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Trade Mark Licence Agreement - Xinhua Financial Network Ltd. and Xinhua Finance Media Ltd.

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                                                                  Execution Copy

                       DATED THE 21 DAY OF SEPTEMBER 2006

                        XINHUA FINANCIAL NETWORK LIMITED
                                (the "Licensor")

                                       and

                          XINHUA FINANCE MEDIA LIMITED
                                (the "Licensee")

                                   ----------

                          TRADE MARK LICENCE AGREEMENT

                                   ----------

<PAGE>

                                    CONTENTS



CLAUSE                                                                      PAGE
------                                                                      ----
                                                                         
1. INTERPRETATION........................................................     1
2. GRANT.................................................................     2
3. TERM..................................................................     2
4. USE OF TRADE MARKS....................................................     3
5. ACTION AGAINST THIRD PARTIES..........................................     3
6. TERMINATION CONSEQUENCES..............................................     4
7. INDEMNITY.............................................................     4
8. MISCELLANEOUS.........................................................     4
SCHEDULE.................................................................     6



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THIS AGREEMENT IS MADE ON 21ST DAY OF SEPTEMBER 2006

BETWEEN:

(1)  XINHUA FINANCIAL NETWORK LIMITED, a company incorporated under the laws of
     Hong Kong, whose office is located at Room 2003-5 Vicwood Plaza, 199 Des
     Voeux Road Central, Hong Kong

     (the "LICENSOR")

AND

(2)  XINHUA FINANCE MEDIA LIMITED, a company incorporated under the laws of Hong
     Kong, whose registered office is at Century Yard, Cricket Square, Hutchins
     Drive, P.O. Box 2681GT, George Town, Grand Cayman, Cayman Islands

     (the "LICENSEE")

WHEREAS:

(A)  The Licensor is the sole owner or otherwise has rights in the Trade Marks.

(B)  The Licensor has agreed to grant such a licence to use the Trade Marks to
     the Licensee on the terms set out in this Agreement.

NOW IT IS HEREBY AGREED as follows:

1.   INTERPRETATION

1.1  Definitions. In this Agreement (including the Recitals and the Schedule),
     unless the context otherwise requires, the following expressions shall have
     the following meanings:


                  
     "SUBSIDIARY"    "means (i) with respect to any Party, any corporation,
                     partnership, limited liability company, association, joint
                     venture or other business entity of which more than 50% of
                     the total voting power of shares of stock or other
                     ownership interests entitled (without regard to the
                     occurrence of any contingency) to vote in the election of
                     the person (whether directors, managers, trustees or other
                     person performing similar functions) having the power to
                     direct or cause the direction of the management and
                     policies thereof is at the time owned or controlled,
                     directly or indirectly, by that Party or one or more of the
                     other Subsidiaries of that Person or a combination thereof

     "TRADE MARKS"   means the trade marks specified in the Schedule


1.2  Interpretation. In this Agreement:

     (a)  the headings are inserted for convenience only and shall not affect
          the construction of this Agreement;


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     (b)  references to statutory provisions shall be construed as references to
          those provisions as amended or re-enacted or as their application is
          modified by other statutory provisions (whether before or after the
          date hereof) from time to time and shall include any provisions of
          which they are re-enactments (whether with or without modification);

     (c)  all time and dates in this Agreement shall be Hong Kong time and dates
          except where otherwise stated;

     (d)  unless the context requires otherwise, words incorporating the
          singular shall include the plural and vice versa and words importing a
          gender shall include every gender; and

     (e)  references herein to Clauses, Recitals and Schedules are to clauses
          and recitals of and schedules to this Agreement.

1.3  Recitals, Schedules. All Recitals and Schedules form part of this Agreement
     and shall have the same force and effect as if expressly set out in the
     body of this Agreement and any reference to this Agreement shall include
     the Recitals and Schedules.

2.   GRANT

2.1  Grant. In consideration of a licence fee of US$ 50,000 per annum, payable
     annually in advance, the Licensor grants to the Licensee and its
     Subsidiaries a non-exclusive worldwide licence to use the Trademarks in
     compliance with the terms and conditions of this Agreement.

