s/ Marie Foster
Name: Marie Foster
Title: General Manager
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MARRIOTT REWARDS, LLC
By: /s/ E.R. French
Name: E.R. French
Title: SVP, Marriott Rewards
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