2.2  Representations and Warranties. The Licensor hereby represents and warrants
     to the Licensee during the term of this Agreement that:

     (a)  it is free to enter into this Agreement and to perform its obligations
          under this Agreement; and

     (b)  it has all necessary rights to the Trade Marks to grant the license
          described in Section 2 above, to the extent described in Section 2.1
          above.

3.   TERM

3.1  Term. Subject to Clause 3.2, this Agreement shall commence on the date of
     this Agreement and continue for a term of 15 years.

3.2  Termination: Either Party may terminate this Agreement:

     (a)  if the other Party commits a material breach of this Agreement which
          is not capable of being remedied;

     (b)  if the other Party commits a material breach of this Agreement which
          is capable of being remedied but not remedied within thirty (30) days
          upon receiving written notice from the non-breaching party requiring
          remedy;


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<PAGE>

     (c)  if the other Party becomes insolvent or bankrupt; or

     (d)  if the Licensee ceases to be a Subsidiary of the Licensor.

4.   USE OF TRADE MARKS

4.1  No Assignment, Sublicense. The Licensee must not assign or sublicense any
     of its rights under this Agreement to any other person or party without the
     Licensor's prior written consent.

4.2  Further Acts. If necessary under applicable laws, the Licensor and Licensee
     shall use their respective best endeavours to assist each other and execute
     all such documents and do all such acts and things as may be necessary from
     time to time for the Licensor to apply for and be registered as the owner
     of the Trade Marks; and for the Licensee to apply for and be registered as
     the licensee of the Trade Marks.

4.3  Goodwill. The Licensee must at all times ensure that it does not commit any
     acts to damage the image, goodwill and reputation of the Licensor in the
     Trade Marks.

4.4  No Registration. The Licensee must not during the subsistence of this
     Agreement or at any future time register or apply for registration of the
     Trade Marks in its own name as proprietor.

4.5  Title. The Licensee recognises the Licensor's title to the Trade Marks and
     shall not claim any right title or interest in the Trade Marks or any of
     them save as is granted by this Agreement.

4.6  No Assignment. The Licensee must not assign the benefit of this Agreement
     or grant any sub-licence without the prior written consent of the Licensor.

4.7  Trust. The Licensee shall hold all goodwill generated by its use of the
     Trade Marks under this Agreement as bare trustee for the benefit of the
     Licensor.

5.   ACTION AGAINST THIRD PARTIES

5.1  Infringement. The Licensee must promptly inform the Licensor of any
     infringement, passing off or other unauthorised use committed or threatened
     with respect to any one or more of the Trade Marks.

5.2  Legal Action. The Licensor shall have the sole right to take action against
     third parties in respect of any such infringement of the Trade Marks and if
     required to do so by the Licensor, the Licensee must co-operate fully with
     the Licensor in any such action at the Licensee's reasonable expense.

5.3  Settlement of Claims. The Licensee must in no circumstances settle any
     claim or action against third parties without the prior written consent of
     the Licensor.

5.4  Damages. All damages recovered from third parties shall be the exclusive
     property of the Licensor.


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<PAGE>

6.   TERMINATION CONSEQUENCES

6.1  Rights on Termination. The termination of this Agreement for whatever cause
     shall be without prejudice to any rights and obligations of the parties
     existing before such termination.

6.2  Obligations on Termination. Upon termination of this Agreement for whatever
     cause:

     (a)  the Licensee and its Subsidiaries must forthwith discontinue all use
          of any or all of the Trade Marks;

     (b)  the Licensee shall immediately cease to hold the Licensor out as its
          licensor or to otherwise howsoever imply to third parties any
          misleading or untrue commercial connection with the Licensor; and

     (c)  the Licensee shall upon the request of the Licensor forthwith sign all
          documents and take all steps necessary for the removal or cancellation
          of the Licensee as registered user or licensee (if any) of the Trade
          Marks in the relevant trade mark registry and/or other governmental or
          official departments in any part of the world which would indicate or
          suggest any commercial connection with the Licensor.

7.   INDEMNITY

7.1  Licensee's Indemnity. The Licensee shall indemnify (and keep indemnified)
     and hold harmless the Licensor (including the Licensor's successors,
     affiliates, officers, directors, employees and agents) from and against all
     actions, claims, liability, costs, losses, damages and expenses suffered or
     sustained by the Licensor howsoever arising out of or in connection with
     the Licensee's breach of any of the provisions of this Agreement. This
     indemnity is additional to and cumulative of any other remedies the
     Licensor may have under this Agreement or otherwise in law and/or equity as
     a result of the actions or omissions of the Licensee.

7.2  Licensor's Indemnity. The Licensor shall indemnify (and keep indemnified)
     and hold harmless the Licensee (including the Licensee's successors,
     affiliates, officers, directors, employees and agents) from and against all
     actions, claims, liability, costs, losses, damages and expenses suffered or
     sustained by the Licensee howsoever arising out of or in connection with
     the Licensor's breach of any of the provisions of this Agreement including,
     without limitation, the representations and warranties given herein. This
     indemnity is additional to and cumulative of any other remedies the
     Licensee may have under this Agreement or otherwise in law and/or equity as
     a result of the actions or omissions of the Licensor.

8.   MISCELLANEOUS

8.1  Transmission of Benefit. This Agreement shall be binding upon and enure to
     the benefit of the parties and their successors and assigns but shall not
     assigned by the Licensee without the prior written consent of the Licensor.

8.2  Governing Law. This Agreement shall be governed by and construed under the
     laws of Hong Kong and the parties hereto irrevocably submit to the
     non-exclusive jurisdiction of the Hong Kong courts in respect of any claim
     or matter arising under this Agreement.


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8.3  Counterparts. This Agreement may be executed in two or more counterparts,
     each of which shall be deemed an original, but all of which together shall
     constitute one and the same instrument. The counterparts to this Agreement
     may be executed by way of exchange of facsimile transmission on the
     execution date with the executed originals of the counterparts delivered as
     soon as reasonably practicable thereafter.

8.4  Notices. Each notice, demand or other communication given or made under
     this Agreement shall be in writing and delivered or sent to the relevant
     party at its address or fax number set out below (or such other address or
     fax number as the addressee has by five (5) days' prior written notice
     specified to the other parties):

     To the Licensor:      Xinhua Financial Network Limited
                           Room 2003-5 Vicwood Plaza,
                           199 Des Voeux Road Central, Hong Kong
                           Attention: General Counsel

     To the Licensee:      Xinhua Finance Media Limited
                           Unit 3905-3909, 1 Grand Gateway, 1 Hongqiao
                           Road, Shanghai, PRC, 200030
                           Attention: Chief Executive Officer

     Any notice, demand or other communication so addressed to the relevant
     party shall be deemed to have been delivered (a) if given or made by
     letter, when actually delivered to the relevant address; and (b) if given
     or made by fax, when despatched.

8.5  No Waiver. No waiver by the Licensor of any of the Licensee's obligations
     under this Agreement shall be deemed effective unless made by the Licensor
     in writing nor shall any waiver by the Licensor in respect of any breach be
     deemed to constitute a waiver of or consent to any subsequent breach by the
     Licensee of its obligations.

8.6  Severance. If one or more provisions of this Agreement are held to be
     unenforceable under any applicable law, such provision shall be excluded
     from this Agreement and the balance of the Agreement shall be interpreted
     as if such provision were so excluded and shall be enforceable in
     accordance with its terms.

8.7  Entire Agreement. This Agreement and the documents referred to herein
     constitute the entire agreement among the parties and no party shall be
     liable or bound to any other party in any manner by any warranties,
     representations, or covenants except as specifically set forth herein or
     therein.


                                       -5-

<PAGE>

                                    SCHEDULE

Five Trademarks of the Licensor to be licensed to the Licensee by this
Agreement.


                                       -6-

<PAGE>

IN WITNESS WHEREOF the parties have executed this Agreement on the date first
above written.

SIGNED BY John McLean            )
for and on behalf of             )
XINHUA FINANCIAL NETWORK LIMITED )
in the presence of: ____________ )
                                 )
                                 )
                                 )   /s/
Signature of Witness:            )   ------------------------------
                                 )
Name:                            )
      -------------------------- )
Address:                         )
         ----------------------- )
                                 )

SIGNED BY Fredy Bush             )
for and on behalf of             )
XINHUA FINANCE MEDIA LIMITED     )
in the presence of:              )
                                 )
                                 )
                                 )   /s/ Fredy Bush
Signature of Witness:            )   ------------------------------
                                 )
Name:                            )
      -------------------------- )
Address:                         )
         ----------------------- )


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